Are you looking to expand your reach and boost your online advertising efforts? Push ad networks might just be the solution you’re seeking.
While classic push ads are quite common, there are other types such as web push, in-page push, and calendar push ads that offer unique advantages. From e-commerce to dating, gambling to crypto, push ads cover a wide range of popular verticals.
But how do you choose the right push notification network for your brand? Well, we’ve got you covered.
In this article, we’ll take a closer look at some of the top push ad networks of 2021, including RichPush, Adsterra, MGID, AdCash, Zeropark, and PropellerAds. With high traffic volumes, targeting features, and a large user base, these networks are sure to give your advertising campaign a powerful boost.
So, let’s dive in and discover the world of push ad networks.
push ad network
A push ad network is a platform that facilitates the distribution and display of push ads to a targeted audience. Push ads are a popular form of advertising that can be delivered through various channels, such as web push notifications and in-page push ads.
One important aspect to consider is that classic push ads are commonly used in push ad networks. Web push ads have a 100% delivery rate, making them highly effective, but they cannot be shown to iOS users.
On the other hand, in-page push and calendar push ads can reach iOS users, but only on limited push ad networks. These networks offer a range of targeting options, including geographical, device, OS, browser, language, and time-based targeting.
Additionally, popular verticals for push ads include e-commerce, dating, gambling, nutra, crypto, VPN, antiviruses, and more. The target audience for push ads can vary depending on the ad network, and some networks may allow adult ads.
Payment models for push ad networks typically include CPC and CPM, and the cost of push ads traffic can vary based on factors such as country, vertical, and ad auction. Push notifications, which are commonly used in affiliate marketing, generate push traffic from mobile app and web browser notifications.
In-page push traffic, on the other hand, comes from banner ads on publishers’ websites. While there is no exact formula to choose the right push notification network, there are several top push ad networks in 2021 that offer high traffic volumes, low costs, targeting features, and a large user base, including RichPush, Adsterra, MGID, AdCash, Zeropark, and PropellerAds.
Key Points:
- Push ad networks facilitate the distribution and display of push ads to targeted audiences using platforms like web push notifications and in-page push ads.
- Classic push ads are commonly used in these networks, but web push ads are highly effective with a 100% delivery rate, although they cannot be shown to iOS users.
- In-page push and calendar push ads can reach iOS users, but only on limited push ad networks that offer various targeting options such as geographical, device, OS, browser, language, and time-based targeting.
- Popular verticals for push ads include e-commerce, dating, gambling, nutra, crypto, VPN, antiviruses, and more, and the target audience can vary depending on the ad network, with some allowing adult ads.
- Payment models for push ad networks typically include CPC and CPM, and the cost of push ads traffic can vary based on factors like country, vertical, and ad auction.
- Push traffic can come from push notifications in affiliate marketing through mobile app and web browser notifications, as well as in-page push traffic from banner ads on publishers’ websites.
- Top push ad networks in 2021 include RichPush, Adsterra, MGID, AdCash, Zeropark, and PropellerAds, offering high traffic volumes, low costs, targeting features, and a large user base.
Sources
https://www.lemonads.com/blog/best-push-advertising-networks/
https://allpushnetworks.com/
https://www.businessofapps.com/insights/how-to-choose-the-best-push-ad-network-in-2021/
https://adsterra.com/blog/best-push-notification-ad-networks/
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💡 Pro Tips:
1. When choosing a push ad network, consider the specific verticals they cater to. Some networks may have a stronger presence in certain industries, such as e-commerce or gambling, and may yield better results for your campaign.
2. Assess the targeting options provided by different push ad networks. Look for networks that offer comprehensive targeting capabilities, allowing you to refine your audience based on factors like geographic location, device, operating system, browser, language, and even specific time slots.
3. Research the payment models offered by push ad networks. While some networks may operate on a cost-per-click (CPC) basis, others may use a cost-per-mille (CPM) model. Compare these models to find the one that aligns with your campaign goals and budget.
4. Take into account the traffic costs associated with push ads. The cost per click or impression can vary significantly depending on factors such as the country you’re targeting, the vertical of your campaign, and the competition in the ad auction. Analyze these costs to ensure they are within your budget.
5. Keep in mind that the effectiveness of push notifications in affiliate marketing can vary. While push traffic is popular in affiliate marketing, the success of your campaigns will also depend on other factors such as your offer, landing page, and overall marketing strategy.
1. Introduction To Push Ad Networks
Implementing a well-defined marketing strategy is crucial for businesses to succeed in today’s highly competitive digital landscape.
One effective approach to reaching and engaging your target audience is through push ad networks. Push ad networks provide a platform for advertisers to deliver targeted ads directly to users’ devices, making it an efficient way to maximize brand exposure and drive conversions.
Push ad networks offer a variety of ad formats, including classic push ads, web push ads, in-page push ads, and calendar push ads. Classic push ads are widely used in push ad networks due to their ability to reach a broad range of users effectively.
However, it’s important to note that web push ads have a 100% delivery rate but cannot be shown to iOS users. On the other hand, in-page push and calendar push ads can be reached by iOS users, but on limited push ad networks.
2. Exploring Different Types Of Push Ads
Push ad networks offer various types of push ads, each with its unique advantages and limitations.
Understanding the different types of push ads can help advertisers tailor their marketing campaigns effectively.
Classic push ads: Classic push ads are the most common form of push ads used in push ad networks. They deliver short, concise messages directly to users’ devices, making them a highly visible and impactful advertising format.
Web push ads: Web push ads have a 100% delivery rate, providing advertisers with a reliable channel to reach their target audience. However, they cannot be shown to iOS users, which may limit their reach.
In-page push ads: In-page push ads can be displayed on iOS devices, giving advertisers the opportunity to engage a broader audience. These ads are typically displayed as banner-like notifications on publishers’ websites.
Calendar push ads: Calendar push ads leverage users’ calendars to deliver targeted ads. These ads can be displayed on iOS devices, making them a valuable addition to advertisers’ push ad campaigns.
3. Targeting Options For Push Ads
Targeting plays a crucial role in maximizing the effectiveness of push ads.
Push ad networks provide advertisers with a range of options to ensure their ads reach the right audience:
Geographical targeting: Advertisers can target specific geographical locations, allowing them to tailor their campaigns based on regional preferences and market dynamics. – Device targeting: Push ad networks enable advertisers to target specific devices such as mobile phones or desktops, ensuring their ads are optimized for the targeted devices.
OS targeting: Advertisers can choose to target users based on their operating systems, allowing them to customize their campaigns for different platforms such as Android or iOS. – Browser targeting: Push ad networks offer the option to target specific web browsers, allowing advertisers to optimize their ads for different browser functionalities and preferences.
Language targeting: Advertisers can target users based on their preferred language, ensuring message clarity and relevance for diverse audiences. – Time-based targeting: Advertisers can schedule their push ads to be delivered at specific times, maximizing the chances of reaching users when they are most likely to engage with the content.
4. Popular Verticals For Push Ads
Push ads have garnered significant attention and success across various industries.
Several popular verticals have experienced remarkable results by leveraging push ad networks:
E-commerce: Push ads have proven to be highly effective in driving traffic and increasing conversions for e-commerce businesses. The ability to deliver targeted ads directly to users’ devices significantly boosts brand exposure and encourages immediate action.
Dating: Dating websites and apps have also embraced push ads to reach potential users. Push notifications provide an efficient way to promote new features, matches, and special offers, ultimately driving user engagement and subscription rates.
Gambling: Push ads have proven to be an effective channel for online gambling platforms to attract new customers and retain existing ones. The direct and engaging nature of push notifications makes them an excellent choice for promoting time-sensitive offers and events.
Nutra: Push ads have gained popularity in the nutra (health and wellness) industry, allowing advertisers to promote dietary supplements, wellness products, and health-related services directly to interested consumers. – Crypto: The crypto industry has seen immense success with push ads, leveraging these engaging notifications to promote new projects, market updates, and investment opportunities.
VPN: VPN (Virtual Private Network) services utilize push ads to highlight their security features, privacy benefits, and regional access capabilities. – Antiviruses: Push ads enable antivirus software providers to inform users about new threats, provide regular updates, and offer exclusive discounts on their products.
5. Understanding The Audience For Push Ads
The success of push ad campaigns relies heavily on understanding the target audience and tailoring the messaging accordingly.
Push ads vary in terms of target audience depending on the ad network used. Advertisers should conduct thorough market research and utilize the targeting options provided by push ad networks to effectively reach their desired audience.
6. Special Considerations For Adult Ads
While many push ad networks prohibit adult ads, there are some networks that allow them.
Advertisers looking to promote adult content should carefully review the policies and guidelines of different push ad networks to identify suitable options. It is crucial to comply with legal and ethical standards when advertising adult content and ensure that the target audience is appropriately identified.
7. Payment Models For Push Ad Networks
Push ad networks offer various payment models to cater to advertisers’ needs and budget constraints.
The two most common payment models in push ad networks are Cost Per Click (CPC) and Cost Per Mille (CPM).
CPC: With the Cost Per Click model, advertisers only pay when a user clicks on their push ad. This model provides more control and allows advertisers to ensure they are investing in ads that are generating actual clicks and potential conversions.
CPM: Cost Per Mille, also known as “cost per thousand impressions,” is a payment model where advertisers pay for every thousand push ad impressions delivered. This model is suitable for advertisers seeking broader brand exposure and brand awareness.
8. Factors Affecting Push Ads Traffic Cost
The cost of push ad traffic can vary significantly depending on several factors, including country, vertical, and ad auction dynamics.
Countries with higher demand for push ad traffic tend to have higher costs, especially if they are known for lucrative markets or specific verticals. The vertical itself also plays a role as certain industries may have higher competition, driving up the cost of acquiring push ad traffic.
Finally, ad auctions further influence the cost as advertisers bid against each other for the opportunity to display their ads, resulting in varying costs based on supply and demand.
When choosing a push ad network, it is essential to consider factors such as traffic volumes, costs, targeting features, and the size of the user base. Some of the top push ad networks in 2021 include RichPush, Adsterra, MGID, AdCash, Zeropark, and PropellerAds.
These networks have established themselves as leaders in the industry, providing advertisers with access to high-quality traffic, extensive targeting options, and competitive pricing.
In conclusion, push ad networks provide businesses with a powerful tool to revolutionize their marketing strategies. By leveraging the different types of push ads, targeting options, and vertical-specific opportunities, advertisers can reach their desired audience effectively and drive impressive results.
As the push ad network landscape continues to evolve, staying updated with the latest advancements and best practices will be essential for maximizing the potential of this advertising channel.