Online advertising has become an integral part of our daily lives, as it reaches a vast audience and allows businesses to promote their products or services in a cost-effective manner. In 2017, the best advertising methods have evolved to meet the changing needs of both advertisers and consumers. These methods have been adapted to take advantage of technological advancements and consumer behavior patterns, resulting in more effective and targeted campaigns.
One of the most attention-grabbing facts about advertising in 2017 is the sheer volume of digital ads that are being served to online consumers. According to eMarketer, digital ad spending reached a staggering $209 billion in 2017, surpassing TV advertising for the first time. This shift in spending reflects the increasing reliance on online advertising platforms to reach consumers, and highlights the significance of best advertising methods in 2017.
The rise of social media platforms has played a significant role in shaping the best advertising methods of 2017. With billions of users actively engaging with these platforms on a daily basis, advertisers have found unique and innovative ways to target their desired audience. For example, Facebook’s ad targeting capabilities allow advertisers to reach specific demographics based on age, location, interests, and online behavior. This level of precision enables businesses to reach consumers who are more likely to be interested in their products or services, resulting in higher conversion rates and better return on investment.
Video advertising has also emerged as one of the best methods in 2017. Research from Cisco predicts that by 2021, video will account for 82% of all consumer internet traffic. This statistic demonstrates the significant impact that video advertising can have on capturing consumer attention. Platforms like YouTube and Facebook have made it easier for advertisers to create and distribute video ads, and consumers have shown a preference for engaging with this type of content. By incorporating compelling visuals and engaging storytelling, advertisers can effectively convey their message and leave a lasting impression on viewers.
Native advertising has gained significant traction in 2017, as it seamlessly integrates with the user experience and feels less intrusive compared to traditional banner ads. According to Business Insider, native advertising is predicted to drive 74% of all ad revenue by 2021. This form of advertising matches the form and function of the platform it appears on, providing a more organic and non-disruptive experience for users. This has resulted in higher engagement rates and greater brand recall, making it one of the best advertising methods in 2017.
In conclusion, the best advertising methods of 2017 have been shaped by the increasing reliance on online platforms, the rise of social media, the effectiveness of video ads, and the seamless integration of native advertising. These methods have allowed advertisers to target their desired audience more accurately, capture consumer attention with engaging content, and provide a more organic and non-disruptive user experience. As the landscape of advertising continues to evolve, it is crucial for businesses to stay up to date with the best methods in order to effectively reach and engage their target market.
What were the top advertising methods in 2017 that can skyrocket your online business?
In the ever-evolving world of online advertising, staying up-to-date with the latest trends and methods is imperative for businesses looking to gain a competitive edge. In 2017, several advertising methods emerged as the most effective for boosting online businesses. These methods encompass a range of strategies, from social media marketing to search engine optimization (SEO) and display advertising. This article will delve into each of these methods in detail, highlighting their advantages and how they can help businesses achieve maximum visibility and conversions. So, let’s explore the best advertising methods of 2017 and discover how you can leverage them to take your online business to greater heights.
The Best Advertising Methods of 2017: Increase Your Online Presence
In today’s digital age, it is crucial for businesses to have a strong online presence in order to reach their target audience effectively. With the vast amount of information available online, finding the best advertising methods to stand out from the competition can be overwhelming. In this article, we will dive into the answer to the question of what the best advertising methods of 2017 are, and how they can help boost your online presence and drive more traffic to your website.
1. Search Engine Optimization (SEO)
When it comes to online advertising, search engine optimization (SEO) is considered to be the backbone of any successful campaign. SEO targets organic search results and aims to improve your website’s visibility on search engine result pages (SERPs).
The key to successful SEO lies in optimizing your website’s content, using relevant keywords, and ensuring a seamless user experience. By focusing on SEO, you can increase your website’s organic traffic, attract more potential customers, and improve your overall online presence.
2. Pay-Per-Click (PPC) Advertising
PPC advertising allows businesses to generate traffic by placing paid ads on search engine result pages and other online platforms. The advantage of PPC is that you only pay when someone clicks on your ad, making it a cost-effective advertising method.
Google AdWords is one of the most popular PPC advertising platforms, allowing businesses to target specific keywords and demographics. By using PPC advertising, you can increase your website’s visibility and drive targeted traffic to your site, ultimately leading to higher conversion rates.
3. Content Marketing
Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage your target audience. This method focuses on building trust and establishing your brand as an authority in your industry.
By creating high-quality blog posts, articles, videos, and other types of content, you can drive organic traffic to your website, increase brand awareness, and position yourself as an industry leader. Content marketing is a long-term strategy that can have a significant impact on your online presence and overall business growth.
4. Social Media Advertising
Social media platforms, such as Facebook, Instagram, and Twitter, offer powerful advertising options to businesses of all sizes. With the ability to target specific demographics and interests, social media advertising allows you to reach a highly engaged audience.
By leveraging social media advertising, you can increase brand awareness, drive website traffic, and generate leads. It is important to create visually appealing and engaging content that resonates with your target audience to maximize the effectiveness of your social media advertising campaigns.
5. Influencer Marketing
Influencer marketing has gained immense popularity in recent years. It involves collaborating with influential individuals, such as bloggers, vloggers, and social media personalities, to promote your products or services.
By partnering with relevant influencers in your industry, you can tap into their loyal follower base and leverage their credibility to reach a wider audience. Influencer marketing can be an effective way to boost your online presence and create trust among your target market.
6. Mobile Advertising
With the increasing use of mobile devices, mobile advertising has become an essential part of any advertising strategy. Mobile advertising includes formats such as mobile display ads, in-app ads, and mobile video ads.
By optimizing your website and ads for mobile devices, you can ensure a seamless user experience and effectively reach users on the go. Mobile advertising can significantly enhance your online presence and help you connect with your target audience in a more personalized way.
7. Video Advertising
Video advertising has gained tremendous popularity in recent years, with platforms like YouTube and Facebook dominating the space. Video ads can be used to showcase your products or services, tell your brand’s story, and engage with your audience.
By creating compelling and engaging video content, you can grab the attention of your target audience and increase brand awareness. Video advertising is a powerful method that can help boost your online presence and drive more traffic to your website.
Conclusion:
By utilizing these best advertising methods of 2017, businesses can increase their online presence, reach their target audience effectively, and drive more traffic to their websites. With the ever-evolving digital landscape, it is important to stay up-to-date with the latest advertising trends and adapt your strategies accordingly.
Remember, each business is unique, and it is essential to experiment and analyze the results to determine which advertising methods work best for your specific goals and target audience.
Take advantage of the power of SEO, PPC advertising, content marketing, social media advertising, influencer marketing, mobile advertising, and video advertising to stay ahead of the competition and maximize your online advertising efforts.
According to a recent survey, businesses that incorporate SEO as part of their advertising strategy experienced a 14.6% increase in organic search traffic, leading to higher conversions and sales.
Key Takeaways: Best Advertising Methods 2017
As an online advertising service or advertising network, it is crucial to stay updated on the best advertising methods to effectively reach your target audience and drive conversions. In this article, we will explore the top takeaways from the Best Advertising Methods in 2017, providing you with valuable insights to enhance your advertising strategies.
- Embrace the power of social media: Social media platforms such as Facebook, Instagram, and Twitter continue to dominate the advertising landscape in 2017. Leveraging these platforms to connect with your audience through engaging content, targeted ads, and influencer partnerships can yield significant results.
- Utilize programmatic advertising: Programmatic advertising is a game-changer in the digital advertising space. The ability to automate ad buying and target specific demographics in real-time allows for maximum efficiency and ROI.
- Implement native advertising: Native advertising seamlessly integrates with the user experience, resulting in higher engagement and conversions. By blending in with the platform’s content and format, native ads have a greater chance of capturing the attention of your target audience.
- Invest in video advertising: Video advertising is on the rise, with platforms like YouTube and Vimeo attracting millions of viewers daily. Incorporating video ads into your advertising mix can enhance brand storytelling and generate higher levels of brand recall.
- Personalize your advertising: In 2017, consumers expect personalized experiences. Tailoring your advertising messages to the specific interests, preferences, and behaviors of your target audience can significantly improve engagement and overall campaign performance.
- Optimize for mobile: Mobile advertising continues to soar as smartphones become an integral part of consumers’ lives. Ensuring your ads are mobile-responsive and optimized for various devices and screen sizes is crucial for capturing the attention of your audience on the go.
- Harness the power of influencer marketing: Collaborating with influencers who have a substantial following and influence in your niche can help amplify your brand message and expand your reach. Authentic partnerships with influencers can generate trust and credibility among your target audience.
- Explore new platforms like Snapchat: Snapchat, with its large user base of millennials and Gen Z, presents a unique opportunity for advertisers to engage with a younger audience. Experimenting with Snapchat’s ad formats and creative tools can help you tap into this growing market.
- Get creative with interactive advertising: Interactive ads that allow users to engage directly with the brand can lead to higher click-through rates and improved brand perception. Incorporating interactive elements such as quizzes, games, or polls into your advertising can drive increased user participation and interaction.
- Don’t overlook the power of email marketing: Email marketing remains a valuable advertising channel, allowing you to reach leads and customers directly through their inbox. Combining personalized email campaigns with compelling content can drive conversions and nurture customer relationships.
- Measure and analyze campaign performance: Implementing robust analytics tools is essential to track the success of your advertising campaigns. By regularly monitoring key performance indicators such as click-through rates, conversion rates, and return on ad spend, you can optimize your strategies for better results.
- Consider geofencing for location-based targeting: Geofencing technology enables advertisers to target consumers within a specific geographic area, making it ideal for brick-and-mortar businesses looking to drive foot traffic and boost local sales. By delivering relevant ads to users in specific locations, you can maximize the impact of your advertising efforts.
- Experiment with augmented reality advertising: Augmented reality (AR) advertising provides immersive and interactive experiences, capturing the attention of users. By leveraging AR technology, you can create unique and memorable advertising campaigns that stand out from the competition.
- Collaborate with data partners: Data partnerships can provide valuable insights into consumer behavior, allowing you to refine your targeting strategies and better understand your audience. By leveraging third-party data, you can improve your advertising effectiveness and reduce wasted ad spend.
- Ensure ad transparency and brand safety: In an era of ad fraud and ad blocking, ensuring ad transparency and brand safety is crucial. Partnering with reputable ad networks and platforms that prioritize ad quality and protect against fraudulent activities can safeguard your brand’s reputation.
- Stay ahead with emerging trends: The advertising landscape is constantly evolving, and staying ahead of emerging trends is vital for success. Keeping an eye on emerging technologies, platforms, and consumer behaviors can help you adapt your advertising methods to meet the changing needs and preferences of your target audience.
By incorporating these key takeaways from the Best Advertising Methods in 2017, you can elevate your advertising strategies, optimize your campaigns for better results, and effectively connect with your target audience, driving growth and success for your online advertising service or advertising network.
1. What are the different types of online advertising methods?
There are several types of online advertising methods, including:
- Display advertising
- Search engine marketing (SEM)
- Social media advertising
- Email marketing
- Video advertising
- Affiliate marketing
2. How does display advertising work?
Display advertising involves placing visual ads on websites, blogs, or apps. These ads can be in the form of banners, pop-ups, or interstitials and they are designed to grab users’ attention and encourage them to click for more information.
3. How effective is search engine marketing (SEM)?
Search engine marketing (SEM) is highly effective as it allows advertisers to target users actively searching for specific products or services. By appearing on search engine result pages, advertisers can increase their brand visibility and drive relevant traffic to their websites.
Social media advertising involves promoting products or services on various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can create targeted campaigns to reach specific demographics based on their interests, behavior, and location.
5. How does email marketing work?
Email marketing involves sending targeted emails to a list of subscribers. These emails can include promotions, newsletters, or personalized content. This method helps build customer loyalty, increase brand awareness, and drive traffic to a website.
6. What are the benefits of video advertising?
Video advertising allows advertisers to convey their message visually and engage with their target audience. Videos can be placed on various platforms such as YouTube, websites, or social media, helping increase brand recognition and drive conversions.
7. What is affiliate marketing?
Affiliate marketing is a performance-based advertising method where affiliates promote a product or service on their platforms and earn a commission for each sale or lead generated through their referral. It is a cost-effective way to reach a wider audience and increase sales.
8. How do I choose the best advertising method for my business?
Choosing the best advertising method depends on your business goals, target audience, budget, and the nature of your products or services. It is essential to conduct market research, analyze competitors, and have a clear understanding of your target customers before making a decision.
9. Are there any free advertising methods available?
Yes, there are free advertising methods such as social media marketing, content marketing, and search engine optimization (SEO). These methods require time and effort but can yield significant results without incurring any advertising costs.
10. How long does it take for online advertising to show results?
The time it takes to see results from online advertising can vary depending on various factors such as the advertising method, target audience, competition, and campaign optimization. It is important to set realistic expectations and continually monitor and optimize your campaigns to achieve the desired outcomes.
11. Can online advertising help increase website traffic?
Yes, online advertising can significantly boost website traffic. By targeting the right audience and compelling them to click on your ads, you can attract more visitors to your website, increasing the chances of conversions and sales.
12. How can I track the effectiveness of my online advertising campaigns?
Tracking the effectiveness of your online advertising campaigns can be done using various tools and metrics such as website analytics, conversion tracking, click-through rates (CTR), return on investment (ROI), and cost per acquisition (CPA).
13. Is it necessary to hire a professional to manage my online advertising campaigns?
While it is possible to manage online advertising campaigns independently, hiring a professional or agency with expertise in online advertising can ensure better results. Professionals can help optimize campaigns, target the right audience, and save time and resources in the long run.
14. Can online advertising be targeted to specific geographic areas?
Yes, online advertising can be targeted to specific geographic areas. Platforms like Facebook and Google Ads allow advertisers to select specific locations, which ensures that ads are shown to users within those areas.
15. What are the cost considerations for online advertising?
The cost of online advertising depends on various factors, including the chosen advertising method, target audience, competition, and the desired outcomes. Advertisers typically pay based on metrics such as cost per click (CPC), cost per thousand impressions (CPM), or cost per acquisition (CPA).
Conclusion
In conclusion, the year 2017 witnessed numerous advancements and innovations in the field of advertising. As online advertising continues to play a crucial role in promoting products and services, it is essential for advertising networks and services to adapt to the changing landscape. Through this article, we have explored some of the best advertising methods of 2017, shedding light on their key features, benefits, and success stories.
One of the standout advertising methods of 2017 was native advertising. The seamless integration of promotional content within the user experience proved to be highly effective in capturing audience attention and driving engagement. By providing relevant and valuable content, native advertising allowed brands to build credibility and trust with their target audience. Additionally, the use of programmatic advertising gained significant momentum in 2017, enabling advertisers to reach their desired audience at the right time and with precision. The automation and data-driven approach of programmatic advertising not only simplified the ad-buying process but also delivered better results in terms of ad performance and return on investment.
In the realm of digital advertising, video advertising emerged as a powerhouse in 2017. With the rise of platforms like YouTube and the increasing popularity of video-sharing on social media, marketers capitalized on this trend by creating captivating and engaging video ads. The ability to convey a brand’s message through storytelling and visually appealing content resonated with audiences, resulting in higher brand recall and conversion rates. Moreover, social media advertising continued its dominance in 2017, with platforms like Facebook, Instagram, and Twitter offering advanced targeting options and interactive ad formats. The ability to reach a vast user base and leverage the power of social networks for word-of-mouth marketing made social media advertising an indispensable tool for advertisers.
Furthermore, mobile advertising experienced exponential growth in 2017. With the majority of users accessing the internet through their mobile devices, mobile advertising presented an opportunity that advertisers could not afford to miss. Mobile-friendly ad formats, such as mobile-optimized banners and interactive rich media ads, allowed advertisers to effectively engage with users on the go. Additionally, location-based advertising emerged as a significant trend in 2017, enabling advertisers to target users based on their real-time location. This hyper-local targeting proved to be highly effective for local businesses, driving foot traffic and increasing sales.
As we look ahead to the future of advertising, it is evident that technology will continue to shape the landscape. Emerging technologies like virtual reality, augmented reality, and artificial intelligence present exciting opportunities for advertisers to create immersive and personalized ad experiences. Furthermore, the integration of data analytics and machine learning will further enhance the effectiveness and targeting capabilities of advertising campaigns.
In conclusion, the best advertising methods of 2017 showcased the power of native advertising, programmatic advertising, video advertising, social media advertising, mobile advertising, and location-based advertising. These techniques utilized the latest advancements in technology and leveraged the changing preferences and behaviors of consumers. As we move forward, it is crucial for advertising networks and services to stay ahead of the curve, consistently adapting and adopting new and innovative advertising methods to effectively reach and engage their target audiences.