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The government market refers to the sector in which the government purchases goods, services, and solutions from various suppliers. This market is vital for any online advertising service or advertising network as government agencies are significant buyers of advertising products and services. Understanding the government market’s landscape and dynamics is crucial to successfully tap into […]
Viewability is a crucial metric in the world of online advertising. It refers to whether an ad is actually seen by a user, rather than being hidden or rendered outside of the visible area. In today’s crowded online advertising landscape, where ads are constantly vying for users’ attention, viewability has become a key factor for […]
Modern marketing refers to the strategies and techniques that are employed in today’s digitized, interconnected world to promote products and services. It is a dynamic field that has undergone substantial changes in recent years due to advancements in technology and the rise of the internet. This article will explore the evolution of modern marketing, its […]
Internet marketing, also known as online marketing or digital marketing, is an essential strategy for businesses operating in today’s tech-driven world. It involves promoting products or services using various online channels, such as websites, social media platforms, search engines, email marketing, and more. According to a recent report, global digital ad spending is projected to […]
Guerrilla marketing is a unique and unconventional approach to advertising that captures the attention of consumers through surprising and memorable tactics. Born out of necessity, guerrilla marketing emerged in the early 1980s when traditional advertising methods became saturated and ineffective. Today, guerrilla marketing remains a significant force in the advertising industry, known for its effectiveness […]
A market, in the context of marketing, can be defined as a group of potential customers or consumers who share a common need or want and are willing and able to engage in a transaction to satisfy that need or want. This concept is crucial for businesses and marketers as it allows them to identify […]
CPM advertising, or cost per thousand impressions, is a widely used method for pricing online advertising. This model allows advertisers to pay for their ads based on the number of times they are shown to users, rather than the number of times they are clicked on. The concept of CPM advertising has been around for […]
Mobile advertising has become one of the most powerful tools in the world of online advertising. Almost everyone owns a smartphone today, which has led to a significant increase in mobile usage and advertising opportunities. In fact, according to the most recent statistics, there are currently more than 5 billion mobile phone users around the […]
Promotional tools are essential for any online advertising service or advertising network. These tools help businesses effectively market their products or services to their target audience. In today’s digital age, where competition is fierce and attention spans are short, it is crucial to employ the right promotional tools to stand out and attract customers. One […]
Guerrilla is a term derived from the Spanish word “guerra,” which means war. In the context of advertising, guerrilla marketing refers to a low-cost and unconventional form of marketing that aims to grab attention and create a memorable impression on consumers. This marketing strategy is characterized by its creativity, originality, and the element of surprise. […]