In today’s digital age, mastering the art of advanced digital marketing is crucial for every business and individual looking to thrive in the online realm. If you’re ready to take your marketing skills to the next level, then our certification program in advanced digital marketing is exactly what you need.
Developed in partnership with the renowned Digital Marketing Institute, this program covers all the key concepts and activities involved in digital marketing and advertising. Through self-paced online learning, you’ll delve into topics such as digital strategy, search and digital channels, customer experience, social media, eCommerce, and more.
Join us on this exciting journey and unlock endless possibilities for career advancement.
Contents
- 1 advanced digital marketing
- 2 Key Concepts Of Digital Marketing And Advertising
- 3 Activities And Channels In Digital Marketing
- 4 Managing And Implementing Digital Marketing Strategy
- 5 Certification In Advanced Digital Marketing
- 6 Partnership With Digital Marketing Institute (DMI)
- 7 Dual Certification With AMA And DMI
- 8 Program Details And Time Commitment
- 9 Topics Covered And Career Impact
advanced digital marketing
Advanced digital marketing refers to the application and utilization of advanced strategies, techniques, and tools in the field of digital marketing and advertising. It encompasses a wide range of key concepts and activities involved in the digital marketing process.
This includes the creation, management, and implementation of digital marketing strategies that span across various channels and platforms. The Advanced Digital Marketing program, offered in partnership with the Digital Marketing Institute (DMI), provides participants with a comprehensive understanding of these concepts and offers certification upon completion.
The program requires approximately 120 hours to complete and consists of self-paced online learning. The final assessment comprises of two 5000-word assignments, covering topics such as digital strategy, search and digital channels, digital selling, customer experience, social media, eCommerce, conversion rate optimization, project planning, creative skills, leadership, and management.
Graduates of the program have reported positive career impacts, including promotions and opportunities for senior or management-level positions. Additionally, individuals with PCM® Digital Marketing certification have the option to pursue a more comprehensive Digital Marketing Pro certification program.
Key Points:
- Advanced digital marketing involves using advanced strategies, techniques, and tools in digital marketing and advertising.
- The Advanced Digital Marketing program, offered in partnership with the Digital Marketing Institute, provides a comprehensive understanding of digital marketing concepts and offers certification.
- The program consists of approximately 120 hours of self-paced online learning and requires completion of two 5000-word assignments covering various topics.
- Graduates of the program have reported positive career impacts, such as promotions and opportunities for senior or management-level positions.
- PCM Digital Marketing certification holders can pursue a more comprehensive Digital Marketing Pro certification program.
- The program covers topics like digital strategy, search and digital channels, digital selling, customer experience, social media, eCommerce, conversion rate optimization, project planning, creative skills, leadership, and management.
Sources
https://www.ama.org/advanced-digital-marketing-certification/
https://www.tech-act.com/courses/digital-marketing/digital-marketing-advanced-program/
https://www.mygreatlearning.com/wharton-advanced-digital-marketing-program-online
https://edudelphi.com/dm/advanced-digital-marketing/
Check this out:
https://www.youtube.com/watch?v=M1XHzcnH6J4
? Pro Tips:
1. Stay up-to-date with the latest trends and advancements in the field of digital marketing to ensure you are always implementing cutting-edge strategies and techniques.
2. Utilize data and analytics to track and measure the success of your digital marketing campaigns, allowing you to make informed decisions and optimize your efforts for better results.
3. Take advantage of social media platforms to engage with your target audience, build relationships, and promote your brand. Explore different formats and features, such as live video streaming and Stories, to stand out from the competition.
4. Implement a mobile-first approach in your digital marketing strategy, as more and more users are accessing the internet and engaging with content through their mobile devices. Ensure your website and campaigns are fully optimized for mobile.
5. Experiment with different digital channels and tactics to find the most effective combination for your business. Don’t be afraid to test new ideas and strategies, as digital marketing is an ever-evolving field that requires constant innovation to stay ahead.
Key Concepts Of Digital Marketing And Advertising
Digital marketing and advertising are essential components of any successful business strategy in today’s digital age. This field encompasses various strategies and techniques designed to promote products and services through digital channels such as websites, search engines, social media, and email marketing.
Key concepts in digital marketing and advertising include:
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Target audience: Successful digital marketing requires a deep understanding of the target audience’s demographics, interests, and behaviors to tailor marketing campaigns effectively. – Content marketing: This involves creating and distributing valuable, informative, and engaging content to attract and retain customers and drive profitable actions.
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Search engine optimization (SEO): SEO ensures that a website ranks high on search engine results pages, increasing visibility and driving organic traffic. – Pay-per-click (PPC) advertising: PPC entails paying for ads that appear on search engine results pages or websites, with advertisers only charged when users click on their ads.
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Social media marketing: Leveraging social media platforms to engage with audiences, build brand awareness, and drive website traffic or sales. – Email marketing: This strategy involves sending targeted email campaigns to potential and existing customers to nurture relationships, drive conversions, and promote brand loyalty.
Activities And Channels In Digital Marketing
Digital marketing involves a range of activities and channels to reach target audiences and drive desired outcomes. These include:
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Website design and optimization: Creating websites that are user-friendly, visually appealing, and optimized for search engines. – Search engine marketing (SEM): Utilizing paid advertising on search engines to increase visibility and drive traffic.
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Social media advertising: Running paid ads on social media platforms to reach specific target audiences. – Content creation: Developing high-quality, compelling content such as blogs, articles, videos, and infographics to engage and educate audiences.
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Email marketing campaigns: Building and maintaining email lists to send targeted promotions, newsletters, and updates to subscribers. – Mobile marketing: Leveraging mobile devices to reach audiences through mobile apps, text messaging, and mobile-optimized websites.
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Analytics and reporting: Monitoring and measuring the effectiveness of digital marketing campaigns, gathering data, and making data-driven decisions to optimize performance.
Managing And Implementing Digital Marketing Strategy
To effectively manage and implement a digital marketing strategy, businesses need to follow a structured approach that includes the following steps:
1. Define objectives: Clearly outline the goals and objectives of the digital marketing strategy, whether it is to increase website traffic, generate leads, or boost online sales.
2. Identify target audience: Conduct market research to gain insights into the target audience’s demographics, preferences, and behaviors to create personalized and impactful marketing campaigns.
3. Choose appropriate channels: Determine which digital channels, such as search engines, social media, or email, are most relevant to reach and engage with the target audience effectively.
4. Develop a content strategy: Create a plan for producing and distributing content that aligns with the target audience’s interests and needs, while also supporting the overall business objectives.
5. Implement tactics: Execute the digital marketing tactics, such as SEO, PPC advertising, content creation, social media marketing, and email campaigns, using the chosen channels to drive results.
6. Monitor and measure: Continuously track and analyze the performance of digital marketing campaigns using tools like Google Analytics to identify areas for improvement and optimize future efforts.
7. Adapt and evolve: Stay updated with the latest trends and technologies in the digital marketing landscape to adapt strategies and tactics accordingly.
Certification In Advanced Digital Marketing
The advanced digital marketing program offers certification to professionals looking to enhance their knowledge and skills in this field. It provides a comprehensive understanding of the latest digital marketing strategies, tools, and best practices.
The certification program is offered in partnership with the Digital Marketing Institute (DMI), a globally recognized leader in digital marketing education.
Partnership With Digital Marketing Institute (DMI)
The advanced digital marketing certification program is offered in collaboration with the Digital Marketing Institute (DMI). This partnership ensures that the program’s curriculum aligns with industry standards and best practices.
DMI is renowned for its expertise in digital marketing education and offers globally recognized certifications.
Dual Certification With AMA And DMI
Upon completion of the advanced digital marketing program, participants receive dual certification from both the
American Marketing Association (AMA) and the Digital Marketing Institute (DMI). This dual certification further enhances credibility and demonstrates a comprehensive understanding of digital marketing practices.
Program Details And Time Commitment
The advanced digital marketing program requires approximately 120 hours to complete. It offers a flexible learning format, allowing participants to learn at their own pace through self-paced online modules.
The program culminates with a final assessment consisting of two 5000-word assignments, which test the application of knowledge and skills acquired throughout the course.
Topics Covered And Career Impact
The program covers a wide range of topics, providing participants with a holistic understanding of advanced digital marketing strategies. These include digital strategy, search and digital channels, digital selling, customer experience, social media, eCommerce, conversion rate optimization, project planning, creative skills, leadership, and management.
Graduates of the program have reported positive career impacts, including promotions and opportunities for senior or management level positions.
In addition, individuals who already hold a PCM® Digital Marketing certification can pursue a more comprehensive Digital Marketing Pro certification program to further enhance their skills and expertise in digital marketing.
Overall, the advanced digital marketing program equips professionals with the knowledge, skills, and certifications necessary to excel in the rapidly evolving digital marketing landscape. It provides a strong foundation for implementing effective digital marketing strategies, driving business growth, and staying ahead of the competition.