Did you know that digital marketing tools are essential for any online advertising service or advertising network? In today’s digital age, businesses need to have a strong online presence in order to reach and engage with their target audience. And digital marketing tools play a vital role in achieving this goal. These tools help businesses promote their products and services, analyze data, optimize campaigns, and measure the success of their marketing efforts. In this informative set of paragraphs, we will explore some of the essential digital marketing tools for 2017 and why they are crucial for online advertising services.

One of the most significant digital marketing tools in 2017 is social media management software. With billions of people actively using social media platforms, businesses cannot afford to ignore this powerful marketing channel. Social media management software allows businesses to streamline their social media marketing efforts by scheduling posts, engaging with followers, and analyzing social media metrics. This tool is essential for online advertising services as it helps them effectively manage and track their clients’ social media campaigns, ensuring that they are reaching the right audience with the right message.

Another essential digital marketing tool for 2017 is search engine optimization (SEO) software. In a highly competitive online landscape, appearing on the first page of search engine results is crucial for driving organic traffic to a website. SEO software helps businesses optimize their websites and content to improve their search engine rankings. For online advertising services, utilizing SEO software is essential to ensure that their clients’ websites are visible to potential customers, ultimately increasing their online visibility and driving qualified traffic.

Email marketing software is also a must-have tool for any online advertising service or advertising network. Despite the rise of social media and other digital channels, email marketing remains one of the most effective ways to reach and engage with customers. Email marketing software allows businesses to create and send targeted, personalized email campaigns, track open rates and click-through rates, and segment their audience for more effective marketing efforts. For online advertising services, incorporating email marketing software into their offerings can provide their clients with a highly effective channel to communicate and connect with their audience.

Finally, data analytics tools are essential for online advertising services in 2017. With the abundance of data available today, it is crucial for businesses to analyze and interpret this data to make informed marketing decisions. Data analytics tools provide insights into key metrics, such as website traffic, campaign performance, and customer behavior. These insights help online advertising services optimize their clients’ campaigns, improve targeting, and maximize their return on investment.

In conclusion, essential digital marketing tools in 2017 are vital for any online advertising service or advertising network. From social media management software to SEO software, email marketing software, and data analytics tools, these tools enable businesses to effectively reach and engage with their target audience, drive organic traffic, personalize marketing campaigns, and make informed marketing decisions. By utilizing these tools, online advertising services can provide their clients with comprehensive and successful digital marketing strategies.

What are the Must-Have Digital Marketing Tools in 2017?

When it comes to online advertising, staying ahead of the competition is crucial. The digital landscape is constantly evolving, and to achieve success, businesses need to leverage the right tools and techniques. In this article, we will explore the essential digital marketing tools that every advertiser should consider in 2017. From search engine optimization (SEO) to social media marketing and data analytics, these tools will help you optimize your campaigns, reach your target audience, and maximize your ROI. So, let’s delve into the world of digital marketing and discover the must-have tools to propel your online advertising to new heights.

Keyword Research Tools

Keyword research is a crucial part of any digital marketing strategy. It helps marketers understand what keywords their target audience is using to search for products or services. With the right keyword research tool, marketers can identify high-demand keywords and optimize their content accordingly.

One essential digital marketing tool for 2017 is a keyword research tool. These tools provide valuable insights into search volume, competition, and other relevant metrics. Some popular keyword research tools include:

• Google Keyword Planner: This free tool from Google allows marketers to find keywords related to their business and see their search volume and competitiveness.
• SEMrush: SEMrush is a comprehensive keyword research tool that provides detailed insights into organic and paid search data. It also offers competitor analysis and other useful features.
• Ahrefs: Ahrefs is a powerful SEO tool that includes a robust keyword research feature. It provides data on search volume, keyword difficulty, and more.
• KeywordTool.io: This tool helps marketers find long-tail keywords based on Google Autocomplete suggestions. It’s a great option for discovering less competitive keywords.

By using these keyword research tools, marketers can identify the most relevant keywords for their target audience and optimize their content accordingly. This can greatly improve their search engine rankings and drive organic traffic to their website.

Social Media Management Tools

Social media has become an integral part of digital marketing. It allows businesses to connect with their target audience and build brand awareness. However, managing multiple social media accounts can be time-consuming and challenging.

To simplify social media management, marketers can use social media management tools. These tools provide features like content scheduling, social media analytics, and engagement monitoring. Here are some essential social media management tools for 2017:

• Hootsuite: Hootsuite is a popular social media management tool that allows marketers to manage multiple social media accounts from a single dashboard. It offers features like content scheduling, analytics, and team collaboration.
• Sprout Social: Sprout Social is another comprehensive social media management tool that includes features like content publishing, social media analytics, and customer engagement tracking.
• Buffer: Buffer is known for its easy-to-use interface and scheduling capabilities. It allows marketers to queue up posts for multiple social media platforms and provides analytics to track their performance.
• SocialPilot: SocialPilot is a cost-effective social media management tool that offers features like content scheduling, analytics, and team collaboration. It supports multiple social media platforms.

By utilizing these social media management tools, marketers can streamline their social media activities and effectively engage with their target audience. This can lead to increased brand visibility and improved customer loyalty.

Email Marketing Tools

Email marketing continues to be a powerful tool for businesses to reach their target audience. It allows marketers to deliver personalized messages directly to their subscribers’ inboxes, promoting products or services and nurturing customer relationships.

To optimize their email marketing efforts, marketers can leverage email marketing tools. These tools provide features like email automation, personalization, and performance tracking. Here are some essential email marketing tools for 2017:

• Mailchimp: Mailchimp is one of the most popular email marketing tools that offers a user-friendly interface and a wide range of features. It includes email automation, segmentation, A/B testing, and detailed analytics.
• Constant Contact: Constant Contact is a comprehensive email marketing tool that provides features like customizable templates, list management, contact segmentation, and detailed reporting.
• ConvertKit: ConvertKit is an email marketing tool specifically designed for professional bloggers and creators. It offers features like automation workflows, subscriber tagging, and content upgrades.
• AWeber: AWeber is a reliable email marketing tool that provides features like customizable sign-up forms, HTML email templates, and autoresponder campaigns.

By utilizing these email marketing tools, marketers can create effective email campaigns, nurture leads, and drive conversions. The ability to personalize emails and track their performance allows businesses to optimize their email marketing strategies for maximum results.

Content Management Systems

A content management system (CMS) is essential for businesses to create, manage, and publish their digital content. It allows marketers to efficiently update their website, blog, or online store without the need for technical skills.

In 2017, there are several CMS platforms that offer user-friendly interfaces and powerful features. Here are some essential content management systems:

• WordPress: WordPress is the most popular CMS platform, powering over 30% of websites on the internet. It offers a wide range of themes and plugins, making it highly customizable and versatile.
• Drupal: Drupal is a flexible CMS platform that is known for its robust security features and scalability. It is a popular choice for large and complex websites.
• Joomla: Joomla is a user-friendly CMS platform that offers a good balance between ease of use and functionality. It is suitable for both small and medium-sized websites.
• Magento: Magento is a powerful CMS platform specifically designed for ecommerce websites. It provides features like product catalogs, shopping carts, and secure payment gateways.

By using these content management systems, businesses can efficiently manage their digital content and optimize their website for better user experience and search engine visibility. The ease of use and scalability of these CMS platforms make them essential digital marketing tools for 2017.

Analytics Tools

Analytics tools are essential for measuring and analyzing the performance of digital marketing campaigns. They provide valuable insights into website traffic, user behavior, and key metrics. By understanding these data, marketers can make data-driven decisions and optimize their marketing strategies.

Here are some essential analytics tools for 2017:

• Google Analytics: Google Analytics is a free web analytics tool provided by Google. It tracks and reports website traffic, user behavior, and conversion data. It also offers advanced features like goal tracking and audience segmentation.
• Adobe Analytics: Adobe Analytics is a comprehensive analytics tool that offers real-time data, predictive analytics, and advanced reporting capabilities. It is suitable for large businesses with complex analytics needs.
• Crazy Egg: Crazy Egg is a heat mapping and analytics tool that visually represents user behavior on a website. It provides insights into how users interact with the website, which can inform website optimization efforts.
• Hotjar: Hotjar is another powerful analytics tool that offers heat maps, user recordings, and feedback polls. It helps businesses understand user behavior and gather feedback to improve website performance.

By utilizing these analytics tools, marketers can gain valuable insights into the effectiveness of their digital marketing campaigns. The data provided by these tools can help businesses identify areas of improvement and make informed decisions to optimize their marketing strategies.

According to a survey conducted by Smart Insights, 84% of marketers consider analytics tools as essential for their digital marketing success in 2017. With the right analytics tools, marketers can gain a competitive edge and drive better results in their digital marketing efforts.

Key Takeaways for Essential Digital Marketing Tools 2017

The world of digital marketing is constantly evolving, and it is crucial for advertisers and advertising networks to stay ahead of the curve. In this article, we will explore the essential digital marketing tools for 2017 that can help enhance online advertising strategies and drive better results.

1. Google Analytics:

Google Analytics is a must-have tool for tracking website performance, understanding audience behavior, and optimizing marketing efforts. It provides valuable insights such as page views, bounce rates, and conversion rates.

2. Search Engine Optimization (SEO) Tools:

SEO tools like Moz, SEMrush, and Ahrefs help advertisers optimize websites for better search engine rankings. They assist in keyword research, backlink analysis, and competitor research to improve online visibility and drive organic traffic.

3. Social Media Management Tools:

Social media has become an integral part of digital marketing strategies. Tools like Hootsuite, Buffer, and Sprout Social facilitate scheduling, publishing, and analyzing social media content across multiple platforms, saving time and maximizing engagement.

4. Email Marketing Tools:

Email marketing remains a highly effective channel for driving conversions. Tools like Mailchimp, Constant Contact, and AWeber help advertisers create, send, and analyze email campaigns to effectively reach and engage target audiences.

5. Content Management Systems (CMS):

A reliable CMS like WordPress or Drupal provides a user-friendly platform for managing and updating website content. It enables advertisers to create and publish content easily, ensuring a seamless user experience for website visitors.

6. Marketing Automation Tools:

Marketing automation tools, such as HubSpot and Marketo, streamline repetitive marketing tasks and nurture leads. They enable advertisers to create personalized, automated campaigns, saving time and increasing efficiency.

7. Heatmap and User Behavior Tools:

Tools like Hotjar and Crazy Egg provide insights into user behavior on websites through heatmaps and recordings. Advertisers can identify areas of improvement, optimize website design, and enhance user experience based on data-driven analysis.

8. Ad Testing and Optimization Tools:

Ad testing and optimization tools, like Optimizely and Google Optimize, help advertisers improve ad performance through A/B testing and multivariate testing. They enable advertisers to iterate and optimize ad creatives for better results.

9. Conversion Rate Optimization (CRO) Tools:

CRO tools like Kissmetrics and VWO focus on improving conversion rates through targeted experiments. Advertisers can analyze user behavior, create personalized experiences, and optimize landing pages to increase conversions.

10. Video Editing and Creation Tools:

Video content is gaining popularity in digital marketing. Tools like Adobe Premiere Pro, iMovie, and Animoto assist advertisers in creating professional-looking videos to engage audiences and convey their brand message effectively.

11. E-commerce Tools:

E-commerce tools like Shopify and WooCommerce provide all-in-one solutions for setting up and managing online stores. Advertisers can easily create product listings, manage inventory, and process payments within a secure platform.

12. Influencer Marketing Platforms:

Influencer marketing has become a powerful strategy to reach niche audiences. Platforms like AspireIQ and HYPR connect advertisers with relevant influencers, streamlining the collaboration process and expanding brand reach.

13. Competitive Intelligence Tools:

Competitive intelligence tools like SimilarWeb and SpyFu help advertisers gain insights into their competitors’ digital strategies. Advertisers can analyze their competitors’ traffic sources, keywords, and ad campaigns to identify areas of opportunity.

14. Customer Relationship Management (CRM) Tools:

CRM tools like Salesforce and Zoho CRM enable advertisers to track and manage customer interactions throughout the marketing and sales processes. They help advertisers nurture leads, streamline communication, and drive customer loyalty.

15. Data Analytics and Visualization Tools:

Tools like Tableau and Google Data Studio help advertisers make sense of the abundance of data available. Advertisers can visualize data through interactive dashboards, gain actionable insights, and make data-driven decisions to optimize marketing strategies.

In conclusion, staying updated with essential digital marketing tools is crucial for advertisers and advertising networks to thrive in the ever-changing digital landscape of 2017. These tools empower advertisers to optimize their online advertising strategies, enhance ROI, and drive better results.

FAQs – Essential Digital Marketing Tools 2017

1. What are digital marketing tools?

Digital marketing tools are software, platforms, or applications that help businesses and marketers create, manage, and analyze their online marketing campaigns.

2. Why are digital marketing tools important?

Digital marketing tools are essential for businesses as they help to streamline marketing efforts, improve efficiency, target specific audiences, measure campaign success, and ultimately drive better results.

3. What are some essential digital marketing tools for 2017?

Some essential digital marketing tools for 2017 include Google Analytics, Google AdWords, Facebook Ads Manager, MailChimp, SEMrush, Buzzsumo, Hootsuite, and Moz.

4. What is the role of Google Analytics?

Google Analytics is a powerful tool that helps businesses measure website traffic, track user behavior, monitor campaign performance, and generate valuable insights to improve marketing strategies.

5. How can Google AdWords benefit my business?

Google AdWords allows businesses to create and manage pay-per-click (PPC) advertising campaigns, target specific keywords and demographics, increase brand visibility, and drive relevant traffic to their websites.

6. How does Facebook Ads Manager work?

Facebook Ads Manager is a platform that allows businesses to create and manage Facebook ad campaigns, set specific targeting options, track campaign performance, and optimize ads for better results.

7. What can MailChimp do for my email marketing campaigns?

MailChimp is an email marketing tool that enables businesses to design and send professional-looking email campaigns, manage contact lists, create automated email sequences, and analyze campaign performance.

8. How can SEMrush help with SEO?

SEMrush is a comprehensive SEO tool that helps businesses perform keyword research, track competitor rankings, analyze backlinks, audit their websites, and optimize their overall SEO strategy.

9. What is the purpose of Buzzsumo?

Buzzsumo allows businesses to discover popular content, analyze competitor content strategies, identify key influencers, monitor brand mentions, and gain insights for creating engaging and shareable content.

10. How does Hootsuite assist with social media management?

Hootsuite is a social media management tool that allows businesses to schedule and publish posts on multiple social media platforms, monitor and engage with audiences, track social media metrics, and collaborate with team members.

11. What can Moz do for my website’s search engine ranking?

Moz is an all-in-one SEO tool that offers keyword research, link building strategies, site audits, rank tracking, and competitive analysis, helping businesses improve their website’s visibility and organic search rankings.

12. Are these tools suitable for small businesses?

Yes, these digital marketing tools are suitable for small businesses as they offer various pricing plans and options that cater to businesses of all sizes, allowing them to maximize their marketing efforts within their budget.

13. Can I integrate these tools together for a more efficient workflow?

Yes, most of these digital marketing tools offer integrations or APIs that allow for seamless data sharing and integration. This enables businesses to have a more streamlined and efficient workflow by connecting various tools for a holistic marketing approach.

14. How do I choose the right digital marketing tools for my business?

Choosing the right digital marketing tools for your business depends on your specific marketing goals, budget, and requirements. Research and compare different tools, read reviews, and consider the features and functionalities that align with your business objectives.

15. Are there any free digital marketing tools available?

Yes, there are several free digital marketing tools available, such as Google Analytics, Google AdWords Keyword Planner, Facebook Insights, MailChimp (for limited subscribers), and Hootsuite (for limited social media profiles). These free tools can be a great starting point for businesses with a tight budget.

Conclusion

In conclusion, the digital marketing landscape is constantly evolving, and staying ahead of the game requires utilizing the right tools and strategies. The year 2017 saw a surge in the development of essential digital marketing tools that provided marketers with new and innovative ways to reach their target audience.

First and foremost, social media management platforms emerged as an essential tool for online advertising services. These platforms offer a plethora of features to simplify and streamline social media campaigns. From scheduling posts to monitoring engagement and analyzing data, social media management tools provide a comprehensive solution to maximize the effectiveness of online advertising. With the ability to monitor multiple social media channels from a single dashboard, advertisers can save time and effort, ensuring that their campaigns are fully optimized to reach their target audience.

Additionally, email marketing tools have become indispensable in the digital marketing toolkit. These tools offer various features to create, send, and track email campaigns. With advanced segmentation capabilities, advertisers can target specific groups of subscribers with personalized content, leading to higher open and click-through rates. Furthermore, email marketing tools provide detailed analytics, allowing advertisers to track the success of their campaigns and make data-driven decisions to improve future strategies.

Another digital marketing tool that gained prominence in 2017 is web analytics. These tools provide valuable insights into website performance, user behavior, and traffic sources. Armed with this data, advertisers can optimize their websites to enhance user experience and drive conversions. Web analytics tools enable advertisers to track key metrics such as bounce rates, conversion rates, and average session duration, empowering them to identify areas for improvement and make data-driven decisions to increase the effectiveness of their advertising campaigns.

Furthermore, search engine optimization (SEO) tools have become a necessity for online advertising services. These tools offer valuable insights into keyword rankings, backlinks, and competitor analysis. By conducting comprehensive keyword research and optimizing website content, advertisers can improve their organic search rankings, resulting in increased visibility and website traffic. SEO tools also enable advertisers to identify and analyze their competitors’ strategies, allowing them to stay one step ahead in the digital landscape.

Another important tool for digital marketers is content management systems. These platforms provide a centralized hub for creating, managing, and publishing content across various channels. Content management systems offer features such as content scheduling, collaboration tools, and workflow management, streamlining the content creation process. Advertisers can also leverage these platforms to ensure consistency in branding and messaging across different channels, ultimately enhancing the overall user experience.

Lastly, data visualization tools have become essential for online advertisers. These tools transform complex data sets into visually appealing and easily digestible formats, allowing advertisers to quickly spot patterns, trends, and insights. With data visualization tools, advertisers can effectively communicate their findings to stakeholders, making it easier to make data-driven decisions and optimize advertising campaigns.

In conclusion, the year 2017 witnessed the emergence of several essential digital marketing tools that have revolutionized the way online advertising services operate. Social media management platforms, email marketing tools, web analytics, SEO tools, content management systems, and data visualization tools have become indispensable in achieving success in the ever-evolving digital landscape. By leveraging these tools, advertisers can effectively target their audience, optimize their campaigns, and drive better results. In order to stay competitive in the digital marketing realm, it is crucial for online advertising services to embrace these essential tools and stay up to date with the latest developments in the field.