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Advance Advertisement Platforms 2020: Innovative Strategies Transforming Marketing Efforts

advance advertisement platforms 2020 innovative strategies transforming marketing efforts 145234

Welcome to the world of advertising in 2020, where technology reigns supreme and the possibilities for reaching your target audience seem endless. In this era of advanced advertisement platforms, automation takes center stage, allowing businesses to streamline their digital ad campaigns like never before.

With top platforms such as SmartyAds, TubeMogul, The Trade Desk, Verizon Media, and Google’s DV360, the game has changed. But that’s not all – when it comes to mobile advertising, giants like Google Ads, Meta Ads, Bing Ads, AdMob, and AdColony are here to revolutionize the way you connect with your audience.

Get ready to dive into the world of cutting-edge technology and explore the possibilities of 2020’s advance advertisement platforms.

advance advertisement platforms 2020

In 2020, there are several advanced programmatic and mobile advertising platforms available for advertisers. Programmatic advertising platforms automate the purchase and management of digital ad campaigns, and the programmatic display ad spend in the U.S.

is projected to reach $68.87 billion this year. Some top programmatic advertising platforms for 2020 include SmartyAds, TubeMogul, The Trade Desk, Verizon Media, and Google’s DV360.

These platforms offer ad creation tools, analytics, and targeting capabilities, allowing advertisers to run display, in-app, video, and native advertising campaigns. When choosing a programmatic advertising platform, factors to consider include pricing structure, access to high-quality ad inventory, audience targeting capabilities, safety measures against ad fraud, and the efficiency of technical support.

In terms of mobile advertising platforms, options like Google Ads, Meta Ads (Facebook and Instagram), Bing Ads, AdMob, and AdColony offer different types of ads and targeting capabilities. Other advanced mobile advertising platforms for 2020 include Instapage, TubeMogul, Airpush, and Apple Search Ads.

When selecting a mobile advertising platform, it is important to consider target audience behavior, device usage, search preferences, and industry.

Key Points:

  • Programmatic advertising platforms automate digital ad campaigns and are projected to reach $68.87 billion in the US in 2020.
  • Top programmatic advertising platforms for 2020 include:
  • SmartyAds
  • TubeMogul
  • The Trade Desk
  • Verizon Media
  • Google’s DV360
  • These platforms provide:
  • Ad creation tools
  • Analytics
  • Targeting capabilities
  • They support various types of advertising campaigns, including:
  • Display
  • In-app
  • Video
  • Native advertising
  • Factors to consider when choosing a programmatic advertising platform:
  • Pricing structure
  • Ad inventory quality
  • Audience targeting capabilities
  • Ad fraud safety measures
  • Technical support efficiency
  • Mobile advertising platforms:
  • Google Ads
  • Meta Ads (Facebook and Instagram)
  • Bing Ads
  • AdMob
  • AdColony
  • These platforms offer different ad types and targeting capabilities.
  • Other advanced mobile advertising platforms for 2020:
  • Instapage
  • TubeMogul
  • Airpush
  • Apple Search Ads
  • Factors to consider when selecting a mobile advertising platform:
  • Target audience behavior
  • Device usage
  • Search preferences
  • Industry

Sources
https://www.spiceworks.com/marketing/programmatic-advertising/articles/top-5-programmatic-advertising-platforms-for-2020-and-beyond/
https://instapage.com/blog/mobile-ad-platforms
https://www.statista.com/topics/1176/online-advertising/
https://www.businessinsider.com/the-hottest-adtech-companies-of-2021-2021-11?op=1

Check this out:
https://www.youtube.com/watch?v=4_ceEEktQag

💡 Pro Tips:

1. Look for programmatic advertising platforms that offer advanced analytics and reporting capabilities to measure campaign performance and optimize your ad spend.
2. Consider using cross-device targeting platforms, like MediaMath, that can help you reach your target audience across multiple devices and channels for more effective ad campaigns.
3. When choosing a mobile advertising platform, prioritize those that offer innovative ad formats, such as interactive ads or augmented reality ads, to capture the attention of mobile users and drive engagement.
4. Utilize mobile advertising platforms that provide robust audience targeting options, such as app category targeting or location-based targeting, to ensure your ads are reaching the right audience at the right time.
5. Stay up-to-date with emerging advertising platforms, such as TikTok Ads or Snapchat Ads, that cater to younger audiences and offer unique ad experiences to tap into new customer segments.

1. Programmatic Advertising Platforms: $68.87 Billion Projected Spend In 2020

Programmatic advertising platforms have revolutionized the way digital ad campaigns are purchased and managed. These platforms automate the entire process, making it more efficient and cost-effective for advertisers.

In 2020, the programmatic display ad spend in the U.S. is projected to reach a staggering $68.87 billion, highlighting the growing importance of these platforms in the advertising industry.

2. Top Programmatic Advertising Platforms For 2020

In the rapidly evolving world of programmatic advertising, there are several platforms that have emerged as leaders in the industry. Among the top programmatic advertising platforms for 2020 are SmartyAds, TubeMogul, The Trade Desk, Verizon Media, and Google’s DV360.

These platforms offer a comprehensive suite of tools and features that cater to the needs of advertisers, including ad creation tools, analytics, and advanced targeting capabilities.

3. Features And Capabilities Of Programmatic Advertising Platforms

Programmatic advertising platforms provide advertisers with a range of features and capabilities to enhance their ad campaigns. These platforms allow advertisers to run display, in-app, video, and native advertising campaigns, reaching a wide audience across multiple channels.

They also offer sophisticated targeting capabilities, allowing advertisers to segment their audience based on various criteria such as demographics, behavioral patterns, and interests. Additionally, programmatic advertising platforms provide real-time analytics and reporting, enabling advertisers to monitor the performance of their campaigns and make data-driven decisions.

4. Types Of Ad Campaigns Supported By Programmatic Advertising Platforms

Programmatic advertising platforms support various types of ad campaigns, catering to the diverse needs and objectives of advertisers. Advertisers can leverage these platforms to run display campaigns, delivering ads across websites and apps.

In-app advertising campaigns allow advertisers to reach users within mobile applications. Video advertising campaigns can be executed to harness the power of video content and engage users with compelling visuals.

Lastly, native advertising campaigns seamlessly integrate with the content of websites and apps, providing a non-disruptive advertising experience.

5. TubeMogul: Access To Premium Ad Inventory And Programmatic TV Buying

TubeMogul is an advanced programmatic advertising platform that stands out for its unique capabilities. This platform provides access to premium ad inventory through real-time bidding, allowing advertisers to target high-quality placements for their campaigns.

TubeMogul also offers programmatic TV buying, enabling advertisers to extend their reach to the traditional medium of television. This integration of digital and TV advertising provides advertisers with a comprehensive solution to effectively engage their target audience.

6. Simpli.Fi: Localized Programmatic Platform With Data Technologies

Simpli.fi is a localized programmatic platform that focuses on providing advertisers with data-driven technologies for audience targeting and optimization. This platform leverages location data to deliver hyper-localized advertising campaigns, enabling advertisers to reach their target audience at a granular level.

Simpli.fi’s data technologies also allow advertisers to optimize their campaigns in real-time, ensuring maximum performance and return on investment.

7. MediaMath: Omnichannel Programmatic Marketing Platform

MediaMath is an omnichannel programmatic marketing platform that helps advertisers integrate and manage data from first- and third-party sources. This platform enables advertisers to unify their data across channels, allowing for a seamless and holistic view of their audience.

With this comprehensive understanding, MediaMath empowers advertisers to deliver personalized and relevant campaigns across multiple touchpoints, creating an engaging and consistent brand experience.

8. Factors To Consider When Choosing A Programmatic Advertising Platform

When choosing a programmatic advertising platform, advertisers should consider several factors to ensure they select the right platform for their needs. These factors include the pricing structure of the platform, as well as the access it provides to high-quality ad inventory.

Additionally, the audience targeting capabilities of the platform should be evaluated, as this directly impacts the effectiveness of the campaigns. Safety measures against ad fraud should also be a significant consideration for advertisers.

Lastly, the efficiency of technical support provided by the platform should be assessed to ensure smooth campaign execution and troubleshooting when necessary.

1. Mobile Advertising Platforms: Google Ads, Facebook, Instagram, Bing, AdMob, And Adcolony

In the realm of mobile advertising, several platforms stand out as leaders in the industry. Google Ads, Meta Ads (encompassing Facebook and Instagram), Bing Ads, AdMob, and AdColony are among the prominent mobile advertising platforms in 2020.

These platforms offer a wide range of ad formats and targeting capabilities, allowing advertisers to reach their target audience effectively on mobile devices.

2. Types Of Ads And Targeting Capabilities Offered By Mobile Advertising Platforms

Mobile advertising platforms offer various types of ads to cater to different advertising objectives. These include display ads, video ads, native ads, and search ads.

Display ads appear within mobile apps and websites, capturing users’ attention with visually appealing visuals. Video ads leverage the power of video content to engage users and tell a compelling story.

Native ads seamlessly blend with the surrounding content of mobile apps and websites, providing a non-disruptive ad experience. Search ads appear in search engine results, allowing advertisers to reach users who are actively searching for specific products or services.

3. Advanced Mobile Advertising Platforms For 2020

Apart from the established mobile advertising platforms, there are also advanced platforms that offer innovative features and capabilities. Some of these platforms include Instapage, TubeMogul, Airpush, and Apple Search Ads.

These platforms provide advertisers with unique solutions to enhance their mobile advertising efforts and maximize their reach.

4. Key Considerations For Choosing The Right Mobile Ad Platform

Choosing the right mobile advertising platform requires careful consideration of several key factors. Advertisers should analyze the behavior of their target audience, including their mobile device usage patterns and search preferences.

Understanding these factors will allow advertisers to select a platform that aligns with their target audience’s preferences and habits.

5. Features To Look For In A Mobile Advertising Platform

When evaluating mobile advertising platforms, advertisers should consider a range of features to ensure they choose the best option for their campaigns. It is essential to look for platforms with a large and diverse inventory, ensuring maximum reach and exposure for ad campaigns.

Advanced analytics capabilities are also crucial, as they provide insights into campaign performance and enable optimization for better results. Additionally, targeting capabilities should be assessed, ensuring that advertisers can reach their desired audience effectively.

Lastly, support for major operating systems, such as iOS and Android, is vital to maximize reach across different mobile devices.

6. Understanding The Target Audience And Industry For Mobile Advertising

Understanding the target audience and the industry in which an advertiser operates is essential for successful mobile advertising campaigns. Advertisers should conduct thorough research and analysis to gain insights into their target audience’s preferences, mobile usage habits, and the competitive landscape.

By understanding these factors, advertisers can tailor their campaigns to resonate with their audience and stand out in a crowded mobile advertising ecosystem.

7. Conclusion: Numerous Advanced Advertising Platforms Available In 2020

In conclusion, advertisers in 2020 have a multitude of advanced programmatic and mobile advertising platforms at their disposal. These platforms offer innovative strategies to transform marketing efforts and drive results.

It is crucial for advertisers to consider the specific features, target audience behavior, and industry when selecting the most suitable platform for their campaigns. By leveraging these advanced advertising platforms, advertisers can unlock the full potential of digital and mobile advertising to reach their audience effectively and achieve their marketing objectives.