In today’s digital landscape, mobile app developers are constantly searching for new avenues to monetize their creations. While Admob has long been the go-to ad network for many, its strict rules and minimum traffic requirements can be a roadblock for those just starting out.
That’s where alternative ad networks come in. Enter 2022, and a plethora of options have emerged, each offering competitive rates and a chance to turn your app into a revenue-generating machine.
From Facebook Audience Network to Epom Apps, Chartboost to Vungle, there’s no shortage of choices to explore. In this article, we’ll dive into the top Admob alternatives of 2022, unlocking a world of possibilities for app developers seeking greener pastures.
Contents
- 1 admob alternative 2022
- 2 Admob’s Strict Approval Criteria and Bans for Violations
- 3 Limited Availability of Admob Ad Formats in Certain Countries
- 4 Facebook Audience Network: A Strong Competitor to Admob
- 5 Epom Apps: Access to Over 40 Ad Networks and Direct Advertisers
- 6 Chartboost: Fallback Rates for Tier 2 and Tier 3 Traffic
- 7 Vungle: Mobile In-App Video Advertising with Average CPM Rates
- 8 Unity Ads: Robust CPMs for Gaming Apps
admob alternative 2022
There are several alternatives to AdMob available in 2022. One strong competitor is Facebook Audience Network, which offers high CPM rates similar to AdMob.
Facebook pays on a NET 30-day basis with a minimum payout threshold of $100. Another option is Epom Apps, an ad mediation platform that provides access to over 40 ad networks and direct advertisers.
Chartboost is a mobile ad network with fallback rates for tier 2 and tier 3 traffic, while Vungle is a mobile in-app video advertising platform with average CPM rates. Adcolony is a mobile video ad network with a significant presence in the US and other countries, and Unity Ads is a mobile video ad network that offers robust CPMs for gaming apps.
Smaato is a mobile mediation network and ad server designed for mobile publishers and app developers, and Appodeal is a programmatic ad mediation platform that gives publishers control of their inventory. These alternatives offer competitive CPM rates, different payment options, and access to multiple ad networks.
Considering a mediation platform like Appodeal and implementing rewarded video ad formats, which have high CPM rates, can help optimize ad revenue. Iron Source is a mobile mediation network with good CPM rates for rewarded video ads, and there are no minimum traffic requirements for these networks.
Key Points:
- AdMob alternatives in 2022 include:
- Facebook Audience Network
- Epom Apps
- Chartboost
- Vungle
- Adcolony
- Unity Ads
- Smaato
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Appodeal
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Facebook Audience Network offers:
- High CPM rates similar to AdMob
- Pays on a NET 30-day basis
-
$100 minimum payout threshold
-
Epom Apps is:
- An ad mediation platform
-
Provides access to over 40 ad networks and direct advertisers
-
Chartboost is:
- A mobile ad network
-
Offers fallback rates for tier 2 and tier 3 traffic
-
Vungle is:
- A mobile in-app video advertising platform
-
Offers average CPM rates
-
Adcolony is:
- A mobile video ad network
-
Has a significant presence in the US and other countries
-
Unity Ads offers:
-
Robust CPMs for gaming apps
-
Smaato is:
-
A mobile mediation network and ad server
-
Appodeal is:
- A programmatic ad mediation platform
-
Gives publishers control of their inventory
-
These alternatives offer:
- Competitive CPM rates
- Different payment options
-
Access to multiple ad networks
-
Implementing rewarded video ad formats through a mediation platform like Appodeal or Iron Source can help optimize ad revenue, as they offer:
- Good CPM rates
- No minimum traffic requirements.
Sources
https://www.g2.com/products/google-admob/competitors/alternatives
https://blognife.com/2022/09/01/10-admob-alternatives-list-2018-app-developers/
https://www.trustradius.com/products/google-admob/competitors
https://www.geckoandfly.com/27138/admob-alternatives-app-advertising/
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💡 Pro Tips:
1. Consider Epom Apps as an alternative to Admob in 2022, as it provides access to over 40 ad networks and direct advertisers, offering a wide range of options for monetization.
2. If you’re looking for a mobile ad network with a strong presence in the US and other countries, consider Adcolony. It is a mobile video ad network that can be a viable alternative to Admob.
3. Explore Unity Ads as an alternative for gaming apps, as it offers robust CPM rates specifically catered to this niche. It can be a profitable alternative to Admob for game developers.
4. For app publishers and developers looking for a dedicated mobile mediation network, Smaato is worth considering. It provides a mobile ad server and mediation platform designed specifically for mobile publishers, offering a specialized approach to ad monetization.
5. If you want complete control of your ad inventory and prefer a programmatic ad mediation platform, Appodeal is a suitable alternative to Admob. It gives publishers complete control over their inventory and offers options for optimizing ad revenue.
Admob’s Strict Approval Criteria and Bans for Violations
Admob, known as one of the major mobile ad networks, is owned and operated by Google. However, it is important to note that Admob has strict approval criteria in place for app developers.
This means that not all apps will be accepted into the network, and developers may face the risk of being banned if they violate the terms and conditions set by Admob.
To maintain a high-quality ad network, Admob enforces guidelines that developers must adhere to. These guidelines cover various aspects such as ad placement, content suitability, and user experience.
Violations of these guidelines can result in a ban from Admob, potentially leading to a loss of ad revenue for app developers.
It is crucial for developers to thoroughly review and understand Admob’s guidelines to ensure compliance and avoid any potential issues. By following these guidelines, developers can maintain a positive relationship with Admob and continue to benefit from the network’s ad capabilities.
Limited Availability of Admob Ad Formats in Certain Countries
While Admob is a widely used mobile ad network, it is worth noting that not all of its ad formats may be available in every country. This means that app developers in certain countries may have limited options when it comes to displaying ads through Admob.
The availability of ad formats can vary depending on factors such as ad demand, local regulations, and cultural considerations. App developers should take this into account when planning their ad monetization strategy and consider alternative ad networks that may offer a wider range of formats in their target countries.
It is important for developers to research and explore alternative ad networks that can provide a broader selection of ad formats to maximize their revenue potential. By diversifying their ad network portfolio, developers can reach a wider audience and optimize their ad placements for better user engagement.
Facebook Audience Network: A Strong Competitor to Admob
One notable alternative to Admob is the Facebook Audience Network. With a large user base and extensive ad reach, Facebook offers developers a compelling alternative for monetizing their apps.
The Facebook Audience Network provides high CPM (Cost Per Thousand Impressions) rates that are comparable to Admob. This means that developers can generate substantial revenue by displaying ads to users through this network.
Additionally, Facebook’s extensive targeting capabilities allow developers to reach their desired audience with precision, resulting in more effective ad campaigns.
With the Facebook Audience Network, developers can take advantage of Facebook’s powerful ad delivery technology and benefit from its vast advertiser base. The network pays on a NET 30-day basis, meaning that developers receive their earnings within 30 days of the end of the payment period.
The minimum payout threshold for Facebook Audience Network is $100, ensuring that developers can start receiving payments once they meet this threshold.
By considering the Facebook Audience Network as an alternative to Admob, developers can tap into a high-quality ad network with competitive CPM rates and efficient payment terms.
Epom Apps: Access to Over 40 Ad Networks and Direct Advertisers
Epom Apps is an ad mediation platform that offers app developers access to over 40 ad networks and direct advertisers. By integrating with Epom Apps, developers can maximize their ad revenue by leveraging the network’s extensive pool of available advertisers.
Ad mediation platforms like Epom Apps provide developers with the flexibility to display ads from multiple sources, ensuring a higher fill rate and maximizing revenue potential. By automatically optimizing ad placements based on factors such as eCPM (Effective Cost Per Mille), ad format, and user location, Epom Apps helps developers achieve better ad performance.
Epom Apps also offers features such as real-time analytics and reporting, making it easier for developers to track their ad revenue and gain insights into their app’s ad performance. With access to a wide range of ad networks and direct advertisers, developers can choose the most suitable partners for their app and have greater control over their monetization strategy.
Chartboost: Fallback Rates for Tier 2 and Tier 3 Traffic
Chartboost is a mobile ad network that specializes in providing fallback rates for tier 2 and tier 3 traffic. Fallback rates refer to ad fill rates and CPM rates that come into play when primary sources of ads are not available to fill ad requests.
For developers targeting audiences in regions with lower ad demand or less market competition, Chartboost can be an excellent alternative to Admob. By offering competitive fallback rates, Chartboost ensures that developers can still monetize their apps effectively in these regions.
Developers can integrate Chartboost into their app and utilize its robust ad delivery technology to display relevant ads to their users. By diversifying their ad network portfolio and incorporating Chartboost, developers can enhance their revenue potential while reaching a broader range of users.
Vungle: Mobile In-App Video Advertising with Average CPM Rates
Vungle is a mobile in-app video advertising platform that offers developers a way to monetize their apps through engaging and interactive video ads. Being able to display video ads in apps is a highly effective method of generating revenue, as these ad formats have proven to have high user engagement and CPM rates.
Vungle provides developers with average CPM rates that make it a competitive alternative to Admob. With a global reach and a diverse selection of advertisers, Vungle allows developers to display video ads that are relevant to their users, resulting in higher conversions and increased ad revenue.
By incorporating Vungle into their monetization strategy, developers can take advantage of the effectiveness of in-app video ads and tap into a network that specializes in this particular format. With Vungle, developers can enhance their revenue potential while providing a seamless and engaging user experience.
Unity Ads: Robust CPMs for Gaming Apps
For app developers in the gaming industry, Unity Ads offers a mobile video ad network with robust CPMs that are specifically tailored to gaming apps. With Unity Ads, developers can monetize their gaming apps effectively while maintaining a seamless gameplay experience for their users.
Unity Ads provides developers access to a vast network of high-quality advertisers who are interested in promoting their products and services to gaming enthusiasts. By displaying targeted video ads through Unity Ads, developers can earn substantial revenue.
The gaming industry has a unique audience and requires ad networks that understand this audience’s preferences. With Unity Ads, gaming app developers can capitalize on the network’s expertise in gaming advertising and benefit from competitive CPM rates.
In conclusion, while Admob is a major player in the mobile ad network landscape, developers should consider exploring alternative options to enhance their ad revenue potential. Ad networks such as Facebook Audience Network, Epom Apps, Chartboost, Vungle, and Unity Ads offer competitive CPM rates, different payment options, and access to multiple ad networks.
By diversifying their ad network portfolio and leveraging mediation platforms like Appodeal, developers can optimize their ad revenue and increase their chances of success in the ever-evolving world of mobile advertising.