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Digital Marketing Courses in IIM: The Ultimate Guide

Are you ready to take your career to the next level?

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With expert-led online sessions, engaging quizzes, and practical assignments, this 12-month program is your ticket to success.

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digital marketing courses in iim

Yes, IIM Indore offers a digital marketing course called the Certificate Programme in Digital Marketing and Strategy.

The program aims to provide participants with a comprehensive understanding of digital marketing, social media, and mobile applications for marketing.

It covers various topics such as marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation.

The program duration is 12 months, with a total of 150 hours of session time.

Participants do not need any prerequisites to participate, other than basic business acumen and an understanding of their relevant industries.

Upon successful completion, participants will receive a certificate from IIM Indore.

The fee for the course is INR 2,87,400, payable in four installments.

Key Points:

  • IIM Indore offers a digital marketing course called the Certificate Programme in Digital Marketing and Strategy.
  • The course aims to provide participants with a comprehensive understanding of digital marketing, social media, and mobile applications for marketing.
  • Topics covered include marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation.
  • The program duration is 12 months, with a total of 150 hours of session time.
  • Participants do not need any prerequisites other than basic business acumen and an understanding of their relevant industries.
  • Upon successful completion, participants will receive a certificate from IIM Indore and the course fee is INR 2,87,400, payable in four installments.

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đź’ˇ Did You Know?

1. Digital Marketing Courses in IIM:
– In 2013, the Indian Institute of Management, Bangalore became the first IIM to offer a dedicated Digital Marketing program, catering to the growing demand for skilled professionals in this field.
– The digital marketing courses offered by IIMs are known for their comprehensive curriculum, which includes modules on social media marketing, SEO, content marketing, analytics, and more.
– Many reputed industry experts and professionals actively contribute to the digital marketing courses in IIMs, imparting their knowledge and experience to the students.
– Apart from classroom sessions, students pursuing digital marketing courses in IIMs often get the opportunity to work on live projects and gain practical experience that enhances their learning.
– Successfully completing a digital marketing course from an IIM can significantly boost career prospects, as it adds prestigious credentials to one’s profile and opens doors to job opportunities in top-notch companies.


1. Introduction To The Certificate Programme In Digital Marketing And Strategy

Digital marketing has become an essential component of modern business strategies. With rapid advancements in technology and the widespread use of the internet, companies are increasingly turning to digital platforms to market their products and services.

In recognition of this growing trend, the Times Professional Learning division of Bennett, Coleman & Co. Ltd offers a comprehensive Certificate Programme in Digital Marketing and Strategy in collaboration with the prestigious Indian Institute of Management (IIM) Indore.

The programme is designed to equip participants with a comprehensive understanding of digital marketing, social media, and mobile applications for marketing. By the end of the programme, participants will have the necessary skills and knowledge to develop effective digital marketing campaigns and strategies.

This programme is suitable for entrepreneurs, professionals, senior executives, digital marketers, and agency executives looking to enhance their skills and create a digital marketing portfolio.

2. No Prerequisites Required For Participation

One of the remarkable aspects of this digital marketing programme is that participants do not need any prerequisites to participate. All that is required is a basic business acumen and a fundamental understanding of their relevant industries. This makes the programme accessible to a wide range of professionals from different backgrounds.

3. Topics Covered In The Program

The Certificate Programme in Digital Marketing and Strategy offers participants a comprehensive understanding of various topics related to the field. It covers areas such as marketing, digital and social media campaigns, application platforms, relevant tools, analytics methods, and strategy formulation. This programme is designed to equip individuals with the necessary skills to develop effective digital marketing campaigns in today’s digital age.

4. Program Duration And Session Details

The Certificate Programme in Digital Marketing and Strategy offers a comprehensive and well-structured curriculum for individuals seeking to gain expertise in the field. With a duration of 12 months, this program ensures a thorough understanding of the subject matter.

Throughout the program, participants will have a total of 150 hours of session time. This includes 108 online sessions that can be accessed at the convenience of the participants, providing flexibility in learning. Additionally, there will be a 3-day on-campus orientation module to facilitate in-person interaction and networking opportunities.

The combination of online and on-campus sessions not only offers the advantage of flexibility but also allows participants to engage in meaningful discussions and collaborate with fellow peers. This interaction is crucial in gaining practical insights and building a strong professional network.

In summary, the Certificate Programme in Digital Marketing and Strategy provides a comprehensive learning experience through a well-balanced combination of online and on-campus sessions. It is designed to equip individuals with the necessary knowledge and skills to excel in the dynamic field of digital marketing.

Key Features:

  • Duration: 12 months
  • Total of 150 hours of session time
  • 108 online sessions for flexibility
  • 3-day on-campus orientation module for in-person interaction

“The combination of online and on-campus sessions offers a holistic learning experience, allowing participants to benefit from both flexibility and meaningful interactions.”

5. Pedagogy And Evaluation Methods

The pedagogy of the programme is designed to provide participants with a rich learning experience. It includes a combination of:

  • Lectures
  • Case discussions
  • Project work
  • Term papers
  • Assignments

This ensures that participants gain practical knowledge and skills through hands-on activities. Additionally, participants will be continuously evaluated through:

  • Quizzes
  • Assignments
  • Tests
  • Examinations

to assess their understanding and progress.

6. Certificate From IIM Indore Upon Completion

Participants who successfully complete the programme will be awarded a certificate from IIM Indore, one of the most prestigious institutions in India. This certificate serves as a testament to the participant’s knowledge and skills in the field of digital marketing. It adds valuable credibility to their professional profile and can open doors to new career opportunities.

  • The certificate is awarded by IIM Indore, a highly reputable institution in India
  • It signifies the participant’s expertise in digital marketing
  • Enhances the participant’s professional profile
  • Can lead to new career opportunities

“The certificate from IIM Indore not only validates the participant’s accomplishment but also demonstrates their dedication and competence in the field of digital marketing.”

7. Eligibility Criteria For Participants

To be eligible for the Certificate Programme in Digital Marketing and Strategy, participants must meet the following criteria:

  • Diploma, graduate, or postgraduate degree with a minimum of 50% marks.
  • Minimum of two years of work experience.

These prerequisites are in place to ensure that participants have a solid foundation in academics and real-world experience. By meeting these requirements, professionals at various stages of their careers can benefit from this program.

8. Delivery Of Courses Through Online Platforms

In today’s digital world, online learning has become an integral part of education. The Certificate Programme in Digital Marketing and Strategy will be delivered online using synchronized technology platforms. Participants will have the option to attend sessions from their desktop or laptop, offering convenience and flexibility. This mode of delivery ensures that participants can access the courses from anywhere, eliminating the constraints of physical location.

9. Session Schedule And Timing

The sessions for the Certificate Programme in Digital Marketing and Strategy will start from 10th June 2023 and will be held on Saturdays. Sessions will be conducted once a week on weekends to accommodate participants’ professional commitments.

The session timings are designed to suit the convenience of working professionals. The first session will be held from 2:30 PM to 3:45 PM, the second session will be from 4:00 PM to 5:15 PM, and some sessions will be conducted from 7:00 PM to 8:15 PM.

10. Fee And Alumni Benefits

The fee for the Certificate Programme in Digital Marketing and Strategy at IIM Indore is INR 2,87,400. It can be paid in four installments, with the first installment due at the time of admission. This fee covers:

  • All the course material
  • Access to online learning platforms
  • Resources provided by IIM Indore

Participants who successfully complete the program will also be eligible for Executive Education Alumni status at IIM Indore. This offers:

  • Networking opportunities
  • Access to a community of professionals who have completed similar programs at the institute.

“The Certificate Programme in Digital Marketing and Strategy at IIM Indore provides comprehensive knowledge and resources for individuals seeking to enhance their skills in this rapidly evolving field. With a fee of INR 2,87,400, payable in four installments, this program offers valuable benefits, including course material, online platform access, and resources provided by IIM Indore. Upon completion, participants can also enjoy the advantages of Executive Education Alumni status, granting them networking opportunities and connections with professionals who have successfully completed similar programs at the institute.”

FAQ

Which IIM offers digital marketing course?

Among the Indian Institutes of Management (IIMs), IIM Indore stands out as one that offers a digital marketing course. With a scheduled start date of 9th December 2023, this program provides participants with a valuable certificate from IIM Indore upon completion. This renowned institution equips students with the necessary skills and knowledge to excel in the dynamic field of digital marketing, ensuring they stay updated with the latest industry trends and practices.

What is the cost of IIM digital marketing course?

The cost of the IIM digital marketing course varies depending on the specific program chosen. The average fee for these courses typically falls within the range of INR 50,000 to INR 3 lakhs. IIMs offer a diverse selection of certificate courses and executive programs in Digital Marketing and Social Media Marketing, catering to different skill levels and professional objectives.

Which IIM is best for MBA in digital marketing?

Among the top institutions for MBA in digital marketing in India, the Indian Institute of Management (IIM) Kashipur has emerged as a prominent choice. With strong admission criteria based on the CAT exam, IIM Kashipur selectively admits students who display exceptional aptitude and potential in the field of digital marketing. Additionally, Lexicon and Gitam Institute also offer noteworthy programs in digital marketing. While Lexicon is renowned for its comprehensive curriculum in the field, Gitam Institute stands out for their admission process, which requires students to pass the GAT exam. Ultimately, the choice of the best IIM for MBA in digital marketing depends on one’s preferences and suitability to the admission requirements and curriculum offered by each institution.

Do IIMs offer MBA in digital marketing?

Yes, the Indian Institutes of Management (IIMs) have recognized the growing importance of digital marketing and have introduced MBA courses in this field. With the increasing digitization of our lives, these institutes have adapted their curriculum to cater to the needs of the current job market. Recognizing that digital marketing is a highly sought-after skill, the IIMs now offer specialized courses in digital marketing to equip students with the necessary knowledge and skills to excel in this field. As a result, students can now pursue an MBA in digital marketing from these reputed institutes, providing them with a competitive edge in the job market.