Are you tired of your online ads falling flat and failing to reach the right audience? Well, get ready to take your advertising game to the next level with Google Ads’ new Video action campaigns.
Starting from September 30, 2021, these campaigns now automatically leverage Google video partners, opening up a world of possibilities for reaching your target demographic. Picture this: your ads appearing on top-performing platforms like YouTube’s home feed, where millions of eyes are glued every day.
The best part? You still maintain full control and safety standards, ensuring your brand’s integrity while maximizing reach and driving conversions.
Say goodbye to underperforming ads and hello to monumental success!”
Contents
- 1 google video partners
- 2 Introduction: New Video Action Campaigns And Google Video Partners
- 3 Reach Top Performing Places With Video Action Campaigns
- 4 Discovering High-Quality Publishers With Google Video Partners
- 5 Ensuring Quality Standards: Vetting Video Partner Publishers
- 6 Video Ad Safety Promise: Secure Advertising On YouTube And Google Video Partners
- 7 Benefits Of Utilizing Google Video Partners For Advertisers
- 8 Similar Control Features For Ads On Google Video Partners And YouTube
- 9 Content Exclusions: Default Settings For Safe Ad Placement
- 10 Boost Reach And Engagement With Google Video Partners
google video partners
Google video partners are high-quality publisher websites and mobile apps where video ads can be shown as part of New Video action campaigns in Google Ads. These video partners are vetted and must meet Google’s quality standards to ensure a safe and brand-fitting environment for advertisers.
By including Google video partners in their campaigns, brands can show ads on top-performing places like YouTube’s home feed and watch page, reaching viewers across devices. The control features for ads on Google video partners are similar to YouTube, allowing advertisers to customize their targeting and content exclusions.
Adding Google video partners can increase reach by up to 20% for a given budget, while also incrementing the view count on the advertiser’s YouTube video when viewers watch skippable in-stream ads. With an average viewability of 90%, advertisers who added Google video partners to their Video campaigns achieved more conversions and lower cost per acquisition.
Overall, using Google video partners is a valuable strategy to reach a broader audience, increase awareness, and drive conversions, while supporting various goals and ad formats.
Key Points:
- Google video partners are vetted, high-quality publisher websites and mobile apps where video ads can be shown as part of New Video action campaigns in Google Ads.
- Brands can show ads on top-performing places like YouTube’s home feed and watch page by including Google video partners in their campaigns.
- Control features for ads on Google video partners are similar to YouTube, allowing advertisers to customize their targeting and content exclusions.
- Adding Google video partners can increase reach by up to 20% for a given budget and increment the view count on the advertiser’s YouTube video.
- Advertisers who added Google video partners to their Video campaigns achieved more conversions and lower cost per acquisition with an average viewability of 90%.
- Using Google video partners is a valuable strategy to reach a broader audience, increase awareness, and drive conversions while supporting various goals and ad formats.
Sources
https://support.google.com/google-ads/answer/7166933?hl=en
https://www.google.com/partners/
https://support.google.com/google-ads/answer/6340491?hl=en
https://www.youtube.com/watch?v=WFONZpoVckg
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💡 Pro Tips:
1. Utilize longer headlines in Video action campaigns to maximize reach on top performing platforms like YouTube’s home feed and watch page.
2. Take advantage of the Video Ad Safety Promise, which ensures brand safety for both YouTube and Google video partners.
3. Increase your reach by up to 20% by adding Google video partners to your campaign, without increasing your budget.
4. Benefit from an average viewability of 90% when using Google video partners, ensuring that your ads are seen by a large majority of viewers.
5. Achieve more conversions and lower cost per acquisition by including Google video partners in your Video action campaigns.
Introduction: New Video Action Campaigns And Google Video Partners
Google Ads has recently introduced a new update that brings exciting opportunities for advertisers to expand their reach and impact. With the launch of Video Action Campaigns, brands can now use Google Video Partners automatically as of September 30, 2021.
This update allows advertisers to leverage the power of longer headlines and reach top-performing places like YouTube’s home feed and watch page.
Reach Top Performing Places With Video Action Campaigns
Video Action Campaigns enable brands to maximize their visibility by displaying ads in highly coveted places such as YouTube’s home feed and watch page. These top-performing locations ensure that your ads are seen by a massive audience, increasing the chances of capturing attention and driving engagement.
Discovering High-Quality Publishers With Google Video Partners
Google Video Partners refer to a select group of publisher websites and mobile apps where video ads can be shown. These partners are carefully vetted to meet Google’s stringent quality standards, ensuring a high-quality advertising environment for brands.
By partnering with these trusted publishers, advertisers can gain access to premium inventory and reach their target audience through engaging video content.
Ensuring Quality Standards: Vetting Video Partner Publishers
To maintain the integrity of the advertising ecosystem, Google employs a thorough vetting process for video partner publishers. Only publishers that meet Google’s quality standards are eligible to join the network.
This stringent selection process ensures that advertisers have the confidence that their ads will be shown in a safe and brand-appropriate environment.
Video Ad Safety Promise: Secure Advertising On YouTube And Google Video Partners
When it comes to ad safety, Google is dedicated to providing a secure environment for both YouTube and Google Video Partners. The Video Ad Safety Promise guarantees brand safety by protecting against placement on inappropriate or harmful content.
This commitment to ad safety extends across the entire network, ensuring that your brand’s reputation remains intact while reaching a vast audience.
Benefits Of Utilizing Google Video Partners For Advertisers
The inclusion of Google Video Partners in Video Action Campaigns offers several key benefits for advertisers. Firstly, it allows brands to display their ads on content that aligns with their brand image, enhancing brand fit and relevance.
Additionally, Google Video Partners provide an excellent opportunity to reach viewers across devices, ensuring a seamless and consistent advertising experience.
Similar Control Features For Ads On Google Video Partners And YouTube
To maintain control over ad placements, Google provides advertisers with similar control features for both Google Video Partners and YouTube. This ensures that advertisers can customize their campaigns to align with specific brand objectives.
This level of control empowers brands to maximize the effectiveness of their advertising efforts and deliver tailored messages to their target audience.
Content Exclusions: Default Settings For Safe Ad Placement
Google Video Partners default to excluding mature and unlabeled content, ensuring that ads are placed in a safe and appropriate context. This default content exclusion setting provides an added layer of assurance for brands, minimizing the risk of their ads appearing in undesired environments.
However, advertisers can adjust these settings to suit their specific requirements and preferences.
Boost Reach And Engagement With Google Video Partners
By adding Google Video Partners to your Video Action Campaigns, you can significantly increase your reach without exceeding your budget. In fact, including Google Video Partners can increase your reach by up to 20% for a given budget, allowing you to capture the attention of a broader audience.
Moreover, watching skippable in-stream ads on Google Video Partners increments view counts on your YouTube videos, further enhancing engagement and visibility.
In addition to increased reach and engagement, advertisers who have leveraged Google Video Partners in their Video Action Campaigns have witnessed improved conversion rates and reduced cost per acquisition, demonstrating the effectiveness of this advertising strategy. Utilizing Google Video Partners can help your brand reach a broader audience, increase awareness, and ultimately drive conversions.
In conclusion, the inclusion of Google Video Partners in Video Action Campaigns provides advertisers with a powerful tool to expand their reach and impact in the digital advertising landscape. With the ability to leverage premium inventory, reach viewers across devices, and maintain control over ad placements, advertisers can deliver compelling video ads in a brand-safe environment.
By utilizing Google Video Partners, advertisers can unlock new opportunities for audience engagement, increase awareness, and achieve their marketing goals. So, make sure to take advantage of this valuable feature and boost the success of your video campaigns.