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Banner advertisements applications mainly an analogous way as basic advertisements; even though, the method through which the advertiser pays the host can differ significantly from traditional ad space sales. The host is paid for the banner advertisement through one of 3 strategies: cost per impression fee for each website visitor who sees the ad, cost per click price for every website guest who clicks on the ad and visits the advertiser’s website or cost per action price for each site guest who clicks on the ad, goes to the advertiser’s web site and completes a task, reminiscent of filling out a form or creating a acquire.
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