In our digital-driven world, the need for expertise in digital marketing has never been greater.
Thankfully, there are numerous online resources available that provide free courses and tutorials to help you learn the ins and outs of this dynamic field.
From PPC University to Google Digital Garage to Facebook Blueprint, the options are endless.
Whether you’re interested in SEO, SEM, social media marketing, or global marketing, there’s a digital marketing course out there for you.
Join us as we explore the exciting world of online digital marketing education.
digital marketing degree online free+choices
While there are numerous options available for a digital marketing degree online, it is important to note that most of these courses are not completely free.
However, there are several online platforms and institutions that offer digital marketing courses at no cost or with free trial periods.
Some of the popular choices include WordStream’s PPC University, Google Digital Garage, Constant Contact’s Social Media Quickstarter, Coursera’s digital marketing courses, Facebook Blueprint (now called Meta Blueprint), and Udemy’s digital marketing courses.
Additionally, there are specialized courses available in areas such as search engine marketing (SEM), email marketing, web analytics, social media marketing, and more.
For those specifically interested in obtaining a recognized certificate or diploma, options like the Diploma Course in Digital Marketing, Certificate Course in Internet Marketing, and MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication can be considered.
- Most digital marketing courses online are not completely free.
- Some online platforms and institutions offer digital marketing courses at no cost or with free trial periods.
- Popular choices for free digital marketing courses include:
- WordStream’s PPC University
- Google Digital Garage
- Constant Contact’s Social Media Quickstarter
- Coursera’s digital marketing courses
- Facebook Blueprint (now called Meta Blueprint)
- Udemy’s digital marketing courses
- Specialized courses are available in areas such as:
- Email marketing
- Web analytics
- Social media marketing
- For recognized certificates or diplomas, options like:
- Diploma Course in Digital Marketing
- Certificate Course in Internet Marketing
- MICA and upGrad’s Advanced Certificate in Digital Marketing & Communication
- There are choices for obtaining a recognized certificate or diploma in digital marketing.
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💡 Did You Know?
1. The concept of digital marketing actually predates the internet! It was first introduced in 1981 by Prodigy, an early online service, which offered users the ability to purchase products and services electronically.
2. Did you know that the first online banner ad ever was purchased by AT&T in 1994? The ad was displayed on the major web portal HotWired and had a click-through rate of 44%, making it one of the most successful digital marketing campaigns at the time.
3. The term “click-bait” originated from traditional print media, particularly newspaper headlines. Publishers would use catchy and often exaggerated titles to encourage readership and grab attention, similar to modern-day click-bait tactics employed in digital marketing.
4. In the early days of email marketing, the first-ever spam email was sent in 1978 by Gary Thuerk, a marketer at Digital Equipment Corporation. It was sent to approximately 400 recipients promoting a new computer model, resulting in a flood of negative responses and a rethinking of email marketing strategies.
5. Before search engines came into existence, website owners used to list their sites on centralized directories, much like phonebooks. The first major directory was called “Yahoo!” (Yet Another Hierarchical Officious Oracle) and was created in 1994 by David Filo and Jerry Yang. It quickly became one of the primary methods of driving traffic to websites, making it an essential part of early digital marketing efforts.
1. WordStream’s PPC University
WordStream’s PPC University is an excellent resource for individuals interested in learning about pay-per-click (PPC) marketing. The platform offers a range of free courses and lessons that cover various topics related to PPC advertising.
The courses are designed to help beginners understand the basics of PPC advertising and develop the necessary skills to create effective campaigns. One of the main advantages of WordStream’s PPC University is its comprehensive and easy-to-understand content.
The platform offers both text-based tutorials and video lessons, allowing learners to choose the format that best suits their learning style. Additionally, the courses are self-paced, giving individuals the flexibility to learn at their own convenience.
“WordStream’s PPC University is an excellent choice for individuals looking to delve into the world of PPC advertising and gain practical knowledge and skills in this field.”
- Comprehensive and easy-to-understand content
- Free courses and lessons
- Covers various topics related to PPC advertising
- Offers both text-based tutorials and video lessons
- Self-paced courses for flexibility
2. LocaliQ’s Marketing Lab
LocaliQ’s Marketing Lab provides aspiring marketers with comprehensive courses that cover various aspects of digital marketing. The platform offers courses on topics such as search engine optimization (SEO), social media marketing, email marketing, web analytics, and more. These courses are designed to provide learners with practical knowledge and skills in the ever-evolving field of digital marketing.
One of the notable features of Marketing Lab is its interactive learning environment. The platform incorporates quizzes, assignments, and interactive exercises, allowing learners to apply the concepts they’ve learned. Moreover, Marketing Lab offers certifications upon completion of each course, which can enhance the credibility of aspiring marketers in the job market.
With its wide range of courses and interactive learning experience, LocaliQ’s Marketing Lab is a valuable resource for individuals seeking to gain in-depth knowledge and skills in digital marketing.
- Comprehensive courses covering various aspects of digital marketing
- Interactive learning environment with quizzes, assignments, and interactive exercises
- Certifications offered upon course completion to enhance job market credibility
3. Google Digital Garage
Google Digital Garage is a comprehensive online learning platform that offers free courses on various digital marketing topics. The platform covers everything from the basics of digital marketing to advanced topics like web analytics and search engine marketing (SEM). Google Digital Garage’s courses are designed to provide learners with a solid foundation in digital marketing, regardless of their level of expertise.
One of the key advantages of Google Digital Garage is its association with Google, a leading player in the digital marketing industry. Learners can be confident that the content provided is accurate, up-to-date, and aligned with industry standards. Additionally, Google Digital Garage offers certifications for completing certain courses, which can be valuable for career advancement.
- Free courses on various digital marketing topics
- Covers basics to advanced topics like web analytics and SEM
- Accurate, up-to-date content aligned with industry standards
- Offers certifications for completing certain courses
- Valuable for career advancement
“Whether you are a beginner or an experienced marketer, Google Digital Garage offers a range of courses to suit your needs and help you enhance your digital marketing skills.”
4. Constant Contact’s Social Media Quickstarter
Constant Contact’s Social Media Quickstarter is a comprehensive introduction to social media marketing. It offers step-by-step tutorials and guides on popular social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
One notable feature of Social Media Quickstarter is its practical approach. It provides learners with real-world examples and actionable tips to effectively leverage social media for marketing. The tutorials are also beginner-friendly, making it accessible to individuals with limited prior knowledge in social media marketing.
Constant Contact’s Social Media Quickstarter is an excellent resource for enhancing understanding of social media marketing and developing practical skills to promote businesses or brands effectively through social media platforms.
5. Copyblogger’s Internet Marketing for Smart People Course
Copyblogger’s Internet Marketing for Smart People course is a comprehensive online program that covers various aspects of internet marketing. The course is designed to provide learners with a solid foundation in internet marketing concepts and strategies, enabling them to develop effective marketing campaigns and drive online success.
One of the standout features of this course is its focus on the fundamentals of effective marketing. It covers essential topics such as content marketing, copywriting, email marketing, conversion optimization, and more. The course also includes practical assignments and case studies to help learners apply the concepts they’ve learned.
Copyblogger’s Internet Marketing for Smart People course is a valuable resource for individuals who want to gain a deeper understanding of internet marketing and learn the strategies and tactics that can lead to online success.
6. Coursera’s Digital Marketing Courses
Coursera offers a range of digital marketing courses from reputable universities and industry experts. These courses cover a wide array of topics, including SEO, SEM, social media marketing, email marketing, web analytics, and more. Coursera’s digital marketing courses are designed to provide learners with a comprehensive understanding of the digital marketing landscape and equip them with practical skills to succeed in this field.
One of the key advantages of Coursera is its extensive selection of courses from renowned institutions. Learners have the option to choose from short courses, specialization programs, and even full-degree programs in digital marketing. This flexibility allows individuals to tailor their learning experience based on their specific needs and goals.
Moreover, Coursera’s digital marketing courses often include hands-on projects and real-world case studies, providing learners with valuable practical experience. The courses also offer certifications upon completion, which can enhance learners’ credibility and career prospects.
Overall, Coursera’s digital marketing courses provide individuals with a comprehensive and structured learning experience, enabling them to gain the knowledge and skills necessary to excel in the digital marketing industry.
- Extensive selection of courses from renowned institutions
- Flexibility to choose short courses, specialization programs, or full-degree programs
- Hands-on projects and real-world case studies for practical experience
- Certifications upon completion for enhanced credibility and career prospects.
7. Google Ads
Google Ads is an online advertising platform that enables businesses and marketers to reach their target audience through various types of ads, including search ads, display ads, and video ads.
One of the main advantages of Google Ads is its extensive documentation and support. The platform provides detailed guides, tutorials, and best practices to assist advertisers in optimizing their campaigns and achieving their marketing goals.
Moreover, Google Ads offers certifications, such as the Google Ads certification, which validates individuals’ proficiency in utilizing the platform’s tools effectively.
For individuals interested in digital marketing, Google Ads serves as a valuable resource. It allows them to acquire hands-on experience in running online advertising campaigns, which are essential skills in the industry.
8. Facebook Blueprint (Now Called Meta Blueprint)
Meta Blueprint, formerly known as Facebook Blueprint, is an online learning platform that focuses on digital marketing, particularly Facebook and its advertising tools. This platform offers comprehensive courses on various topics, including Facebook advertising, Instagram advertising, Messenger advertising, and more.
One of the key advantages of Meta Blueprint is its emphasis on Facebook-owned platforms, which have a vast user base and significant advertising potential. The courses provide in-depth knowledge on ad targeting, ad creation, analytics, and optimization, equipping learners with the skills necessary to develop effective Facebook ad campaigns.
Moreover, Meta Blueprint offers certifications upon completing specific courses, enhancing individuals’ credibility as Facebook advertisers. The platform also grants access to additional resources and updates, allowing learners to stay current with the latest trends and best practices in Facebook advertising.
In summary, Meta Blueprint is an invaluable resource for those seeking to specialize in Facebook advertising and capitalize on the platform’s extensive reach and targeting capabilities for successful marketing campaigns.
9. WordStream’s Facebook Ads Tutorial
WordStream’s Facebook Ads Tutorial is a comprehensive guide that offers a step-by-step approach to creating and optimizing Facebook ad campaigns. This tutorial covers a range of important topics, including audience targeting, ad design, bidding strategies, and analytics.
What sets WordStream’s tutorial apart is its practical approach. It presents learners with actionable tips and best practices that can help them create high-performing Facebook ad campaigns. Real-world examples and case studies are also incorporated into the tutorial to illustrate the concepts discussed, making it easier for learners to grasp and apply the knowledge.
By engaging with WordStream’s Facebook Ads Tutorial, individuals can develop a solid understanding of Facebook advertising fundamentals and enhance their skills in creating effective ad campaigns that specifically target their desired audience.
10. Udemy’s Digital Marketing Courses
Udemy offers a wide selection of digital marketing courses that cater to individuals with different levels of expertise and interests. These courses cover a range of topics, including SEO, social media marketing, email marketing, content marketing, and web analytics, among others.
One of the primary advantages of Udemy is its extensive library of courses, which are taught by industry experts and practitioners. Learners can choose courses that align with their specific needs and interests, allowing for a personalized learning experience. Moreover, most courses on Udemy include practical assignments and quizzes to reinforce the concepts taught.
Furthermore, Udemy grants learners lifetime access to course materials. This means that individuals can revisit the content at any time and stay up to date with the latest trends in the digital marketing field. While some Udemy courses may require a fee, the platform frequently offers discounts and promotions, making these courses more accessible to a wider audience.
Overall, Udemy’s digital marketing courses provide valuable knowledge and skills that can help individuals succeed in the dynamic field of digital marketing.
Stay tuned for the second part of this article, which will cover additional choices for aspiring marketers seeking a digital marketing degree online for free.
Can I study digital marketing for free?
Yes, you can definitely study digital marketing for free by completing a digital marketing free certificate course. This course will equip you with all the necessary fundamentals and key skills required in the field of digital marketing. It offers a great opportunity to learn and gain knowledge without any financial commitment. By enrolling in this course, you can acquire essential skills in areas such as social media marketing, search engine optimization, content marketing, and more, paving the way for a successful career in digital marketing.
Which degree is best for digital marketing?
A BSc in Digital Marketing is the best degree for individuals looking to pursue a career in the field. This degree offers a comprehensive curriculum that focuses specifically on digital marketing strategies and techniques. Students will gain a deep understanding of online marketing, social media advertising, search engine optimization, and data analytics. Moreover, the flexibility of online courses allows individuals to acquire these skills while maintaining a full-time job, making it a practical choice for aspiring digital marketers. A BSc in Digital Marketing equips individuals with the necessary knowledge and skills to excel in this dynamic and evolving field.
Can I learn digital marketing in 1 month?
While it is possible to grasp the fundamentals of digital marketing within a month, becoming proficient in the field may take longer. Understanding the key concepts, such as search engine optimization (SEO), social media marketing, and email marketing, can be achieved through intensive learning and practice. However, truly mastering these skills and staying updated with the constant changes in the digital landscape often requires continued efforts over several months or even a year. Patience, dedication, and a commitment to ongoing learning are essential for successfully navigating the dynamic world of digital marketing.
Is Google digital marketing course worth it?
Yes, the Google digital marketing course can be worth it if you want to gain more small business clients. This certification not only adds valuable credentials to your resume or portfolio, but it also enhances your reputation as a freelancer or someone starting their own marketing agency. By equipping you with comprehensive knowledge and skills, this course can help you effectively attract and cater to the needs of small businesses looking to grow their online presence.
Additionally, if you are a small local business looking to increase your online presence, the Google digital marketing course can be highly beneficial. It provides you with the necessary understanding of digital marketing strategies and tools to effectively promote your business online. By leveraging the techniques taught in this course, you can strengthen your online visibility, engage with a wider audience, and ultimately drive more traffic to your website or physical store.