Facebook advertising has become an essential tool for businesses to reach their target audience effectively and efficiently in the digital age. As the world’s largest social media platform, Facebook boasts over 2.8 billion monthly active users, making it an ideal platform for advertisers to promote their products or services. In 2017, Facebook introduced several new features and strategies to help businesses maximize their advertising efforts on the platform, making it the best way to advertise.

Facebook’s algorithm, which determines the content users see on their newsfeeds, has undergone significant changes in recent years. In 2017, Facebook shifted its focus towards prioritizing content from users’ friends and family over branded content. This meant that organic reach for businesses’ posts started to decline, making it more challenging for them to connect with their target audience without paid advertising. This is when Facebook’s advertising platform became crucial for businesses to maintain their online presence and engage with their customers effectively.

One of the most compelling elements of advertising on Facebook is its unparalleled targeting capabilities. Facebook allows advertisers to create highly segmented and specific target audiences based on demographics, interests, behaviors, and even psychographics. This means that businesses can precisely target individuals who are most likely to be interested in their products or services, maximizing the return on their advertising investment. In 2017, Facebook further enhanced its targeting options, giving advertisers more control and flexibility to reach their desired audience.

To highlight the significance of Facebook advertising in 2017, let’s consider a compelling statistic. According to a survey conducted by eMarketer, 96% of social media marketers worldwide stated that Facebook produces the greatest return on investment compared to other social media platforms. This statistic showcases the effectiveness of advertising on Facebook and the value it brings to businesses looking to increase brand awareness, generate leads, and drive sales.

In addition to its precise targeting options and high return on investment, Facebook advertising also offers businesses various ad formats to choose from. These formats include photo ads, video ads, carousel ads, and even immersive experiences using virtual reality. Such diverse ad formats allow businesses to showcase their products or services in creative and engaging ways, capturing the attention of their target audience and driving higher conversion rates.

In conclusion, Facebook advertising in 2017 was an essential pillar for businesses’ marketing strategies, offering unparalleled targeting capabilities, a high return on investment, and a variety of engaging ad formats. With the ever-growing number of Facebook users and continuous advancements in the platform’s advertising features, businesses have consistently deemed Facebook as the best way to advertise and connect with their target audience effectively.

What is the Most Effective Method to Advertise on Facebook in 2017?

When it comes to online advertising, Facebook has emerged as one of the most powerful platforms for businesses seeking to expand their reach and connect with their target audience. With over 2.6 billion monthly active users as of 2020, Facebook provides an unparalleled opportunity for advertisers to promote their products or services to a vast number of potential customers.

So, what is the best way to advertise on Facebook in 2017? To effectively answer this question, it is essential to understand the various advertising options and tools that Facebook offers. One of the most popular and effective methods to advertise on Facebook is through the use of Facebook Ads.

Facebook Ads is Facebook’s native advertising platform that allows businesses to create and display highly targeted advertisements to Facebook users. With Facebook Ads, advertisers can tailor their ads based on a wide range of demographics, interests, behaviors, and locations, ensuring that their ads are seen by the right people at the right time.

Furthermore, Facebook Ads offers a variety of ad formats to choose from, including image ads, video ads, carousel ads, and more. Each format has its own benefits and can be used to convey different messages effectively. For instance, video ads can capture the attention of users and tell a compelling brand story, while carousel ads enable advertisers to showcase multiple products or features within a single ad.

In addition to choosing the right ad format, targeting the right audience is crucial for the success of Facebook advertising campaigns. Facebook provides a range of targeting options that go beyond basic demographics. Advertisers can target users based on their interests, hobbies, behaviors, online activities, and even their purchasing behavior. This level of granularity allows advertisers to reach highly specific segments of their target audience, increasing the chances of converting them into customers.

Another important aspect of advertising on Facebook is the use of compelling ad creatives. Regardless of the targeting options used, your ad creative plays a significant role in grabbing users’ attention and getting them to take the desired action. Well-designed and persuasive ad creatives can entice users to click on your ad, visit your website, make a purchase, or perform any other action you want them to take.

Moreover, Facebook offers a variety of tools and features that can help improve the effectiveness of your ads. For example, the Facebook Pixel allows you to track the actions users take on your website after clicking on your ad. This data can then be leveraged to optimize your future ads, retarget users who have already shown interest in your products or services, and measure the return on investment (ROI) of your advertising campaigns.

Now that we have covered the basics of advertising on Facebook, it’s time to delve deeper into the best practices and strategies that can make your Facebook advertising efforts successful in 2017 and beyond. In the following sections, we will explore how to set up and optimize your Facebook Ads account, choose the right ad objectives, leverage advanced targeting options, create compelling ad creatives, and measure the effectiveness of your campaigns.

Whether you are a small business owner or a seasoned marketer, this comprehensive guide will provide you with the knowledge and insights you need to effectively advertise on Facebook and achieve your business goals. Let’s get started!

Understanding Facebook Advertising

Facebook is the largest social media platform in the world, with over 2.8 billion monthly active users as of the second quarter of 2021. This immense user base presents a significant opportunity for businesses to reach and engage with their target audiences. Facebook advertising allows businesses to create and run ads on the platform to increase their visibility, attract new customers, and drive conversions.

Why Advertise on Facebook?

Advertising on Facebook has numerous advantages that make it an enticing option for businesses looking to expand their online presence:

• Wide Reach: With billions of active users, targeting on Facebook allows businesses to reach a diverse and extensive audience, regardless of their location.
• Precise Targeting: Facebook’s robust targeting options enable businesses to narrow down their audience based on demographics, interests, behaviors, and more. This precision targeting helps maximize the impact of your ads.
• Cost-Effectiveness: Compared to traditional advertising methods, Facebook advertising is often more affordable. With options to set budget limits and bid amounts, businesses can control their spending and optimize their return on investment.
• Engagement Opportunities: Facebook provides various ad formats that encourage user engagement, such as video ads, carousel ads, and interactive ads. These formats can spark users’ interest and increase the likelihood of conversions.
• Detailed Analytics: Facebook Ads Manager offers in-depth analytics and reporting tools that provide valuable insights into your ad performance. These insights can help you make data-driven decisions and refine your advertising strategy.

Best Facebook Advertising Strategies for 2017

To make the most out of your Facebook advertising in 2017, it’s essential to adopt effective strategies tailored to the platform’s features and audience behavior. Here are some strategies to consider:

1. Define Your Objectives

Before diving into Facebook advertising, clearly define your objectives. Are you aiming to increase brand awareness, drive website traffic, or generate sales? Establishing your goals will help you choose the right ad formats, targeting options, and performance metrics to measure your success.

2. Know Your Target Audience

Understanding your target audience is crucial for effective Facebook advertising. Use Facebook’s Audience Insights tool to gather valuable information about your audience’s demographics, interests, and behaviors. This data will allow you to create highly targeted ads that resonate with your audience.

3. Leverage Custom Audiences

Facebook’s Custom Audiences feature allows you to target users who have already interacted with your business, such as past customers or website visitors. By specifically targeting these warm leads, you can increase the chances of conversion and drive repeat business.

4. Create Engaging Visuals

On Facebook, visual content catches users’ attention more effectively than plain text. Use high-quality images and videos that align with your brand and captivate your audience. Experiment with different ad formats, such as carousel ads or slideshow ads, to showcase your products or tell a compelling brand story.

5. Craft Compelling Ad Copy

In addition to visuals, the ad copy plays a crucial role in driving engagement and conversions. Write concise, compelling ad copy that highlights the unique selling points of your products or services. Use persuasive language and clear call-to-actions to encourage users to take the desired action, whether it’s making a purchase or signing up for a newsletter.

6. Optimize for Mobile

With the increasing use of mobile devices, it’s crucial to ensure your Facebook ads are optimized for mobile viewing. Make sure your visuals and ad copy are easily readable on smaller screens and that your landing pages are mobile-friendly. By providing a seamless mobile experience, you can capture the attention of users browsing Facebook on their smartphones.

7. Test and Iterate

Facebook advertising offers ample opportunities for testing and optimization. Experiment with different ad placements, targeting options, and ad formats to identify what resonates best with your audience. Continually monitor your ad performance and make data-driven adjustments to improve your results over time.

Staying Ahead in Facebook Advertising

As Facebook continuously evolves its advertising platform, staying up-to-date with the latest trends and features is crucial. Here are some additional tips to stay ahead in Facebook advertising in 2017:

• Video Advertising: Video content is gaining popularity on Facebook. Consider incorporating video ads into your strategy to capture users’ attention and convey your message effectively.
• Live Video: Facebook Live allows businesses to engage with their audience in real-time. Consider using live video to host product demonstrations, Q&A sessions, or behind-the-scenes glimpses, creating an authentic connection with your audience.
• Chatbots and Messenger Ads: Leverage Facebook Messenger ads and chatbots to provide personalized customer experiences. Automating responses via chatbots can help scale your customer service efforts and drive engagement.
• Lookalike Audiences: Use Facebook’s Lookalike Audiences feature to reach new users who share similar characteristics with your existing customers. This expands your reach while maintaining the relevance of your ads.
• Retargeting: Implement Facebook’s retargeting pixel on your website to track users who have shown interest in your products or services. Retargeting allows you to reconnect with these potential customers and increase conversion rates.

By adopting these strategies and keeping an eye on emerging Facebook advertising trends, you can maximize your advertising efforts and enhance your business’s online presence.

Statistic:

According to a survey conducted by Hootsuite, Facebook was the most widely used social media platform for advertising among businesses in 2017, with 94% of respondents stating that they used Facebook for advertising purposes.

Key Takeaways: Best Way To Advertise On Facebook 2017

In this article, we will explore the most effective strategies for advertising on Facebook in 2017. By implementing these key takeaways, online advertising services and advertising networks can maximize their advertising campaigns on the popular social media platform. Let’s dive in and discover the best practices for successful Facebook advertising:

1. Target the Right Audience: Identifying and targeting the right audience based on demographics, interests, and behaviors is crucial for a successful Facebook advertising campaign.
2. Utilize Custom Audiences: By leveraging your existing customer data, you can create custom audiences and re-target them with highly relevant ads, increasing the chances of conversions.
3. Optimize Ad Placement: Testing various ad placements such as news feed, right column, and Instagram can help determine the most effective placement for your target audience.
4. Utilize Captivating Visuals: Eye-catching and high-quality images or videos can significantly increase click-through rates and engagement with your ads.
5. Write Compelling Ad Copy: Crafting persuasive and concise ad copy is essential in capturing the attention of your target audience and motivating them to take desired actions.
6. Implement A/B Testing: Continuously testing different ad variations, headlines, call-to-actions, and targeting options will help optimize your Facebook ad campaigns and improve overall performance.
7. Monitor Ad Metrics: Carefully track and analyze key ad metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA) to understand the effectiveness of your campaigns.
8. Experiment with Video Ads: Video ads have proven to be highly engaging on Facebook, so consider incorporating video content into your advertising strategy to captivate your audience.
9. Utilize Lookalike Audiences: Facebook’s lookalike audience feature allows you to reach new potential customers who possess similar interests and behaviors as your existing customer base.
10. Optimize for Mobile: Given the rise of mobile usage, it is crucial to ensure your ads are optimized for mobile devices to reach and engage with a larger audience effectively.
11. Utilize Facebook Pixel: Implementing Facebook Pixel on your website allows you to track conversions, retarget website visitors, and gain valuable insights for optimizing future campaigns.
12. Consider Messenger Ads: Engage with potential customers more personally by utilizing Messenger ads, especially if you offer products or services that require direct communication.
13. Run Promotions and Contests: Promotions, discounts, and contests can drive engagement, increase brand awareness, and generate leads on Facebook.
14. Collaborate with Influencers: Partnering with influencers or micro-influencers within your industry can help amplify your reach and credibility, leading to increased brand exposure.
15. Leverage Dynamic Ads: Utilize dynamic ads to automatically show personalized product recommendations based on users’ browsing behavior, increasing the relevancy of your ads.
16. Continuously Optimize and Iterate: Facebook advertising is an ongoing process. Regularly monitor and optimize your campaigns based on data-driven insights to achieve the best results.

By following these key takeaways, online advertising services and advertising networks can effectively leverage Facebook’s advertising platform in 2017 and beyond. Stay tuned as we delve deeper into each of these strategies and provide actionable tips to make the most out of your Facebook advertising campaigns.

FAQ

1. What is the best way to advertise on Facebook?

The best way to advertise on Facebook is by creating compelling ads that resonate with your target audience, using precise targeting options to reach the right people, and regularly monitoring and optimizing your campaigns for better results.

2. How can I create compelling ads for Facebook?

To create compelling ads for Facebook, you should focus on eye-catching visuals, concise and persuasive copy, and a strong call-to-action. Experiment with different ad formats, such as carousel ads or video ads, to keep your audience engaged.

3. Can I target specific demographics with Facebook ads?

Yes, Facebook offers a wide range of targeting options to reach specific demographics. You can target users based on their age, gender, location, interests, behaviors, and even connections. This allows you to tailor your ads to the right audience.

4. How much does it cost to advertise on Facebook?

The cost of advertising on Facebook varies depending on various factors, such as your targeting options, ad format, bid amount, and competition. It is important to set a budget and monitor your ad performance to ensure you are getting a good return on investment.

5. Can I track the performance of my Facebook ads?

Yes, Facebook provides detailed insights and metrics to track the performance of your ads. You can monitor metrics such as reach, engagement, clicks, conversions, and more. This data allows you to optimize your campaigns and make informed decisions.

6. Are there any limitations on the content of Facebook ads?

Yes, Facebook has certain guidelines and restrictions on the content of ads. It is important to adhere to their policies, which include restrictions on prohibited content, prohibited practices, and certain product categories. Make sure to review the guidelines before creating your ads.

7. Can I run ads on Facebook without a website?

Yes, you can run ads on Facebook without a website by using Facebook’s lead generation ads or promoting your Facebook page. Lead generation ads allow you to collect information from potential customers directly on Facebook, while promoting your page can help increase brand awareness and engagement.

8. How often should I monitor and optimize my Facebook ads?

It is recommended to monitor and optimize your Facebook ads regularly. Depending on your budget and campaign goals, you may want to check on your ads daily or every few days. Regular monitoring allows you to make adjustments, test new strategies, and ensure your ads are performing well.

9. Can I run Facebook ads for a local business?

Absolutely! Facebook ads offer great opportunities for local businesses to reach their target audience. You can target users based on their location, interests, and behaviors, allowing you to effectively reach potential customers in your local area.

10. How do I choose the right objective for my Facebook ads?

The right objective for your Facebook ads depends on your campaign goals. If you want to increase brand awareness, you might choose the “Reach” objective. If you want to drive traffic to your website, the “Traffic” objective would be suitable. Consider your goals and choose the objective that aligns with them.

11. Can I target my existing customers with Facebook ads?

Yes, you can target your existing customers with Facebook ads by using their email addresses, phone numbers, or Facebook user IDs. This allows you to create personalized ads specifically for your loyal customers and increase customer retention.

12. Are there any tools to help me optimize my Facebook ad campaigns?

Yes, Facebook offers various tools to help optimize your ad campaigns. The Facebook Ads Manager provides detailed analytics and insights, allowing you to track performance and make data-driven decisions. Additionally, you can use Facebook’s A/B testing feature to test different creatives, targeting options, and ad placements.

13. Should I allocate a specific budget for testing different ad variations?

Yes, it is a good practice to allocate a specific budget for testing different ad variations. By testing different elements, such as images, copy, and targeting, you can identify what resonates best with your audience and optimize your campaigns for better results.

14. Are there any bidding strategies to consider for Facebook ads?

Yes, Facebook offers various bidding strategies for your ads. You can choose between automatic bidding, where Facebook optimizes your bids for the best results, or manual bidding, where you set your bid amounts. Experiment with different bidding strategies to find the one that works best for your campaign goals.

15. Can I run ads on Instagram through Facebook advertising?

Yes, you can run ads on Instagram through Facebook advertising. Facebook owns Instagram, and their advertising platforms are integrated. By selecting the right ad placements, you can reach your target audience on both Facebook and Instagram for broader exposure.

Conclusion

In conclusion, the best way to advertise on Facebook in 2017 is by understanding the platform’s unique features and utilizing them effectively. One key aspect to consider is the targeting options available on Facebook, which allow advertisers to reach their desired audience based on demographics, interests, and behaviors. By taking advantage of these targeting options, advertisers can ensure that their ads are seen by the right people, maximizing their chances of success.

Another important factor to consider is the format of the ads. Facebook offers a variety of ad formats, including image ads, video ads, carousel ads, and canvas ads. Each format has its own strengths and weaknesses, and advertisers should choose the format that best conveys their message and engages their audience. For example, video ads can be a great way to tell a story or showcase a product, while carousel ads can be used to display multiple products or features in a single ad.

Furthermore, it is crucial for advertisers to monitor and analyze their ad performance on Facebook. This can be done through Facebook’s ad manager, which provides detailed insights and metrics about ad reach, engagement, and conversions. By regularly reviewing these metrics, advertisers can identify what is working and what needs improvement, allowing them to optimize their campaigns for better results.

Additionally, it is important to mention the importance of creating compelling and relevant ad content. Facebook users are constantly bombarded with ads, so it is crucial for advertisers to create ads that stand out and provide value to the audience. This can be achieved through the use of eye-catching visuals, compelling copy, and a clear call-to-action.

Lastly, it is worth considering the importance of testing and iterating on ad campaigns. Advertising on Facebook is not a one-time endeavor; it requires constant testing, tweaking, and refinement. Advertisers should test different targeting options, ad formats, and messaging to see what works best for their specific audience. By continuously refining and improving their campaigns, advertisers can maximize their return on investment and achieve their advertising goals.

To sum up, the best way to advertise on Facebook in 2017 is to understand the platform’s unique features, use targeting options effectively, choose the right ad format, monitor and analyze ad performance, create compelling ad content, and constantly test and iterate on campaigns. By following these key principles, advertisers can harness the power of Facebook advertising and achieve success in their online advertising efforts.