In a world filled with never-ending ads clamoring for our attention, the Interactive Advertising Bureau (IAB) has arrived on the scene with a groundbreaking solution. Enter the IAB’s exciting new ad portfolio, an innovative approach to advertising that puts the user experience front and center.
Say goodbye to annoying, disruptive ads and welcome a new era of seamless, captivating content. This portfolio, built on the principles of LEAN (Light, Encrypted, Ad-Choice Supported, Non-invasive), promises to revolutionize the way we interact with advertisements.
From augmented reality to stunning 360-degree images and videos, prepare to be dazzled as we explore the transformative power of IAB’s new ad portfolio.
Contents
- 1 IAB New Ad
- 2 IAB Releases New Ad Portfolio
- 3 Replacing Previous Mobile And Desktop Ad Guidelines
- 4 Ad Delivery Based On Aspect Ratio And Size Range
- 5 Implementing Lean Principles For Non-Invasive Advertising
- 6 Covering Various Ad Types And New Media Experiences
- 7 Enhancing User Experience And Load Performance
- 8 Examples And Guidelines Provided
- 9 Coca-Cola’s AR Ad Turned Cans Into Digital Jukeboxes
- 10 Creating Immersive Content With 360-Degree Images
- 11 VR 360-Degree Video Ad For The Conjuring 2 Visions Horror Movie
IAB New Ad
The IAB New Ad portfolio, released by the Interactive Advertising Bureau (IAB), is a comprehensive set of guidelines for mobile and desktop ad formats. This new portfolio replaces previous guidelines and focuses on aspect ratio and size range for ad delivery across multiple screen sizes.
The portfolio also implements LEAN principles, which include lightweight, encrypted, AdChoices supported, and non-invasive advertising. It covers various ad types, such as display ads, native ads, and new media experiences.
The main goal of the IAB New Ad portfolio is to provide a better user experience, faster load performance, and non-disruptive ad content. The portfolio includes examples and guidelines for different ad types, including augmented reality ads, 360-degree images, and VR 360-degree video ads.
Key Points:
- IAB New Ad portfolio is a set of guidelines for mobile and desktop ad formats.
- The portfolio focuses on aspect ratio and size range for ad delivery across multiple screen sizes.
- It implements LEAN principles, including lightweight, encrypted, AdChoices supported, and non-invasive advertising.
- Covers various ad types such as display ads, native ads, and new media experiences.
- Aims to provide a better user experience, faster load performance, and non-disruptive ad content.
- Includes examples and guidelines for augmented reality ads, 360-degree images, and VR 360-degree video ads.
Sources
https://iabtechlab.com/standards/new-ad-portfolio/
https://www.iab.com/wp-content/uploads/2019/07/IABNewAdPortfolio_FINAL_0719.pdf
https://iabtechlab.com/standards/iab-display-advertising-guidelines/
https://www.iab.com/guidelines/iab-new-ad-portfolio/
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💡 Pro Tips:
1. The new IAB ad portfolio emphasizes non-invasive advertising, ensuring that ads do not disrupt the user experience.
2. The guidelines in the new portfolio consider the aspect ratio and size range for ad delivery, allowing for seamless ad viewing across multiple screen sizes.
3. LEAN principles are implemented in the new ad portfolio, ensuring that ads are lightweight, encrypted, AdChoices supported, and user-friendly.
4. In addition to traditional display ads, the new portfolio also covers native ads and new media experiences, providing advertisers with a variety of options.
5. Immersive content, such as 360-degree images and virtual reality (VR) videos, can be used to create engaging ad experiences, as showcased by companies like PostTapGyro and JetBlue.
IAB Releases New Ad Portfolio
The Interactive Advertising Bureau (IAB) has recently unveiled its new ad portfolio, which aims to revolutionize the advertising industry. This comprehensive set of guidelines covers various ad types, including display ads, native ads, and new media experiences, providing advertisers with a flexible and innovative platform to engage their audiences.
The IAB’s new ad portfolio focuses on delivering a better user experience, faster load performance, and non-disruptive ad content, ultimately enhancing the impact and effectiveness of digital advertising campaigns.
Replacing Previous Mobile And Desktop Ad Guidelines
The IAB’s new ad portfolio represents a significant shift from the previous guidelines for mobile and desktop ad formats. With the increasing prevalence of multiple screen sizes, the new portfolio adopts an approach based on aspect ratio and size range for ad delivery.
By aligning advertising content with the dimensions of different devices, advertisers can ensure that their messages are effectively delivered across screens of various sizes, catering to the diverse needs and preferences of users.
Ad Delivery Based On Aspect Ratio And Size Range
The new ad portfolio’s implementation of aspect ratio and size range for ad delivery is a groundbreaking advancement in the advertising industry. Rather than relying on fixed dimensions, advertisers can now tailor their ad content to perfectly fit the screens of various devices, creating a seamless and visually appealing user experience.
This flexibility allows advertisers to maximize engagement and impact, ensuring that their messages are seen and understood by their target audience.
- Examples provided for different ad types and guidelines:
– Display ads: Advertisers are encouraged to create visually stunning and attention-grabbing display ads that captivate users.
– Native ads: The guidelines emphasize the importance of seamlessly blending ad content with the user experience, providing valuable and relevant information.
– New media experiences: The portfolio highlights the potential for interactive and immersive ad formats, such as augmented reality and 360-degree images, to enhance user engagement and brand interaction.
Implementing Lean Principles For Non-Invasive Advertising
The IAB’s new ad portfolio places a strong emphasis on implementing LEAN principles, which stands for Lightweight, Encrypted, AdChoices supported, and Non-invasive advertising. This shift towards non-invasive advertising ensures that users have a positive browsing experience, free from intrusive ads that disrupt their online activities.
By prioritizing lightweight and encrypted ad content, the new portfolio promotes faster load performance and increased security, further improving user satisfaction.
Covering Various Ad Types And New Media Experiences
The IAB’s new ad portfolio covers a wide range of ad types and formats, catering to the evolving needs and preferences of advertisers and consumers alike. This comprehensive approach acknowledges the rapid growth of new media experiences, such as augmented reality and virtual reality (VR), and their potential to revolutionize advertising campaigns.
The portfolio provides guidelines and examples for these emerging ad formats, empowering advertisers to create innovative and engaging content that captivates their audience’s attention.
Enhancing User Experience And Load Performance
At the core of the IAB’s new ad portfolio is the goal to enhance user experience and load performance. By focusing on lightweight ad content and non-disruptive advertising, the portfolio ensures that users can access and consume online content seamlessly.
Faster load times and non-invasive ad formats contribute to a positive user experience, reducing frustration and increasing engagement. Advertisers can leverage this emphasis on user experience to captivate their audience, build brand loyalty, and drive measurable results.
Examples And Guidelines Provided
One significant feature of the IAB’s new ad portfolio is the provision of examples and guidelines for advertisers. These resources offer practical assistance and inspiration, helping advertisers understand how to effectively implement the guidelines and create impactful ad campaigns.
By showcasing successful case studies and highlighting best practices, the IAB aims to empower advertisers to maximize their advertising efforts, delivering compelling and memorable ad experiences for their target audience.
Coca-Cola’s AR Ad Turned Cans Into Digital Jukeboxes
A standout example of the potential of new media experiences is Coca-Cola’s augmented reality (AR) ad campaign. By utilizing the Blippar app, Coca-Cola transformed their cans into interactive digital jukeboxes, giving users an immersive and entertaining experience.
This innovative use of AR technology demonstrates how brands can leverage new media formats to engage consumers in unique and memorable ways. Coca-Cola’s campaign serves as an inspiration for advertisers seeking to embrace the possibilities of emerging advertising technologies.
Creating Immersive Content With 360-Degree Images
Immersive content plays a significant role in the IAB’s new ad portfolio, with a particular focus on 360-degree images. This format allows advertisers to transport users into a fully immersive visual experience, offering a unique perspective and captivating their attention.
Companies like PostTapGyro and JetBlue have showcased the potential of this technique in the mobile travel industry. By leveraging 360-degree images, advertisers can create memorable and immersive ad experiences that transport users to new destinations, fostering brand engagement and driving conversions.
VR 360-Degree Video Ad For The Conjuring 2 Visions Horror Movie
Immersv, a prominent provider of 360-degree VR video advertising solutions, produced an exceptionally engaging ad for the horror movie “The Conjuring 2 Visions.” This ad demonstrates the power of VR technology to immerse viewers in a terrifying virtual world, generating excitement and anticipation for the movie release. By creating realistic and immersive experiences, VR 360-degree video ads stand as a testament to the limitless possibilities of new media formats and their potential to captivate audiences in new and exciting ways.