Snapchat For Business 2017 is a powerful tool that has revolutionized the way businesses approach online advertising. This popular social media platform started in 2011 as a simple way for users to share photos and videos that disappear after a short period of time. However, in recent years, Snapchat has evolved to include a range of features that businesses can utilize to effectively promote their products and services.

Snapchat For Business 2017 is particularly significant due to its wide reach and engagement levels among young audiences. With over 187 million daily active users, including a staggering 78% of U.S. internet users aged 18-24, Snapchat offers businesses a unique opportunity to connect with a highly desirable demographic. This platform allows users to share visual content in the form of photos and videos, providing a direct and engaging way for businesses to interact with their target audience.

One compelling statistic associated with Snapchat For Business 2017 is the high engagement rates it yields compared to other social media platforms. On average, Snapchat users spend over 30 minutes on the app each day, and over 60% of them create new content every day. This level of user engagement presents a significant advantage for businesses looking to capture the attention of their target audience and create meaningful connections. By utilizing the various advertising formats available on Snapchat, such as Snap Ads, Sponsored Geofilters, and Sponsored Lenses, businesses can optimize their advertising efforts and drive results.

To further enhance the effectiveness of Snapchat For Business 2017, businesses can leverage the platform’s unique features to create relatable and engaging content. Snapchat’s filters and lenses, for example, allow brands to add interactive elements to their ads, making them more entertaining and shareable. Additionally, businesses can take advantage of Snapchat Stories, a feature that allows users to string together a series of photos and videos to create a narrative. By incorporating these elements into their advertising strategies, businesses can not only increase brand awareness but also foster a deeper connection with their target audience.

In conclusion, Snapchat For Business 2017 is a game-changer in the world of online advertising. With its wide reach, high engagement rates, and unique features, Snapchat offers businesses a powerful platform to connect with their target audience and promote their products and services. By utilizing the various advertising formats and incorporating engaging elements, businesses can maximize their advertising efforts and drive meaningful results. It is clear that Snapchat For Business 2017 is a vital tool for any online advertising service or advertising network looking to effectively reach and engage with young audiences.

What Are the Advantages of Using Snapchat for Business in 2017?

In the world of online advertising and digital marketing, businesses are constantly searching for new and innovative ways to reach their target audience. One platform that has gained significant popularity in recent years is Snapchat. But what exactly is Snapchat for Business in 2017 and why should businesses consider incorporating it into their advertising strategies? This article aims to explore the advantages of using Snapchat as a powerful tool for business marketing and how it can help businesses connect with their audience in a unique and engaging way.

First and foremost, it is important to understand what Snapchat is and how it works. Snapchat is a social media application that allows users to share photos and videos with their friends and followers. What sets Snapchat apart from other platforms is its ephemeral nature – once the content is viewed, it disappears. This creates a sense of urgency and exclusivity for the viewers, making Snapchat an ideal platform for capturing the attention of the younger audience.

When it comes to using Snapchat for business, one of the biggest advantages is its ability to provide a more personal and authentic connection with the audience. Unlike traditional forms of advertising, Snapchat allows businesses to showcase their brand in a more casual and behind-the-scenes manner. By sharing snippets of the company culture or offering exclusive sneak peeks into new products or promotions, businesses can build a stronger bond with their customers and increase brand loyalty.

Another advantage of Snapchat for business is its potential to reach a large and engaged audience. With over 200 million active daily users, businesses have the opportunity to tap into a vast pool of potential customers. Additionally, Snapchat’s user base consists mainly of Millennials and Gen Z, who are known to have significant buying power. Therefore, businesses that target these demographics can benefit greatly from advertising on Snapchat.

The unique features and tools offered by Snapchat also contribute to its effectiveness as an advertising platform. Features such as filters, lenses, and geofilters allow businesses to create fun and interactive content that resonates with their audience. By incorporating these elements into their Snapchat marketing strategy, businesses can increase the visibility and shareability of their content, resulting in greater brand exposure and potentially viral campaigns.

Furthermore, Snapchat offers various advertising options for businesses to choose from. These include Snap Ads, Sponsored Geofilters, and Sponsored Lenses. Snap Ads are full-screen vertical videos that appear between stories and allow businesses to deliver their message in a captivating and immersive way. Sponsored Geofilters, on the other hand, are location-based filters that users can apply to their snaps, providing businesses with a geographically targeted advertising opportunity. Lastly, Sponsored Lenses allow businesses to create interactive lenses that users can play with and share, creating a unique and memorable brand experience.

In conclusion, Snapchat for Business in 2017 presents numerous advantages for businesses in the realm of online advertising and marketing. From its ability to provide a more personal and authentic connection with the audience, to its vast reach and unique features, Snapchat offers businesses an innovative platform to engage with their target market. The next part of this article will delve deeper into each advantage and provide practical tips on how businesses can optimize their Snapchat marketing strategy to achieve maximum results.

Diving Into Snapchat For Business 2017

When it comes to social media marketing, Snapchat has emerged as a powerful platform for businesses to connect with their target audience. With its unique features and engaged user base, Snapchat offers endless opportunities for brands to create compelling content and drive engagement. In this article, we will dive into the ins and outs of using Snapchat for business in 2017, exploring the platform’s advertising options, creative possibilities, and audience targeting capabilities.

Advertising Options on Snapchat

One of the key ways businesses can leverage Snapchat is through its advertising options. Snapchat offers various advertising formats to help businesses promote their products or services. The most prominent option is Snap Ads, which are full-screen video ads that appear between users’ Stories. These ads allow businesses to deliver a concise and visually appealing message to their target audience.

In addition to Snap Ads, businesses can also utilize sponsored Geofilters and sponsored Lenses to engage with Snapchat users. Sponsored Geofilters are location-based overlays that users can add to their Snaps, providing businesses with an opportunity to increase brand awareness within specific regions or events. On the other hand, sponsored Lenses allow businesses to create interactive augmented reality experiences that users can apply to their selfies or videos, fostering engagement and virality.

To make the most of these advertising options, businesses should ensure their content on Snapchat aligns with their overall marketing strategy. By tailoring the message to fit the platform and creating visually appealing and engaging content, businesses can capture the attention of Snapchat users and drive meaningful interactions.

Creative Possibilities on Snapchat

When it comes to creativity, Snapchat offers a plethora of possibilities for businesses to showcase their brand and captivate their target audience. The platform’s features like Stories, Discover, and Discover Ads allow businesses to tell their brand story in a unique and authentic way.

Stories, in particular, provide businesses with an opportunity to create 24-hour chronological narratives using photos and videos. This allows brands to share behind-the-scenes content, product demonstrations, or snippets of events, enabling them to connect with their audience on a deeper level. By leveraging the feature in a creative and engaging manner, businesses can evoke emotion and build a loyal following on Snapchat.

Discover, on the other hand, is a section on Snapchat where curated content from various publishers is showcased. In 2017, advertisers can leverage Discover Ads to reach a wider audience by placing their ads in-between publisher content. This not only helps businesses increase brand visibility but also ensures their ads are displayed in a contextually relevant environment alongside trusted publishers.

Audience Targeting on Snapchat

Knowing your target audience is crucial in any marketing strategy, and Snapchat offers several ways to target specific audience segments. Through its advanced targeting capabilities, businesses can ensure their ads reach the right people at the right time.

Snapchat offers various targeting options, such as demographic targeting, interest targeting, and behavioral targeting. Demographic targeting allows businesses to tailor their ads based on factors like age, gender, and location, ensuring their message is delivered to a specific subset of Snapchat users. Interest targeting, on the other hand, enables advertisers to reach users based on their preferences and interests, allowing for more personalized ad experiences.

Behavioral targeting is another powerful tool on Snapchat, allowing businesses to reach users based on their past engagement with ads or specific actions they have taken on the platform. This can be particularly useful in retargeting campaigns, as businesses can re-engage with users who have previously shown interest in their products or services.

By leveraging the precise targeting options on Snapchat, businesses can maximize their ad spend and ensure their message resonates with their intended audience.

The Growing Influence of Snapchat For Business in 2017

Snapchat has continued to grow in popularity and influence in the business world. According to recent statistics, Snapchat has over 265 million daily active users, with 62% of its users falling into the 18-34 age group. Moreover, 71% of Snapchat users are under the age of 34 and are more likely to engage with ads compared to users on other social media platforms.

The platform’s popularity among younger demographics makes it a prime advertising channel for businesses targeting millennials and Gen Z. With its unique features and highly engaged user base, Snapchat offers businesses an opportunity to connect with their target audience in a more authentic and interactive way.

As Snapchat continues to evolve and introduce new features, businesses need to adapt their strategies to stay relevant. By understanding the advertising options, creative possibilities, and audience targeting capabilities on Snapchat, businesses can unlock the full potential of this platform and drive meaningful results in 2017.

In conclusion, Snapchat For Business in 2017 offers a range of advertising options, creative possibilities, and audience targeting capabilities that can help businesses connect with their target audience in an engaging and impactful way. With its growing user base and unique features, Snapchat provides businesses with an opportunity to stand out in the crowded digital landscape and make a lasting impression.

Key Takeaways: Snapchat For Business 2017

In today’s rapidly changing digital landscape, businesses need to continually adapt and explore new platforms to reach their target audience effectively. With over 229 million daily active users, Snapchat has emerged as a powerful tool for businesses to connect with millennials and Gen Z consumers. This article will delve into the key insights and strategies for using Snapchat as a marketing tool in 2017, providing valuable takeaways for advertising services or networks looking to leverage this platform’s potential.

1. The Power of Snapchat in Marketing

Snapchat offers unique features such as disappearing content, augmented reality filters, and vertical video ads, which provide businesses with creative ways to engage their audience.

2. Understanding the Snapchat Audience

The majority of Snapchat users are millennials and Gen Z, making it an ideal platform to reach the younger demographic, particularly for brands targeting this audience.

3. Leveraging Filters and Lenses

Snapchat’s filters and lenses provide a fun and interactive way for businesses to increase brand awareness, engage with users, and drive organic sharing.

4. Utilizing Sponsored Geofilters

Sponsored Geofilters allow businesses to create custom filters that users can apply to their snaps when in a specific location, providing an excellent opportunity for localized advertising.

5. Capitalizing on Discover Channels

Snapchat Discover channels allow businesses to share content with users through curated stories, offering a chance to reach a wider audience and increase brand exposure.

6. The Importance of Snap Ads

Snap Ads are short, vertical video ads that appear between Snapchat users’ stories, providing advertisers with an effective way to communicate their message in a concise and engaging format.

7. Harnessing the Power of Influencers

Partnering with Snapchat influencers who have a significant following can help businesses amplify their message and increase brand credibility among Snapchat users.

8. The Potential of Discover Partnerships

Having a Discover partnership with Snapchat allows businesses to create and distribute exclusive content and ads to a highly engaged audience, driving brand loyalty and awareness.

9. Measuring Success with Snapchat Analytics

Snapchat provides various analytics tools to track campaign performance, allowing businesses to analyze reach, engagement, and conversion rates to optimize future strategies.

10. Integrating E-commerce with Snapchat

Businesses can leverage Snapchat’s features like Shoppable AR and Snap Ads to drive sales and seamlessly bridge the gap between content consumption and purchase decisions.

11. Using Snapchat for Customer Support

Snapchat’s chat and messaging features can be utilized by businesses to provide real-time customer support, answer queries, and enhance the overall customer experience.

12. Creating Compelling Storytelling Content

Since Snapchat content disappears after 24 hours, businesses must focus on creating engaging and impactful stories that capture attention and leave a lasting impression.

13. Collaborating with Snapchat for Advertising

Working closely with Snapchat’s advertising team can help businesses understand best practices, explore new ad formats, and optimize campaigns for maximum impact.

14. Keeping Up with Snapchat’s Updates

Snapchat constantly introduces new features and updates, so staying informed and adapting to these changes is vital for businesses to stay relevant and maximize their Snapchat marketing efforts.

15. Balancing Authenticity and Branding on Snapchat

While authenticity is highly valued on Snapchat, businesses must ensure their brand identity remains consistent and aligned with their overall marketing strategy.

FAQs for Snapchat for Business 2017

1. What is Snapchat for Business?

Snapchat for Business is a platform that allows businesses to advertise and engage with a highly engaged audience on Snapchat, one of the most popular social media platforms. It provides various advertising options and tools to help businesses reach their target audience effectively.

2. What are the advertising options available on Snapchat for Business?

On Snapchat for Business, you can choose from various ad formats such as Snap Ads, Sponsored Geofilters, Sponsored Lenses, and Story Ads. These options enable you to create engaging and interactive ads that resonate with Snapchat users.

3. How can Snapchat for Business help my business?

Snapchat for Business can help your business by allowing you to reach a younger and highly engaged demographic. With its unique ad formats and creative tools, Snapchat enables you to showcase your products or services in a visually captivating way, driving brand awareness and increasing customer engagement.

4. Can I target specific audiences with Snapchat for Business?

Yes, Snapchat for Business provides advanced targeting options based on factors like age, gender, location, interests, and behavior. This allows you to reach the audience that is most relevant to your business and maximize the effectiveness of your ad campaigns.

5. How can I measure the performance of my Snapchat ads?

Snapchat for Business offers various measurement tools and analytics that allow you to track and analyze the performance of your ads. You can measure metrics like reach, impressions, engagement, and conversion to evaluate the success of your campaigns and make data-driven decisions.

6. Can I run ads on Snapchat without a big budget?

Absolutely! Snapchat for Business offers flexible pricing options that can fit any budget. Whether you’re a small business or a larger enterprise, you can allocate your advertising budget according to your needs and goals.

7. Is Snapchat for Business only suitable for certain types of businesses?

No, Snapchat for Business is suitable for businesses of all sizes and industries. It offers a wide range of advertising options and tools that can be tailored to meet the specific needs and objectives of your business, regardless of your industry.

8. Can I use Snapchat for Business to promote an event or a product launch?

Absolutely! Snapchat offers interactive ad formats like Sponsored Geofilters and Sponsored Lenses that are perfect for promoting events and product launches. These ad formats allow users to engage with your brand and share their experiences with their Snapchat friends.

9. How do I create ads on Snapchat for Business?

To create ads on Snapchat for Business, you need to set up an account and access the Ad Manager platform. From there, you can choose the type of ad format you want to create, customize it using Snapchat’s creative tools, define your target audience, set a budget, and launch your campaign.

10. Can I run ads on Snapchat if I don’t have a business account?

No, you need to have a business account on Snapchat to run ads through Snapchat for Business. If you don’t have a business account, you can easily create one by following the steps provided on the Snapchat for Business website.

11. How long does it take for Snapchat for Business to review and approve ads?

The review and approval process for Snapchat ads typically takes around 24 to 48 hours. However, during peak times, it may take a little longer. It’s recommended to submit your ads well in advance to ensure they are reviewed and approved on time.

12. Can I schedule my Snapchat ads to run at specific times?

Yes, Snapchat for Business allows you to schedule your ads to run at specific times and dates. This feature enables you to optimize your ad delivery and ensure that your ads are shown to your target audience when they are most likely to be active on the platform.

13. Can I retarget users who have interacted with my Snapchat ads?

Currently, Snapchat for Business does not offer a built-in retargeting feature. However, you can create custom audience lists based on users who have engaged with your ads and use these lists for future targeting purposes.

14. Can I track conversions from my Snapchat ads?

Yes, Snapchat for Business provides conversion tracking capabilities. You can set up and track specific conversion events on your website or app, allowing you to measure the effectiveness of your ads and understand the impact they have on driving desired actions.

15. What kind of support does Snapchat for Business offer?

Snapchat for Business provides comprehensive support resources, including a Help Center, FAQs, and tutorials. Additionally, they have a support team that can assist you with any technical or account-related issues you may encounter while using the platform.

Conclusion

In conclusion, Snapchat for Business in 2017 has proven to be an invaluable platform for online advertising services and advertising networks. Throughout this article, we have discussed several key points and insights regarding the use and effectiveness of Snapchat as a marketing tool.

Firstly, it is evident that Snapchat’s user base has grown significantly over the years, with millions of active daily users engaging with the platform on a regular basis. This presents a massive opportunity for businesses and advertisers to reach and connect with a large audience. Additionally, the platform’s emphasis on visual content, such as images and videos, allows for creative and engaging advertising campaigns that can capture the attention of users within seconds. This is a unique advantage that sets Snapchat apart from other social media platforms, making it an attractive option for businesses looking to make an impact in the online advertising space.

Furthermore, Snapchat’s advertising features, such as Sponsored Lenses and Geofilters, offer interactive and personalized experiences for users. This not only increases brand awareness but also creates a sense of authenticity and connection with the audience. The ability to target specific demographics and locations further enhances the effectiveness and efficiency of advertising campaigns on Snapchat.

Another key insight discussed in this article is the importance of utilizing Snapchat’s analytics and measurement tools to track the success of advertising campaigns. By closely monitoring the reach, engagement, and conversion rates, advertisers can make data-driven decisions and continuously optimize their strategies to achieve the desired results. Furthermore, Snapchat’s partnership with third-party measurement firms ensures the accuracy and reliability of these metrics, providing advertisers with valuable insights into their return on investment.

In addition to its robust advertising features, Snapchat’s Discover and Stories sections provide opportunities for businesses to collaborate with influencers and create sponsored content. These partnerships can significantly amplify brand exposure and reach a wider audience. The ephemeral nature of Snapchat content also creates a sense of urgency and exclusivity, encouraging users to engage with the advertising content in real-time.

Moreover, the integration of e-commerce features within Snapchat, such as shoppable ads and direct links to products, allows for seamless conversions and simplifies the path to purchase. This enables businesses to directly monetize their advertising efforts and drive revenue.

Overall, Snapchat for Business in 2017 is a powerful platform for online advertising services and advertising networks. Its growing user base, engaging advertising features, analytics tools, influencer collaborations, and e-commerce integration make it a compelling choice for businesses looking to maximize their online advertising impact. By leveraging these opportunities and staying up to date with Snapchat’s evolving features, businesses can effectively reach their target audience and drive tangible results.