Marketing Power Tools – Building efficiency through effective use of power tools

In the similar way that two males using power nailers can roof a house in less than a day versus a week making use of guide hammers, our clients use LiveTechnology’s platform of marketing and advertising electric power equipment to consider value, time, and headache out of the system of running substantial marketing manufacturing management responsibilities this kind of as advertisement localization and versioning.  That reported, in the similar way that construction electric power equipment have particular built-in abilities and are sized for the career at hand – so it goes for promoting automation.  In this concern, we consider a glance at how to assess how your business could profit from employing LiveTechnology’s “power tools”.

A uncomplicated procedure:

When you boil down the course of action of having an promotion or internet marketing information into the market, it seriously arrives down to 3 simple steps:

  • Make/Ideate:  In this method, the message is ideated, designed, penned, shot, recorded, etc.  Generally this operate is carried out by imaginative products and services departments at possibly companies or in just organizations.  At this stage, men and women think of the thought and then execute it into a thing that can be made use of in the second move.
  • Creation:  Creation is the approach of synthesizing the output of the imaginative process into a little something that can be eaten by the third move …
  • Media and Producing:  Media and Producing is the system of utilizing the output of the innovative and production techniques to provide the information to the supposed audience.  This consists of media retailers and channels these as newspapers, internet sites, journals, Tv set stations, immediate promoting and more, and incorporates producing processes these types of as POP, printing, and much more.

The method is reasonably productive and capital-intense at the ends of the approach – and has plenty of home for enhancement in the middle.

A Query:

Our consumers typically call us intrigued by the principles and then wrestle to utilize them right until we help them determine how to judge no matter whether or not you will need “power tools” in your advertising.  The dilemma normally is “Well, how do I know if this is likely to function for MY business?”

The Solutions:

Really do not you really like it when another person answers your dilemma in the kind of a further question?  The answers lie the concerns you must question on your own when contemplating the question “do I need marketing and advertising automation at my organization to support make efficiency in our advertising and marketing course of action.”

1)      Do you have sellers/merchants/profits reps/franchisees that offer your brand name?

2)      Do people advertising your model at the transaction degree use your brand name in advertising and marketing?

3)      Are all those providing your brand name domestically employing your model the right way?

4)      Do you have specifically-owned distribution or is it two- or 3-tier?

5)      Do you regularly operate marketing in many newspapers or print publications on the similar day?

6)      Do you have the will need to concentrate on your ad information to people obtaining it?

7)      Do you operate on line advertising and marketing where by the information is specific to both the place or demographic of individuals viewing the web page?

8)      Do you resource-code or in some other way, uniquely recognize your advertising and marketing and marketing supplies for the purpose of tracking?

9)      Do you have your organizations create numerous versions of the same matter for any doable purpose?

10)   Do you have the need to have to share your brand’s assets and info with companions or other entities?

Just indicating “yes” to a single criteria usually means you should really get a significant look at making use of internet marketing technologies to construct performance in your promoting efforts.  Like the use of electricity tools, employing marketing and advertising technological know-how software like LiveTechnology’s LiveRetail and LiveMarketer products and solutions shouldn’t be finished unless you have provided really serious thought to the task at hand.  But, with a effectively-started business enterprise case, and properly comprehended advertising and marketing wants, marketing and advertising automation technological innovation can help save up to 90% on the price tag of marketing versioning and localization, lower cycle situations by up to 75%, raise promotion accuracy to a charge significantly greater than what can be attained manually, and finally, enhance your distribution network’s fulfillment with your brand name.


Like a electricity noticed or a power nailer, making use of internet marketing automation equipment like LiveTechnology’s merchandise, desires to be deemed diligently.   But, given the appropriate set of circumstances, the benefits can be amazing.

~ Stewart Campbell,

Tags: marketing, Creative Versioning, LiveAdMaker, LiveTechnology, community promoting, Local Marketing and advertising, marketing and advertising

This entry was posted on June 24, 2010 at 6:56 pm and is filed underneath Imaginative Versioning, Market News, LinkedIn, Community Promoting, Newspapers.You can comply with any responses to this entry as a result of the RSS 2. feed.
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