Online marketing has become an indispensable tool for businesses in today’s digital age. In order to stay competitive and reach their target audience effectively, companies must leverage the power of online marketing tools. One of the most popular and effective online marketing tools in 2017 is Google AdWords, a pay-per-click advertising platform that allows businesses to advertise their products or services on Google’s search engine results pages.

Google AdWords offers a range of features and options that make it an essential tool for any online advertising service or advertising network. One key feature is keyword targeting, which enables businesses to select specific keywords that are relevant to their products or services. By bidding on these keywords, businesses can ensure that their ads appear when users search for related terms on Google. This targeted approach allows businesses to reach users who are actively searching for what they have to offer, increasing the likelihood of conversions and sales.

Another important feature of Google AdWords is ad scheduling, which allows businesses to choose when their ads are displayed. This feature is particularly useful for businesses that want to target users in specific time zones or during peak hours. By strategically scheduling their ads, businesses can maximize their reach and ensure that their ads are seen by the right audience at the right time.

In addition to Google AdWords, social media platforms have also emerged as powerful online marketing tools in 2017. With billions of active users, platforms like Facebook, Instagram, and Twitter offer businesses the opportunity to connect with their target audience on a personal and interactive level. These platforms allow businesses to create and share compelling content, engage with their followers, and drive traffic to their website or landing page.

According to a recent survey, 85% of businesses consider social media marketing as an effective way to increase brand awareness and generate leads. This statistic highlights the significance of social media as a marketing tool in 2017. With features like targeted advertising, advanced analytics, and influencer partnerships, social media platforms offer businesses a wide range of tools to promote their products or services effectively.

Furthermore, email marketing remains a critical online marketing tool in 2017. Despite the rise of social media and other digital marketing channels, email marketing continues to deliver a high return on investment for businesses. In fact, research shows that for every $1 spent on email marketing, the average return is $38.

Email marketing allows businesses to directly reach their target audience and deliver personalized messages. By segmenting their email lists based on user behavior and preferences, businesses can tailor their messages to specific groups, increasing the chances of engagement and conversion. With the help of email marketing automation tools, businesses can streamline their campaigns and ensure that their messages are delivered at the right time.

The best online marketing tools in 2017 are those that enable businesses to target their audience effectively, engage with their customers, and deliver personalized messages. Google AdWords, social media platforms, and email marketing are just a few examples of the powerful tools available to businesses today. By leveraging these tools, businesses can optimize their online marketing efforts and achieve their goals in a digital world that is constantly evolving and becoming more competitive.

What are the top SEO optimized marketing tools for 2017 and how do they benefit online advertising businesses?

In today’s digital age, the success of any online advertising service or advertising network greatly depends on the effective use of marketing tools. These tools allow businesses to reach their target audience, increase brand visibility, and ultimately drive more traffic and conversions. With the ever-evolving landscape of online marketing, it becomes essential to stay updated with the latest and most effective tools available in the market. In this article, we will explore the best SEO optimized marketing tools for 2017 and delve into how they can benefit online advertising businesses.

1. Google Analytics:

One of the most powerful and widely used marketing tools, Google Analytics provides invaluable insights into website traffic and user behavior. By analyzing this data, online advertising businesses can understand their target audience better, identify the most effective marketing channels, and optimize their campaigns for maximum ROI. Google Analytics offers a vast array of features, including real-time reporting, goal tracking, audience segmentation, and conversion tracking. By gaining in-depth knowledge about website performance and user engagement, businesses can make data-driven decisions and refine their advertising strategies to stay ahead in the competitive online landscape.

2. SEMrush:

SEMrush is a comprehensive SEO tool that offers a wide range of functions. Its keyword research feature allows businesses to identify relevant keywords with high search volumes to target in their online advertising campaigns. By understanding what keywords their target audience is searching for, businesses can optimize their website content, create relevant ads, and increase visibility in search engine results. Additionally, SEMrush provides competitor analysis, backlink auditing, and PPC advertising insights, enabling businesses to monitor their competitors’ strategies and make informed decisions to stay ahead in the market.

3. Yoast SEO:

If you are running a website on WordPress, Yoast SEO is a must-have plugin for optimizing your online content. This tool helps businesses optimize their website’s on-page SEO by providing suggestions for keyword usage, meta descriptions, title tags, and more. Yoast SEO also offers a readability analysis to ensure that your content is easily understandable for your target audience. By implementing recommended SEO best practices, businesses can improve their search engine rankings, increase organic traffic, and enhance the overall visibility of their online advertising efforts.

4. Mailchimp:

With email marketing being a popular and highly effective channel for online advertising, Mailchimp takes the lead as an excellent tool for managing email campaigns. This tool enables businesses to create and send customizable email newsletters, automate email sequences, segment their email lists, and track the success of their campaigns through detailed analytics. Mailchimp’s user-friendly interface and robust features make it an ideal choice for businesses looking to engage with their target audience, nurture leads, and drive conversions through effective email marketing strategies.

5. BuzzSumo:

Content marketing plays a significant role in the success of online advertising businesses. BuzzSumo is a tool specifically designed to help businesses identify the most popular and trending content in their industry. By analyzing content performance and social sharing data, businesses can gain insights into what type of content resonates with their target audience. This information can then be used to create more engaging and shareable content, refine their content strategy, and drive more traffic to their website through effective content marketing efforts.

6. Hootsuite:

Social media marketing is a crucial component of online advertising, and Hootsuite simplifies the process by enabling businesses to manage multiple social media platforms from one centralized dashboard. This tool allows businesses to schedule and publish posts, monitor social media conversations, engage with their audience, and measure the impact of their social media campaigns through detailed analytics. By streamlining social media management, Hootsuite empowers businesses to effectively grow their online presence, build brand reputation, and drive more targeted traffic to their website.

7. Hotjar:

Understanding how users interact with your website is essential for improving user experience and optimizing online advertising campaigns. Hotjar is a powerful tool that provides heatmaps, visitor recordings, and user feedback functionalities. By analyzing heatmaps, businesses can identify the most engaging areas of their website and make corresponding design decisions. Visitor recordings offer insights into how users navigate and interact with the website, leading to valuable optimizations. User feedback tools like polls and surveys allow businesses to gather real-time feedback and understand user preferences. By utilizing the insights provided by Hotjar, businesses can make data-driven improvements to their website, landing pages, and overall user experience to increase conversions and sales.

In conclusion, the top SEO optimized marketing tools for 2017 offer a wide range of functionalities that greatly benefit online advertising businesses. These tools provide valuable analytics and insights, streamline marketing efforts across multiple channels, and enhance user experience. By leveraging the power of Google Analytics, SEMrush, Yoast SEO, Mailchimp, BuzzSumo, Hootsuite, and Hotjar, businesses can stay ahead in the competitive online landscape, drive targeted traffic to their websites, and ultimately achieve their advertising goals.

Stay tuned for the next section, where we will delve into each of these marketing tools in detail and explore their features, benefits, and practical applications for online advertising businesses.

Table of Contents,

• Best Online Marketing Tools 2017
  • 1. Google Analytics
  • 2. MailChimp
  • 3. SEMrush
  • 4. Hootsuite
  • 5. ClickFunnels
• Conclusion
• Key Takeaways for Best Online Marketing Tools 2017
  • 1. Marketing Automation Tools
  • 2. Social Media Management Tools
  • 3. SEO Tools
  • 4. Content Marketing Tools
  • 5. Email Marketing Tools
  • 6. Conversion Rate Optimization (CRO) Tools
  • 7. Analytics and Reporting Tools
  • 8. Influencer Marketing Tools
  • 9. Video Marketing Tools
  • 10. Customer Relationship Management (CRM) Tools
  • 11. Social Listening Tools
  • 12. Affiliate Marketing Tools
  • 13. Mobile Marketing Tools
  • 14. Landing Page Tools
  • 15. Project Management Tools
• Best Online Marketing Tools 2017 FAQ
  • What are the benefits of using Google AdWords?
  • How can Facebook Ads benefit my business?
  • What features does Mailchimp offer for email marketing?
  • How does HubSpot help with inbound marketing?
  • What can Hootsuite do for social media management?
  • Are there free online marketing tools available?
  • How do I choose the right online marketing tools for my business?
• Conclusion

Best Online Marketing Tools 2017

As digital marketing continues to evolve, it’s essential for businesses to stay on top of the latest online marketing tools to effectively reach their target audience and drive success. In 2017, there were several standout tools that proved to be invaluable for marketers. In this article, we’ll dive into the core sections and discuss the best online marketing tools of 2017.

1. Google Analytics

Google Analytics remains a top pick for online marketers in 2017. This powerful tool provides comprehensive insights into website traffic, audience demographics, conversion rates, and more. With its user-friendly interface and robust data analytics capabilities, Google Analytics allows marketers to track and measure the success of their online advertising campaigns.

By leveraging Google Analytics, marketers can better understand their audience, identify the most effective marketing channels, and make data-driven decisions to optimize their online campaigns. With the ability to set goals, track conversions, and generate detailed reports, Google Analytics is an essential tool for any online advertising service or advertising network.

2. MailChimp

When it comes to email marketing, MailChimp has consistently been a top choice for marketers. In 2017, MailChimp continued to dominate the email marketing space with its user-friendly platform and robust features.

With MailChimp, marketers can easily design and send professional-looking email campaigns, segment their audience, and track the success of their email marketing efforts. The tool also provides powerful automation features, allowing marketers to engage with their audience at the right time and with personalized content.

MailChimp’s integration capabilities with other marketing tools, such as Google Analytics, further enhance its effectiveness. Marketers can easily track the success of their email campaigns and gain valuable insights into their audience’s behavior.

3. SEMrush

In the realm of search engine optimization (SEO), SEMrush stood out as one of the best online marketing tools of 2017. This all-in-one SEO platform provides marketers with valuable insights into their website’s organic search performance, as well as their competitors.

With SEMrush, marketers can analyze their website’s keyword rankings, conduct in-depth competitor research, and uncover new opportunities for organic traffic growth. The tool also offers a range of on-page SEO recommendations, helping marketers optimize their website’s content and improve their search engine rankings.

SEMrush’s comprehensive suite of features and user-friendly interface make it an ideal tool for online advertising services and advertising networks looking to boost their clients’ organic search visibility.

4. Hootsuite

Social media marketing continued to play a significant role in online advertising in 2017, and Hootsuite emerged as one of the top tools in this space. Hootsuite offers a streamlined platform for managing social media accounts, scheduling posts, and monitoring social media performance.

With Hootsuite, marketers can easily schedule and publish content across multiple social media platforms, saving time and ensuring consistent posting schedules. The tool also provides valuable analytics and reporting features, allowing marketers to measure the impact of their social media efforts and make data-driven decisions.

Furthermore, Hootsuite’s team collaboration features enable marketers to efficiently manage and delegate social media tasks within their team, enhancing productivity and ensuring a cohesive social media strategy.

5. ClickFunnels

When it comes to creating high-converting sales funnels, ClickFunnels stood out as a top tool in 2017. This platform offers an intuitive drag-and-drop editor, allowing marketers to easily build and customize sales funnels without any coding or design skills.

ClickFunnels provides a range of funnel templates and pre-built elements, making it quick and easy for marketers to create optimized landing pages, sales pages, order forms, and more. The tool also integrates seamlessly with popular payment gateways and email marketing platforms, simplifying the sales process for online businesses.

With ClickFunnels, marketers can track and analyze the performance of their sales funnels, identify areas for improvement, and optimize their conversion rates. This tool is a game-changer for online advertising services and advertising networks looking to drive more leads and increase their clients’ sales.

Conclusion

In conclusion, the best online marketing tools of 2017 provided marketers with valuable insights, automation capabilities, and streamlined processes to boost their online advertising efforts. Google Analytics, MailChimp, SEMrush, Hootsuite, and ClickFunnels stood out as top choices for marketers looking to drive success in 2017.

These tools continue to be relevant and effective in the ever-evolving world of digital marketing. As businesses strive to reach their target audience and maximize their online advertising ROI, adopting these tools can make a significant difference in achieving their marketing goals.

According to a survey conducted by MarketingProfs, 78% of marketers found that investing in the right online marketing tools significantly improved their overall marketing performance. This statistic highlights the importance of leveraging the best tools available to stay ahead in the competitive online advertising landscape.

Key Takeaways for Best Online Marketing Tools 2017

As an online advertising service or advertising network, it is crucial for you to stay up-to-date with the latest tools and technologies in the field. In this article, we will explore the best online marketing tools of 2017 and provide you with key takeaways to elevate your online advertising strategies.

1. Marketing Automation Tools

• Utilize marketing automation tools to streamline repetitive tasks and workflows, ultimately saving time and resources.
• Look for tools that offer robust features like lead generation, email marketing, and social media scheduling for comprehensive automation.
• Integrate marketing automation tools with your online advertising platform to optimize campaign management and lead nurturing.

2. Social Media Management Tools

• Invest in social media management tools to efficiently manage multiple social media accounts and monitor brand mentions and conversations.
• Choose tools that provide analytics and reporting features to measure the impact of your social media campaigns.
• Integrate social media management tools with your online advertising platform to synchronize your efforts and maximize reach.

3. SEO Tools

• Use SEO tools to perform keyword research, analyze website performance, and track search engine rankings.
• Implement on-page and off-page optimization strategies suggested by SEO tools to increase organic traffic and visibility.
• Consider tools that offer competitor analysis and backlink monitoring to stay ahead in the search engine game.

4. Content Marketing Tools

• Opt for content marketing tools that assist in content creation, curation, and distribution to engage your target audience.
• Use tools that provide content ideation suggestions based on industry trends and user preferences.
• Combine content marketing tools with your online advertising efforts to amplify your content reach and drive conversions.

5. Email Marketing Tools

• Employ email marketing tools to design visually appealing email campaigns and automate email workflows for personalized communication.
• Look for tools that offer advanced segmentation and A/B testing capabilities to optimize your email marketing campaigns.
• Integrate email marketing tools with your online advertising platform to create cohesive and data-driven marketing strategies.

6. Conversion Rate Optimization (CRO) Tools

• Use CRO tools to analyze website performance, identify bottlenecks, and improve user experience, ultimately increasing conversion rates.
• Consider heatmapping tools to understand user behavior and optimize website design and layout accordingly.
• Implement A/B testing with CRO tools to experiment with different variations and determine the most effective elements.

7. Analytics and Reporting Tools

• Employ analytics and reporting tools to measure the performance of your online advertising campaigns and optimize for better results.
• Choose tools that provide comprehensive data visualization and real-time reporting to monitor campaign progress effectively.
• Integrate analytics and reporting tools with your online advertising platform for a holistic view of your marketing efforts.

8. Influencer Marketing Tools

• Consider influencer marketing tools to identify and connect with relevant influencers in your industry to expand your reach.
• Look for tools that provide audience insights and influencer management features for effective collaborations.
• Combine influencer marketing tools with your online advertising strategies to enhance brand awareness and credibility.

9. Video Marketing Tools

• Utilize video marketing tools to create, edit, and optimize videos for various platforms to engage your target audience.
• Look for tools that offer features like video analytics, video SEO, and video hosting for comprehensive video marketing campaigns.
• Integrate video marketing tools with your online advertising platform to incorporate video into your ad campaigns and capture attention.

10. Customer Relationship Management (CRM) Tools

• Invest in CRM tools to centralize customer data, track interactions, and nurture relationships for better customer retention.
• Choose tools that integrate with your online advertising platform to align marketing and sales efforts seamlessly.
• Consider CRM tools with lead scoring and segmentation capabilities to prioritize and personalize your advertising campaigns.

11. Social Listening Tools

• Utilize social listening tools to monitor brand mentions, sentiment analysis, and industry trends to enhance your online advertising strategies.
• Look for tools that provide real-time alerts and sentiment analysis to proactively engage with your audience.
• Integrate social listening tools with your advertising platform to optimize targeting and messaging based on real-time insights.

12. Affiliate Marketing Tools

• Consider affiliate marketing tools to create and manage affiliate programs to expand your reach and drive more conversions.
• Look for tools that offer affiliate tracking, commission management, and fraud prevention features for efficient program management.
• Integrate affiliate marketing tools with your online advertising platform to track and optimize affiliate-driven conversions.

13. Mobile Marketing Tools

• Invest in mobile marketing tools to optimize your online advertising campaigns for mobile devices and target mobile users effectively.
• Choose tools that offer mobile advertising capabilities like in-app advertising and mobile analytics for better insights.
• Integrate mobile marketing tools with your online advertising platform to create cross-channel campaigns and maximize reach.

14. Landing Page Tools

• Use landing page tools to create visually appealing and high-converting landing pages that align with your online advertising campaigns.
• Look for tools that offer A/B testing, heatmaps, and analytics to optimize your landing page performance.
• Integrate landing page tools with your online advertising platform to seamlessly track and measure the success of your campaigns.

15. Project Management Tools

• Invest in project management tools to streamline your online advertising campaigns, collaborate with team members, and meet deadlines.
• Choose tools that provide task tracking, file sharing, and communication features for efficient project execution.
• Integrate project management tools with your online advertising platform to enhance cross-functional collaboration and campaign management.

By incorporating these best online marketing tools into your online advertising service or advertising network, you can optimize your strategies, improve campaign results, and stay ahead in the ever-evolving landscape of digital marketing.

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Best Online Marketing Tools 2017 FAQ

Conclusion

In conclusion, the year 2017 brought forth a plethora of exceptional online marketing tools that have revolutionized the way businesses advertise and promote their products and services online. From search engine optimization to social media analytics, these tools have provided valuable insights and helped businesses achieve their marketing goals more effectively.

One of the key highlights of 2017 was the emergence of advanced social media management tools. These tools have enabled advertisers to streamline their social media campaigns, schedule posts, track engagement, and measure the effectiveness of their social media strategies. Furthermore, the integration of artificial intelligence in these tools has allowed advertisers to gain insights into customer behavior, preferences, and sentiment analysis, thus enabling them to tailor their marketing messages accordingly. Social media management tools have become an indispensable asset for online advertising services, as they allow advertisers to reach their target audience, engage with customers, and build brand recognition more efficiently.

Another significant aspect in the realm of online marketing tools in 2017 was the rise of data-driven analytics platforms. These platforms have made it easier for advertisers to gather and analyze data from various sources, such as website traffic, social media engagement, and email marketing campaigns. By leveraging user data, advertisers can gain valuable insights into customer behavior, preferences, and purchasing patterns. This, in turn, allows them to create personalized and targeted marketing campaigns that resonate with their audience, resulting in higher conversion rates and increased ROI.

Furthermore, the advent of artificial intelligence has paved the way for more advanced and efficient online advertising tools. AI-powered tools can analyze massive amounts of data in real-time, allowing advertisers to optimize their campaigns and make data-driven decisions on the go. These tools can also provide advertisers with valuable insights into customer intent, allowing them to target their audience with precision. As AI continues to advance, we can expect a further integration of this technology into online advertising tools, resulting in even more sophisticated and efficient marketing strategies.

Additionally, the importance of search engine optimization (SEO) cannot be overlooked when discussing online marketing tools in 2017. SEO tools have helped businesses improve their website rankings in search engine results, resulting in increased organic traffic and visibility. The evolution of SEO tools has also seen the integration of advanced features, such as keyword research, competitor analysis, and content optimization. Advertisers can take advantage of these tools to optimize their websites, create valuable content, and attract more relevant traffic to their sites.

In conclusion, 2017 witnessed a significant advancement in online marketing tools that have revolutionized the way businesses advertise and promote their products and services. From social media management tools to data-driven analytics platforms, these tools have helped advertisers streamline their marketing efforts, gain valuable insights into customer behavior, and optimize their campaigns for maximum ROI. With the integration of artificial intelligence and the continuous evolution of SEO tools, we can expect further advancements in the field of online marketing tools, enabling advertisers to stay ahead of the competition and reach their target audience more effectively. As an online advertising service or advertising network, embracing these innovative tools is crucial to stay relevant in the ever-evolving world of digital marketing.