In the ever-evolving landscape of digital advertising, industry shifts and acquisitions have a way of capturing our attention. And one such development is making waves across the tech world.
Brace yourselves as we dive into the realm of MoPub deprecation. Twitter, the social media giant, has recently made a bold move by selling MoPub, its mobile ad platform, to AppLovin for an astounding $1.05 billion in cash.
With this strategic decision, Twitter aims to concentrate on strengthening its own ad platform. As MoPub’s clients search for a new home, the spotlight turns towards ironSource, a promising player in the realm of ad monetization.
Join us as we unravel the details behind this seismic industry shift and discover the ripple effects it may bring.
mopub deprecation
The term “MoPub deprecation” refers to the process of phasing out MoPub, a platform for managing ad revenue owned by Twitter. This decision comes as Twitter aims to focus more on advertisements on its own app and website.
AppLovin Corp has purchased MoPub from Twitter for $1.05 billion in cash. This sale allows Twitter to streamline its operations and concentrate on growing its revenue.
IronSource, a leading mobile growth company, is offering a smooth transition for MoPub clients. They provide migration workshops and help centers to assist developers in migrating from MoPub to their platform.
MoPub, which generated approximately $188 million in annual revenue for Twitter last year, offers app growth tools such as analytics and user acquisition automation. However, with the deprecation of MoPub, developers are encouraged to migrate to ironSource.
Key Points:
- MoPub deprecation: Twitter is phasing out its ad revenue management platform MoPub to focus more on its own app and website.
- AppLovin Corp acquires MoPub: AppLovin Corp purchases MoPub from Twitter for $1.05 billion in cash, allowing Twitter to streamline operations and focus on revenue growth.
- IronSource offers transition support: Leading mobile growth company IronSource offers migration workshops and help centers to assist developers in moving from MoPub to their platform.
- MoPub’s revenue for Twitter: MoPub generated approximately $188 million in annual revenue for Twitter last year.
- MoPub’s features: MoPub offers app growth tools like analytics and user acquisition automation.
- Migration to ironSource: Developers are encouraged to migrate to ironSource with the deprecation of MoPub.
Sources
https://www.is.com/community/blog/thank-you-mopub/
https://www.reuters.com/technology/twitter-sell-mopub-applovin-105-billion-2021-10-06/
https://www.adlibertas.com/the-mopub-transition-updates-recommendations-for-mopub-publishers/
https://www.applovin.com/blog/applovins-acquisition-of-mopub-has-officially-closed/
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💡 Pro Tips:
1. Developers should consider migrating from MoPub to ironSource for managing their ad revenue, as MoPub is being deprecated as a platform.
2. ironSource offers a smooth transition process for MoPub clients, ensuring a seamless shift to their platform.
3. If developers need assistance during the migration process, they can take advantage of migration workshops and help centers provided by ironSource.
4. In addition to managing ad revenue, MoPub also provides app growth tools such as analytics and user acquisition automation, so developers should explore alternative solutions for these functionalities.
5. With MoPub’s deprecation, Twitter can now focus more on advertisements on its own app and website, leading to potential advancements and improvements in their advertising capabilities.
Mopub Sold To Applovin For $1.05 Billion In Cash
In a strategic move aimed at streamlining its business operations, Twitter has agreed to sell its mobile ad exchange platform, MoPub, to AppLovin Corp for a staggering $1.05 billion in cash. This acquisition marks another significant development in the ever-evolving landscape of mobile advertising.
The cash deal allows Twitter to shift its attention towards bolstering advertisements on its own app and website, while entrusting MoPub to the capable hands of AppLovin. With this transaction, Twitter aims to optimize its revenue generation potential and bolster its standing in the highly competitive digital advertising realm.
Twitter Shifts Focus On Advertisements On Its Own App And Website
By divesting MoPub, Twitter demonstrates a clear commitment to focusing resources on delivering impactful advertising experiences on its proprietary platforms. This move aligns with Twitter’s overarching strategy to elevate its ad offerings and enhance user engagement on its app and website.
MoPub, being a mobile ad exchange platform, was a vital component of Twitter’s advertising ecosystem. However, the decision to sell MoPub allows Twitter to concentrate on maximizing ad monetization opportunities within its own digital properties, ultimately steering the company towards achieving its ambitious revenue goals.
Mopub Generated $188 Million In Revenue For Twitter In 2020
Despite the impending deprecation of MoPub, the ad exchange platform generated a notable $188 million in revenue for Twitter last year. This figure underscores the significant value MoPub brought to Twitter’s advertising revenue stream.
However, with the sale to AppLovin, Twitter seeks to reshape its monetization strategy and explore new avenues for driving revenue growth.
Twitter’s ambition to double its revenue to $7.5 billion by 2023 necessitates strategic decisions that can unlock new opportunities and drive sustained financial success. While MoPub played a critical role in Twitter’s revenue in the past, divesting itself of the platform signals the company’s determination to push the boundaries of innovation and focus on its core competencies.
Applovin Acquires Mopub, A Mobile Gaming Company
AppLovin Corp, the acquirer of MoPub, is a prominent mobile gaming company that recently went public. This acquisition highlights AppLovin’s strategy of expanding its capabilities and diversifying its offerings in the mobile advertising space.
By acquiring MoPub, AppLovin aims to harness the platform’s technology and customer base to enhance its position as a leading player in the mobile advertising industry.
The merger of AppLovin’s expertise in mobile gaming and MoPub’s capabilities as an ad exchange platform holds significant potential for driving synergies and delivering innovative advertising solutions. This acquisition solidifies AppLovin’s commitment to evolving its business and shaping the future of mobile advertising.
Mopub Being Deprecated As A Platform For Ad Revenue Management
With the sale to AppLovin, MoPub is now being deprecated as a platform for managing ad revenue. This decision by Twitter marks a strategic shift in priorities, allowing the company to focus on consolidating its ad operations in-house.
While this may signal a significant change for current MoPub users, Twitter and AppLovin are committed to ensuring a smooth transition for all stakeholders involved.
To facilitate this transition, ironSource, a leading in-app monetization platform, is offering MoPub clients a seamless migration path. ironSource’s extensive expertise in managing ad revenue, combined with its array of tools and solutions, positions it as an ideal partner for developers seeking continuity in their ad monetization strategies.
Ironsource Provides Smooth Transition For Mopub Clients
Understanding the importance of uninterrupted ad monetization for developers, ironSource has taken proactive steps to provide a smooth transition for MoPub clients. With migration workshops and dedicated help centers, ironSource aims to guide developers through the process of migrating from MoPub to its robust platform seamlessly.
Developers can rest assured that ironSource’s migration workshops will equip them with the knowledge and tools necessary to maximize their revenue potential. By leveraging ironSource’s suite of app growth tools, including analytics and user acquisition automation, developers can continue to grow their user base and unlock new opportunities for success.
In an industry that is constantly evolving, ironSource’s dedication to supporting developers throughout their transition ensures that they can seamlessly adapt to the changing landscape of mobile advertising.
Mopub Deprecation: Unveiling the future of mobile advertising
In summary, Twitter’s decision to sell MoPub to AppLovin for $1.05 billion in cash signals the company’s commitment to focusing on advertisements on its own app and website. While MoPub generated $188 million in revenue for Twitter in 2020, the company aims to double its revenue to $7.5 billion by 2023, necessitating strategic realignments.
AppLovin’s acquisition of MoPub not only expands its capabilities, but it also strengthens its position as a leading player in the mobile advertising industry. Simultaneously, MoPub’s deprecation as a platform for managing ad revenue management paves the way for ironSource to assist developers in smoothly transitioning to its robust monetization platform.
As developers navigate the changing landscape of mobile advertising, ironSource’s migration workshops and help centers provide the support needed to ensure a seamless transition. By leveraging ironSource’s extensive expertise and comprehensive suite of app growth tools, developers can continue to thrive in an increasingly competitive market.
The future of mobile advertising holds immense potential for innovation and growth. With the strategic decisions made by Twitter, AppLovin, and ironSource, stakeholders can look forward to an industry that continues to evolve, creating new opportunities and avenues for success.