The Evolution of Traditional Marketing Strategies Towards Modern Methods

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The Evolution of Traditional Marketing Strategies Towards Modern Methods

Marketing strategies continue to evolve from traditional marketing methods to modern methods. Traditional marketing is a conventional form of marketing that was used before the rampant internet era. This is the type of marketing strategy most widely recognized by the public because most of the population around the world have used and enjoyed this method.

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5 Product Differentiation Criteria You Should Know

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5 Product Differentiation Criteria You Should Know

Product differentiation is an attempt by a company to differentiate its products from competitors’ products by making these products special. According to Kotler (2003), differentiation is defined as the act of determining a set of differences that have a use-value to differentiate the company’s offering from its competitors.

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4 Tips to Build Quality Service Business Branding

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4 Tips to Build Quality Service Business Branding

As a service business owner, of course, you want your business brand to stand out from the crowd. You need good branding as one of your marketing efforts. Because the main purpose of marketing is to make your target market look at your business. Here are four tips to increase the branding power of your service business so that it is better known by the public.

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5 Ways to Create a Marketing Strategy for a Viral Online Business

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5 Ways to Create a Marketing Strategy for a Viral Online Business

Content is an important part of any online business marketing strategy. This is because content can affect many social media users or netizens where it will affect sales revenue. Who doesn’t want to make their content go viral? Of course, all online businesses want their content to go viral. Viral itself in the world of marketing or marketing is defined as a strategy and process of disseminating electronic messages to communicate information from a product to the public at large.

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Market Research: One of the Most Important Aspects of a Business Marketing Venture

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Market Research: One of the Most Important Aspects of a Business Marketing Venture

No matter how big or small the size of your business, the marketing aspect plays an important role in business success. In other words, not implementing the marketing aspects correctly will have a fatal impact on your business. One of the bad effects is the failure of your business to attract customers. There are six important aspects in marketing efforts, namely: Marketing Strategy, Market Research, Online and or Digital Marketing, Company Sales, Advertising and Branding, and Retail Marketing. However, this article will specifically only discuss aspect number two, namely Marketing Research.

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4 Ways to Build a Business Brand Image to Be Better Known to the Public

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4 Ways to Build a Business Brand Image to Be Better Known to the Public

Building a Brand Image is an important key so that your business can survive in an environment of business competition. Competitors will easily and will not hesitate to grab the customer’s attention if you create a weak brand image. The best way to build and maintain a brand image effectively is through a multidisciplinary approach that combines elements of various media instruments as objects in a digital or online ecosystem with your marketing tips as the subject. You must meet the following requirements when you want to develop your brand image.

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5 Tips for Running a Marketing Strategy at an Affordable Cost

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5 Tips for Running a Marketing Strategy at an Affordable Cost

To get lots of customers, of course, you have to market your business. But if you are just starting with a business on a shoestring budget, you may not be able to take advantage of your marketing efforts by posting billboards, placing radio advertisements, and various marketing tips that require a hefty budget. You need to find an effective and inexpensive marketing method.

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5 Tips to Build an Online Marketing Strategy for SME Entrepreneurs

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5 Tips to Build an Online Marketing Strategy for SME Entrepreneurs

On average, Small and Medium Enterprises (SMEs) have the same goals and challenges as other types of businesses, namely generating good prospects and increasing sales. However, one thing that distinguishes it is that sometimes SME entrepreneurs do not yet have the knowledge or ability to develop and manage effective online or digital marketing programs.

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Visual Merchandising: A Marketing Strategy No Less Important for a Retail Business

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Visual Merchandising: A Marketing Strategy No Less Important for a Retail Business

Maybe you’ve been at the point of frustration when you failed to make a profit while running a retail business. One of his tricks is to implement a retail business marketing strategy that can attract the interest of many customers.

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Avoid These 4 Things In Creating A Marketing Strategy For Children

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Avoid These 4 Things In Creating A Marketing Strategy For Children

Making children the target market in a company’s marketing strategy is a natural thing, especially if your company is engaged in children’s products. It’s just that you have to be careful and creative to process existing ideas, considering that children will be very interested in unique things.

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