How to Make a Profit from Direct Click Traffic

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Direct Click or Domain Redirect Traffic is a new ad format for online advertising. The results are much more lucrative than other ads show.

Domain redirect traffic ad campaigns at FroggyAds have a 10 times higher conversion rate than pop ads.

It looks like a new gold mine. Let’s have a closer look and decide if it is worth trying.

Domain redirect traffic is a fresh advertising format or a brand new way to advertise online. It is also known as Direct Click or Zero-click or Parked domain traffic.

The name includes the phrase redirect traffic. This may lead you to think that we will discuss redirects familiar to SEOs. Yes, there will be a redirection technology here, but the main point is about the parked domains. Let’s now discuss salt.

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What is Direct Click or Domain Redirect Traffic?

Domain redirect traffic or Direct Click is a type of traffic that offers a user’s redirect from a “parked” domain to the landing page of the advertiser’s offer.

In this case, everything rests on users’ mistakes when they type a query, brand, or site name in the search line. When some user types Addidas, Adidac, or something similar and hit enter, they are redirected to the advertiser’s offer page. It can be an e-Commerce offer with sneakers (it will convert the best) or any other offer.

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The redirect from the parked domain to the offer page works immediately. This means that the user does not even have time to realize they had visited a parked domain. There is no confusion whatsoever.

Now you can almost understand why this traffic is called Domain Redirect and Parked Domain. Both of these factors are involved.

The term ‘Zero-click‘ is often used to describe this type of traffic as well. Users do not have to click on any kind of advertisement to access the landing page. The page will appear if they make mistakes in typing.

Domain redirect traffic has the advantage of focusing the user’s attention entirely on the opening page.
You can expect them to look at whatever you want to show because they will not expect to see anything else besides the page they were looking for. They are the most interested and “warm” viewer. Take advantage of this.

What is a Parked Domain?

A parked domain plays a crucial role in the chain between the user and the landing page. Due to it, an instant redirect to the advertiser’s offer page occurs.

The term “parked domain” refers to a registered domain address that hasn’t been connected with a website. A person who plans to create a website should check if the domain name is free and register it for themselves. At this stage, it is not necessary to have a ready-made website.

Parking a domain is nothing more than buying and reserving it for later use or resale.

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What are the URLs used as parked domains for Zero-Click traffic?

Here are some examples of requests where people tend to make mistakes:

  • Names of famous brands (Addidas, Amzon, iBay),
  • requests that are commonly made,
  • popular website addresses.

How to Get Redirect Traffic?

Parked domains can be created or purchased ready-made and used at your discretion, for example, for advertising purposes.

There is only one problem: if anybody plans to make good money on parked domain names, they need to register many items and have specific knowledge about how to set up “redirecting ads.” 

In this case, an advertising network that has already collected a database of popular parked domain names can be a good choice. FroggyAds is one of them.

How is Direct Click Traffic Generated?

Now it’s time to show how direct click (parked domain) traffic is generated. The complete process of selling and buying this type of traffic is listed below. 

To implement the scheme, you need a user, an advertiser, a “parked domain,” and a service that will connect them all in one place — an advertising network.

  1. When users type a popular domain name incorrectly and press Enter, they are redirected to parked domain pages. A parked domain is owned by a certain person named the publisher.
  2. The system analyzes the data about the incoming user. This is technical information like country, computer, or mobile phone entered into the domain, OS, and browser. Misspelled domains and IP addresses are also important. This information is sent to an advertising network to select the best offer.
  3. Meanwhile, an advertiser in the advertising network wants to show their ads. There is already an advertising campaign set up and a bid rate set.
  4. As soon as a user presses Enter on a misspelled address, their request is forwarded to the advertising network. In the meantime, a classic RTB auction is underway to match the most suitable user with the advertiser.
  1. During real-time bidding, the advertising network analyzes bids from different advertisers as well as the user’s technical goals. 
  2. The network’s system redirects the user to an offer page as soon as the highest bid is selected. It is not even possible for the user to notice that they were on the parked domain page. They immediately appear on the landing page with advertising.

When a parked domain is displayed, its owner receives a reward. Using advertising networks, the owners monetize their parked domains without much effort. The publisher can also consider earning money from banner ads or collecting push subscriptions which are other ways to generate revenue.

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What are the Benefits of Domain Redirect Traffic?

  • An audience that is interested in what they will see

The biggest plus is, of course, the “warmed up” audience. Users aren’t distracted by ads. They purposefully look at the screen to see them.

  • Users are not disrupted by ads

This is a point that follows from the previous one. Ads do not interrupt the user’s activity and do not distract them. The advertising network makes transitions seamless and instant, not spoiling the user experience.

  • CR is 10 times higher compared to the other ad formats

Due to such a careful approach, CR for domain advertising campaigns is much higher than for the other traffic types. It is 10 times higher than on pops.

  • A high level of quality and engagement

FroggyAds divides all traffic sources into 4 categories based on how they convert. The best traffic sources are grouped under the Premium category. About 80% of FroggyAds domain traffic comes from premium sources.

  • An extensive selection of geos

Most people misspell site names and queries all over the world. Thus, domain traffic can be used for any geo without exception.