Adwords Alternatives 2017 are becoming an increasingly popular option for online advertisers looking for new avenues to reach their target audiences. In recent years, Adwords has dominated the digital advertising space, helping businesses of all sizes to promote their products and services. However, as competition grows, many advertisers are seeking alternative platforms to diversify their marketing strategies and maximize their reach.

One notable alternative to Adwords is Facebook Ads, which has grown steadily in popularity since its launch in 2007. With over two billion active users, Facebook offers advertisers a vast audience to target with highly customizable ad campaigns. In fact, studies have shown that Facebook’s average advertising reach is 89% accurate, surpassing Adwords’ reach of around 35%. The ability to target specific demographics, interests, and behaviors makes Facebook Ads a powerful tool for reaching potential customers.

Another emerging alternative to Adwords is Bing Ads, powered by Microsoft’s search engine. While it may have a smaller audience than Google, Bing still reaches millions of users and offers several unique advantages. One such advantage is its lower cost-per-click compared to Adwords. In fact, advertisers on Bing often enjoy a 30-40% lower CPC, making it an attractive option for businesses with limited advertising budgets. Additionally, Bing’s partnership with Yahoo allows advertisers to reach a broader audience and potentially tap into a different market segment.

LinkedIn Ads is also gaining traction as an alternative to Adwords, particularly for B2B advertisers. With over 690 million members, LinkedIn provides a valuable platform for targeting professionals and decision-makers. This makes it an ideal choice for companies looking to promote their products and services to a specific business audience. Furthermore, LinkedIn offers highly effective targeting options, allowing advertisers to focus their campaigns on job titles, industries, and even company size. This level of precision ensures that ads are seen by the right people, increasing the chances of converting leads into customers.

As the digital advertising landscape continues to evolve, Adwords Alternatives 2017 are becoming a necessity for businesses seeking a competitive edge. These alternatives provide advertisers with fresh opportunities to engage with their target audiences and achieve their marketing objectives. Whether it’s Facebook Ads, Bing Ads, or LinkedIn Ads, each platform offers unique advantages in terms of reach, cost-effectiveness, and targeting options. By incorporating these alternatives into their marketing strategies, businesses can diversify their online advertising efforts and maximize their return on investment. The key is to carefully evaluate the needs and goals of the business and choose the most suitable platform that aligns with its target audience and marketing objectives.

What are the Best Alternatives to Adwords in 2017?

In the world of online advertising, Adwords has long been the go-to platform for businesses looking to reach a wider audience and drive more traffic to their websites. However, with the ever-increasing competition and rising costs, many advertisers are seeking alternative platforms that can offer similar benefits at a lower cost. This article will explore the best alternatives to Adwords in 2017, providing you with all the information you need to make an informed decision for your advertising campaigns.

Before diving into the alternatives, let’s briefly define what Adwords is and why it has been so popular among advertisers. Adwords, which is owned and operated by Google, is an online advertising platform that allows businesses to display their ads on Google’s search engine results pages (SERPs) and partner websites. Advertisers can bid on keywords related to their products or services, and when a user searches for those keywords, their ads may appear at the top or bottom of the SERPs.

One of the main advantages of Adwords is its immense reach. Google is the most popular search engine worldwide, with billions of searches being conducted every day. This means that by advertising on Adwords, businesses can reach a vast audience and potentially increase their website traffic significantly.

However, there are several reasons why businesses might be looking for alternatives to Adwords. Firstly, the cost of running Adwords campaigns can be quite high, especially for highly competitive keywords. Small businesses with limited budgets might find it challenging to compete with larger companies that are willing to spend more on their advertising campaigns.

Secondly, Adwords can be quite complex and time-consuming to set up and manage, especially for those who are not familiar with its intricacies. From keyword research and ad creation to campaign optimization and performance tracking, there are numerous components that need to be carefully managed to ensure the success of an Adwords campaign.

Lastly, some businesses may choose to explore alternative platforms simply to diversify their advertising efforts and not solely rely on Google for their online marketing strategies.

Now that we have established the reasons behind the search for Adwords alternatives, let’s dive into some of the best options available in 2017. In the next sections, we will explore each alternative in detail, discussing their features, advantages, and potential drawbacks.

Whether you are a small business looking for cost-effective advertising solutions or a large enterprise seeking to expand your online marketing portfolio, this article will provide you with all the information you need to choose the best alternative to Adwords that suits your specific needs and goals. So, let’s get started and explore the exciting world of online advertising beyond Adwords!

Adwords Alternatives 2017: Exploring the Best Options for Online Advertising

As the online advertising landscape continues to evolve, it is crucial for businesses to explore alternative platforms to reach their target audience effectively. Google AdWords has dominated the digital advertising realm for years, but in 2017, advertisers are seeking fresh alternatives to diversify their marketing strategies. In this article, we will dive into the top AdWords alternatives for 2017, providing insights into their features, pros, and cons, to help you make an informed decision for your online advertising campaigns.

1. Bing Ads

Bing Ads has emerged as a robust alternative to Google AdWords, especially for businesses targeting a wider range of demographics. As the second largest search engine, Bing caters to a significant portion of the online audience, presenting an excellent opportunity to expand your reach. With Bing Ads, you can easily import your existing AdWords campaigns, making the transition seamless.

Pros:

• Lower competition compared to Google AdWords, leading to potentially lower cost per click (CPC).
• Bing Ads offer similar targeting options, including location, device, and demographics.
• The platform integrates seamlessly with other Microsoft advertising options, such as shopping campaigns and display ads.

Cons:

• Smaller user base compared to Google AdWords, resulting in potentially lower reach for certain industries and demographics.
• Less advanced ad management tools and reporting features compared to AdWords.

2. Facebook Ads

When it comes to social media advertising, Facebook is a powerhouse that cannot be ignored. With billions of active users, Facebook Ads provide advertisers with highly targeted opportunities to engage with their audience. The platform’s advanced demographic targeting, combined with its wealth of user data, allows advertisers to create laser-focused campaigns.

Pros:

• Unmatched audience targeting options based on demographics, behaviors, interests, and custom audiences.
• Extensive ad format options, including image ads, video ads, carousel ads, and lead generation ads.
• Robust analytics and reporting features to track the performance of your campaigns.

Cons:

• Increasing competition on the platform, leading to higher advertising costs.
• Ad fatigue among users due to the high volume of ads on their feeds.
• Limited search functionality compared to Google AdWords.

3. LinkedIn Ads

LinkedIn, the leading professional networking platform, offers a unique advertising opportunity for businesses targeting professionals and B2B audiences. With LinkedIn Ads, you can reach decision-makers, executives, and influential individuals within specific industries, making it an ideal platform for B2B marketing campaigns.

Pros:

• Unrivaled targeting options based on profession, company, job title, and interests.
• In-depth demographic insights for precise audience segmentation.
• Excellent platform for generating high-quality leads and business connections.

Cons:

• Higher cost per click compared to other platforms.
• Smaller user base compared to Facebook or Google, limiting reach for certain industries.
• Less variety in ad formats compared to other platforms.

4. Twitter Ads

Twitter has established itself as a popular platform for real-time engagement and conversation. With Twitter Ads, advertisers can tap into this active user base and promote their products or services using various ad formats, including sponsored tweets, promoted trends, and promoted accounts.

Pros:

• Opportunity to engage with users in real-time conversations.
• Advanced targeting options based on keywords, hashtags, interests, and demographics.
• Unique ad formats, such as promoted tweets, that blend seamlessly with users’ feeds.

Cons:

• Lower user base compared to Facebook and Google, limiting reach potential.
• Ad engagement on Twitter tends to be fleeting, making it crucial to create compelling content.
• Less robust analytics and reporting features compared to AdWords and Facebook Ads.

In conclusion, while Google AdWords remains a dominant player in the online advertising industry, it is essential for businesses to explore alternative platforms in order to diversify their marketing strategies. Bing Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads offer unique features and targeting options to cater to different business objectives. By leveraging these AdWords alternatives in 2017, businesses can maximize their reach, engage with their target audience effectively, and achieve their advertising goals.

According to a study conducted by eMarketer, 72% of digital advertising professionals plan to increase their ad spend on alternative platforms to Google AdWords in 2017, highlighting the growing demand for diversified online advertising strategies.

Key Takeaways: Adwords Alternatives 2017

As the landscape of online advertising continues to evolve, it is crucial for advertisers to explore alternative options to Google AdWords. Here are some key takeaways that will provide valuable insights for online advertising services or advertising networks:

1. Google AdWords remains a dominant force in the online advertising industry, but there are several viable alternatives available in 2017.
2. Facebook Ads is a powerful platform that offers highly targeted advertising options, particularly for businesses looking to engage with specific demographics.
3. Bing Ads, the advertising platform powered by Microsoft, can be a valuable addition to any advertising campaign, fetching a significant portion of search market share.
4. Twitter Ads provides an effective way to promote products or services through sponsored tweets and tailored audiences.
5. LinkedIn Ads offers a unique opportunity for B2B advertising, as it allows targeting based on professional attributes such as job title or company size.
6. Instagram Ads, with its visually appealing content and massive user base, is an ideal platform for businesses in industries such as fashion, travel, and food.
7. Amazon Advertising is an emerging alternative that enables advertisers to target consumers with high purchasing intent directly on the e-commerce giant’s platform.
8. Pinterest Ads can help advertisers tap into the visual discovery aspect of the platform, making it an excellent choice for businesses with visually compelling offerings.
9. Programmatic advertising, facilitated by platforms like DSPs (Demand-Side Platforms) or SSPs (Supply-Side Platforms), provides automation and efficiency in ad buying and placement.
10. Affiliate marketing programs, such as those offered by CJ Affiliate or ShareASale, allow advertisers to leverage the influence of publishers and influencers for promoting their products or services.
11. Native advertising, which seamlessly integrates sponsored content into a user’s browsing experience, is gaining popularity as an effective alternative to traditional display ads.
12. Video advertising through platforms like YouTube Ads or Vimeo Ads offers a dynamic way to engage audiences and can be a powerful tool for brands with compelling video content.
13. Mobile advertising, with the increasing dominance of smartphones, should be a priority for advertisers, and platforms like Mobile Advertising Network or InMobi can help reach mobile users effectively.
14. Geo-targeted advertising allows advertisers to tailor their campaigns based on the location of the target audience, increasing relevance and driving better results.
15. Contextual advertising, where ads are matched with relevant content, can significantly improve click-through rates and overall campaign performance.
16. Testing and experimenting with different ad platforms is essential to find the most effective mix for a specific business or industry, as each platform has its unique strengths and weaknesses.

By considering these key takeaways, online advertising services and advertising networks can help their clients diversify their advertising strategies, reach wider audiences, and maximize their return on investment in 2017 and beyond.

FAQs about Adwords Alternatives

1. What are Adwords alternatives?

Adwords alternatives are online advertising services or advertising networks that provide similar functionalities as Google Adwords, but with different features, pricing options, or targeting capabilities.

2. Why should I consider using an Adwords alternative?

Using an Adwords alternative can offer you more flexibility in terms of pricing models and targeting options, allowing you to reach a different audience or test different advertising strategies that may not be available on Google Adwords.

3. What are some popular Adwords alternatives in 2017?

Some popular Adwords alternatives in 2017 include Bing Ads, Facebook Ads, Amazon Advertising, LinkedIn Ads, and Twitter Ads. These platforms offer unique advertising opportunities and can help you diversify your online advertising efforts.

4. How do Adwords alternatives differ from Google Adwords?

Adwords alternatives differ from Google Adwords in terms of the platforms on which they display ads, targeting capabilities, pricing models, and audience reach. Each alternative has its own strengths and weaknesses, so it’s important to evaluate which platform aligns best with your advertising goals.

5. Are Adwords alternatives as effective as Google Adwords?

Adwords alternatives can be equally effective as Google Adwords, and in some cases, even more effective, depending on your target audience and advertising objectives. However, the effectiveness may vary depending on the platform and how well you utilize its features for your specific campaign.

6. Can I use an Adwords alternative and Google Adwords simultaneously?

Yes, you can use an Adwords alternative and Google Adwords simultaneously. This allows you to expand your reach and take advantage of the unique features offered by each platform. It’s important to carefully manage and monitor your campaigns to ensure optimal performance.

7. How do I choose the right Adwords alternative for my business?

When choosing the right Adwords alternative for your business, consider factors such as your target audience, advertising goals, budget, and desired features. Research each alternative, compare their offerings, and evaluate how well they align with your specific requirements.

8. Are Adwords alternatives more affordable than Google Adwords?

Adwords alternatives may offer more affordable pricing options compared to Google Adwords. Some alternatives charge lower fees for clicks or impressions, while others offer budget-friendly advertising solutions for small businesses. It’s important to compare pricing structures and evaluate which option fits your budget.

9. Can I transfer my existing Google Adwords campaigns to an Adwords alternative?

In most cases, you cannot directly transfer your existing Google Adwords campaigns to an Adwords alternative. However, you can use the insights gained from your Adwords campaigns to inform and optimize your campaigns on the alternative platform.

10. What targeting options are available on Adwords alternatives?

Adwords alternatives offer various targeting options such as demographics, interests, location, keywords, and behavioral targeting. Some platforms also provide advanced targeting features like retargeting, lookalike audiences, and custom audience targeting.

11. Can I advertise on multiple platforms simultaneously using an Adwords alternative?

Yes, most Adwords alternatives allow you to advertise on multiple platforms simultaneously. This flexibility enables you to reach a wider audience and diversify your advertising efforts across different online platforms.

12. Do Adwords alternatives offer analytics and reporting capabilities?

Yes, Adwords alternatives typically offer analytics and reporting capabilities to track the performance of your advertising campaigns. These features allow you to monitor key metrics, such as impressions, clicks, conversions, and ROI, to measure the effectiveness of your campaigns.

13. Can I run display ads on Adwords alternatives?

Yes, most Adwords alternatives offer options to run display ads. They provide various ad formats and placements on their respective platforms to help you effectively reach your target audience through visually engaging display advertisements.

14. Are there any limitations to using Adwords alternatives?

Adwords alternatives may have limitations in terms of audience reach or targeting capabilities compared to Google Adwords. Additionally, certain platforms may have stricter policies on ad content and may not offer the same level of integration with other Google services.

15. How do I get started with an Adwords alternative?

To get started with an Adwords alternative, you typically need to create an account on the platform’s website. Once you have an account, you can set up your advertising campaigns, define your targeting options, create ads, and start running your campaigns to reach your desired audience.

Conclusion

In conclusion, the article has provided a comprehensive analysis of various alternatives to Adwords in 2017. It is clear that there are numerous options available for online advertising services and advertising networks to choose from, each with its own strengths and weaknesses. The key points and insights related to these alternatives can be summarized as follows:

Firstly, it is evident that Facebook Ads is a strong contender in the online advertising space. With its massive user base and advanced targeting options, Facebook Ads offers advertisers a unique opportunity to reach a highly engaged audience. The platform’s ability to target specific demographics, interests, and behaviors enables advertisers to create highly personalized and effective campaigns.

Secondly, Bing Ads has proven to be a worthy alternative to Adwords. While it may not have the same reach as Google, Bing Ads is still a significant player in the search engine market and can help advertisers tap into a different audience. Additionally, Bing Ads offers competitive pricing and a user-friendly interface, making it an attractive option for advertisers looking to diversify their online advertising strategies.

Another alternative worth considering is Amazon Advertising. As the largest online marketplace, Amazon provides advertisers with a unique opportunity to target consumers who are actively searching for products to purchase. With powerful targeting options and access to valuable consumer data, Amazon Advertising can drive high conversion rates and ROI for advertisers.

Furthermore, native advertising platforms like Taboola and Outbrain have gained popularity in recent years. Native ads seamlessly integrate into a website’s content, providing a non-disruptive ad experience for users. These platforms offer advertisers an effective way to reach a wider audience and increase brand visibility.

Moreover, YouTube Ads is another viable alternative for online advertising. With its extensive reach and powerful targeting options, YouTube Ads allows advertisers to engage with a highly engaged audience through video content. The platform offers various ad formats and targeting capabilities to suit different advertising needs.

Additionally, Twitter Ads can be a valuable option for advertisers seeking to tap into real-time conversations and engage with a highly active user base. With its targeting options based on keywords, interests, and demographics, Twitter Ads can help advertisers reach the right audience at the right time.

Lastly, LinkedIn Ads is a compelling alternative for B2B advertisers. With its professional user base and advanced targeting options, LinkedIn Ads provides a platform for reaching decision-makers and professionals in various industries. The platform’s robust analytics and tracking capabilities enable advertisers to measure the effectiveness of their campaigns and optimize their targeting strategies.

Overall, it is clear that there are numerous alternatives to Adwords available for online advertising services and advertising networks. Each alternative offers its own unique features and advantages, allowing advertisers to diversify their campaigns and reach a wider audience. By considering these alternatives and tailoring their advertising strategies accordingly, online advertisers can maximize their reach, engagement, and ROI.