3 Important Things to Do in Branding SMEs

      Comments Off on 3 Important Things to Do in Branding SMEs

3 Important Things to Do in Branding SMEs

Why are SME products unable to compete with company products? Even though the quality and taste are the same, even some SMEs have better quality products. One of the problems is regarding the branding of SME products. Until now, there are still many UKM players who ignore and override branding. Just try it now to the shop, shop, or market next to your house. Most of the SME products in circulation still do not have a brand identity such as plain and unattractive packaging, no business cards, brochures, catalogs, and many other shortcomings. Though branding has a role in the success of a business. Therefore, SMEs are required to have a brand so that they can do branding.

Continue reading

How to Do Product Branding Using Social Media

      Comments Off on How to Do Product Branding Using Social Media

How to Do Product Branding Using Social Media

Along with the development of the technological era, the internet now seems to be a necessity for everyone. Looking for information, exchanging information, communicating, shopping, doing business, and many other activities that can be done via the internet. According to internet live stats, there are more than three billion active social media users. Of course, this opportunity is also used by business people to open an online business. Until now, there are a lot of social media available that can be used to run an online business, including Facebook, Twitter, Instagram, Snapchat.

Continue reading

4 Steps to Build Product Branding to Be Known to Many People

      Comments Off on 4 Steps to Build Product Branding to Be Known to Many People

4 Steps to Build Product Branding to Be Known to Many People

What brand of watch are you currently wearing; Rolex, Seiko, Philips, Willian 1985, Casio, or any other less well-known brand? If it was given free of charge, did you choose to wear a Rolex watch or another unknown brand? Certainly, everyone will answer for choosing to use a Rolex brand watch. Yes, it is a natural thing, considering that Rolex is a well-known brand.

Continue reading

The Most Effective Cafe Business Marketing Strategy For You To Do

      Comments Off on The Most Effective Cafe Business Marketing Strategy For You To Do

The Most Effective Cafe Business Marketing Strategy For You To Do

Increased economic growth also affects people’s behavior or lifestyle. One very visible thing is related to the consumption behavior of the community, especially the upper-middle class. Modern lifestyle by spending part of his time in cafes is an example. Usually, they just socialize, hang out with friends and eat and drink. Some even just come to the cafe to take pictures and then share them through social media so that they can be seen as a “modern kid” or a “hit kid”.

Continue reading

Attract Consumer Interest & Increase Sales with Product Repositioning Strategy

      Comments Off on Attract Consumer Interest & Increase Sales with Product Repositioning Strategy

Attract Consumer Interest & Increase Sales with Product Repositioning Strategy

Are sales of your business decreasing? Is the product you offer not attractive to customers/consumers? If these things happen, it’s time to make changes. One of the changes you can make is to implement a repositioning strategy or product repositioning.

Continue reading

Online and Digital Marketing: A Difference and Implementation of Marketing Planning

      Comments Off on Online and Digital Marketing: A Difference and Implementation of Marketing Planning

Online and Digital Marketing: A Difference and Implementation of Marketing Planning

The terms Digital Marketing and Online Marketing might confuse you as someone who works in the marketing world. It may sound trivial as well, but knowing the difference between the two terms will help you craft a marketing strategy.

Continue reading

11 Social Media Marketing Mistakes to Avoid

      Comments Off on 11 Social Media Marketing Mistakes to Avoid

11 Social Media Marketing Mistakes to Avoid

Almost all major brands have used marketing strategies through social media. However, there are still many business brands that make mistakes in their use. Every social media marketing requires a different approach, strategy, and way of using it. In order not to make the same mistakes, you must avoid the following things when using social media marketing for business.

Continue reading

8 Tips to Make Customers More Loyal to Business

      Comments Off on 8 Tips to Make Customers More Loyal to Business

8 Tips to Make Customers More Loyal to Business

Customers are one of the important assets that a business has. Getting customers to be loyal and wanting to come back to buy a product will be more difficult than finding the customer to buy the product for the first time. Having loyal customers not only helps you get fixed income figures for a long time but also reduces the cost of promoting or marketing your business.

Continue reading

Advertorial Ad Maker Tips For Marketing Strategy

      Comments Off on Advertorial Ad Maker Tips For Marketing Strategy

Advertorial Ad Maker Tips For Marketing Strategy

The concept of advertorial advertising has been known for decades as a creative form of marketing advertising that offers a product or service in a more refined way. If so far advertising has been more widely known in the form of direct display on many information media such as newspapers, radio, and television, with this advertorial advertisement, readers will not only get product offers but also information that can be educational. To find out more about what advertorial ads are, their purpose, and tips for creating them, let’s take a look at the reviews below.

Continue reading

Important functions of marketing in companies that you rarely know about

      Comments Off on Important functions of marketing in companies that you rarely know about

Important functions of marketing in companies that you rarely know about

Like war, marketing is at the forefront of a war. Within the company, marketing is a division that has an important task in determining the progress and decline of a company. However, the marketing division cannot stand alone, there are still relationships with other divisions in the company such as the research, production, development, human resources, and finance divisions. For those of you who don’t understand what the marketing division is, what it does, and how it does its job, we will discuss it one by one below.

Continue reading