In a world where mobile advertising has become ubiquitous, one company stands out for its cutting-edge approach and unwavering commitment to innovation. Enter Airpush, a trailblazer in the mobile ad platform industry.
With a diverse range of ad formats and advanced targeting options, Airpush has revolutionized the way businesses connect with their target audience. This powerhouse has been acknowledged and praised for its relentless drive to push the boundaries of what’s possible in the mobile advertising realm.
So, buckle up and prepare to embark on an exhilarating journey through the realm of Airpush, where possibilities are as vast as the open air.
Airpush
Airpush is a private company founded in 2010 that provides a mobile advertising platform. It is one of the largest mobile ad platforms with over 120,000 live apps using its SDK.
Airpush offers various ad formats, including push notifications, banners, icons, videos, app walls, dialogs, landing pages, and rich media ads. The company has received recognition and awards for its innovation in advertising data solutions.
Airpush has also expanded its services to include virtual reality advertising through its platform VirtualSKY. Despite some criticism for its use of push notifications, Airpush has introduced options for users to opt-in.
The company specializes in monetizing and selling mobile traffic through push notifications and has a network of over 40,000 developers and access to a global audience. Airpush provides powerful tracking abilities, advanced targeting settings, and a user-friendly interface.
Advertisers using Airpush can see consistent growth in all key metrics over time, while publishers benefit from fast payouts and a large collection of ad formats. Overall, Airpush is a mobile-only platform that helps businesses prepare for the future of digital marketing.
Key Points:
- Airpush is a private company founded in 2010 that offers a mobile advertising platform.
- The company has over 120,000 live apps using its SDK, making it one of the largest mobile ad platforms.
- Airpush provides various ad formats, including push notifications, banners, icons, videos, app walls, dialogs, landing pages, and rich media ads.
- The company has received recognition and awards for its innovation in advertising data solutions.
- Airpush has expanded its services to include virtual reality advertising through its platform, VirtualSKY.
- Despite criticism for its use of push notifications, Airpush has introduced options for users to opt-in.
Sources
https://en.wikipedia.org/wiki/Airpush
https://www.lemonads.com/blog/airpush-review/
https://airpush.com/
https://appsamurai.com/mobile-ad-networks/airpush/
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💡 Pro Tips:
1. Utilize Airpush’s advanced targeting settings to reach your desired audience effectively. With access to a global audience of engaged users, you can fine-tune your ad campaigns for maximum impact.
2. Take advantage of Airpush’s user-friendly interface and ready-made templates for ad formats. This will help you save time and effort in creating visually appealing ads.
3. Leverage Airpush’s powerful tracking abilities to monitor the performance of your ads in real-time. This data can help you make informed decisions and optimize your campaigns for better results.
4. Consider using Airpush’s AirX Mobile Private Exchange for programmatic buying. This allows you to bid on inventory using real-time bidding, providing an efficient and transparent way to acquire mobile traffic.
5. If you’re a publisher, explore the wide range of ad formats offered by Airpush to diversify your monetization options. Experiment with different formats to find what works best for your audience and maximize your earnings.
Introduction To Airpush
Airpush is a private company founded in 2010 that offers a mobile advertising platform. With its robust system and wide network of developers and users, Airpush has become one of the largest mobile ad platforms globally.
With over 120,000 live apps using its Software Development Kit (SDK), Airpush has established itself as a leader in the mobile advertising industry.
Size And Reach Of Airpush’s Mobile Ad Platform
Airpush’s mobile ad platform boasts an extensive reach, with thousands of developers and access to a global audience of engaged users. The company has built strong relationships with over 40,000 developers, enabling them to monetize and sell mobile traffic effectively.
This reach allows advertisers to target their campaigns to a wide range of users, ensuring maximum exposure and impact.
Airpush’s platform includes various ad formats such as push notifications, banners, icons, videos, app walls, dialogs, landing pages, and rich media ads. These diverse options provide advertisers the flexibility to choose the most suitable format for their campaigns.
Additionally, Airpush’s advanced targeting settings allow advertisers to reach specific demographics, ensuring their ads are shown to the right audience.
Airpush’s Headquarters And Office Locations
Headquartered in Los Angeles, Airpush operates from the vibrant tech hub of California. The company also has offices in Bangalore, India, further expanding its global presence.
These strategically located offices enable Airpush to establish strong connections and cater to a diverse range of clients worldwide.
Founding And Leadership Of Airpush
Airpush was founded by Asher Delug, an experienced entrepreneur who currently serves as the CEO. Delug’s visionary leadership has been instrumental in shaping Airpush’s growth and success in the mobile advertising industry.
Under his guidance, Airpush has consistently stayed at the forefront of innovation and has positioned itself as a key player in the market.
Airpush’s Partnership With Nobotto In Japan
In 2011, Airpush formed a strategic partnership with Nobotto, a prominent mobile advertising company in Japan. This collaboration allowed Airpush to expand its reach to the Japanese market, leveraging Nobotto’s expertise and local presence.
Through this partnership, Airpush successfully distributed advertisements in Japan, establishing a strong foothold in the country’s mobile advertising landscape.
Launch Of AirDSP In 2013
In 2013, Airpush introduced AirDSP, a mobile real-time bidding (RTB) platform. AirDSP revolutionized mobile advertising by enabling advertisers to bid and purchase ad inventory in real-time.
This dynamic bidding system maximizes efficiency and offers advertisers greater control and flexibility in reaching their target audience. AirDSP quickly gained popularity among advertisers seeking to optimize their mobile ad campaigns.
Acquisition Of Hubbl In 2013
In 2013, Airpush made headlines by acquiring Hubbl, a leading developer of native advertising platforms, for a substantial $15 million. This strategic acquisition further strengthened Airpush’s position in the industry by integrating Hubbl’s innovative native advertising technologies into Airpush’s existing platform.
The synergy between the two companies enabled Airpush to provide even more effective and engaging ad experiences to its clients.
Recognition And Awards For Airpush In 2014
Airpush’s dedication to innovation and excellence was recognized by Forbes, ranking the company as the second most promising company in America in 2014. This accolade served as a testament to Airpush’s continuous growth and its significant contributions to the mobile advertising industry.
Additionally, Airpush received the prestigious DataWeek + API World 2014 award for Most Innovative Advertising Data Solution, further solidifying its reputation as a pioneer in the field.
Partnership With Inneractive In 2014
In 2014, Airpush entered into a strategic partnership with Inneractive, a leading mobile ad exchange company. This partnership aimed to integrate Airpush’s AirX with Inneractive’s exchange technology.
By combining their respective strengths, Airpush and Inneractive created a powerful advertising platform that offered enhanced targeting capabilities and increased monetization opportunities for publishers.
Launch Of VirtualSKY In 2015
In 2015, Airpush made a significant move into the emerging realm of virtual reality (VR) advertising with the launch of VirtualSKY. This platform was specifically designed to cater to the advertising needs of VR games and videos.
VirtualSKY partnered with prominent organizations such as PETA, Stand Up to Cancer, and Charity: Water, offering innovative VR advertising solutions to these renowned brands.
With VirtualSKY, Airpush demonstrated its commitment to staying ahead of the curve by embracing the future of advertising and exploring exciting new avenues for reaching audiences.
These are just a few highlights that showcase Airpush’s growth and achievements over the years. As Airpush continues to evolve and adapt to the ever-changing advertising landscape, it remains a force to be reckoned with in the mobile advertising industry.