In today’s digital age, video has become the reigning king of content. And what better platform to showcase your brand’s video ads than YouTube, the ultimate hub of online entertainment?
But how do you ensure your ad stands out in the vast sea of videos? Enter the YouTube Masthead – an innovative native video ad format that will captivate your audience from the moment they hit play.
With seamless integration into the YouTube homepage, this powerful advertising tool offers unrivaled visibility across various devices. From its customizable assets to its comprehensive reporting tools, YouTube Masthead is a game-changer for marketers looking to make a lasting impression.
So buckle up, because we’re about to dive into the world of YouTube Masthead and uncover its endless possibilities.
Contents
- 1 youtube masthead
- 2 Types Of Youtube Masthead: Cpm And Cph
- 3 How To Purchase Youtube Masthead
- 4 Platforms Where Masthead Can Appear
- 5 Supported Assets For Masthead Ads
- 6 Duration And Captions Of Masthead Ads
- 7 Adding Companion Videos To Masthead Ads
- 8 Channel Art And Icon With Masthead Ads
- 9 Reporting Tools For Ad Performance
- 10 Limitations And Restrictions For Masthead Ads
youtube masthead
The YouTube Masthead is a native video-based ad format that provides advertisers with the opportunity to showcase their content at the top of the YouTube homepage. There are two types of Masthead ads available: CPM Masthead and CPH Masthead, both of which can be purchased through a Google sales representative.
This ad format is versatile, as it can appear on desktop, mobile, TV screens, and tablets. Advertisers can include various assets such as YouTube video URLs, headlines, call-to-action button text, and more.
The maximum duration for a Masthead ad is 30 seconds, and captions may be automatically added when the video is muted. On desktop, companion videos can be added alongside the Masthead ad, requiring two unique YouTube videos.
The channel art and channel icon are automatically displayed with the Masthead ad, providing further branding opportunities. Reporting tools are available to track ad performance, although metrics for Masthead on TV screens may be limited.
While third-party measurement is allowed for some metrics, not all are supported. It is important to note that remarketing tags are not accepted for impressions, but advertisers can create lists based on audience and video views.
Key Points:
- YouTube Masthead is a top-of-the-page ad format on the YouTube homepage.
- There are two types of Masthead ads: CPM Masthead and CPH Masthead.
- Masthead ads can appear on desktop, mobile, TV screens, and tablets.
- Advertisers can include YouTube video URLs, headlines, and call-to-action button text.
- The maximum duration for a Masthead ad is 30 seconds, with automatic captions available.
- Channel art and icon are displayed with the Masthead ad for additional branding.
Sources
https://support.google.com/google-ads/answer/9709826?hl=en
https://www.youtube.com/videomasthead/
https://instapage.com/blog/youtube-masthead
https://www.youtube.com/watch?v=Z1c7awFhtAg
Check this out:
? Pro Tips:
1. Consider the placement of your YouTube Masthead ad carefully. It can appear on various devices, so make sure your ad is optimized for desktop, mobile, TV screens, and tablets.
2. Utilize the supported assets for the Masthead to make your ad more engaging. Include compelling headlines, call-to-action button text, and YouTube video URLs to make your ad stand out.
3. Take advantage of the option to add captions to your Masthead video. Even when the video is muted, captions can still capture viewers’ attention and convey your message effectively.
4. Maximize the impact of your Masthead ad by adding companion videos on desktop. This can provide additional content and engagement opportunities for viewers alongside your main Masthead video.
5. Evaluate the performance of your Masthead ad using the available reporting tools. These tools can provide valuable insights into the effectiveness of your ad and help you make data-driven decisions to optimize your campaign.
Types Of Youtube Masthead: Cpm And Cph
YouTube Masthead is a powerful advertising tool that allows businesses to showcase their brand through native video-based ads. There are two types of YouTube Masthead: CPM Masthead and CPH Masthead.
CPM Masthead stands for Cost Per Mille and is based on the number of impressions the ad receives. This means that advertisers pay for every thousand times their ad is displayed to viewers.
CPH Masthead, on the other hand, stands for Cost Per Hour and charges advertisers based on the number of hours the ad is displayed.
How To Purchase Youtube Masthead
Purchasing a YouTube Masthead is a process that involves working with a Google sales representative. These representatives assist advertisers in the purchase of Masthead ads, providing guidance and support throughout the campaign.
This ensures that businesses get the most out of their advertising investment and reach their target audience effectively.
Platforms Where Masthead Can Appear
One of the great advantages of YouTube Masthead is its versatility in terms of platform placement. These ads can appear on multiple platforms, including desktop, mobile, TV screens, and tablets.
This wide reach allows advertisers to engage with viewers across various devices and ensures maximum exposure for their brand.
Supported Assets For Masthead Ads
To create an impactful Masthead ad, a variety of assets can be utilized. Supported assets for Masthead ads include YouTube video URLs, headlines, call-to-action button text, and more.
By incorporating these elements, businesses can craft compelling advertisements that capture the attention of viewers and drive engagement.
Duration And Captions Of Masthead Ads
Masthead ads have a maximum duration of 30 seconds. This time constraint encourages advertisers to create concise and impactful messages that can be easily understood by viewers within the given timeframe.
Additionally, captions may be added automatically when the video is muted, ensuring that the message is still delivered effectively.
Adding Companion Videos To Masthead Ads
Companion videos can be a valuable addition to Masthead ads, particularly on desktop platforms. Adding two unique YouTube videos alongside the Masthead ad allows for greater engagement and visual storytelling.
This feature enables advertisers to provide additional content and captivate viewers by offering a more immersive advertising experience.
Channel Art And Icon With Masthead Ads
When utilizing YouTube Masthead ads, the channel art and channel icon associated with the advertiser’s YouTube account automatically appear alongside the advertisement. This integration helps to further promote the brand and create a cohesive visual identity across the platform.
Reporting Tools For Ad Performance
YouTube provides comprehensive reporting tools that offer valuable insights into the performance of Masthead ads. These tools allow advertisers to track metrics such as impressions, clicks, view rates, and engagement rates.
By analyzing these metrics, businesses can make informed decisions and optimize their advertising campaigns for better results.
Limitations And Restrictions For Masthead Ads
While YouTube Masthead offers a range of powerful features, there are certain limitations and restrictions to be aware of. Metrics for Masthead ads displayed on TV screens are somewhat limited compared to other platforms.
Additionally, third-party measurement is allowed for some metrics, but not all. It is essential for advertisers to understand these limitations and work within the provided guidelines to ensure effective campaign performance.
In conclusion, YouTube Masthead is an excellent tool for businesses seeking to leverage native video-based advertising. By understanding the different types of Masthead, how to purchase it, where it can appear, supported assets, duration, adding companion videos, channel integration, reporting tools, and limitations, advertisers can create dynamic and engaging advertising campaigns that resonate with their target audience.
With its vast reach and versatile features, YouTube Masthead is a valuable asset in any marketer’s toolkit.