Direct Click or Domain Redirect Traffic is a new ad format for online advertising. The results are much more lucrative than other ads show.
Domain redirect traffic ad campaigns at FroggyAds have a 10 times higher conversion rate than pop ads.
It looks like a new gold mine. Let’s have a closer look and decide if it is worth trying.
Domain redirect traffic is a fresh advertising format or a brand new way to advertise online. It is also known as Direct Click or Zero-click or Parked domain traffic.
The name includes the phrase redirect traffic. This may lead you to think that we will discuss redirects familiar to SEOs. Yes, there will be a redirection technology here, but the main point is about the parked domains. Let’s now discuss salt.
Domain redirect traffic or Direct Click is a type of traffic that offers a user’s redirect from a “parked” domain to the landing page of the advertiser’s offer.
In this case, everything rests on users’ mistakes when they type a query, brand, or site name in the search line. When some user types Addidas, Adidac, or something similar and hit enter, they are redirected to the advertiser’s offer page. It can be an e-Commerce offer with sneakers (it will convert the best) or any other offer.
The redirect from the parked domain to the offer page works immediately. This means that the user does not even have time to realize they had visited a parked domain. There is no confusion whatsoever.
Now you can almost understand why this traffic is called Domain Redirect and Parked Domain. Both of these factors are involved.
The term ‘Zero-click‘ is often used to describe this type of traffic as well. Users do not have to click on any kind of advertisement to access the landing page. The page will appear if they make mistakes in typing.
Domain redirect traffic has the advantage of focusing the user’s attention entirely on the opening page.
You can expect them to look at whatever you want to show because they will not expect to see anything else besides the page they were looking for. They are the most interested and “warm” viewer. Take advantage of this.
A parked domain plays a crucial role in the chain between the user and the landing page. Due to it, an instant redirect to the advertiser’s offer page occurs.
The term “parked domain” refers to a registered domain address that hasn’t been connected with a website. A person who plans to create a website should check if the domain name is free and register it for themselves. At this stage, it is not necessary to have a ready-made website.
Parking a domain is nothing more than buying and reserving it for later use or resale.
What are the URLs used as parked domains for Zero-Click traffic?
Here are some examples of requests where people tend to make mistakes:
Parked domains can be created or purchased ready-made and used at your discretion, for example, for advertising purposes.
There is only one problem: if anybody plans to make good money on parked domain names, they need to register many items and have specific knowledge about how to set up “redirecting ads.”
Now it’s time to show how direct click (parked domain) traffic is generated. The complete process of selling and buying this type of traffic is listed below.
To implement the scheme, you need a user, an advertiser, a “parked domain,” and a service that will connect them all in one place — an advertising network.
When a parked domain is displayed, its owner receives a reward. Using advertising networks, the owners monetize their parked domains without much effort. The publisher can also consider earning money from banner ads or collecting push subscriptions which are other ways to generate revenue.
The biggest plus is, of course, the “warmed up” audience. Users aren’t distracted by ads. They purposefully look at the screen to see them.
This is a point that follows from the previous one. Ads do not interrupt the user’s activity and do not distract them. The advertising network makes transitions seamless and instant, not spoiling the user experience.
Due to such a careful approach, CR for domain advertising campaigns is much higher than for the other traffic types. It is 10 times higher than on pops.
FroggyAds divides all traffic sources into 4 categories based on how they convert. The best traffic sources are grouped under the Premium category. About 80% of FroggyAds domain traffic comes from premium sources.
Most people misspell site names and queries all over the world. Thus, domain traffic can be used for any geo without exception.