Mobile advertising has become one of the most effective ways for businesses to engage with their target audiences in today’s digital landscape. In 2017, some remarkable mobile campaigns left a lasting impact on both advertisers and consumers. One such campaign was launched by Adidas, showcasing the brand’s commitment to equality and inclusivity.

Adidas, a global athletic apparel company, introduced their “Break Free” campaign in 2017 to challenge traditional gender norms and stereotypes. The campaign aimed to empower women to push boundaries and excel in sports, irrespective of societal expectations. This resonated with consumers as a study by Google stated that 76% of smartphone users search for empowering and inclusive content. Adidas leveraged this statistic to create an engaging campaign that captured the attention of millions of mobile users.

Another notable mobile campaign from 2017 was executed by Nike, a leading sports brand known for its captivating advertisements. Nike’s “Unlimited” campaign encouraged individuals to break through their limits and achieve greatness. This campaign stood out, as it seamlessly integrated traditional advertising with mobile platforms. According to a report by eMarketer, mobile advertising spending surpassed TV advertising spending for the first time in 2017, making Nike’s decision to prioritize mobile platforms a smart move.

In addition to empowering campaigns, mobile advertising also witnessed a surge in video content. Research conducted by OpenX, an advertising technology company, revealed that video ads on mobile devices consistently outperformed other ad formats in terms of engagement and completion rates. This trend was exemplified by Dove’s “Real Beauty” campaign, which aimed to challenge conventional beauty standards. By leveraging the emotional impact of video storytelling, Dove successfully connected with their audience on a deep level, driving awareness and engagement for the brand.

To further emphasize the significance of mobile campaigns in 2017, it is worth mentioning that mobile advertising spending reached approximately $143 billion globally, according to a report by Zenith Media. This figure not only highlights the tremendous investment brands were willing to make in mobile advertising but also reflects the growing recognition of its effectiveness. Mobile campaigns offer advertisers a unique opportunity to reach a vast audience and engage with them on a personal level, ultimately driving brand awareness and conversions.

Furthermore, the rise of social media platforms, such as Instagram and Snapchat, played a pivotal role in the success of mobile campaigns in 2017. These platforms, known for their visual storytelling capabilities, allowed brands to create immersive and interactive experiences for their audiences. According to a survey conducted by Influencer Marketing Hub, 41% of marketers found Instagram to be the most effective platform for influencer campaigns. This highlights the crucial role of mobile campaigns in leveraging the power of influencers and user-generated content to drive engagement and brand loyalty.

Mobile advertising is undoubtedly shaping the future of online advertising services and advertising networks. In 2017, brands like Adidas, Nike, and Dove successfully engaged their target audiences through empowering campaigns, video storytelling, and strategic use of mobile platforms. The significant investment in mobile advertising spending, coupled with the rise of social media platforms, further emphasizes the importance of mobile campaigns in reaching and connecting with consumers in the digital age.

What Were the Top Mobile Campaigns in 2017 and How Can They Benefit Your Online Advertising Efforts?

Mobile advertising has become an essential part of any successful online marketing campaign. In 2017, several mobile campaigns stood out for their innovative approaches and impressive results. Understanding these top campaigns can provide valuable insights for advertisers and marketers looking to enhance their online advertising efforts. In this article, we will explore the best mobile campaigns of 2017 and discuss how you can leverage their strategies to benefit your own advertising network or online advertising service.

First, let’s define what a mobile campaign is. In the context of online advertising, a mobile campaign refers to a targeted marketing effort that focuses on reaching and engaging with users on their mobile devices, such as smartphones and tablets. These campaigns typically utilize various mobile advertising formats, including display ads, in-app ads, native ads, and video ads, among others. The goal of a mobile campaign is to effectively communicate a brand’s message and encourage users to take a desired action, such as downloading an app, making a purchase, or subscribing to a service.

Now, let’s dive into some of the best mobile campaigns of 2017 and examine how they can benefit your online advertising service or advertising network:

1. Nike’s “Breaking2” Campaign: Nike’s “Breaking2” campaign was a groundbreaking mobile campaign that aimed to break the two-hour marathon barrier. This campaign leveraged mobile app technology to provide real-time updates, training tips, and personalized content to runners and enthusiasts. By offering a unique and engaging mobile experience, Nike was able to connect with its target audience on a deeper level, building brand loyalty and generating buzz. The “Breaking2” campaign showcases the power of mobile apps in creating immersive and interactive brand experiences, which can be a valuable strategy for advertisers and marketers looking to enhance user engagement.

2. Coca-Cola’s “Share a Coke” Campaign: Coca-Cola’s “Share a Coke” campaign was a highly successful mobile campaign that focused on personalization and user-generated content. The campaign featured Coca-Cola bottles with personalized names and encouraged users to share their experiences on social media using the hashtag #ShareACoke. By leveraging mobile and social media platforms, Coca-Cola was able to create a sense of community and encourage user participation, resulting in increased brand awareness and engagement. This campaign highlights the importance of personalization and user-generated content in mobile advertising, which can be an effective strategy for advertisers and marketers looking to foster a sense of connection and authenticity with their target audience.

3. McDonald’s “Snaplications” Campaign: McDonald’s “Snaplications” campaign was a unique and innovative mobile campaign that targeted young job seekers. The campaign allowed users to apply for a job at McDonald’s by submitting a short video application via Snapchat. This creative approach to recruiting not only tapped into the popular platform of Snapchat but also showcased McDonald’s as a forward-thinking and tech-savvy employer. The “Snaplications” campaign demonstrates the power of mobile advertising in reaching and engaging with a specific demographic, making it a valuable strategy for advertisers and marketers looking to target niche audiences.

These are just a few examples of the best mobile campaigns in 2017, each showcasing different strategies and approaches that can enhance your online advertising efforts. By studying these successful campaigns and incorporating their strategies into your own mobile campaigns, you can effectively reach and engage with your target audience, build brand loyalty, and drive desired actions.

In the next part of this article, we will delve deeper into each of these mobile campaigns, outlining the specific tactics and techniques used, analyzing their results, and providing actionable insights for advertisers and marketers. Stay tuned to discover how you can leverage the best mobile campaigns of 2017 to boost your online advertising service or advertising network.

Best Mobile Campaigns 2017

The world of advertising has witnessed a significant shift towards mobile in recent years. As more and more people spend their time on smartphones and tablets, advertisers have recognized the immense potential of reaching their target audience through mobile campaigns. In 2017, several remarkable mobile campaigns stood out for their creativity, effectiveness, and impact. Let’s dive into the world of the best mobile campaigns in 2017.

Epicurious: Recipe for Success

Epicurious, a popular cooking website and app, launched a mobile campaign that left a lasting impression on food enthusiasts. They created an interactive mobile ad that helped users find recipes based on the ingredients they already had in their kitchen. This campaign successfully engaged users by providing relevant and personalized content, resulting in increased app downloads and user engagement. With its innovative approach, Epicurious proved that mobile campaigns can be both useful and entertaining.

Domino’s Pizza: Easy Ordering

Domino’s Pizza took their mobile marketing strategy to the next level in 2017. They introduced an easy ordering feature through their mobile app, allowing customers to place their favorite pizza orders with just a few taps on their smartphones. This convenient and user-friendly approach resonated with the busy, on-the-go lifestyle of their target audience. Domino’s Pizza reported a significant increase in mobile orders following the launch of this campaign, showcasing the power of simplifying the customer experience.

IKEA: Augmented Reality

2017 was the year IKEA revolutionized furniture shopping with the help of augmented reality (AR). They launched an innovative mobile campaign that allowed users to virtually place IKEA furniture in their homes using the IKEA Place app. This unique AR experience enabled customers to visualize how the furniture would look and fit in their living spaces before making a purchase. The campaign not only drove sales but also provided a fun and interactive experience for users, solidifying IKEA’s reputation as a leader in the world of mobile campaigns.

Mercedes-Benz: Instagram Stories

Mercedes-Benz leveraged the popularity of Instagram Stories in their mobile campaign, targeting younger audiences who are avid users of the platform. They created captivating and visually appealing Stories that showcased the luxury and performance of their vehicles. By incorporating interactive elements, such as polls and swipe-up links, Mercedes-Benz effectively engaged users and generated a significant amount of leads for their sales team. This campaign demonstrated the immense potential of Instagram Stories as a platform for mobile advertising.

Burger King: Playful Engagement

Burger King took a playful and interactive approach to mobile advertising in 2017. They launched a mobile campaign called “Burger King Dash” in which users had to navigate a virtual obstacle course to win coupons and discounts. This gamified experience captured the attention of customers and encouraged them to spend more time interacting with Burger King’s brand. The campaign generated a buzz on social media and resulted in increased foot traffic to Burger King locations. Burger King’s creative use of mobile advertising showcased the importance of engaging users through interactive and entertaining experiences.

The Power of Mobile Campaigns

These examples highlight the immense potential of mobile campaigns in reaching and engaging target audiences. According to a study conducted by eMarketer, mobile ad spending is projected to reach $232.34 billion in 2022, highlighting the increasing importance of mobile in the world of advertising. With the rise of social media platforms, advanced targeting capabilities, and the ever-growing number of smartphone users, mobile campaigns offer a unique opportunity for advertisers to connect with their audience like never before.

Statistic:

A survey conducted by Statista reveals that in 2017, 49.7% of global website traffic was generated through mobile devices, showcasing the dominance of mobile in the digital landscape.

Key Takeaways: Best Mobile Campaigns 2017

As an online advertising service or advertising network, it is crucial to stay updated with the latest trends and successful strategies in the mobile advertising space. The year 2017 witnessed some remarkable mobile campaigns that set new benchmarks for creativity, impact, and customer engagement. In this article, we will explore the best mobile campaigns of 2017 and extract key insights that can enhance your mobile advertising efforts. Let’s dive in!

1. Data-driven targeting: Successful mobile campaigns in 2017 heavily relied on leveraging data to target specific audience segments accurately. It is essential to gather and analyze data while shaping your mobile ad strategy.
2. Video ads take the spotlight: Video ads gained immense popularity in 2017 as they help deliver engaging content in a visually compelling manner. Incorporating video ads into your mobile campaigns can increase user engagement and drive better results.
3. Native advertising integration: Incorporating native ads into mobile campaigns became a prevalent trend in 2017. Native ads seamlessly blend with the user experience, providing a non-intrusive advertising approach that enhances user engagement and click-through rates.
4. Personalization is key: Customizing mobile ad content based on individual preferences and behavior greatly increased campaign effectiveness. Personalized ads resonate better with users, delivering a tailored message that drives higher conversion rates.
5. The rise of augmented reality (AR): Several mobile campaigns in 2017 leveraged augmented reality technology to provide immersive experiences for users. Integrating AR into your mobile campaigns can create interactive and memorable moments, boosting brand visibility and engagement.
6. Optimized mobile landing pages: In 2017, successful mobile campaigns focused on delivering smooth and optimized landing pages. Mobile users expect fast load times and easy navigation. Paying attention to these elements can improve conversion rates and user satisfaction.
7. Social media dominance: Social media platforms, including Facebook, Instagram, and Snapchat, proved to be powerful channels for mobile campaigns in 2017. Creating visually appealing and shareable content tailored to each platform can expand your campaign’s reach and drive conversions.
8. Interactive ad formats: Mobile campaigns in 2017 embraced interactive ad formats that urged users to actively engage with the ad. Interactive ads, such as quizzes, games, or polls, can capture user attention, enhance brand recall, and encourage user participation.
9. Micro-moments: Successful mobile campaigns effectively tapped into micro-moments – those quick, intent-rich moments where users turn to their mobile devices for immediate information or action. Crafting ads that cater to these micro-moments can boost user engagement and drive conversions.
10. Embracing chatbots: Integrating chatbots into mobile campaigns allowed brands to provide personalized customer interactions, address queries promptly, and generate leads. Chatbots can enhance the user experience by delivering instant responses, making them a valuable addition to mobile campaigns.
11. Influencer collaborations: Collaborating with influencers to promote mobile campaigns gained prominence in 2017. Influencers possess dedicated followers who trust their recommendations. Partnering with influencers relevant to your target audience can boost campaign visibility and credibility.
12. Seamless cross-device experiences: Creating consistent experiences across different devices and platforms became crucial in 2017. Mobile campaigns that seamlessly transition from mobile to desktop or other devices can improve user engagement and increase conversion rates.
13. Location-based targeting: Leveraging location-based targeting enabled mobile campaigns to reach users based on their physical proximity or specific geo-targeted regions. Localized ads deliver more relevance, increasing the chances of conversions and driving foot traffic to physical stores.
14. Storytelling through mobile: Crafting compelling narratives and storytelling techniques within mobile campaigns captivated users in 2017. Incorporating storytelling elements into your mobile ads can evoke emotions, deepen brand connections, and create a lasting impact on consumers.
15. Measuring campaign performance: Tracking and measuring campaign performance through robust analytics tools became crucial in 2017. By monitoring key metrics, you can optimize your mobile campaigns, identify areas for improvement, and drive better ROI.
16. Continuous experimentation: Mobile campaigns that experimented with various strategies, ad formats, and targeting techniques thrived in 2017. A willingness to explore new avenues and adapt to evolving trends can help you stay ahead of the competition and achieve campaign success.

In conclusion, the best mobile campaigns of 2017 showcased the power of data-driven targeting, video ads, personalized content, native advertising, and augmented reality. Embracing interactive formats, micro-moments, chatbots, and influencer collaborations were also key factors. Seamless cross-device experiences, location-based targeting, and storytelling techniques proved effective, while measuring campaign performance and continuous experimentation remain vital. By implementing these key takeaways, you can enhance your mobile advertising strategies and achieve outstanding results in 2022.

FAQs for Best Mobile Campaigns 2017

Q: What are mobile campaigns?

A: Mobile campaigns are advertising campaigns specifically designed for mobile devices such as smartphones and tablets.

Q: Why are mobile campaigns important?

A: Mobile campaigns are important because they allow advertisers to reach a large and constantly connected audience on their mobile devices. It helps to increase brand awareness and drive customer engagement.

Q: How do mobile campaigns work?

A: Mobile campaigns work by utilizing various advertising formats such as mobile banner ads, in-app ads, video ads, and personalized push notifications to deliver targeted messages to mobile users.

Q: What are the benefits of running mobile campaigns?

• Increased reach and targeting capabilities
• Enhanced customer engagement and interaction
• Higher conversion rates
• Improved brand loyalty
• Ability to track and measure campaign performance

Q: What are some examples of successful mobile campaigns in 2017?

A: Some successful mobile campaigns in 2017 include the Nike Run Club app, Pokémon GO, and the Starbucks mobile ordering app.

Q: How can I create an effective mobile campaign?

A: To create an effective mobile campaign, it is crucial to understand your target audience, utilize compelling visuals and creative content, optimize for mobile devices, and track and analyze campaign performance to make data-driven decisions.

Q: Are mobile campaigns expensive?

A: The cost of mobile campaigns can vary depending on various factors such as the advertising platform, target audience, campaign objectives, and duration. However, with proper planning and optimization, mobile campaigns can be cost-effective compared to traditional advertising channels.

Q: Are there any specific mobile advertising platforms I should consider?

A: Yes, some popular mobile advertising platforms include Google Ads, Facebook Ads, Apple Search Ads, and in-app advertising networks like AdMob and MoPub.

Q: Can mobile campaigns be targeted to specific demographics?

A: Yes, mobile campaigns can be targeted to specific demographics such as age, gender, location, interests, and device type to ensure your ads reach the most relevant audience.

Q: How can I measure the success of my mobile campaign?

A: You can measure the success of your mobile campaign by tracking key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, app downloads, cost per acquisition (CPA), and return on ad spend (ROAS).

Q: What are some common mistakes to avoid in mobile campaigns?

• Not optimizing campaigns for mobile devices
• Not understanding the target audience
• Using irrelevant or poor-quality creatives
• Ignoring ad performance data
• Overloading the campaign with too many messages

Q: Can mobile campaigns target users based on their app usage?

A: Yes, some mobile advertising platforms provide the option to target users based on their app usage, allowing advertisers to reach users who have shown interest in specific app categories.

Q: How can mobile campaigns help drive app downloads?

A: Mobile campaigns can help drive app downloads by utilizing app install ads, leveraging social media platforms, using targeted messaging, and offering incentives such as discounts or rewards.

Q: Can mobile campaigns be combined with other advertising channels?

A: Absolutely! Mobile campaigns can be combined with other advertising channels such as desktop display ads, social media ads, and email marketing to create integrated and cross-channel campaigns for maximum impact.

Q: Can mobile campaigns target users based on their location?

A: Yes, mobile campaigns can be targeted based on users’ geolocation, allowing advertisers to reach users within a specific radius or location, making it ideal for location-based businesses and events.

Q: Are mobile campaigns suitable for small businesses?

A: Yes, mobile campaigns can be highly effective for small businesses as they offer cost-effective advertising options, precise targeting capabilities, and the ability to reach a large audience quickly.

Conclusion

In conclusion, the Best Mobile Campaigns of 2017 showcased innovative and creative strategies that engaged users and delivered exceptional results. From leveraging location-based targeting to integrating augmented reality experiences, these campaigns pushed the boundaries of mobile advertising and demonstrated the power of reaching consumers on their smartphones.

One key trend that emerged from the Best Mobile Campaigns of 2017 was the importance of personalization. Brands recognized the need to tailor their messages to individual users, delivering personalized content that resonated with their interests and preferences. This approach not only increased engagement but also improved conversion rates, as users felt a stronger connection to the brand and were more likely to take the desired action.

Another significant aspect of successful mobile campaigns in 2017 was the integration of interactive experiences. Brands utilized augmented reality, virtual reality, and gamification to create immersive and engaging experiences for users. By allowing users to interact with their content in a fun and interactive way, brands were able to capture attention and drive meaningful engagement. These campaigns demonstrated the potential of mobile advertising to not just deliver messages but also provide unique and memorable experiences that leave a lasting impression on consumers.

Furthermore, the Best Mobile Campaigns of 2017 showed the importance of leveraging location-based targeting. By utilizing the GPS capabilities of smartphones, brands were able to deliver highly relevant and timely content to users based on their location. This targeted approach allowed brands to engage with users in the right place and at the right time, increasing the likelihood of conversions and driving foot traffic to physical stores. Location-based targeting proved particularly effective for local businesses looking to attract nearby customers and boost their offline sales.

Another notable trend was the integration of social media platforms into mobile campaigns. Brands recognized the power of social media in reaching and engaging with their target audience. By incorporating social sharing features, user-generated content, and influencer partnerships, brands were able to extend the reach of their campaigns and tap into the viral nature of social media. The Best Mobile Campaigns of 2017 demonstrated that a well-executed social media strategy can immensely boost the visibility and impact of a mobile campaign.

Additionally, the Best Mobile Campaigns of 2017 showed the importance of optimizing for mobile devices. With more and more users accessing the internet on their smartphones, brands had to ensure that their campaigns were fully optimized for mobile devices. This meant using responsive design, minimizing load times, and creating a seamless user experience across different mobile devices and operating systems. Mobile-optimized campaigns not only provided a better experience for users but also ranked higher in search results, further increasing their visibility and reach.

In summary, the Best Mobile Campaigns of 2017 provided valuable insights into the evolving landscape of mobile advertising. From personalization and interactive experiences to location-based targeting and social media integration, these campaigns demonstrated the power of mobile devices as a marketing tool. Brands that leveraged these strategies not only reached their target audience effectively but also created memorable experiences that drove engagement and boosted conversions. As the mobile advertising industry continues to grow, it is crucial for brands and advertisers to stay updated with the latest trends and insights showcased by these successful campaigns. By incorporating these strategies into their own mobile campaigns, advertisers can maximize their impact and achieve their goals in the ever-evolving mobile landscape.