Mobile gaming has revolutionized the way we entertain ourselves, providing world-class experiences at our fingertips. But have you ever wondered how game developers navigate the complex world of advertising to monetize their creations?
Enter Chartboost, the ultimate champion in mobile game advertising. Based in San Francisco, this innovative platform acts as the bridge between app developers and advertisers, maximizing revenue by optimizing ad inventory.
With a myriad of ad formats such as video ads and reward videos, Chartboost ensures seamless integration and unparalleled engagement. Prepare to dive into the exciting world of mobile gaming and discover how Chartboost turns pixels into profits.
Contents
- 1 Chartboost
- 2 Introduction To Chartboost – A Mobile Game Advertising Platform
- 3 Maximizing Revenue For App Developers With Premium Ad Inventory
- 4 Impressive Integration And Game Session Statistics
- 5 Ranking In ROI On Android And iOS
- 6 Zynga’s Acquisition Of Chartboost
- 7 Game Development Benefits With Chartboost
- 8 Targeted Promotions For Active Gamers
- 9 Diverse Ad Formats And Chartboost InPlay
- 10 Monthly Global Heat Map And Funding Recognition
Chartboost
Chartboost is a mobile game advertising platform based in San Francisco. It provides a solution for mobile app developers to maximize their revenue by optimizing their ad inventory with ads from premium buyers.
With an integrated SDK, developers can monetize their apps and connect with advertisers for in-app inventory. With over 300,000 games integrated and 40 billion game sessions per month as of 2016, Chartboost has established itself as a leading platform.
It offers various ad formats such as video ads and reward videos, along with a customizable advertisement layer called Chartboost InPlay. The platform is known for its focus on active gamers, ensuring promotions are only shown to engaged users.
Chartboost also provides valuable data insights, including a monthly global heat map detailing the average cost per install on iOS and Android devices.
In terms of recognition, Chartboost was ranked 6th on Android and 14th on iOS for return on investment in 2019. The company’s success led to its acquisition by Zynga for $250 million in May 2021.
Game developers rely on Chartboost to design custom ads, build user bases, negotiate deals, and track sales and promotion data. The company’s co-founder, Maria Alegre, was even listed in Forbes Magazine’s 30 under 30 list.
While Chartboost experienced some changes, such as the acquisition of Roostr that later led to the shut down of both brands and their exit from the influencer market, it remains a leading player in the mobile game advertising industry.
Key Points:
- Chartboost is a mobile game advertising platform based in San Francisco.
- It helps mobile app developers optimize their ad inventory with ads from premium buyers.
- Chartboost has integrated SDK that allows developers to monetize their apps and connect with advertisers.
- It offers various ad formats like video ads and reward videos, and a customizable ad layer called Chartboost InPlay.
- Chartboost focuses on active gamers and ensures promotions are shown to engaged users.
- Chartboost was ranked 6th on Android and 14th on iOS for ROI in 2019 and was acquired by Zynga for $250 million.
Sources
https://www.chartboost.com/
https://en.wikipedia.org/wiki/Chartboost
https://www.crunchbase.com/organization/chartboost
https://www.linkedin.com/company/chartboost
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1. Chartboost’s customizable advertisement layer, Chartboost InPlay, allows developers to design their own ads and create unique user experiences.
2. Game developers can use Chartboost to not only monetize their apps, but also build a user base, negotiate deals with advertisers, and track sales and promotion data.
3. Chartboost’s ad platform only shows promotions to active gamers, ensuring that ads are targeted and relevant to the right audience.
4. In addition to video ads, Chartboost also offers reward videos, allowing developers to incentivize players with in-game rewards for watching ads.
5. Chartboost releases a monthly global heat map that provides insights into the average cost per install on iOS and Android devices, helping developers make informed decisions about advertising strategies.
Introduction To Chartboost – A Mobile Game Advertising Platform
Chartboost, a leading mobile game advertising platform, is based in San Francisco. Since its launch in 2011, the company has revolutionized the app monetization landscape by offering innovative solutions to mobile app developers.
With a focus on maximizing revenue and optimizing ad inventory, Chartboost has quickly become a preferred choice for developers worldwide.
Maximizing Revenue For App Developers With Premium Ad Inventory
One of Chartboost’s key features is its ability to maximize revenue for app developers by optimizing their ad inventory with ads from premium buyers. This ensures that developers have access to the highest-paying advertisements, resulting in maximum profitability.
By connecting advertisers with in-app inventory, Chartboost creates a win-win situation for both parties and ensures a seamless advertising experience for the users.
Impressive Integration And Game Session Statistics
Chartboost’s success can be seen in its impressive integration numbers. As of 2016, it was integrated into over 300,000 games, with a staggering 40 billion game sessions per month.
This widespread adoption is a testament to Chartboost’s effectiveness and effectiveness in helping developers monetize their games successfully.
Ranking In ROI On Android And iOS
In terms of return on investment (ROI), Chartboost has consistently performed well. In 2019, the platform was ranked 6th on Android and 14th on iOS, highlighting its ability to generate significant revenue for advertisers.
This recognition emphasizes the platform’s commitment to delivering high-quality advertising experiences and its effectiveness in driving positive results.
Zynga’s Acquisition Of Chartboost
In May 2021, gaming giant Zynga acquired Chartboost for a whopping $250 million. This acquisition further solidifies Chartboost’s position as a market leader in mobile game advertising.
Zynga’s acquisition demonstrates the value and potential that Chartboost holds in the industry, and it opens up new avenues for growth and innovation.
Game Development Benefits With Chartboost
Game developers can reap numerous benefits from partnering with Chartboost. The platform offers various features and tools that enable developers to design custom ads, build user bases, negotiate deals, and track sales and promotion data.
These capabilities empower developers to make informed decisions, optimize their games for revenue generation, and maximize their potential in the highly competitive gaming market.
Targeted Promotions For Active Gamers
One of the standout features of Chartboost is its focus on showing promotions only to active gamers. This targeted approach ensures that ads are displayed to users who are actively engaged and more likely to interact with the advertisements.
By avoiding showing ads to non-active gamers, Chartboost enhances the user experience and improves the effectiveness of ad campaigns.
Diverse Ad Formats And Chartboost InPlay
Chartboost offers a range of ad formats to meet the diverse needs of developers and advertisers. This includes video ads and reward videos, which are highly engaging and effective in capturing users’ attention.
Additionally, the platform provides a customizable advertisement layer called Chartboost InPlay. This feature allows developers to seamlessly integrate ads into their games, enhancing the user experience without disrupting gameplay.
Monthly Global Heat Map And Funding Recognition
Chartboost provides valuable insights to developers and advertisers through its monthly global heat map. This heat map details the average cost per install on both iOS and Android devices, enabling developers to make data-driven decisions regarding their ad campaigns.
Moreover, the platform received recognition as one of the top 10 mobile advertising companies in 2014, showcasing its industry-leading position and commitment to excellence.
In conclusion, Chartboost has emerged as a powerhouse in the mobile game advertising industry. With its focus on maximizing revenue for app developers through effective monetization strategies, the platform has become a go-to choice for developers looking to optimize their ad inventory and generate significant returns.
The acquisition by Zynga and the platform’s continued growth and innovation further cement Chartboost’s position as a leader in the field. Game developers can harness Chartboost’s diverse features to drive success in their games, while advertisers can tap into a vast network of engaged users.
With its comprehensive offerings and commitment to delivering results, Chartboost is undoubtedly a force to be reckoned with in the competitive world of mobile game advertising.