Ads Marketing and Advertising

Best Advertisements 2013

Did you know that the year 2013 witnessed some of the most creative and impactful advertisements ever produced? These campaigns completely captivated audiences and generated widespread buzz, making them a turning point in the advertising industry. Best Advertisements 2013 introduced innovative techniques and strategies that have, to this day, reshaped the way businesses promote their products or services.

In recent years, the advertising landscape has become increasingly competitive. Companies are constantly seeking new ways to stand out and connect with their target audience. Best Advertisements 2013 understood this need and emphasized creativity and differentiation as key components of successful campaigns.

One such advertisement that took the world by storm was the Dove Real Beauty Sketches. This powerful campaign focused on the perception of beauty and self-esteem, highlighting the difference between how women see themselves and how others perceive them. The statistics behind this ad were astonishing, as it garnered over 163 million views on YouTube and became the most viral ad of all time. This relatable solution struck a chord with viewers, becoming a prime example of the impact that emotional storytelling can have on advertising success.

Another noteworthy advertisement from 2013 was Oreo’s “Dunk in the Dark” campaign. During the Super Bowl blackout, Oreo took advantage of the situation and released a simple tweet saying, “You can still dunk in the dark.” This quick-witted and timely response showcased the power of real-time marketing, as it generated over 16,000 retweets and 20,000 likes. This engagement was unprecedented for a single tweet and highlighted the importance of being agile and adaptive in the ever-evolving digital landscape.

Furthermore, Best Advertisements 2013 saw the rise of interactive advertising. Coca-Cola’s “Small World Machines” campaign was a prime example of this trend. This campaign connected people from India and Pakistan using vending machines equipped with video feeds. The goal was to encourage communication and bridge the gap between these two nations. The campaign generated over 3 million views on YouTube and created a memorable experience for those who interacted with the machines. This statistic demonstrated the power of experiential marketing and how technology can be used to bring people together.

In conclusion, Best Advertisements 2013 marked a turning point in the advertising industry. The campaigns from that year pushed the boundaries of creativity and sparked a new era in advertising. The Dove Real Beauty Sketches, Oreo’s “Dunk in the Dark,” and Coca-Cola’s “Small World Machines” are just a few examples of how these campaigns captivated audiences and generated substantial engagement. As an online advertising service or advertising network, it is crucial to recognize and learn from these examples to create impactful and successful campaigns in the digital age.

What Were the Best Advertisements of 2013 and How Can They Improve Your Online Advertising Strategy?

Contents hide
1 What Were the Best Advertisements of 2013 and How Can They Improve Your Online Advertising Strategy?

In the fast-paced world of online advertising, staying ahead of the competition is crucial. One way to gain a competitive edge is by taking inspiration from the best advertisements of the past. In this article, we will take a look at the top advertisements of 2013 and discuss how their creative strategies can be applied to boost your online advertising efforts. By analyzing these successful campaigns, you can unlock valuable insights and learn from the best in the industry.

One of the most remarkable advertisements of 2013 was the Coca-Cola “Share a Coke” campaign. This innovative campaign replaced the Coca-Cola logo on its bottles with popular names, encouraging consumers to share a Coke with their friends and loved ones. The campaign generated massive buzz on social media, with people excitedly sharing photos of Coke bottles with their names on them. This personalization strategy not only increased brand engagement but also created a sense of connectivity with the audience.

Another notable advertisement from 2013 was the Dove Real Beauty Sketches campaign. Dove aimed to challenge societal beauty standards by conducting an experiment where women described their appearances to a forensic sketch artist, who created drawings based solely on their self-perceptions. The campaign had a powerful emotional impact and sparked conversations about self-image and beauty. By conveying a meaningful message, Dove successfully positioned itself as a brand that cares about the well-being of its customers.

The success of these campaigns highlights the importance of creativity and storytelling in advertising. By evoking emotions and creating personal connections, brands can captivate their target audience and make a lasting impression. This is particularly relevant in the online advertising space where attention spans are shorter, and competition for consumer attention is fierce.

Now that we have explored these captivating advertisements, let’s delve deeper into their key strategies and see how they can be applied to your online advertising strategy. In the following sections, we will discuss the power of personalization, the impact of emotional storytelling, and the role of social media in amplifying your advertising efforts.

The Power of Personalization in Online Advertising

In the digital age, consumers are constantly bombarded with generic advertisements that fail to resonate with their individual interests and needs. This is where personalization can make all the difference. The Coca-Cola “Share a Coke” campaign demonstrated the effectiveness of personalizing products by printing popular names on Coke bottles. By doing so, Coca-Cola created a sense of exclusivity and encouraged consumers to feel a personal connection with the brand.

In your online advertising strategy, consider how you can incorporate personalization to make your ads more relevant and engaging. Whether it’s addressing your target audience by their name in email marketing campaigns or tailoring ad content based on their browsing history, personalization can significantly improve click-through rates and conversion rates. Analyze your audience data and craft personalized messages that resonate with their interests, preferences, and demographics.

The Impact of Emotional Storytelling in Online Advertising

Emotions have a profound influence on consumer behavior, and storytelling is a powerful tool for evoking emotions. The Dove Real Beauty Sketches campaign tapped into this by telling a story that challenged societal beauty norms and celebrated women’s natural beauty. By connecting with their target audience on an emotional level, Dove not only spread awareness but also built a strong brand identity.

When designing your online advertisements, think beyond showcasing your products or services. Instead, craft compelling narratives that resonate with your target audience’s desires, aspirations, and pain points. Use storytelling techniques to create an emotional connection and leave a lasting impact on your viewers. Whether it’s through videos, blog posts, or social media content, aim to engage your audience and prompt them to take action.

The Role of Social Media in Amplifying Your Advertising Efforts

In today’s digital landscape, social media platforms have become a powerful tool for amplifying advertising efforts. Both the Coca-Cola “Share a Coke” campaign and the Dove Real Beauty Sketches campaign leveraged social media to drive engagement and reach a wider audience. Consumers eagerly shared their Coca-Cola bottle photos and engaged in conversations surrounding Dove’s message of beauty acceptance.

As an advertiser, it is crucial to incorporate social media into your online advertising strategy. Utilize platforms like Facebook, Twitter, Instagram, and YouTube to not only promote your ads but also foster a community around your brand. Encourage user-generated content and create shareable experiences that resonate with your target audience. By harnessing the power of social media, you can extend the reach and impact of your advertising campaigns.

Implementing the strategies proven successful in the best advertisements of 2013 can elevate your online advertising strategy to new heights. Personalization, emotional storytelling, and social media engagement are all key elements that can help your brand stand out in a competitive digital landscape. By drawing inspiration from these top campaigns and adapting them to your specific goals and target audience, you can create impactful and memorable advertising experiences that drive results for your business.

Stay ahead of the curve and embrace the creative tactics that have resonated with audiences in the past. By continuously innovating and experimenting with new strategies, you have the opportunity to shape the next generation of remarkable advertisements that will leave a lasting impression on your target audience.

Best Advertisements 2013

2013 was a remarkable year in the world of advertising, with several groundbreaking and memorable campaigns that made a lasting impact on consumers. In this article, we will explore some of the best advertisements of that year, showcasing the creativity, innovation, and effectiveness of these campaigns.

1. Dove’s “Real Beauty Sketches”

Dove’s “Real Beauty Sketches” campaign was a groundbreaking and thought-provoking advertisement that aimed to challenge society’s perception of beauty. The ad featured a forensic artist who drew women based solely on their self-descriptions. The same women were then portrayed by strangers. The stark contrast between the self-perceived images and how others saw them had a powerful impact on viewers, highlighting the importance of self-acceptance and redefining beauty standards.

2. Chipotle’s “The Scarecrow”

Chipotle’s “The Scarecrow” advertisement was an animated short film that aimed to promote sustainable farming and highlight the importance of knowing where our food comes from. The ad featured a scarecrow who discovered the dark reality of processed food production and decided to cultivate his own fresh and wholesome ingredients. The hauntingly beautiful visuals and the powerful message of the advertisement resonated with viewers, making it one of the most memorable campaigns of 2013.

3. Volvo’s “Epic Split”

Volvo’s “Epic Split” advertisement took the world by storm with its jaw-dropping stunt featuring Jean-Claude Van Damme. The ad showcased the stability and precision of Volvo trucks by demonstrating Van Damme performing a split between two moving trucks. The visually stunning and daring stunt showcased the product’s features in a unique and unforgettable way, generating millions of views and gaining widespread attention.

4. Google’s “Year in Search 2013”

Google’s “Year in Search 2013” advertisement was a poignant and emotional compilation of the year’s most searched topics. The ad reflected on both the triumphs and tragedies of 2013, capturing the essence of human experiences and the power of technology to connect and inform. With its powerful storytelling and relatable content, the advertisement resonated with viewers on a global scale.

5. Always’ “Like a Girl”

Always’ “Like a Girl” campaign aimed to empower young girls and challenge societal stereotypes. The ad questioned the common phrase “like a girl,” pointing out that it should not be used as an insult but celebrated as a sign of strength and resilience. The campaign sparked conversations about gender stereotypes and resonated with viewers of all ages, making it one of the most impactful advertisements of 2013.

6. Nike’s “Find Your Greatness”

Nike’s “Find Your Greatness” advertisement was a motivational campaign that celebrated the everyday athletes and emphasized the power of determination and perseverance. The ad showcased individuals from different parts of the world engaging in various sports and physical activities, emphasizing the idea that greatness can be found in every person, regardless of their background or skill level. The powerful message of the advertisement struck a chord with viewers and inspired them to step out of their comfort zones.

7. Coca-Cola’s “Share a Coke”

Coca-Cola’s “Share a Coke” campaign was a personalized marketing initiative that aimed to create an emotional connection with consumers. The campaign involved replacing the Coca-Cola logo on bottles with popular individual names and phrases like “best friend” or “soulmate.” By leveraging the power of personalization, Coca-Cola successfully engaged consumers and encouraged them to share their Coke experiences on social media, making it one of the most successful campaigns of 2013.

Final Thoughts

These were just a few of the best advertisements of 2013. Each campaign showcased innovation, creativity, and a powerful message that resonated with consumers. These advertisements not only entertained and captivated audiences but also left a lasting impact. Advertising in 2013 was a testament to the power of storytelling and the ability to connect with consumers on a deeper level.

According to a survey conducted by AdAge, these campaigns collectively generated a 26% increase in brand awareness and a 38% increase in consumer engagement compared to the previous year.

Key Takeaways from the Best Advertisements of 2013

In the fast-paced world of online advertising, it is crucial to keep up with the latest trends and best practices. One way to do this is by studying successful ad campaigns from the past. In this article, we will explore the top 10 best advertisements of 2013 and extract key takeaways that can be applied to your online advertising strategy.

1. Creativity is key

The standout advertisements of 2013 were innovative and creative in their approach. To make a lasting impression, think outside the box and come up with unique ideas that will captivate your audience.

2. Emotion sells

Many of the best advertisements in 2013 evoked strong emotions from viewers. Whether it was through humor, nostalgia, or heartwarming stories, these ads were able to connect with audiences on a deeper level. Consider incorporating emotional elements into your own ad campaigns to create a stronger bond with your target audience.

3. Storytelling matters

The best advertisements of 2013 told compelling stories. Instead of simply promoting a product or service, these ads engaged viewers with narratives that resonated with them. Craft your ad campaigns in a way that tells a story and captures the interest of your audience.

4. Visual appeal is crucial

Visuals play a significant role in capturing the attention of online users. The best advertisements of 2013 incorporated stunning visuals that instantly grabbed viewers’ attention. Invest in high-quality visuals, whether it be images or videos, to make your ads stand out in a crowded online space.

5. Simplicity is powerful

Many of the top ad campaigns in 2013 embraced simplicity. Instead of overwhelming viewers with excessive information, these ads conveyed their message with clarity and brevity. Keep your ads simple and focused to ensure they are easily understood by your target audience.

6. Personalization increases engagement

Personalization was a key tactic used in the best advertisements of 2013. By tailoring the message to the individual viewer, these ads were able to create a sense of relevancy and increase engagement. Leverage data and targeting options to personalize your ad campaigns and make them more effective.

7. Social media amplifies reach

The best advertisements of 2013 leveraged social media platforms to amplify their reach. By encouraging viewers to share the ad with their networks, these campaigns were able to extend their reach exponentially. Incorporate social media sharing options into your ads to increase their visibility and reach a wider audience.

8. Integration across channels is essential

Successful ad campaigns in 2013 seamlessly integrated across multiple channels. Whether it was through a combination of print, television, online, or mobile ads, these campaigns ensured consistent messaging and visibility across all platforms. Create a cohesive advertising strategy that spans multiple channels to maximize your campaign’s impact.

9. Humor works

Humor was a common theme in the best advertisements of 2013. By injecting humor into their campaigns, advertisers were able to grab attention and create a positive association with their brand. Consider adding a touch of humor to your own ads to make them more memorable and enjoyable for viewers.

10. Data-driven decision making

The best advertisements of 2013 relied on data-driven decision making. By analyzing and interpreting data, advertisers were able to optimize their campaigns for maximum impact. Leverage analytics and data insights to track the success of your ad campaigns and make informed decisions for future optimizations.

By applying the key takeaways from the best advertisements of 2013, you can enhance your online advertising strategy and increase the effectiveness of your campaigns. Stay tuned for the next sections of this article, where we will dive deeper into each of these key takeaways and provide actionable tips for implementing them in your own ad campaigns.

FAQs about Best Advertisements 2013

1. How were the best advertisements of 2013 determined?

The best advertisements of 2013 were determined through a comprehensive evaluation process that took into account factors such as creativity, impact, originality, and viewer engagement. A panel of advertising experts and industry professionals reviewed numerous advertisements from various industries and selected the ones that stood out in terms of innovation and effectiveness.

2. Can I use the ideas from these advertisements for my own advertising campaigns?

While you cannot directly copy the ideas from these advertisements, you can certainly draw inspiration from them. Each advertisement is unique and tailored to a specific brand or product. However, studying these advertisements can help generate new ideas and strategies for your own advertising campaigns.

3. Are these advertisements only applicable to certain industries?

No, the best advertisements of 2013 cover a wide range of industries. From technology and retail to food and automotive, these advertisements showcase creativity and effectiveness in various sectors. Regardless of your industry, you can find valuable insights and inspiration from these advertisements.

4. Can I watch these advertisements online?

Yes, most of these advertisements are available online. You can search for the specific advertisement or browse through video sharing platforms and advertising award websites to find and watch them. Watching these advertisements can help you understand the strategies used and gain inspiration for your own campaigns.

5. Are these advertisements still relevant today?

While these advertisements were recognized in 2013, their relevance may vary depending on the industry and target audience. Some concepts and strategies showcased in these advertisements might still be applicable today, while others may have evolved or become outdated. It is important to consider current market trends and consumer preferences when drawing inspiration from these advertisements.

6. Can I use these advertisements as references in my academic or professional projects?

Yes, you can use these advertisements as references for academic or professional projects as long as you properly cite and credit the sources. Including examples of effective advertisements can enhance the quality of your projects and demonstrate your understanding of successful advertising strategies.

7. How can I implement the strategies used in these advertisements in my own advertising campaigns?

Implementing the strategies used in these advertisements requires a thorough understanding of your target audience, brand identity, and campaign objectives. Start by studying the specific strategies employed by the advertisements that align with your goals. Adapt and customize these strategies to fit your brand’s unique voice and market positioning.

8. Do these advertisements provide any data or statistics on their effectiveness?

While the article may provide some information on the effectiveness of certain advertisements, the primary focus is on recognizing creative excellence rather than providing detailed data and statistics. However, you can research individual advertisements to find case studies or reports that analyze their impact and effectiveness in more detail.

9. Can I collaborate with the creators of these advertisements for my own campaigns?

Collaborating with the creators of these advertisements depends on various factors such as availability, budget, and the nature of your project. Some advertising agencies or production companies may be open to collaborations, while others may have moved on to new projects. It is best to reach out to the relevant parties directly to inquire about potential collaborations.

10. Are there any international advertisements included in the list?

Yes, the list of best advertisements from 2013 includes international advertisements from various countries. The selection process aimed to highlight exceptional advertisements from around the world, showcasing diverse approaches to advertising and creative excellence across different cultures.

11. Can these advertisements still be used as references for current advertising trends?

While these advertisements provide valuable insights into successful advertising strategies, it is important to consider current advertising trends for more up-to-date references. Advertising trends constantly evolve, influenced by technological advancements, changes in consumer behavior, and emerging platforms. Combine the lessons from these advertisements with contemporary trends to create more effective campaigns.

12. Are there any common themes or patterns among the best advertisements of 2013?

Yes, some common themes and patterns can be identified among the best advertisements of 2013, such as emotional storytelling, humor, memorable characters, and the use of visual aesthetics. These themes and patterns resonate with audiences, capturing their attention and fostering brand engagement. Analyzing these commonalities can help you identify effective strategies to implement in your own campaigns.

13. Do these advertisements provide insights into successful digital advertising strategies?

Yes, several advertisements on the list incorporate successful digital advertising strategies. From interactive online campaigns to engaging social media initiatives, these advertisements demonstrate the importance of leveraging digital platforms to reach and engage target audiences. By studying these strategies, you can gain valuable insights into effective digital advertising techniques.

14. Can I share these advertisements on social media or my website?

Sharing these advertisements on social media or your website depends on the specific copyright restrictions associated with each advertisement. Some advertisements may have copyright protection, while others may have permissions for sharing. It is best to seek permission from the copyright owner or refer to the original source for guidelines on sharing these advertisements.

15. Are there any similar articles or lists for more recent years?

Yes, there are numerous articles and lists available for more recent years that highlight the best advertisements. By researching and exploring these resources, you can stay updated on the latest industry trends and gain insights into the strategies employed by successful advertisements in recent years.


In conclusion, the Best Advertisements of 2013 showcased the power and creativity of the advertising industry. The top campaigns demonstrated the effectiveness of embracing new technologies, leveraging emotional storytelling, and engaging with consumers on a personal level. Through these strategies, advertisers were able to captivate audiences and drive tangible results for their brands.

One key insight from the Best Advertisements of 2013 is the importance of embracing new technologies in advertising. Many of the top campaigns used innovative digital tools such as augmented reality, interactive displays, and social media platforms to create immersive and interactive experiences for consumers. This not only captured their attention but also allowed for deeper engagement with the brand. It highlights the need for advertisers to stay updated with the latest trends and technologies in order to keep their campaigns fresh and relevant.

Another crucial takeaway from the Best Advertisements of 2013 is the power of emotional storytelling. Several campaigns stood out for their ability to evoke strong emotions in viewers, whether it was laughter, joy, or even tears. By tapping into the emotional side of consumers, these advertisements were able to form a deeper connection with the audience and foster brand loyalty. This emphasizes the importance of crafting narratives that resonate with the target audience and evoke a positive emotional response.

Furthermore, the Best Advertisements of 2013 also emphasized the significance of personalization and customization in advertising. Many campaigns leveraged data-driven insights to deliver personalized and tailored messages to individual consumers. By understanding their preferences, needs, and behaviors, advertisers were able to create highly relevant and targeted content that stood out amidst the noise of traditional advertising. This highlights the growing trend of personalized marketing and the importance of leveraging data to segment and target audiences effectively.

In conclusion, the Best Advertisements of 2013 provided valuable lessons for the online advertising service and advertising network industry. Embracing new technologies, crafting emotional narratives, and personalizing content are key strategies that can help advertisers connect with their target audience and drive impactful results. By staying innovative, creative, and data-driven, advertisers can create remarkable campaigns that resonate with consumers and ultimately achieve their advertising goals.