In today’s digital age, where every business is competing for attention online, choosing the right keywords is crucial. That’s where the mighty Google Keyword Planner comes into play.
This powerful tool is a goldmine for advertisers, providing them with valuable insights into keyword research. But what if you’re not running a campaign yet?
Can you still tap into this treasure trove of data? The answer is a resounding yes!
In this article, we’ll explore how you can unlock the full potential of Google Keyword Planner without an active campaign. So, prepare to delve into the world of keywords and discover the secrets to attracting the right audience to your website.
Contents
- 1 google keyword planner without campaign
- 2 Introduction To Google Keyword Planner
- 3 Features Of Google Keyword Planner
- 4 Using Google Keyword Planner Without An Active Campaign
- 5 Understanding The “Find New Keywords” And “Get Search Volume And Forecasts” Features
- 6 Filtering And Sorting Options On The Keyword Results Page
- 7 Considering Competition And Commercial Intent In Keyword Research
- 8 Tips And Strategies For Using Google Keyword Planner Effectively
- 9 Using The “Start With A Website” Technique In Keyword Research
google keyword planner without campaign
Google Keyword Planner can indeed be used without an active campaign. This tool is primarily designed for advertisers to conduct keyword research and requires a Google Ads account to access.
However, it can still be valuable for non-advertisers and SEO professionals to utilize its features for keyword research purposes. The two main features of the Google Keyword Planner are “Discover New Keywords” and “Get Search Volume and Forecasts.
The “Discover New Keywords” feature helps users find new keywords by inputting products or services related to their target audience. This can provide fresh ideas and expand the keyword list.
Meanwhile, the “Get Search Volume and Forecasts” provides data on search volume and cost estimates for specific keywords. Although some features may not be as useful for SEO, the Google Keyword Planner still offers valuable insights.
When using the tool without an active campaign, users can follow a few steps to gain access to keyword search volume data. First, after signing into their Google Ads account, they can select “Tools & Settings” and navigate to the Keyword Planner.
From there, they can click on “Discover New Keywords” and input their desired products or services. The tool will then generate keyword suggestions and relevant search volume data.
It’s important to note that the Keyword Planner has some limitations. For instance, it may not always provide accurate related keyword ideas or suggest highly competitive keywords.
To overcome this, the article suggests using the “GKP Hack,” which involves inputting a broad topic in the search bar and selecting the “Top of Page Bid (high range)” filter. This will help identify unique and less competitive keyword opportunities.
In summary, while Google Keyword Planner is primarily intended for advertisers, it can still be used without an active campaign for keyword research purposes. By utilizing the tool’s features like “Discover New Keywords” and “Get Search Volume and Forecasts,” users can generate keyword ideas and access search volume data.
Although the tool has its flaws, techniques like the “GKP Hack” can help find less competitive keywords. As an SEO professional or non-advertiser, Google Keyword Planner can be a valuable resource to enhance your keyword research efforts.
Key Points:
- Google Keyword Planner can be used without an active campaign, although it is primarily designed for advertisers.
- Non-advertisers and SEO professionals can still benefit from using the tool for keyword research.
- The main features of Google Keyword Planner are “Discover New Keywords” and “Get Search Volume and Forecasts.”
- “Discover New Keywords” helps users find new keywords by inputting related products or services.
- “Get Search Volume and Forecasts” provides data on search volume and cost estimates for specific keywords.
- Users can follow steps to access keyword search volume data without an active campaign by selecting “Tools & Settings” in their Google Ads account and navigating to the Keyword Planner.
Sources
https://backlinko.com/google-keyword-planner
https://support.google.com/google-ads/thread/17110779/how-to-use-keyword-planner-without-creating-ads?hl=en
https://www.a2hosting.com/blog/access-google-keyword-planner/
https://support.google.com/google-ads/answer/7337243?hl=en
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💡 Pro Tips:
1. Use the “Start With a Website” feature to generate keywords from competitor websites. This can give you insights into the keywords they are targeting.
2. Experiment with different types of web pages when using the “Start With a Website” feature. Try using the homepage, product pages, or blog posts to discover new keywords.
3. Utilize the filtering and sorting options on the Keyword Results Page to narrow down your keyword list. This can help you focus on the most relevant and valuable keywords for your campaign.
4. Consider the competition and commercial intent of keywords when conducting your research. Look for keywords with lower competition and higher commercial intent, as these are more likely to attract qualified traffic.
5. Don’t solely rely on Google Keyword Planner for your keyword research. Use other keyword research tools to supplement your findings and expand your keyword list.
Introduction To Google Keyword Planner
Google Keyword Planner is an invaluable tool for advertisers and marketers looking to conduct keyword research. It allows users to uncover valuable insights about the popularity and competitiveness of specific keywords.
However, many people are unaware that it is possible to use Google Keyword Planner without an active advertising campaign. This article aims to provide a comprehensive guide on how to utilize this tool for keyword research purposes, even without running ads.
Features Of Google Keyword Planner
Google Keyword Planner offers two main features: “Discover New Keywords” and “Get search volume and forecasts.”
Discover New Keywords: This feature helps users find new keywords by entering relevant products or services related to their business. It generates a list of suggested keywords that may be relevant to the user’s industry or niche.
Get search volume and forecasts: This feature provides users with data on the search volume and cost estimates for specific keywords. It gives advertisers an idea of how frequently a keyword is searched and the approximate cost for running an ad targeting that keyword.
Using Google Keyword Planner Without An Active Campaign
Despite the fact that Google Keyword Planner is primarily designed for advertisers, it is possible to utilize it for keyword research without running an active campaign. This can be particularly beneficial for SEO professionals or content creators looking to optimize their websites for organic search traffic.
The following steps outline how to use Google Keyword Planner without an active campaign:
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Sign in to your Google Ads account or create a new account if you don’t have one.
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Click on the ‘Tools & Settings’ menu and select ‘Keyword Planner’ from the dropdown.
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On the ‘Discover New Keywords’ tab, enter the product or service related to your keyword research.
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Refine the keyword suggestions based on your target location, language, and other specific settings.
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Use the ‘Get search volume and forecasts’ tab to gauge the search volume and competitiveness of specific keywords.
Understanding The “Find New Keywords” And “Get Search Volume And Forecasts” Features
The “Find New Keywords” feature in Google Keyword Planner allows users to generate a list of potential keywords based on their input. It uses advanced algorithms to suggest keywords that are related to the entered product or service.
This can be helpful for brainstorming ideas and discovering new opportunities.
The “Get search volume and forecasts” feature provides users with data on the search volume and cost estimates for specific keywords. This data helps advertisers gauge the competitiveness of keywords and estimate the potential reach of their ads.
The search volume indicates how frequently a keyword is searched, while the cost estimates give an idea of the budget required to run ads targeting those keywords.
Filtering And Sorting Options On The Keyword Results Page
Once the keyword suggestions are generated, users are presented with a keyword results page. This page offers various filtering and sorting options to refine the list of keywords and make it more manageable.
Some of the available options include:
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Keyword text filter: This allows users to filter keywords based on specific words or phrases. – Average monthly searches filter: Users can set a minimum or maximum threshold for the average monthly searches of keywords.
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Competition filter: This helps identify keywords with high or low competition in the advertising space. – Organic impression share: This filter shows keywords that have a higher or lower organic impression share.
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Sorting options: Users can sort the keywords based on their relevance, average monthly searches, or competition level.
Considering Competition And Commercial Intent In Keyword Research
When conducting keyword research, it is essential to consider both the competition and commercial intent of keywords. High-competition keywords are those that are targeted by many advertisers, making it challenging to achieve top ad positions.
On the other hand, low-competition keywords present an opportunity to rank higher and drive more targeted traffic to your website.
Commercial intent refers to the likelihood of a keyword leading to a conversion or sale. Some keywords may have high search volume but low commercial intent, meaning that users searching for those keywords may not have purchasing intent.
It is important to strike a balance between keywords with high search volume and keywords with high commercial intent to ensure the best results from your advertising or SEO efforts.
Tips And Strategies For Using Google Keyword Planner Effectively
Here are some tips and strategies for using Google Keyword Planner effectively, even without an active campaign:
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Select somewhat broad but still descriptive keywords that have a decent search volume and lower competition. – Use the “GKP Hack” by copying and pasting a large list of keywords from external sources into the Google Keyword Planner to unearth unique and less competitive keywords.
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Utilize the keyword filtering and sorting options to refine the keyword list and focus only on the most relevant and valuable keywords. – Experiment with different keyword combinations and variations to uncover new opportunities.
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Analyze the suggested bids and competition levels to assess the potential cost and competitiveness of targeting specific keywords.
Using The “Start With A Website” Technique In Keyword Research
One effective technique for keyword research is the “Start With a Website” approach. This involves analyzing competitors’ websites to generate keyword ideas.
By entering a competitor’s website URL in the Google Keyword Planner, users can discover relevant keywords that are driving organic traffic to their competitors’ sites. This technique can provide valuable insights into the keywords that are working well in a specific industry or niche.
Different types of web pages can be used for this technique, including product or service pages, blog posts, or landing pages. By analyzing the keywords that are already driving traffic to these pages, users can identify valuable opportunities to optimize their own website and capture a share of that organic search traffic.
In conclusion, Google Keyword Planner is a powerful tool for keyword research, and it is possible to use it effectively without running an active advertising campaign. By following the steps outlined in this article, users can uncover hidden insights about keyword popularity and competitiveness.
Whether you are an advertiser or an SEO professional, utilizing Google Keyword Planner can provide valuable information to enhance your keyword strategy and drive targeted traffic to your website.