In the fast-paced world of digital marketing, the battle for attention is intense. Native advertising emerges as the secret weapon used by brands and platforms to stand out from the noise.
With its seamless integration into content, native ads capture the reader’s attention without feeling intrusive. As a rapidly growing industry worth billions of dollars, native advertising holds the key to reaching and engaging a targeted audience.
In this era where authenticity is prized, native ad networks have become the go-to solution for marketers. Join us on a journey into the realm of native advertising and discover how it has revolutionized the digital marketing landscape.
native ad networks
Native ad networks, also known as native advertising platforms or networks, play a crucial role in helping brands and publishers implement effective native advertising campaigns. These networks connect advertisers with publishers, enabling them to promote sponsored content seamlessly within the publisher’s website or app.
Native ads blend in with the surrounding content, providing a non-disruptive and engaging user experience. With the popularity of native advertising on the rise, native ad networks have become instrumental in reaching a wider audience and driving meaningful engagement.
They offer various targeting options, ad formats, and content creation tools to optimize native ad campaigns. Some notable native ad networks include Taboola, Outbrain, Adyoulike, TripleLift, AdUp, Yahoo Gemini, Nativo, Sharethrough, LiveIntent, Adsterra, MoPub, EngageYa, Teads, and Voluum.
These networks serve different markets and demographics, catering to the needs of both advertisers and publishers while maximizing the reach and effectiveness of native advertising campaigns.
Key Points:
- Native ad networks connect advertisers with publishers to implement native advertising campaigns seamlessly.
- Native ads provide a non-disruptive and engaging user experience by blending in with surrounding content.
- Native ad networks offer various targeting options, ad formats, and content creation tools to optimize campaigns.
- Notable native ad networks include:
- Taboola
- Outbrain
- Adyoulike
- TripleLift
- AdUp
- Yahoo Gemini
- Nativo
- Sharethrough
- LiveIntent
- Adsterra
- MoPub
- EngageYa
- Teads
- Voluum
- These networks serve different markets and demographics, catering to the needs of advertisers and publishers.
- Native ad networks help maximize the reach and effectiveness of native advertising campaigns.
Sources
https://voluum.com/blog/best-ad-networks/
https://www.outbrain.com/native-advertising/
https://www.mobidea.com/academy/best-native-ad-networks/
https://www.nitdit.com/best-native-ad-networks/
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💡 Pro Tips:
1. Consider the reach and audience of each native ad network before choosing which one to work with. Look for networks that have a large number of unique users and established partnerships with premium publishers and brands.
2. Take advantage of the non-intrusive and native content format offered by native ad networks like Sharethrough. This format is more likely to blend seamlessly with the user experience and increase engagement.
3. Utilize the tools and features provided by native ad networks like LiveIntent for content creation and ad enhancement. These tools can help optimize your native ads for better performance and relevance.
4. When running native advertising campaigns, track and analyze your results using a tracking solution like Voluum. This will help you measure the success of your campaigns, identify areas for improvement, and make data-driven decisions.
5. If you’re targeting non-English territories, consider using native advertising and content discovery platforms like EngageYa. These platforms specialize in reaching audiences in specific regions and can provide valuable insights and opportunities for localization.
1. Native Advertising Market Expected To Reach $400 Billion By 2025.
Native advertising has become a significant component of the digital marketing landscape, and its growth shows no signs of slowing down. It is projected that the native advertising market will skyrocket to a value of $400 billion worldwide by 2025.
This staggering figure highlights the increasing popularity and effectiveness of native advertising in reaching target audiences and driving conversions.
The substantial growth of native advertising can be attributed to its seamless integration into the user experience. Unlike traditional banner ads that disrupt the flow of content, native ads blend in with the surrounding content, making them less intrusive and more engaging.
This adaptability allows brands to connect with consumers in a subtle and authentic manner, ultimately leading to increased brand awareness and higher return on investment (ROI).
2. Big And Small Brands Utilize Native Advertising In Marketing Strategies.
Native advertising is not limited to big brands with significant marketing budgets. In fact, both big players and small businesses recognize the value of native advertising and have incorporated it into their digital marketing strategies.
This trend showcases how native advertising has become accessible to businesses of all sizes, leveling the playing field and empowering smaller brands to compete with industry giants.
The flexibility and scalability of native advertising make it an attractive option for businesses looking to expand their reach and connect with their target audience. Whether it’s a multinational corporation or a local startup, native advertising offers a cost-effective solution that delivers results.
The ability to seamlessly integrate branded content into various platforms and formats allows brands to engage with their audience wherever they are, creating a more personalized and impactful user experience.
3. Native Advertising Performs Well For Video Campaigns, According To US Publishers.
When it comes to video campaigns, native advertising has proven to be exceptionally effective. According to US publishers, native advertising is the second-best performing channel for video campaigns, highlighting its ability to capture and retain viewers’ attention.
The native ad format seamlessly blends into the video content, providing a non-disruptive and engaging viewing experience.
This success can be attributed to the inherent characteristics of native video ads. By seamlessly integrating with the video content, native ads eliminate the viewer’s ad-blindness, leading to higher engagement rates.
Additionally, native video ads offer more creative freedom, allowing brands to tell their story in a captivating and immersive manner. These factors contribute to increased brand recall, higher click-through rates, and ultimately, better campaign ROI.
4. Michelin’s Success With Native Ads Surpasses Social Media Ads.
One notable success story in the realm of native advertising is Michelin. The renowned tire manufacturer sought to increase brand visibility and engage with their target audience effectively.
To achieve these objectives, Michelin turned to native advertising, and the results exceeded their expectations.
Michelin’s native ads outperformed their social media ads, delivering a higher conversion rate and decreased cost per visitor. This success can be attributed to the seamless integration of Michelin’s content into the platform, allowing them to connect with their audience in a meaningful way.
By delivering relevant and valuable content that aligns with the users’ interests, Michelin was able to attract and engage a highly targeted audience, resulting in tangible business outcomes.
5. Native Ads Account For Majority Of Display Ad Spending In 2020.
In 2020, native ads emerged as the dominant force in the display ad landscape. Almost two-thirds of display ads spending was allocated to native ads, showcasing their popularity and effectiveness among advertisers.
This shift in advertising spend highlights the growing recognition of the value that native ads bring to digital marketing campaigns.
The reasons for this surge in native ad spending are multifaceted. Firstly, native ads offer a more natural and less interruptive user experience, making them more appealing to consumers.
Additionally, native ads have proven to drive higher engagement rates and improved brand perception compared to traditional display ads. These benefits combined with the ability to seamlessly integrate branded content into various platforms have solidified native ads’ position as the preferred choice for advertisers.
6. Native Ads Generate 74% Of Total US Display Ad Revenue In 2021.
The dominance of native advertising in the display ad ecosystem is further underscored by its revenue generation. In 2021, native ads generated a staggering 74% of the total display ad revenue in the United States.
This substantial figure illustrates the significant role that native ads play in the digital advertising industry and its undeniable impact on brand marketing strategies.
The ability of native ads to blend seamlessly with the surrounding content and provide a non-disruptive user experience has made them a go-to choice for advertisers. Brands across industries have recognized the power of native ads in effectively delivering their message and driving conversions.
The continued growth and revenue generation of native ads reaffirm their value in the highly competitive digital advertising landscape.
7. Notable Native Ad Networks: Taboola, Outbrain, Adyoulike, Triplelift.
With a diverse network of premium publishers and brands, Taboola offers advertisers a vast reach and the opportunity to connect with their target audience effectively.
This vast reach and seamless integration with DSPs make Adyoulike an ideal choice for advertisers looking to maximize their native ad reach and impact.
Its localized focus and extensive reach in Germany make it an appealing choice for advertisers targeting the German market.
Its focus on premium publishers ensures that advertisers can reach a highly engaged audience in a trusted and brand-safe environment.
In conclusion, native advertising is an integral part of the digital marketing strategy for both big and small brands. It has proven to be highly effective in video campaigns, outperforming other channels.
Michelin’s success with native ads showcases the impact and cost-effectiveness of this advertising format. Native ads have also dominated display ad spending, generating a significant portion of revenue in the industry.
The native ad networks mentioned, such as Taboola, Outbrain, Adyoulike, and Triplelift, are trusted partners that offer extensive reach and targeting options for advertisers. Other native ad networks like Adup, Yahoo Gemini, Nativo, and Sharethrough provide additional opportunities for advertisers to connect with their target audience effectively.
As the native advertising market continues to grow, brands must leverage these networks to expand their reach and maximize their ROI.