Free Marketing Tools 2017 refers to a set of resources and technologies that businesses can utilize to promote their products, services, or brand without incurring any financial cost. These tools have become increasingly popular in recent years as businesses seek more cost-effective ways to expand their online presence and reach their target audience. In today’s digital age, where online advertising has become essential for success, free marketing tools offer a great advantage to businesses of all sizes.

One such free marketing tool is social media platforms. With the rise of social media giants like Facebook, Twitter, and Instagram, businesses now have a powerful medium to connect directly with their audience. According to a recent study, over 70% of internet users have active social media accounts, making it an ideal platform to engage target customers and drive brand awareness. With free social media tools like Hootsuite, businesses can efficiently manage multiple social media accounts, schedule posts, and monitor engagement metrics, all in one place.

Another popular free marketing tool is search engine optimization (SEO). SEO refers to the process of optimizing a website to rank higher in search engine results pages, such as Google. As a staggering 93% of online experiences begin with a search engine, businesses understand the importance of appearing at the top of search results. By incorporating relevant keywords, creating high-quality content, and optimizing website design, businesses can improve their organic search rankings and drive more traffic. Tools like Google Keyword Planner and Yoast SEO assist businesses in identifying valuable keywords and optimizing their website accordingly.

Email marketing remains a highly effective free marketing tool. According to a recent survey, for every $1 spent on email marketing, the average return on investment is $38. With free email marketing tools such as MailChimp and Benchmark Email, businesses can easily create professional-looking email campaigns, segment their audience, and track campaign performance. Engaging customers through personalized emails helps nurture leads, increase brand loyalty, and drive conversions.

Content marketing has also emerged as a prominent free marketing tool. By creating and distributing valuable and relevant content, businesses can attract and retain a clearly defined audience. Content marketing includes blog posts, infographics, videos, and eBooks, among others. According to a recent study, businesses that prioritize content marketing experience conversion rates six times higher than their competitors. Free tools like WordPress and Canva enable businesses to create and publish high-quality content without any significant financial investment.

With the continuous advancement of technology, new free marketing tools continue to emerge. Businesses can now use chatbots to engage with website visitors in real-time, create mobile apps to enhance customer experience, and analyze customer behavior using advanced analytics tools. These free marketing tools allow businesses to stay competitive in an ever-evolving digital landscape, without breaking the bank.

In conclusion, Free Marketing Tools 2017 offer an array of opportunities for businesses to enhance their online presence and reach their target audience. From social media management tools to search engine optimization and email marketing platforms, these tools empower businesses of all sizes to effectively promote their products or services without any financial cost. As the world becomes increasingly digitized, free marketing tools remain an important resource for businesses looking to succeed in the online advertising service or advertising network industry.

What are the Best Free Marketing Tools in 2017 and How Can They Benefit Your Online Advertising Efforts?

In today’s fast-paced digital landscape, having effective marketing tools at your disposal is essential for the success of your online advertising campaigns. Fortunately, there are numerous free marketing tools available in 2017 that can help you optimize your advertising efforts and achieve your desired results. These tools provide invaluable insights, analytics, and automation capabilities, allowing you to streamline your advertising campaigns and make data-driven decisions. In this article, we will explore the top free marketing tools of 2017 and discuss how they can benefit your online advertising service or advertising network, empowering you to maximize your advertising ROI.

Before we delve into the specifics, it is crucial to understand the importance of utilizing the right marketing tools in the fiercely competitive online advertising industry. With countless businesses vying for consumer attention, it is critical to stand out from the crowd and effectively target your desired audience. This is where free marketing tools can truly make a difference. By leveraging these tools, you can gain valuable insights and information about your target audience, optimize your campaigns based on data-driven strategies, and monitor your advertising performance in real-time. Furthermore, these tools can enhance your overall marketing effectiveness by automating repetitive tasks, saving you time and effort. So, without further ado, let’s explore the best free marketing tools available in 2017 and uncover their potential benefits for your online advertising service or advertising network.

Table of Contents,

Free Marketing Tools 2017
FAQs for Free Marketing Tools 2017
Conclusion

Free Marketing Tools 2017

When running an online advertising service or advertising network, it is crucial to have the right marketing tools at your disposal. However, with the multitude of options available, it can be overwhelming to choose the best ones for your business. In this article, we will dive into the answer to Free Marketing Tools 2017, providing you with a comprehensive list of top tools that are well-researched, accurate, and up-to-date. Let’s explore the world of free marketing tools and enhance your advertising efforts.

1. Google Analytics

One of the most essential tools for any online advertiser is Google Analytics. This free tool offers in-depth insights into your website traffic, helping you track the effectiveness of your advertising campaigns. With Google Analytics, you can monitor key metrics such as traffic sources, user behavior, conversions, and more. By understanding your audience better, you can make data-driven decisions to optimize your ads and increase your ROI.

2. Mailchimp

Email marketing remains a powerful tool in the digital advertising landscape. Mailchimp is a popular email marketing platform that offers a free plan suitable for small businesses and startups. With Mailchimp, you can create and send professional-looking email campaigns, build subscriber lists, and track their performance. The tool provides comprehensive analytics and allows you to automate your email marketing efforts for maximum efficiency.

3. Canva

Visual content is crucial in grabbing the attention of your target audience. Canva is a user-friendly graphic design tool that allows you to create stunning visuals for your ads, social media posts, and website. With its drag-and-drop interface and wide range of templates, Canva makes it easy for anyone, regardless of design skills, to produce eye-catching graphics. The tool offers both free and premium options, giving you the flexibility to meet your specific needs.

4. Hootsuite

Managing multiple social media accounts can be time-consuming and overwhelming. Hootsuite is a social media management platform that helps you streamline your social media efforts. With Hootsuite, you can schedule and publish posts across various social media platforms, monitor brand mentions, engage with your audience, and analyze the performance of your social media campaigns. The free version of Hootsuite allows you to manage up to three social media profiles, making it ideal for small businesses.

5. Buffer

Similar to Hootsuite, Buffer is another popular social media management tool that offers a free plan. Buffer allows you to schedule and publish posts to multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. The tool provides analytics to help you track the engagement and reach of your posts, enabling you to refine your social media strategy. With its intuitive interface and easy-to-use features, Buffer is a must-have tool for effective social media management.

6. SEMrush

SEMrush is an all-in-one marketing tool that offers a comprehensive suite of features for competitive analysis, keyword research, and SEO optimization. Although SEMrush has a paid version, it also provides a limited free plan that allows you to get a taste of its powerful capabilities. With SEMrush, you can analyze your competitors’ online presence, identify high-ranking keywords, and optimize your website for better search engine visibility. This tool is a valuable asset in your marketing arsenal.

7. Moz Local

For local businesses, Moz Local is an indispensable tool for managing your online listings and ensuring accurate information across various platforms. With Moz Local, you can easily update your business information, including address, phone number, and operating hours, in one central location. This tool helps improve your local search visibility and ensures potential customers can find your business easily. The basic version of Moz Local is free, making it accessible to businesses of all sizes.

8. HubSpot CRM

Customer relationship management (CRM) is vital for nurturing and retaining your customers. HubSpot CRM is a free, user-friendly CRM platform that allows you to track and manage your leads and customers effectively. With HubSpot CRM, you can organize your contacts, track interactions, and gain insights into your sales pipeline. The tool also integrates with other HubSpot products, such as marketing automation and customer service, providing a holistic view of your customer journey.

9. Trello

Effective project management is essential for successful marketing campaigns. Trello is a popular project management tool that offers a free version suitable for teams of all sizes. With Trello, you can create boards, lists, and cards to organize your tasks and collaborate with team members. The tool provides a visual way to track progress, assign tasks, and set deadlines to ensure smooth workflow and efficient project completion.

10. SurveyMonkey

Understanding your customers’ needs and preferences is crucial for crafting effective marketing strategies. SurveyMonkey is a powerful survey tool that allows you to create and distribute online surveys to collect valuable feedback. With SurveyMonkey’s free version, you can create surveys with up to 10 questions and gather responses from a limited number of participants. By leveraging the insights gained from surveys, you can tailor your marketing efforts to meet your customers’ expectations.

With the ever-evolving landscape of marketing tools, it is important to stay up-to-date with the latest trends and technologies. As of 2017, these free marketing tools provide a solid foundation for your online advertising service or advertising network. By leveraging the power of these tools, you can enhance your marketing efforts and drive better results. So why wait? Start exploring these free marketing tools and take your advertising to new heights.

According to a survey conducted in 2017, 85% of businesses reported that using free marketing tools significantly improved their marketing effectiveness and ROI.

Key Takeaways for Free Marketing Tools 2017

As an online advertising service or advertising network, it is crucial to stay up-to-date with the latest marketing tools and trends. In this article, we will provide you with a comprehensive list of free marketing tools for 2017, which can help boost your online advertising efforts and stay ahead of the competition. Here are the key takeaways:

Google Analytics: Utilize this powerful tool to track website traffic, measure advertising ROI, and gain valuable insights about your audience.
Buffer: Schedule and analyze social media posts across various platforms, improving your online presence and engaging with your target audience effectively.
Hootsuite: Manage multiple social media accounts, schedule posts, and monitor keywords and hashtags to optimize your social media marketing strategy.
Canva: Create eye-catching graphics, social media posts, and blog images using Canva’s drag-and-drop interface and extensive library of templates.
MailChimp: Build and manage email marketing campaigns, design attractive newsletters, and automate your email marketing efforts for maximum efficiency.
SurveyMonkey: Collect valuable customer feedback and insights through easy-to-create surveys, helping you understand your target audience better.
Keyword Planner: Discover relevant keywords for your online advertising campaigns and optimize your website’s SEO to drive organic traffic.
Bitly: Shorten and track the performance of your links, enabling you to optimize your online advertising efforts and analyze click-through rates.
Google Trends: Stay informed about the latest search trends and keywords, allowing you to tailor your online advertising strategies accordingly.
Pixlr: Edit and enhance images without the need for expensive software, ensuring your online advertising visuals are professional and visually appealing.
Yoast SEO: Improve your website’s SEO by optimizing content, meta descriptions, and page structure, enabling better visibility and higher rankings in search engines.
Google Alerts: Monitor mentions of your brand, track industry news and trends, and identify potential partnership opportunities for your online advertising campaigns.
WordPress: Create and manage your website efficiently using the highly customizable and easy-to-use WordPress platform.
Piktochart: Create captivating infographics and visual content to enhance your online advertising campaigns and effectively communicate your message.
Grammarly: Ensure error-free and polished content across your online advertising channels by utilizing Grammarly’s grammar and spell-checking capabilities.
Google Keyword Planner: Explore keyword ideas, search volume, and competition levels to optimize your online advertising campaigns and drive targeted traffic.

With these free marketing tools, you can enhance your online advertising efforts, optimize your campaigns, and stay ahead in the ever-evolving digital landscape. Incorporating these tools into your strategies will undoubtedly lead to improved results, increased brand visibility, and better engagement with your target audience.

FAQs for Free Marketing Tools 2017

1. What are free marketing tools?

Free marketing tools are online resources or software platforms that allow businesses and marketers to promote their products or services without any cost. These tools are designed to help with various aspects of marketing, such as social media management, content creation, analytics, and SEO optimization.

2. How can free marketing tools benefit my business?

Free marketing tools can benefit your business by providing cost-effective solutions to improve your marketing efforts. They can help increase your online visibility, engage with your target audience, optimize your website performance, track your marketing campaigns, and ultimately drive more traffic and conversions.

3. Are free marketing tools as effective as paid ones?

While paid marketing tools may offer more advanced features and support, free marketing tools can still be highly effective. They may have certain limitations, but many free tools provide valuable functionalities that can significantly enhance your marketing efforts and deliver positive results.

4. What are some popular free marketing tools available in 2017?

Google Analytics
MailChimp
Hootsuite
Canva
Buffer
Yoast SEO
Google Keyword Planner
Google Trends
Trello
PicMonkey

5. How can I choose the right free marketing tools for my business?

To choose the right free marketing tools for your business, consider your specific marketing goals and needs. Evaluate the features and functionalities offered by different tools and determine which ones align with your requirements. It’s also helpful to read reviews, seek recommendations, and try out the tools through their free trials or demo versions.

6. Are there any limitations to using free marketing tools?

Yes, free marketing tools often come with certain limitations. These can include limited access to advanced features, limited storage or usage quotas, and potential restrictions on integrations with other platforms or software. However, for many businesses, these limitations are not significant barriers and can still provide substantial value.

7. Can I upgrade from a free marketing tool to a paid version?

Yes, many free marketing tools offer paid versions or premium plans with additional features and support. If you find that the free version of a tool is meeting your needs but you require more advanced functionalities, upgrading to a paid version can be a viable option to enhance your marketing efforts and gain access to more comprehensive tools.

8. How can I make the most of free marketing tools?

To make the most of free marketing tools, it’s important to invest time and effort in understanding how they work. Familiarize yourself with the tool’s features, explore tutorials or documentation provided by the tool’s developers, and actively engage with online communities or forums related to the tool. Regularly review your marketing strategies to identify opportunities where these tools can be effectively utilized.

9. Can I integrate multiple free marketing tools together?

Yes, many free marketing tools are designed to be compatible with each other. You can integrate multiple tools together to optimize your marketing efforts and create a seamless workflow. For example, you can connect a social media management tool with a content creation tool to streamline your content publishing process.

10. Are there any risks associated with using free marketing tools?

The risks associated with using free marketing tools are generally low. However, it’s important to be cautious when providing access or permissions to these tools. Ensure that you review the tool’s privacy policies and terms of service to understand how your data will be used. Additionally, it’s recommended to regularly backup your data and have alternative tools available in case a free tool becomes unreliable or discontinued.

11. Can free marketing tools generate measurable results?

Yes, free marketing tools can generate measurable results. Most tools provide analytics or reporting functionalities that allow you to track key metrics such as website traffic, social media engagement, email open rates, and conversion rates. By analyzing these metrics, you can evaluate the effectiveness of your marketing campaigns and make data-driven decisions.

12. Do free marketing tools require technical expertise to use?

While some free marketing tools may require technical expertise, many are designed to be user-friendly and accessible to marketers with varying levels of technical knowledge. They typically provide intuitive interfaces and offer tutorials or documentation to guide users through the setup and usage process. However, for more advanced features, it may be helpful to have some technical understanding.

13. Can I rely solely on free marketing tools for all my marketing needs?

While free marketing tools can provide valuable support, it’s generally recommended to have a mix of free and paid tools to address all your marketing needs. Free tools may not always offer advanced functionalities or comprehensive solutions. By combining both types of tools, you can leverage the strengths of each to create a well-rounded marketing strategy.

14. Can I access free marketing tools on mobile devices?

Yes, many free marketing tools offer mobile applications or mobile-optimized versions of their platforms, allowing you to access and use the tools on various mobile devices. This flexibility enables you to manage your marketing efforts on the go, track analytics, and stay connected with your audience through mobile-friendly interfaces.

15. Are free marketing tools suitable for all types of businesses?

Free marketing tools are suitable for businesses of all sizes and types. Whether you are a small startup or a large enterprise, these tools can provide valuable support and help you improve your marketing efforts. However, it’s essential to assess your specific needs and goals to determine if a particular free marketing tool aligns with your business objectives.

Conclusion

In conclusion, the world of online advertising has seen tremendous growth in recent years, and with this growth comes a plethora of free marketing tools that can greatly benefit advertisers and marketers. From social media management platforms to analytics and optimization tools, there is no shortage of options for those looking to improve their advertising campaigns without breaking the bank.

One key point to take away from this article is the importance of social media in today’s digital age. Social media management platforms such as Hootsuite and Buffer allow advertisers to schedule and automate their social media posts, saving valuable time and effort. Additionally, these platforms provide in-depth analytics and reporting capabilities, giving advertisers the ability to track the success of their campaigns and make data-driven decisions.

Another key insight is the power of analytics and optimization tools in maximizing advertising effectiveness. Platforms like Google Analytics and Optimizely provide advertisers with valuable insights into their website traffic and conversion rates. With these tools, advertisers can identify areas for improvement and make data-driven optimizations to their campaigns to maximize ROI. Additionally, A/B testing tools like Splitly allow advertisers to test different ad variations and determine which ones are most effective in driving conversions.

Furthermore, the importance of email marketing should not be overlooked. Email marketing platforms like Mailchimp and Constant Contact offer free plans with robust features such as email automation, customizable templates, and in-depth reporting. These tools enable advertisers to reach their target audience directly and create personalized and engaging email campaigns.

In conclusion, free marketing tools are a valuable resource for advertisers and marketers in the online advertising industry. They provide innovative solutions that can enhance advertising campaigns and drive better results. Whether it be social media management platforms, analytics and optimization tools, or email marketing platforms, these free tools offer a cost-effective way to improve advertising effectiveness and achieve business goals. As the industry continues to evolve, embracing these free marketing tools will be crucial for advertisers and marketers to stay ahead of the competition and maximize their advertising efforts.