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Ads Marketing and Advertising

Define Marketing Consultant

A marketing consultant is a professional who provides expert advice and guidance to businesses on marketing strategies and tactics. They are hired by companies to analyze their current marketing efforts, identify areas for improvement, and develop a comprehensive plan to increase brand awareness, drive sales, and boost revenue. Marketing consultants are an essential asset to […]

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Ads Marketing and Advertising

Define Marketing Techniques

Marketing techniques are an essential component of any online advertising service or advertising network. In order to effectively reach target audiences and promote products or services, businesses must employ a variety of strategies that have evolved over the years. With the ever-increasing reliance on digital platforms, understanding these techniques is crucial to remain competitive in […]

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Ads Marketing and Advertising

Define Cpm In Advertising

Cost Per Mille, or CPM, is a widely used metric in the field of online advertising. It refers to the cost an advertiser pays for a thousand impressions of their ad. By understanding CPM, advertisers can effectively assess the cost-efficiency of their campaigns and make informed decisions about their advertising strategies. In the world of […]

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Ads Marketing and Advertising

Define Display

Display advertising is an essential component of online advertising services. It refers to the use of visual elements like images, videos, or graphics on websites, social media platforms, or mobile apps to promote products or services. The evolution of display advertising has revolutionized the way businesses connect with their target audience. Dating back to the […]

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Ads Marketing and Advertising

Define Marketing Management By Philip Kotler

Marketing management, as defined by Philip Kotler, is the process of planning, organizing, implementing, and controlling marketing activities to facilitate the exchange of products or services between a company and its target customers. This concept has evolved over time to become a fundamental aspect of business strategy, especially in the ever-expanding online advertising industry. Philip […]

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Ads Marketing and Advertising

Define Government Market

The government market refers to the sector in which the government purchases goods, services, and solutions from various suppliers. This market is vital for any online advertising service or advertising network as government agencies are significant buyers of advertising products and services. Understanding the government market’s landscape and dynamics is crucial to successfully tap into […]

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Ads Marketing and Advertising

Define Viewed

Viewability is a crucial metric in the world of online advertising. It refers to whether an ad is actually seen by a user, rather than being hidden or rendered outside of the visible area. In today’s crowded online advertising landscape, where ads are constantly vying for users’ attention, viewability has become a key factor for […]

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Ads Marketing and Advertising

Define Advertising Strategy

An advertising strategy is a carefully planned and executed approach to promote a product or service to a specific audience. It involves identifying the target market, determining the key message, and selecting the most effective communication channels to reach customers. In today’s highly competitive digital landscape, having a well-defined advertising strategy is crucial for online […]

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Ads Marketing and Advertising

Define Modern Marketing

Modern marketing refers to the strategies and techniques that are employed in today’s digitized, interconnected world to promote products and services. It is a dynamic field that has undergone substantial changes in recent years due to advancements in technology and the rise of the internet. This article will explore the evolution of modern marketing, its […]

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Ads Marketing and Advertising

Define Internet Marketing

Internet marketing, also known as online marketing or digital marketing, is an essential strategy for businesses operating in today’s tech-driven world. It involves promoting products or services using various online channels, such as websites, social media platforms, search engines, email marketing, and more. According to a recent report, global digital ad spending is projected to […]