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Digital Marketing Courses in UK: The Ultimate Guide

In the vast and ever-evolving landscape of digital marketing, staying ahead of the curve is not just advantageous but essential.

Whether you’re a budding marketer or a seasoned professional, finding the right course to enhance your skills is crucial.

So buckle up, as we take you on a thrilling journey through the diverse array of digital marketing courses available in the UK.

From the prestigious universities of Glasgow and Southampton to the innovative institute of IIDE, prepare to be amazed by the wealth of knowledge awaiting you.

Let’s dive in!

digital marketing courses in uk

Digital marketing courses in the UK offer a range of options for individuals looking to expand their knowledge and skills in this field.

One prominent digital marketing institute is IIDE – The Digital School, which has been recognized as the “Best Digital Marketing Institute” and has trained over 235,000 learners since 2016.

The course duration is 4-6 months, and fees range from USD 1,500 to 2,000.

They offer a blended training method, online certifications, and placement assistance.

Additionally, universities such as the University of Glasgow, University of Southampton, Newcastle University, University of Brighton, and University of Aberdeen also offer digital marketing courses with varying durations and fees.

These courses cover topics ranging from international strategic marketing to digital strategy and advanced analytics.

It is advisable to seek further clarification or contact the respective institutions for more information.

Key Points:

  • UK digital marketing courses offer multiple options for individuals seeking to expand their knowledge and skills in this field.
  • IIDE – The Digital School is a leading institute in digital marketing, recognized as the “Best Digital Marketing Institute” and has trained over 235,000 learners since 2016.
  • The course duration for IIDE is 4-6 months, with fees ranging from USD 1,500 to 2,000.
  • IIDE offers a blended training method, online certifications, and placement assistance.
  • UK universities like University of Glasgow, University of Southampton, Newcastle University, University of Brighton, and University of Aberdeen also provide digital marketing courses with varying durations and fees.
  • These courses cover a wide range of topics, including international strategic marketing, digital strategy, and advanced analytics.

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? Did You Know?

1. The first ever email marketing campaign took place in 1978 when Gary Thuerk, a marketing manager for Digital Equipment Corporation, sent out a mass email to 400 recipients promoting their new line of computers.

2. The term “click-through rate” (CTR), commonly used in digital marketing, was coined in the mid-1990s after the rise of banner advertising. It refers to the percentage of users who click on a specific link or advertisement, compared to the total number of users who view it.

3. The first online banner ad was launched in October 1994 by AT&T on the website HotWired.com (now known as Wired.com). It had a click-through rate of 44%, making it one of the most successful early banner ads.

4. The concept of search engine optimization (SEO), a fundamental aspect of digital marketing, can be traced back to the mid-1990s when search engines started to gain popularity. Webmasters began optimizing their websites to improve their visibility and ranking in search engine results pages.

5. The earliest known recorded example of influencer marketing dates back to the 1760s when potter Josiah Wedgwood sent his products to the Queen of England and persuaded her to use them. This royal endorsement significantly increased the popularity of his pottery and kickstarted influencer marketing as we know it today.


IIDE – The Digital School

IIDE, which stands for The Indian Institute of Digital Education, is recognized as the “Best Digital Marketing Institute” in the UK. Offering a comprehensive curriculum, their digital marketing course is designed to equip students with the necessary skills and knowledge to excel in the digital marketing industry. The course has a duration of 4-6 months and is available both online and through blended training methods.

With a fee ranging from USD 1,500 to 2,000, IIDE’s digital marketing course is a great investment for individuals looking to enhance their career prospects. Since its inception in 2016, IIDE has trained over 235,000 learners in digital marketing, making it a reputable choice for aspiring digital marketers. Moreover, IIDE offers online certifications upon course completion and provides placement assistance to help students kick-start their careers.

University of Glasgow

The University of Glasgow is a leading institution in the UK that offers digital marketing courses. It is ranked 10th in the UK for International Strategic Marketing. The university provides a comprehensive curriculum that covers various aspects of digital marketing. The duration of the course ranges from 30 to 72 months. Unfortunately, the fees are not specified, so interested individuals will need to contact the university directly for more detailed information.

University of Southampton

The University of Southampton offers an MSc Digital Marketing course online, providing students with the flexibility to study at their own pace. The course has a duration of 1 year and offers a comprehensive curriculum to equip students with the necessary skills to navigate the digital marketing landscape. The fees for the course range from Euro 12,600 to Euro 25,000. This investment in the University of Southampton’s digital marketing course can provide long-term career opportunities.

  • The University of Southampton offers an MSc Digital Marketing course online
  • Students have the flexibility to study at their own pace
  • Course duration: 1 year
  • Comprehensive curriculum to learn essential digital marketing skills
  • Course fees: Euro 12,600 to Euro 25,000
  • This investment can lead to long-term career opportunities

The University of Southampton’s MSc Digital Marketing course is a valuable opportunity for individuals to gain in-depth knowledge and skills in the field. With the flexibility of online learning, students can study at their own pace while exploring the dynamic digital marketing landscape.”

Newcastle University

While specific information on the duration and fees for digital marketing courses at Newcastle University is not available, it is important to note that the university is highly esteemed for its academic excellence. Ranked among the Top 30 UK Universities, Newcastle University is renowned for its dedication to providing top-notch education. If you are interested in learning more about their digital marketing courses, I recommend contacting the university directly for comprehensive details.

University of Brighton

The University of Brighton offers a CIM-accredited Marketing (Digital Marketing) MSc course. The fees for this course are stated as Euro 15,156. This course provides students with in-depth knowledge and practical skills in digital marketing. The accreditation from the Chartered Institute of Marketing (CIM) adds value to the qualification and ensures that students receive a recognized and industry-relevant education.

University of Aberdeen

The University of Aberdeen is a prestigious institution in the UK offering digital marketing courses. The fees for these courses range from GBP 1,000 to GBP 13,000. The curriculum includes digital strategy, market research, and advanced analytics. Students studying at the University of Aberdeen will have the opportunity to learn from experienced faculty members and earn a globally recognized qualification.

Course Duration And Fees Details For IIDE

The digital marketing course at IIDE has a duration of 4-6 months, providing students with an intensive and focused learning experience. The course fee at IIDE ranges from USD 1,500 to 2,000, making it a cost-effective option for aspiring digital marketers.

With its blended training method, students can choose to attend classes physically or access course materials online, ensuring flexibility in their learning journey.

Additionally, IIDE offers online certifications upon course completion and assists students with job placements to help them start their careers in the digital marketing industry.

  • Duration: 4-6 months
  • Course fee: USD 1,500 to 2,000
  • Blended training method: physical classes or online access
  • Online certifications upon course completion
  • Job placement assistance

The digital marketing course at IIDE provides students with an intensive and focused learning experience. With a duration of 4-6 months, it offers flexibility in terms of attending classes physically or accessing course materials online. IIDE also offers online certifications and job placement assistance. Overall, it is a cost-effective option for aspiring digital marketers.“

Course Details For University of Glasgow

While the University of Glasgow offers digital marketing courses, there is no specific information available about the course duration or fees. Interested individuals are advised to contact the university directly to obtain detailed information and clarify any queries they may have about the course. With its reputation as a renowned institution and its focus on International Strategic Marketing, the University of Glasgow is likely to provide a high-quality education in digital marketing.

Course Details For University of Southampton

The University of Southampton offers an MSc Digital Marketing course online, allowing students to study at their own pace and convenience. The course has a duration of 1 year, providing students with a comprehensive understanding of digital marketing principles and strategies. With fees ranging from Euro 12,600 to Euro 25,000, this course offers a valuable investment for individuals looking to enhance their digital marketing skills and career prospects.

Course Details For University of Brighton and University of Aberdeen

While the University of Brighton and University of Aberdeen do not mention the specific duration of their digital marketing programs, both institutions offer comprehensive curricula that cover various aspects of digital marketing. The University of Brighton’s Marketing (Digital Marketing) MSc course, which is CIM-accredited, provides students with in-depth knowledge and practical skills in the field. On the other hand, the University of Aberdeen’s program covers essential topics such as digital strategy, market research, and advanced analytics. These courses have fees ranging from Euro 15,156 to GBP 1,000 to GBP 13,000, providing students with an opportunity to gain recognized qualifications from reputable institutions.

In conclusion, there are several reputable institutions in the UK that offer digital marketing courses to individuals aspiring for a career in this field. IIDE, the University of Glasgow, University of Southampton, Newcastle University, University of Brighton, and University of Aberdeen all provide valuable learning opportunities and recognized qualifications. It is important for interested individuals to consider their specific requirements, such as course duration, fees, and learning method, before making a decision. Further information and clarifications can be obtained by reaching out to the respective institutions directly.

FAQ

Where can I study digital marketing in the UK?

One of the universities in the UK where you can study digital marketing is Aberystwyth University. With a range of digital marketing courses, Aberystwyth University offers students the opportunity to gain a solid foundation in the field. Additionally, the university accepts UCAS points, making it a feasible option for those looking to pursue a degree in digital marketing.

Another option is Bournemouth University, which also offers digital marketing courses and accepts UCAS points. Located in a vibrant coastal town, Bournemouth University provides a unique learning environment for students interested in studying digital marketing. With its modern facilities and industry connections, Bournemouth University equips students with the necessary skills and knowledge for a successful career in the field.

Is digital marketing a good course in UK?

Undoubtedly, pursuing a digital marketing course in the UK is a wise choice. With its high demand and exceptional curriculum, digital marketing universities in the UK provide students with top-notch education. These institutions attract talented individuals from various parts of the globe, offering a unique opportunity to learn about diverse cultural perspectives and gain invaluable insights into contemporary digital issues. Whether you aspire to be a digital marketing expert or leverage this knowledge for your own business, enrolling in a digital marketing course in the UK is a promising investment in your future success.

Which course is good in digital marketing?

The digital marketing course offered by Coursera is highly recommended for individuals looking to gain a comprehensive understanding of the subject. The course covers various aspects of digital marketing, including social media marketing, search engine optimization, and content marketing. With the credibility of Coursera and the expertise of industry professionals delivering the course, learners can be assured of valuable and up-to-date content that will equip them with the skills needed to excel in the field of digital marketing.

Alternatively, the Google Fundamentals of Digital Marketing Course is also a great option for beginners. This course provides a solid foundation in digital marketing principles and techniques, and being offered by Google, it carries a certain level of prestige and reliability. It covers various topics such as search engine marketing, mobile marketing, and email marketing, making it an excellent choice for those looking to enter the field or expand their knowledge in digital marketing.

What is a digital marketer salary UK?

Digital marketers in the United Kingdom earn an average salary of £32,000 annually or £16.41 per hour. Starting salaries for entry-level positions typically begin at £26,000 per year, while seasoned professionals can earn up to £47,728 per year. The field of digital marketing offers promising career growth and lucrative compensation opportunities for skilled and experienced individuals, making it an appealing choice for those interested in the industry.