By now you will be getting some targeted visitors, and you should definitely be able to verify in the event that they are the correct ones with tools like Google Analytics Demographics data. You also are looking to make certain your conversion path is operating accurately, so I highly suggest establishing conversion tracking. Do not do that just to your conversion pages, just like the checkout and thanks pages, but also the pre conversion pages, corresponding to your shopping cart or touch page. This will come up with more data to work with, and you might be capable of see which ads/key phrases and referral channels are bringing in the folk you are trying to attract. As you compile increasingly data, analyze it and make essential adjustments to your advertising method and concentrated on efforts.
If you become aware of that your content is not being got well, you may be focused on the inaccurate crowd.