In the fast-paced world of online advertising, finding the right pricing model can mean the difference between success and mediocrity. Enter ExoClick, the revolutionary advertising platform that offers a plethora of pricing options to cater to the unique needs of advertisers.
Whether you’re looking for Cost Per Mille (CPM) for maximum exposure, Smart CPM for optimized bidding, or Cost Per Click (CPC) for targeted traffic, ExoClick has got you covered. With their innovative Smart Bid feature and emphasis on repetition in advertising messages, ExoClick takes your campaigns to a whole new level.
So, buckle up and get ready to explore the world of ExoClick pricing that will revolutionize your online advertising game.
Contents
- 1 exoclick pricing
- 2 Exoclick Pricing Models: CPM, Smart CPM, CPC, Smart CPC, CPV, Smart Bid
- 3 CPM Pricing: Setting The Price For 1,000 Impressions
- 4 Smart CPM: Custom Pricing Based On Minimum Price And Top CPM
- 5 CPC Pricing: Setting The Price For Each Click
- 6 Smart CPC: Smart Bidding For Clicks In Video Campaigns
- 7 CPV Pricing: Availability For Video Campaigns (No Specific Details)
- 8 Smart Bid: Optimizing Bids Based On Historical Data And Contextual Signals
- 9 Tips For Effective Campaign Implementation: Desktop And Mobile Traffic, Frequency Capping, Daily Limits, Delivery Modes, And Campaign Pace
exoclick pricing
ExoClick offers various pricing models for their ad formats, including CPM, Smart CPM, CPC, Smart CPC, CPV, and Smart Bid. CPM allows you to set the price for 1,000 impressions, which is suitable for exposure-focused campaigns.
Smart CPM is a custom pricing model that lets you bid for impressions at the best price based on the minimum price and top CPM in the segment. CPC allows you to set the price for each click on the ad, which is suitable for assessing responsiveness.
Smart CPC is similar to Smart CPM but for bidding on clicks only in video campaigns. CPV is only available for video campaigns, but no specific details are provided.
Smart Bid uses historical data and contextual signals to determine optimal bids based on the likelihood of user conversion. Pricing information is not provided in the article, but minimum prices and top bids for segments can be viewed through the provided links.
It is recommended to have separate campaigns for desktop and mobile traffic in video ad implementation. Various settings such as frequency capping, daily limits, and delivery mode options are available to manage budget and impressions.
Setting realistic limits is important to avoid overspending. Additionally, different bidding strategies and repetition in advertising messages are discussed for campaign optimization.
Key Points:
- ExoClick offers various pricing models including:
- CPM
- Smart CPM
- CPC
- Smart CPC
- CPV
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Smart Bid
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CPM is suitable for exposure-focused campaigns and allows you to set the price for 1,000 impressions.
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Smart CPM lets you bid for impressions at the best price based on the minimum price and top CPM in the segment.
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CPC is suitable for assessing responsiveness and allows you to set the price for each click on the ad.
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Smart Bid uses historical data and contextual signals to optimize bids for user conversion.
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Separate campaigns for desktop and mobile traffic are recommended in video ad implementation, and various settings are available to manage budget and impressions.
Sources
https://www.trustradius.com/products/exoclick/pricing
https://docs.exoclick.com/docs/create-campaign-step4/
https://sourceforge.net/software/product/ExoClick/
https://docs.exoclick.com/docs/blog-smart-cpc/
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💡 Pro Tips:
1. Consider using CPM pricing for exposure-focused campaigns to set the price for 1,000 impressions.
2. Take advantage of Smart CPM, a custom pricing model that allows you to bid for impressions at the best price based on the minimum price and top CPM in the segment.
3. Utilize CPC pricing to set the price for each click on your ad, which is useful for assessing responsiveness.
4. If running video campaigns, consider using Smart CPC for bidding on clicks specifically in those campaigns.
5. Make sure to set realistic limits and appropriate pricing settings to avoid overspending and ensure campaign effectiveness.
Exoclick Pricing Models: CPM, Smart CPM, CPC, Smart CPC, CPV, Smart Bid
ExoClick, a leading ad network, offers a range of pricing models to accommodate various advertising needs. These models include CPM, Smart CPM, CPC, Smart CPC, CPV, and Smart Bid.
Each pricing model serves a unique purpose, allowing advertisers to optimize their campaigns based on their specific goals and objectives.
CPM Pricing: Setting The Price For 1,000 Impressions
CPM, or Cost Per Mille, is a popular pricing model offered by ExoClick. It enables advertisers to set the price they are willing to pay for 1,000 impressions of their ad.
This model is ideal for exposure-focused campaigns that aim to reach as many potential customers as possible. By setting the CPM price, advertisers can ensure that their ad is exposed to a targeted audience while remaining within their budget.
Key takeaway: CPM pricing is suitable for campaigns that prioritize exposure and reaching a larger audience.
Smart CPM: Custom Pricing Based On Minimum Price And Top CPM
ExoClick’s Smart CPM takes the pricing model a step further by offering a custom bidding system. It allows advertisers to bid for impressions at the best possible price based on the minimum price and top CPM within the selected segment.
With Smart CPM, advertisers have the flexibility to adjust their bids based on market conditions and the performance of their campaign. This dynamic pricing model ensures that advertisers are making the most of their advertising budget by bidding intelligently and securing impressions at the best possible rates.
Key takeaway: Smart CPM empowers advertisers to bid strategically for impressions, optimizing their campaign’s performance while controlling costs effectively.
CPC Pricing: Setting The Price For Each Click
For campaigns focused on assessing responsiveness, ExoClick offers CPC, or Cost Per Click, pricing. With this model, advertisers can set the price they are willing to pay for each click on their ad.
CPC pricing is a popular choice for advertisers who want to monitor their campaign’s effectiveness based on user engagement and click-through rates.
By utilizing CPC pricing, advertisers can gauge the performance of their ad and make data-driven decisions to optimize their campaign. This model allows advertisers to control costs while focusing on generating quality clicks and potential conversions.
Key takeaway: CPC pricing is ideal for campaigns that emphasize user engagement and click-through rates.
Smart CPC: Smart Bidding For Clicks In Video Campaigns
Similar to Smart CPM, ExoClick’s Smart CPC is a dynamic bidding model designed specifically for video campaigns. It enables advertisers to bid strategically for clicks in video ads, optimizing their campaign’s performance and maximizing ROI.
With Smart CPC, advertisers can leverage historical data and contextual signals to determine optimal bids. This intelligent bidding algorithm analyzes user behavior and previous campaign performance to guide advertisers in setting competitive bids that are more likely to drive conversions.
Key takeaway: Smart CPC is an effective pricing model for advertisers running video campaigns, providing superior bidding intelligence to optimize clicks effectively.
CPV Pricing: Availability For Video Campaigns (No Specific Details)
ExoClick also offers CPV, or Cost Per View, pricing for video campaigns. While specific details regarding CPV pricing are not mentioned in the provided information, this model is exclusively available for advertisers running video ads.
CPV pricing enables advertisers to pay for each view of their video ad, ensuring that their message is being seen by potential customers. This model is especially useful for measuring engagement and success in video campaigns.
Key takeaway: CPV pricing is tailored for video campaigns, though further information is required to fully comprehend its pricing structure and benefits.
Smart Bid: Optimizing Bids Based On Historical Data And Contextual Signals
Smart Bid, a powerful feature offered by ExoClick, enables advertisers to optimize their bids based on historical data and contextual signals. By utilizing this pricing model, advertisers can make informed decisions when setting their bids, increasing the likelihood of user conversion and maximizing their return on investment.
The Smart Bid algorithm takes into account various factors, including the likelihood of user conversion, historical performance data, market trends, and contextual signals. This intelligent system ensures that advertisers are bidding competitively and optimizing their campaigns for maximum efficiency.
Key takeaway: Smart Bid harnesses the power of historical data and contextual signals to provide advertisers with optimal bid recommendations, aiding in campaign optimization and performance.
Tips For Effective Campaign Implementation: Desktop And Mobile Traffic, Frequency Capping, Daily Limits, Delivery Modes, And Campaign Pace
Implementing an advertising campaign involves considering various factors to ensure its success. ExoClick provides several tips to optimize campaign implementation:
1. Desktop and Mobile Traffic: To maximize reach and engagement, it is recommended to create separate campaigns targeting desktop and mobile traffic.
This allows advertisers to tailor their ads to suit the specific characteristics of each platform, enhancing user experience and campaign effectiveness.
2. Frequency Capping: Advertisers can utilize frequency capping settings to control the number of impressions or clicks a user sees within a specified time period.
This feature prevents excessive ad exposure and helps maintain optimal campaign performance.
3. Daily Limits: Setting daily limits for budget or impressions is crucial in managing campaign spending.
Advertisers can determine how much they are willing to allocate for a given day, ensuring that they stay within their budget and campaign goals.
4. Delivery Modes: ExoClick offers two delivery mode options: quick delivery and distribute throughout the day.
Quick delivery prioritizes faster ad delivery, while distribute throughout the day ensures that the campaign runs consistently throughout the entire day. Advertisers can choose the mode that aligns with their campaign objectives and budget.
5. Campaign Pace: The pacing of a campaign refers to the rate at which it distributes impressions or clicks.
For campaigns to run smoothly and avoid overspending, it is important to consider the campaign pace. ExoClick’s platform automatically adjusts the campaign’s pacing based on historical data and bidding behavior, maximizing the overall efficiency of the campaign.
Key takeaway: Effective campaign implementation involves considering various elements such as platform targeting, frequency capping, daily limits, delivery modes, and campaign pacing to optimize performance and cost-efficiency.
In conclusion, ExoClick offers a range of pricing models tailored to the diverse needs of advertisers. From CPM and CPC to Smart CPM, Smart CPC, CPV, and Smart Bid, advertisers can select the most suitable model based on their campaign goals and objectives.
By leveraging these pricing models and implementing effective campaign strategies, advertisers can maximize their return on investment and achieve their desired outcomes in the competitive world of digital advertising.