In the ever-evolving world of online advertising, there are certain gems that stand the test of time, captivating audiences and delivering optimal results. One such gem is the 336×280 ad unit, affectionately known as the Large Rectangle.
This ad format has garnered a well-deserved reputation for its exceptional performance on desktop and tablet devices, especially within the realm of Gourmet Ads. With its enticingly high eCPM on AdSense, the Large Rectangle holds immense potential for advertisers seeking impactful placements.
Its classic positioning, often nestled alongside captivating content, creates a seamless user experience. And with the possibility of a triumphant return in the future, this ad unit is an absolute must for those looking to engage and enthrall with interactive or video ads.
Explore the world of the 336×280 ad unit and unlock the power of captivating advertising.
336×280
The question ‘336×280’ refers to the dimensions of a popular ad unit known as the Large Rectangle Ad unit. This specific ad unit, with dimensions of 336 pixels by 280 pixels, is widely requested by advertisers due to its strong performance.
It is commonly used on various platforms, including AdSense and Gourmet Ads. It is often placed on the side of content, similar to an MPU, and is recommended for interactive or video ads.
Despite being delisted by the IAB in 2011 in favor of the 300×250 ad unit, the 336×280 ad unit may make a comeback in the future due to its success and reasonable pricing. For more detailed information about ad sizes, refer to the provided Ad Size Guide.
Key Points:
- The ‘336×280’ ad unit is popular due to its dimensions of 336 pixels by 280 pixels.
- It is widely requested by advertisers and used on platforms like AdSense and Gourmet Ads.
- The ad unit is typically placed on the side of content and is recommended for interactive or video ads.
- It was delisted by the IAB in 2011 but may make a comeback in the future due to its success and pricing.
- For more detailed information about ad sizes, refer to the provided Ad Size Guide.
- The ‘336×280’ ad unit is also known as the Large Rectangle Ad unit.
Sources
https://theonlineadvertisingguide.com/ad-size-guide/336×280-large-rectangle/
https://www.gourmetads.com/media-types/display-advertising/336×280/
https://www.spokeo.com/336-280
https://ppcexpo.com/blog/google-ads-format
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💡 Pro Tips:
1. Consider using interactive or video ads with the 336×280 ad unit for maximum engagement.
2. If you’re selling ads to multiple networks, it’s recommended to use a multi-sized ad slot that includes both 336×280 and 300×250 ads.
3. Even though the 336×280 size was delisted by the IAB in 2011, it may make a comeback in the future due to its popularity and performance.
4. Ad buyers often find the 336×280 ad unit to be successful and reasonably priced, so it’s worth considering for your campaigns.
5. Make use of the article’s link to an Ad Size Guide for further information and insights on ad sizes and their effectiveness.
Introduction To The 336X280 Ad Unit
The 336×280 ad unit, also known as the Large Rectangle Ad unit, has become increasingly popular in the world of digital advertising. This ad unit, which boasts a size of 336 pixels by 280 pixels, is widely requested by advertisers for its strong performance and effectiveness.
Strong Performance And Popularity Among Advertisers
One of the main reasons why advertisers prefer the 336×280 ad unit is its excellent performance. This ad unit has proven to be highly effective in capturing the attention of users and driving engagement.
Its larger size allows for more content to be displayed, providing advertisers with ample space to promote their products or services.
Furthermore, the 336×280 ad unit has gained popularity among advertisers due to its versatility. It can be utilized on both desktop and tablet devices, making it a valuable asset for targeting a wide range of audiences.
Advertisers recognize the value of this ad unit and its ability to deliver strong results.
Availability And Demand On Gourmet Ads
On Gourmet Ads, the 336×280 ad unit is highly in demand. Gourmet Ads, a leading advertising platform specializing in food and lifestyle content, recognizes the effectiveness and attractiveness of this ad unit.
It is available for advertisers to utilize on the platform, providing them with an opportunity to reach their target audience effectively.
Compatibility With Most Sites On Gourmet Ads
One of the advantages of the 336×280 ad unit is its compatibility with most sites on Gourmet Ads. This means that advertisers can run their ads using this ad unit on a wide range of websites within the Gourmet Ads network.
The versatility of the ad unit allows for broader reach and exposure for advertisers, ensuring maximum visibility for their campaigns.
History And Delisting By The IAB In 2011
Interestingly, the 336×280 ad unit was delisted by the Interactive Advertising Bureau (IAB) in 2011. The IAB, an industry association that sets standards and guidelines for the digital advertising industry, made the decision to favor the 300×250 ad unit instead.
Despite this delisting, the 336×280 ad unit has remained popular and widely used, particularly on platforms like Google AdSense.
High Ecpm And Common Usage On AdSense
One of the reasons why the 336×280 ad unit maintains its popularity is its high effective cost per thousand impressions (eCPM). AdSense, Google’s advertising platform, commonly uses the 336×280 ad unit and has found it to be highly profitable for publishers.
This ad unit generates a significant amount of revenue, making it a favored choice for website owners who utilize AdSense.
Placement And Similarity To An MPU
The 336×280 ad unit is often placed on the side of content, in a similar manner to a Medium Rectangle Ad unit (MPU). This positioning allows for maximum visibility and engagement, as users are likely to notice the ad while browsing through the content.
The similarity to an MPU also makes it easier for advertisers and designers to create and optimize their creatives for the 336×280 ad unit.
Expectations Of High CPM For AdSense Users
Website owners who use AdSense can expect a high cost per thousand impressions (CPM) for the 336×280 ad unit. Due to its popularity and strong performance, advertisers are willing to bid higher in auctions for this ad unit, resulting in increased revenue for publishers.
This financial incentive makes the 336×280 ad unit an attractive option for website owners looking to monetize their content effectively.
Recommended Usage With A Multi-Sized Ad Slot
For website owners interested in selling ads to multiple networks, it is recommended to use a multi-sized ad slot that includes the 336×280 ad unit along with a 300×250 ad unit. This combination allows for greater flexibility and compatibility with various advertising networks, ensuring that advertisers can utilize the desired ad unit and maximize their reach across different platforms.
Potential Comeback And Success For Ad Buyers
Although the 336×280 ad unit was delisted by the IAB, there is a possibility that it may make a comeback in the future. The ad unit shares the same aspect ratio as the popular 300×250 ad unit, making it easy for advertisers and designers to create content seamlessly.
As for ad buyers, the 336×280 ad unit has proven to be successful and reasonably priced, making it a valuable asset for effective digital advertising strategies.
In conclusion, the 336×280 ad unit, also known as the Large Rectangle Ad unit, is highly sought after by advertisers due to its strong performance, availability on Gourmet Ads, and compatibility with most sites. Despite being delisted by the IAB, it remains commonly used on platforms like AdSense and continues to generate high eCPM.
Its placement on the side of content, similarity to an MPU, and recommended usage with a multi-sized ad slot contribute to its effectiveness. Ad buyers can expect success and reasonably priced campaigns with the 336×280 ad unit, making it a powerful tool for digital advertising strategies.
For further information, check out the Ad Size Guide for an in-depth understanding of this ad unit and its potential impact.