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Advertisement in Daily Thanthi: Unveiling the Power of Effective Marketing Strategies

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Looking to reach a diverse and extensive audience with your advertisement?

Look no further than Daily Thanthi newspaper!

With its wide readership and popularity among Tamil-speaking individuals, Daily Thanthi offers advertisement space in various sizes to suit your needs.

Find out more about the guidelines, payment terms and dispute resolutions in this article.

Daily Thanthi offers a variety of advertisement options for individuals and businesses.

The size of the ad is determined by width x height in cm, with a minimum size of 4 ems x 3 ems.

Ads that are 31 cm and above in width will be billed at 33 ems, while centrespread ads are billed at 68 ems.

The height of ads is measured in full ems and cannot exceed 52 ems.

Full-page ads are billed at 33 ems x 52 ems.

Strip advertisements have a minimum height of 5 cm.

Multiple edition/publication rates are the sum of individual rates.

Payments should be made to THE DAILY THANTHI and disputes must be made within 30 days of publication/15 days of bill presentation.

Material should be in digital format, with recommended formats being PDF and EPS.

JPEG files will not be accepted, and a minimum resolution of 300 dpi is required.

Colour should be in CMYK format with overprint black.

The newspaper is widely circulated with a strong reader base, making it an effective platform to reach the Tamil community.

Key Points:

  • Daily Thanthi offers a variety of advertisement options in different sizes.
  • Ads are billed based on their width and height, with a minimum size requirement.
  • Full-page ads have a specific size requirement.
  • Strip advertisements have a minimum height requirement.
  • Multiple edition/publication rates are the sum of individual rates.
  • Payments should be made to THE DAILY THANTHI and disputes must be made within specific timeframes.

Sources
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💡 Did You Know?

1. The first printed advertisement in the daily newspaper ThanThi appeared on November 1, 1942. It was placed by The Hindu newspaper to announce the launch of their Tamil edition.

2. ThanThi is widely regarded as the most widely read Tamil newspaper globally, with a staggering circulation of nearly 1.7 million copies as of 2021.

3. In the early years, ThanThi was primarily known as “Bina Thanthi” (meaning “independent daily”). It gained this name due to its fearless reporting during India’s struggle for independence.

4. One of the most significant milestones in ThanThi’s advertising history was when it introduced a separate “classifieds” section in 1979. This move revolutionized the newspaper industry by providing a dedicated space for individuals and businesses to advertise their offerings.

5. ThanThi’s advertising rates have seen significant fluctuations over the years. The cost of placing an ad in ThanThi depends on parameters like size, placement, and special requests. However, it is generally believed that advertisements in the earliest editions were priced at a fraction of what they are now.

The Daily Thanthi, a prominent Tamil daily newspaper, provides numerous advertising opportunities for businesses and individuals looking to target the Tamil community. The size of an advertisement in Daily Thanthi is determined by its width and height, which are measured in centimeters. Here are some important aspects to consider when it comes to advertising in Daily Thanthi:

  1. Advertisement sizing: The dimensions of your advertisement will determine its size and effectiveness. It’s essential to carefully consider the dimensions to ensure optimal visibility and impact.

  2. Billing: Daily Thanthi follows a pricing structure based on the size of the advertisement. The larger the advertisement, the higher the cost. It is important to discuss pricing and billing details with the newspaper’s advertising department.

  3. Guidelines: Daily Thanthi has specific guidelines that advertisers must follow. These guidelines cover areas such as content restrictions, image resolution, and file formats. It is crucial to adhere to these guidelines to ensure that your advertisement meets the newspaper’s standards.

Note: Advertisers must carefully review the guidelines provided by Daily Thanthi to ensure compliance and successful publication of their advertisements.

In summary, Daily Thanthi provides businesses and individuals with diverse opportunities to advertise and reach the Tamil community. By considering the advertisement sizing, understanding the billing structure, and adhering to the guidelines, advertisers can effectively leverage the reach and readership of Daily Thanthi.

  • Features of Daily Thanthi advertising:
  • Widely read Tamil daily newspaper
  • Extensive reach within the Tamil community

  • Various advertisement sizes available

  • Benefits of advertising in Daily Thanthi:

  • Access to a significant Tamil readership
  • Opportunity to target a specific audience
  • Boost brand visibility and recognition

Remember, for detailed information and specific requirements, it is advisable to consult with the advertising department of Daily Thanthi.

Minimum Ad Size Requirement

To ensure visibility and legibility, Daily Thanthi mandates a minimum ad size of 4 ems × 3 ems. This requirement guarantees that even the smallest advertisements receive adequate space. By adhering to this guideline, advertisers can effectively convey their message without compromising on the clarity and impact of their content.

Billing For Ads Above 31 Cm Width

Advertisements that exceed a width of 31 cm will be billed at 33 ems. This billing system allows larger ads to maximize their potential as eye-catching and attention-grabbing content. By providing ample space for creativity and communication, Daily Thanthi ensures that advertisers have the opportunity to engage with their target audience effectively.

  • The billing system for ads wider than 31 cm is set at 33 ems.
  • Larger ads can maximize their potential as eye-catching content.
  • Ample space is provided for creativity and communication in advertisements.
  • Daily Thanthi ensures effective engagement with the target audience.

“Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” – Will Rogers

Billing For Centrespread Ads

Centrespread ads are a highly effective way to capture readers’ attention effortlessly in Daily Thanthi. These ads, spanning across both the left and right pages of the newspaper, boast a premium positioning. Billed at 68 ems, they provide businesses and individuals with access to a prime advertising slot. By placing their message prominently, advertisers can significantly increase the visibility and impact of their campaigns.

Key points:

  • Centrespread ads in Daily Thanthi span across both the left and right pages of the newspaper.
  • These ads offer a premium positioning that captures readers’ attention effortlessly.
  • They are billed at 68 ems, providing access to a prime advertising slot.
  • By placing their message prominently, advertisers can increase the visibility and impact of their campaigns.

“Centrespread ads offer a premium positioning that captures readers’ attention effortlessly.”

Maximum Height Limit For Ads

The width of an advertisement can vary, but the height is limited to whole ems. The maximum allowable height is 52 ems. This restriction is in place to ensure that the ads fit seamlessly within the layout of the newspaper. Advertisers should make strategic use of the available vertical space to create captivating visuals and compelling content that resonates with the readers.

  • The width of advertisements can vary.
  • The height is restricted to whole ems.
  • The maximum allowable height is 52 ems.
  • This limitation ensures ads fit seamlessly within the newspaper layout.
  • Advertisers should strategically utilize the vertical space.
  • Captivating visuals and compelling content resonate with readers.

Billing For Full Page Ads

Daily Thanthi offers a unique advertising opportunity with its full-page ads, measuring 33 ems × 52 ems. With the entire page at their disposal, businesses can create comprehensive and impactful campaigns that truly leave a lasting impression. These full-page ads provide an unparalleled opportunity to communicate with the vast readership of Daily Thanthi and maximize brand exposure.

Minimum Height Requirement For Strip Ads

Strip advertisements, intended to stand out among other content, must have a minimum height of 5 cm. This requirement ensures that strip ads are prominent and easily noticeable within the newspaper’s layout. Advertisers can capitalize on the compact nature of these ads, delivering concise and impactful messages to the readers of Daily Thanthi.

  • Strip advertisements must have a minimum height of 5 cm to stand out.
  • This ensures their prominence within the newspaper’s layout.
  • Advertisers can deliver concise and impactful messages with the compact nature of these ads.

“Strip advertisements, intended to stand out among other content, must have a minimum height of 5 cm.“

Payment And Dispute Terms And Conditions

Payment for advertisement bills should be made to THE DAILY THANTHI. It is essential to note that disputes regarding the ad content or billing must be raised within 30 days of publication or 15 days of bill presentation. To maintain transparency and efficient business processes, Daily Thanthi insists that payments are made promptly and disputes are addressed within the specified timeframe. Advertisers are also advised not to withhold payments due to disputes.

Summary:

  • Payment should be made to THE DAILY THANTHI
  • Disputes regarding ad content or billing must be raised within 30 days of publication or 15 days of bill presentation.

Blockquote:

“Advertisers are advised not to withhold payments due to disputes.”

Accepted Digital Formats For Ad Material

To ensure a smooth advertising process with Daily Thanthi, ad materials must be submitted in digital format. The recommended formats for submission are PDF and EPS, as they offer the best results. However, please note that JPEG files will not be accepted.

It is crucial for advertisers to maintain a minimum resolution of 300 dpi for optimal print quality. By adhering to this requirement, businesses can guarantee that their advertisements will be reproduced accurately and with the highest level of clarity.

To summarize, remember the following guidelines when submitting ad materials to Daily Thanthi:

  • Submit materials in PDF or EPS format
  • Avoid using JPEG files
  • Ensure a minimum resolution of 300 dpi.

By following these recommendations, advertisers can ensure that their ads are presented in the best possible way, maximizing their impact and reaching their target audience effectively.

Guidelines For Colour And Black & White Ads

Daily Thanthi has specific guidelines for advertisements to ensure optimal visual impact and consistency. Here are some important points to consider:

  • Colour advertisements should be presented in CMYK format with overprint black. This helps in achieving consistent and vibrant color reproduction, making the ads visually appealing.
  • Black and white advertisements should use gray color exclusively for design. This maintains consistency and clarity in black and white visuals.
  • Minimum font size of 9 points in bold is recommended for legibility and impact of the content.
  • For four-color black advertisements, providing black as a single-color option ensures precise and professional results.

In addition, advertising in Daily Thanthi offers an excellent platform to reach the Tamil community. Advertisers can optimize their marketing strategies by understanding the guidelines for sizing, billing, and other aspects outlined by Daily Thanthi. This ensures effective engagement with the target audience. With its strong readership base and commitment to quality content, Daily Thanthi stands out as the prime choice for advertisers in the Tamil newspaper market.

FAQ

How can I put an advertisement in the newspaper?

To get your advertisement in the newspaper, start by selecting a newspaper that aligns with your target audience. Consider the readership and demographics of each newspaper before making a decision. Once you have chosen a newspaper, decide on the placement and ad size that best suits your goals and budget. Make sure to pinpoint your marketing message and tailor it to resonate with your target audience. Design an engaging ad by writing compelling copy and selecting suitable graphics. Afterward, submit your ad and request a proof to ensure its accuracy before it goes to print.

Who is the owner of Daily Thanthi?

The current owner of Daily Thanthi is Balasubramanian Sivanthi Adityan, the grandson of the newspaper’s founder, Balasubramania Adithanar. Adityan, who now leads the newspaper, has inherited his grandfather’s legacy and has taken on the responsibility of guiding Daily Thanthi to continue its influential presence in Tamil Nadu. With his family connection and background, Adityan possesses a deep understanding of the paper’s history and the political landscape in which it operates. His leadership ensures that Daily Thanthi remains a significant voice in Tamil journalism, reflecting the ideals and values set forth by its founder over seven decades ago.

Is it worth advertising in newspapers?

Newspaper advertising can still be a valuable marketing tool for businesses, despite the rise of digital media. While it ultimately depends on your target audience and marketing objectives, newspapers offer an affordable option to reach a wide range of readers. With options for different ad sizes and locations, businesses can choose a cost-effective approach that suits their budget. Whether you’re a large corporation or a small local business, newspaper ads can capture the attention of potential customers and generate brand awareness in a cost-efficient manner.

How much does it cost to put an ad in a magazine?

The cost of placing an advertisement in a magazine can vary significantly, as it involves both the price of the ad space and the expenses associated with creating the ad itself. Factors such as the particular magazine, the size and complexity of the ad, and the duration of the campaign all influence the overall cost. Generally, running an ad in a national magazine can range from $250,000 to $700,000, although prices may fluctuate depending on the specific circumstances.