In the fast-paced world of digital advertising, staying up-to-date with the latest developments is vital for success. And when it comes to online advertising, few names carry as much weight as Google.
That’s why the rebranding of Google AdWords to Google Ads on July 24th, 2018, created quite a stir in the marketing world. With changes to the name, logo, URL, and Help Center, it was a bold move that left businesses and advertisers wondering what else was in store.
But fear not! Despite these changes, one thing remained constant: the unparalleled campaign performance and reporting that Google Ads had always delivered.
So, buckle up and join us as we delve into the fascinating realm of Google Ads 2018!
Contents
- 1 adwords 2018
- 2 1. Adwords Rebranded As Google Ads
- 3 2. All Campaign Types Included In Rebranding
- 4 3. Name And Logo Updated In Various Interfaces
- 5 4. Url Changed From Adwords.Google.Com To Ads.Google.Com
- 6 5. Help Center Url Updated To Support.Google.Com/Google-Ads
- 7 6. No Impact On Campaign Performance, Navigation, Or Reporting
- 8 7. Additional Information Available On The Google Blog
- 9 8. Rebranding Includes Search, Display, And Video Campaigns
adwords 2018
AdWords 2018 refers to the rebranding of Google AdWords to Google Ads that took place on July 24th, 2018. This rebranding encompassed all campaign types, including Search, Display, and Video.
The changes included updating the name and logo in various product interfaces, Help Center, billing documents, and more. The URL to access the account changed from adwords.google.com to ads.google.com, and the Help Center changed from support.google.com/adwords to support.google.com/google-ads.
These branding changes do not affect campaign performance, navigation, or reporting. For more details, please refer to the Google blog.
Key Points:
- AdWords 2018 refers to the rebranding of Google AdWords to Google Ads on July 24th, 2018.
- The rebranding included updating the name and logo in various product interfaces, Help Center, billing documents, and more.
- The URL to access the account changed from adwords.google.com to ads.google.com.
- The Help Center also changed from support.google.com/adwords to support.google.com/google-ads.
- The rebranding does not affect campaign performance, navigation, or reporting.
- For more details, refer to the Google blog.
Sources
https://support.google.com/google-ads/answer/9028765?hl=en
https://www.youtube.com/watch?v=cGUEiIMLIMY
https://en.wikipedia.org/wiki/Google_Ads
https://adwords.googleblog.com/2018/
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💡 Pro Tips:
1. Stay updated with the latest features: Google Ads is continually evolving, so make it a priority to stay informed about the latest features and updates. This will help you optimize your campaigns and take advantage of new opportunities.
2. Use ad extensions: Ad extensions can improve your ad’s visibility and performance. Experiment with different extensions like call, location, or sitelink extensions to provide additional information to potential customers and increase your ad’s overall effectiveness.
3. Take advantage of audience targeting: Google Ads offers various audience targeting options, such as remarketing and in-market audiences. Utilize these features to reach your target audience more effectively and drive better results.
4. Regularly review and optimize your keyword list: Remember to regularly review and refine your keyword list to ensure it aligns with your campaign goals and targets the right search queries. Use keyword planner tools and search term reports to identify new opportunities and weed out irrelevant or underperforming keywords.
5. Test different ad formats: Experiment with different ad formats, including text, image, and video ads, to see what resonates best with your audience. Test different messaging, visuals, and calls-to-action to find the most effective ad variations for your campaigns.
1. Adwords Rebranded As Google Ads
In a noteworthy move, on July 24th, 2018, Google rebranded its advertising platform, AdWords, to Google Ads. This rebranding represents a strategic shift in Google’s advertising offerings and aims to simplify and improve the overall user experience.
The change to the name and branding reflects Google’s desire to provide a more cohesive and intuitive advertising solution for businesses of all sizes.
2. All Campaign Types Included In Rebranding
The rebranding of AdWords to Google Ads encompasses all campaign types, ensuring that whether businesses are utilizing Search, Display, or Video campaigns, they will still benefit from the same innovative features and functionalities. This expanded scope ensures that advertisers can reach their target audience across a diverse range of platforms and channels, maximizing their marketing efforts.
3. Name And Logo Updated In Various Interfaces
As part of the rebranding process, Google updated the name and logo of the platform in various interfaces. This includes the product interface, Help Center, billing documents, and more.
By implementing these changes consistently across all touchpoints, Google aims to create a seamless and unified experience for users. The updated name and logo reflect the evolution of Google’s advertising capabilities and its commitment to delivering impactful and effective advertising solutions.
4. Url Changed From Adwords.Google.Com To Ads.Google.Com
To align with the rebranded name, the URL to access Google Ads has been changed from adwords.google.com to ads.google.com. Businesses and advertisers can now easily navigate to the platform using the new URL, ensuring a smooth transition to the updated interface.
This change is part of Google’s efforts to streamline access to their advertising tools and provide a clear and intuitive path for users.
5. Help Center Url Updated To Support.Google.Com/Google-Ads
In addition to the URL change, the Help Center for Google Ads has been updated. The new URL to access the Help Center is now support.google.com/google-ads, allowing users to easily find relevant support and resources related to the advertising platform.
Google’s commitment to providing comprehensive assistance and guidance to advertisers remains unchanged, as reflected by the updated Help Center.
It is important to note that the rebranding of AdWords to Google Ads does not impact campaign performance, navigation, or reporting. Advertisers can continue to run their campaigns as usual, leveraging the same powerful targeting options, bidding strategies, and analytics tools that they are familiar with.
This rebranding exercise focuses solely on the name and branding of the platform, ensuring a smooth transition for all users without disrupting their ongoing advertising efforts.
7. Additional Information Available On The Google Blog
For those seeking more in-depth information about the rebranding of AdWords to Google Ads, Google has provided comprehensive updates and insights on their official blog. Advertisers and businesses can refer to the Google blog to gain a deeper understanding of the motivations behind the rebranding, along with any additional changes or enhancements to the Google Ads platform.
The blog serves as a valuable resource for staying up-to-date with the latest strategies and techniques in the world of online advertising.
8. Rebranding Includes Search, Display, And Video Campaigns
The rebranding of AdWords to Google Ads extends to all campaign types, including Search, Display, and Video campaigns. This comprehensive rebranding ensures that advertisers can continue to leverage the full range of ad formats and campaign strategies across these different mediums.
By consolidating these campaign types under the Google Ads umbrella, Google aims to provide a more integrated and cohesive advertising experience, enabling businesses to effectively connect with their target audience across various channels.
In conclusion, the rebranding of AdWords to Google Ads represents a significant milestone in Google’s advertising journey. The updated name and branding reflect Google’s commitment to providing businesses with a comprehensive, intuitive, and impactful advertising solution.
With the inclusion of all campaign types, the updated URL and Help Center, along with the assurance that campaign performance, navigation, and reporting remain unaffected, advertisers can confidently embrace the rebranded Google Ads platform and master the latest strategies and techniques in online advertising.