Video Ad Networks List: An Insider’s Guide to Maximizing Revenue

With the digital video advertising market predicted to reach a staggering $180 billion by 2022, it’s no wonder that video ad networks are becoming increasingly crucial for publishers and advertisers alike.

These networks specialize in maximizing earning potential by connecting the two parties and serving video ads.

But when it comes to choosing the right network, there are important factors to consider, including audience targeting, brand safety tools, customer support, and reliable technology.

In this article, we will explore the world of video ad networks and highlight a leading player in the industry that offers comprehensive automation tools and an extensive reach: Vidazoo.

So, if you’re looking to navigate the dynamic landscape of video advertising, read on to discover how Vidazoo and other networks on our list can help you make the most of this lucrative market.

video ad networks list

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Market Growth And Worth Of Video Ad Networks

The digital video advertising market has experienced significant growth in recent years. Industry estimates project that the market will surpass $180 billion by 2022. This growth can be attributed to the rising demand for video content and the effectiveness of video advertisements in capturing consumer attention.

The annual spending growth rate of digital video advertising is approximately 20%, making it an appealing option for both advertisers and publishers. The video ad network industry plays a vital role in facilitating transactions between these parties, optimizing the process and maximizing revenue.

• The digital video advertising market is projected to reach over $180 billion by 2022.
• Video content is in high demand and video advertisements are effective at capturing consumer attention.
• The annual spending growth rate for digital video advertising is approximately 20%.
• Video ad networks play a crucial role in facilitating transactions between advertisers and publishers to maximize revenue potential.

“The digital video advertising market is witnessing remarkable growth, driven by increasing demand for video content and the effectiveness of video ads.”

The Role Of Video Ad Networks In The Digital Advertising Market

Video ad networks are aggregating platforms that connect publishers and advertisers in the digital advertising ecosystem. They exclusively focus on video ads and only accept ad inventory in video format. By providing a centralized marketplace, these networks help publishers fill unsold ad space and maximize their earnings potential.

Utilizing video ad networks offers several key advantages. One of them is the automation they bring to the transaction process. These networks employ advanced technologies to manage transactions, eliminating the need for manual contact with advertisers. This automation streamlines the process and ensures efficiency and transparency in the marketplace.

Specialization Of Video Ad Networks In Video Ads

Video ad networks are specialized exclusively in video ads, setting them apart from other ad networks that support multiple ad formats. By focusing solely on video content, these networks have a deep understanding of the intricacies of video ads and can help publishers reach their target audience more effectively.

One of the advantages of video ad networks is that they accept only ad inventory in video format. This exclusivity ensures that publishers using the network are delivering high-quality video content to their audience, resulting in an enhanced user experience and increased engagement.

To summarize:

• Video ad networks specialize exclusively in video ads.
• They have a deep understanding of video ad intricacies.
• These networks help publishers reach a targeted audience effectively.
• Video ad networks only accept ad inventory in video format.
• This exclusivity ensures high-quality video content delivery.
• Users benefit from an enhanced experience and increased engagement.

“Video ad networks have an exclusive focus on video content, enabling publishers to reach a targeted audience effectively.”

Maximizing Earning Potential With Video Ad Networks

Video ad networks are essential for publishers as they help maximize earning potential. These networks connect publishers with advertisers, enabling effective monetization of video content. By filling unsold ad space, they reduce wastage and increase revenue.

Moreover, video ad networks utilize advanced targeting capabilities to deliver highly relevant ads to the audience. This not only increases engagement but also boosts click-through rates. Publishers are provided with tools and insights to optimize their ad inventory and generate maximum revenue.

Automation In Video Ad Network Transactions

Automation is a crucial feature of video ad networks as it streamlines transactions and reduces the need for manual efforts. By utilizing automation tools, video ad networks make the buying and selling process efficient and transparent for both publishers and advertisers.

Automation enables publishers to concentrate on producing high-quality video content while the network takes care of transaction management. This automation not only saves time and effort, but also guarantees accuracy, significantly diminishing the likelihood of errors in the process.

In-Stream And Out-Stream Delivery Methods For Video Ads

The delivery of video ads can be done through two primary methods: in-stream and out-stream. Each method offers unique opportunities and challenges for publishers and advertisers.

In-stream video ads are integrated into video content, either as pre-roll, mid-roll, or post-roll placements. Pre-roll ads play before the video content and have a higher risk of being skipped by viewers. Mid-roll ads, on the other hand, play in the middle of the video and are less likely to be skipped but can interrupt the content if not placed correctly. Post-roll ads play at the end of the video but have the lowest reach.

Out-stream video ads, on the other hand, are self-contained ads that appear as a video player on a webpage. These ads are not tied to specific video content and offer more versatility and accessibility for publishers. Out-stream ads can be further categorized as in-slide, in-banner, and in-content ads, each offering unique features and advantages.

• In-stream video ads
• Pre-roll ads
• Mid-roll ads
• Post-roll ads
• Out-stream video ads
• In-slide ads
• In-banner ads
• In-content ads

Types And Positioning Of In-Stream Video Ads

In-stream video ads come in different types and can be positioned at different moments during video playback.

• Pre-roll ads are played before the video content begins and are typically around 15-30 seconds in duration. However, pre-roll ads have a higher chance of being skipped by viewers, reducing their effectiveness.

• Mid-roll ads are inserted at a break point during the video content, such as between scenes or segments. These ads offer an opportunity to capture the viewer’s attention in a less intrusive manner. However, if placed incorrectly, mid-roll ads can interrupt the flow of the content and negatively impact the viewer’s experience.

• Post-roll ads are played after the video content ends. While these ads have the advantage of being the last thing viewers see, they often have the lowest reach as viewers may exit the video before the ad plays.

It is important for publishers to strategically position in-stream video ads to ensure maximum engagement and minimize the risk of being skipped.

Categories Of Out-Stream Video Ads And Their Features

Out-stream video ads are self-contained and can appear as standalone video players on webpages. There are three primary categories of out-stream video ads:

1. In-slide ads: These ads are displayed in a corner of the page and follow the user as they scroll through the content. In-slide ads remain visible and provide an opportunity for continuous exposure, even as the user navigates the webpage.

2. In-banner ads: These ads use the ad space of a website’s banner. They can be interactive and provide additional functionality to engage viewers. In-banner ads allow for creativity and customization within the constraints of the banner space.

3. In-content ads: These ads are seamlessly integrated within a website’s editorial content. They are triggered when the user scrolls to a certain point in the content, offering a non-intrusive yet effective way to deliver video advertisements.

4. In-slide ads: display in a corner of the page and follow user scrolling.

5. In-banner ads: use website banner space; can be interactive.
6. In-content ads: seamlessly integrated within editorial content; triggered by scrolling.

Out-stream video ads provide various options for advertisers to deliver engaging video advertisements on webpages.

Models Of Video Ad Networks And Their Visibility Options

Different models of video ad networks offer various visibility options to publishers. These visibility options determine the exposure and effectiveness of video ads on the network.

0% Visibility models ensure that video ads are fully visible and have no potential for being skipped or overlooked. This model guarantees maximum exposure for ads, but advertisers often have to pay a premium for this visibility.

50% Visibility models have video ads displaying at least 50% visibility on the user’s screen. This model strikes a balance between exposure and cost for advertisers.

Over 50% Visibility models offer ads that are guaranteed to be partially visible but not necessarily in full view. This model provides a more affordable option for advertisers while still ensuring reasonable visibility for their ads.

50% Scroll-Past Visibility models count an ad impression only when it is at least 50% visible and in the viewing area while the user scrolls the webpage. This model guarantees that ads are noticed and have a higher chance of capturing user attention.

Key Factors To Consider When Choosing A Video Ad Network And Top 15 Options

When selecting a video ad network for their publishing needs, publishers should consider several key factors to ensure the best possible experience and revenue generation. These factors include:

• Audience targeting functionalities: Precise audience targeting is crucial to ensure that relevant ads are shown to the right audience, optimizing engagement and click-through rates.
• Brand safety tools: Brand safety tools are essential to protect publishers’ reputation and avoid displaying inappropriate or harmful content.
• Robust customer and tech support: Reliable customer and tech support is vital to address any issues that may arise promptly.
• Reliable technology and infrastructure: Publishers should look for networks that have a solid technology infrastructure to ensure smooth delivery of ads without any disruptions.

Publishers should also look for video ad networks that offer full-featured analytics to provide insights into their ad performance and audience engagement. Additionally, a wide range of video formats should be available to accommodate various content types and reach a broader audience.

Here is a list of the top 15 video ad networks for publishers to consider:

1. Vidazoo – Offering comprehensive automation tools and serving over 6 billion unique impressions monthly, Vidazoo leads the pack in video ad network solutions.
2. Google Ad Manager – With its advanced targeting capabilities and robust support, Google Ad Manager is a popular choice among publishers.
3. Verizon Media – Providing a diverse range of video ad solutions and advanced analytics, Verizon Media is a reliable option for maximizing revenue.
4. Telaria – Telaria offers advanced programmatic solutions and flexible ad formats, enabling publishers to reach their target audience effectively.
5. SpotX – SpotX offers a wide range of inventory options, including both in-stream and out-stream ads, combined with powerful targeting capabilities.
6. Tremor Video – Tremor Video specializes in providing engaging video ad experiences, driving high viewer engagement and revenue for publishers.
7. JW Player – JW Player offers a video hosting platform with built-in monetization capabilities, allowing publishers to efficiently manage their video ad inventory.
8. AdColony – AdColony focuses on delivering high-quality video ads with engaging content and advanced targeting capabilities.
9. BrightRoll – BrightRoll, acquired by Verizon Media, offers programmatic video advertising solutions with robust targeting and brand safety features.
10. Beachfront – Beachfront is known for its video header bidding solutions, enabling publishers to maximize their revenue potential.
11. Virool – Virool offers self-serve ad platforms with advanced targeting options and analytics, providing publishers with full control over their video ad campaigns.
12. YuMe – YuMe provides cross-screen video ad solutions that deliver highly engaging and targeted video ads to publishers’ audiences.
13. Adap.tv – Owned by Verizon Media, Adap.tv offers programmatic video advertising solutions with advanced targeting capabilities and comprehensive analytics.
14. Sovrn – Sovrn offers video monetization solutions that help publishers optimize their ad revenue through programmatic and direct sales channels.
15. Freewheel – Freewheel provides a complete video monetization suite, offering advanced targeting and inventory management functionalities.

In conclusion, video ad networks play a vital role in the digital advertising ecosystem, specifically in the realm of video ads. These networks specialize in video ad formats and facilitate transactions between publishers and advertisers. Maximizing earning potential, automation in transactions, and the different types and positioning of video ads are crucial aspects to consider. By understanding these factors and considering the key features of video ad networks, publishers can make informed decisions and select the most suitable network to maximize their revenue potential.

FAQ

What are video ad networks?

Video ad networks are innovative platforms that enable publishers to effectively connect with numerous potential buyers to facilitate the transaction of video ad impressions. These networks not only facilitate the connection but also offer publishers advanced technologies necessary for managing, reporting, and optimizing video ad campaigns. By utilizing video ad networks, publishers can enhance their monetization capabilities and effectively reach a wider audience, ultimately maximizing their ad revenue and campaign effectiveness.

What is the biggest platform of video ads?

One of the leading platforms for video ads is Google Ad Manager. With its extensive reach and advanced targeting capabilities, Google Ad Manager provides advertisers with a powerful tool to deliver video ads across a wide range of websites and apps. Its integration with Google’s extensive network, including YouTube, makes it a dominant player in the video ad space, enabling advertisers to leverage the platform’s large user base and comprehensive ad inventory.

Another noteworthy contender is SpringServe, an ad serving platform specifically designed for video advertising. SpringServe offers features like real-time reporting, advanced targeting options, and ad decisioning capabilities to optimize ad placements. Its focus on video ads allows for seamless integration with video content and offers advertisers the ability to deliver high-quality video ads to their intended audience effectively.

What are the 3 different types of ad networks?

There are three different types of ad networks: horizontal, specialized, and vertical. Horizontal ad networks connect publishers from various industries and target a broad audience, offering a wide range of inventory. Specialized ad networks focus on a specific niche or interest, allowing advertisers to reach a highly targeted audience. Vertical ad networks specialize in connecting advertisers and publishers within a specific industry or market, providing valuable expertise and tailored solutions for that particular sector. Regardless of the type, ad networks offer benefits such as increased exposure, targeted reach, and simplified ad management for both publishers and advertisers.

Is Google AdWords an ad network?

No, Google AdWords is not an ad network but rather an advertising service provided by Google. It allows businesses to display their ads on Google search results and its advertising network. The service enables businesses to target specific keywords and demographics to reach their desired audience effectively. By utilizing Google Ads, businesses can maximize their online visibility and drive relevant traffic to their websites.