Categories
Ads

Rakuten Advertising: Amplifying Brand Awareness and Consumer Engagement

rakuten advertising amplifying brand awareness and consumer engagement 148094

In a competitive world where brands are constantly vying for consumers’ attention, one name has emerged as a game-changer: Rakuten Advertising. Harnessing the power of digital media, Rakuten has become a force to be reckoned with in delivering impactful ad campaigns.

One shining example is its three-month collaboration with the popular skincare brand Starface. The results were nothing short of extraordinary, with an astounding 11.8 million impressions and an impressive 97% view-through rate.

But that’s not all – the campaign also achieved a remarkable 70.6% brand awareness lift. Join us as we delve deeper into the secrets behind Rakuten Advertising’s success, and discover how they are reshaping the advertising landscape one campaign at a time.

rakuten advertising

Rakuten Advertising is an advertising platform that recently collaborated with skincare brand Starface on a successful 3-month ad campaign. The campaign was executed on Rakuten’s media platforms Viki and Soompi, and it achieved impressive results.

With a total of 11.8 million impressions, the campaign surpassed its initial goal with a view-through rate of 97%. Furthermore, the campaign resulted in a significant 70.6% brand awareness lift among exposed respondents.

Clearly, Rakuten Advertising’s partnership with Starface led to a highly successful and impactful ad campaign.

Key Points:

  • Rakuten Advertising collaborated with skincare brand Starface on a successful 3-month ad campaign
  • The campaign was executed on Rakuten’s media platforms Viki and Soompi
  • The campaign achieved impressive results with a total of 11.8 million impressions
  • The campaign surpassed its initial goal with a view-through rate of 97%
  • The campaign resulted in a significant 70.6% brand awareness lift among exposed respondents
  • The partnership with Starface led to a highly successful and impactful ad campaign

Sources
https://rakutenadvertising.com/
https://rakutenadvertising.com/affiliate/
https://rakutenadvertising.com/about/
https://rakutenadvertising.com/advertisers/

Check this out:

💡 Pro Tips:

1. Use targeted media platforms: When developing an ad campaign, consider using targeted media platforms like Viki and Soompi to reach your desired audience. This can help increase the effectiveness and impact of your campaign.

2. Track impressions and view-through rates: Keep a close eye on the number of impressions your campaign receives and the view-through rate. This data can provide valuable insights into how your ads are being perceived and help you make any necessary adjustments.

3. Set specific goals: Before launching your ad campaign, set specific goals that you hope to achieve. This could be increasing brand awareness, driving sales, or generating leads. Having clear objectives in mind will help you measure the success of your campaign accurately.

4. Collaborate with relevant brands: Consider partnering with relevant brands in your industry to amplify the impact of your ad campaign. By collaborating with brands that share a similar target audience or values, you can potentially reach a wider and more engaged audience.

5. Monitor brand awareness lift: After running your ad campaign, monitor the brand awareness lift among exposed respondents. This metric can give you an indication of the campaign’s overall effectiveness in increasing brand recognition and establishing your brand in the minds of the target audience.

Introduction To Rakuten Advertising

Rakuten Advertising is a leading global advertising platform that helps brands connect with their target audience and drive measurable results. With its extensive network of media platforms, Rakuten Advertising provides innovative and effective advertising solutions to promote brand awareness, engagement, and sales.

Collaboration With Skincare Brand Starface

In a recent collaboration, Rakuten Advertising joined forces with the popular skincare brand Starface to develop a compelling ad campaign that aimed to amplify brand awareness and consumer engagement. Starface is widely known for its innovative products and unique approach to skincare, making it an ideal partner for Rakuten Advertising.

Advertising Campaign On Viki And Soompi

The ad campaign was strategically rolled out on Rakuten Advertising’s media platforms, Viki and Soompi. Viki is a global streaming service known for its diverse collection of TV shows and movies, while Soompi is one of the largest online communities dedicated to Korean entertainment.

These platforms provided the perfect opportunity for Starface to reach a targeted audience interested in skincare and Korean culture.

  • The campaign aimed to leverage the popularity of Viki and Soompi to maximize brand exposure for Starface
  • With a wide range of international viewers and readers, the platforms offered a global reach for the ad campaign
  • The partnership between Rakuten Advertising and Starface exemplified a strategic collaboration between a leading advertising platform and an innovative skincare brand

    • Impressive Number Of Impressions Achieved

    Throughout the 3-month ad campaign, Rakuten Advertising and Starface achieved an astounding total of 11.8 million impressions. This figure highlights the immense reach that Rakuten Advertising’s media platforms offered and the effectiveness of the campaign in capturing audience attention.

    Exceeding Initial View-Through Rate Goal

    One of the key metrics used to measure the success of the campaign was the view-through rate (VTR). The initial goal was set at an ambitious level, and Rakuten Advertising managed to surpass it by an impressive 7%.

    With a view-through rate of 97%, the campaign ensured that the majority of viewers watched the full ad, demonstrating a high level of engagement.

    Significant Brand Awareness Lift

    The collaboration between Rakuten Advertising and Starface resulted in a remarkable 70.6% brand awareness lift among exposed respondents. This indicates that the ad campaign successfully captured the attention of the target audience and increased awareness of the Starface brand.

    Success Of The 3-Month Ad Campaign

    Overall, the 3-month ad campaign developed by Rakuten Advertising with skincare brand Starface proved to be a tremendous success. With an impressive number of impressions, an exceeded view-through rate goal, and a significant brand awareness lift, the campaign showcased the power of Rakuten Advertising’s advertising solutions in driving tangible results for its partners.

    Conclusion: Rakuten Advertising’s Impact On Skincare Industry

    Rakuten Advertising’s partnership with Starface in this ad campaign highlights its ability to amplify brand awareness and consumer engagement in the skincare industry. By utilizing its extensive network of media platforms, Rakuten Advertising provided Starface with the opportunity to reach a targeted audience and achieve remarkable results.

    This successful collaboration stands as a testament to Rakuten Advertising’s expertise and effectiveness in driving impactful advertising campaigns.