The click via rate is gradually decreasing. While ago online commercial enticed a good variety of users to click, over the time people became more proof against marketing charms. Large number of information superhighway users actively block the ads via browser extensions. Many others simply choose to ignore them. Some ad formats aren’t general at all, as a result of they devise a distraction or steer clear of people from quickly reaching the preferred content.
For instance, instead of paying attention to the video ad, some people will just watch the countdown clock waiting to skip the ad and continue to their video.