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Trends In Online Marketing 2017

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Online marketing has become an essential part of any successful advertising campaign in today’s digital age. In 2017, the online marketing landscape experienced several significant trends that shaped the way businesses approached their marketing strategies. These trends not only provided new opportunities for businesses to reach their target audience but also posed various challenges that needed to be addressed.

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One such trend that gained significant traction in 2017 was the rise of mobile marketing. With the increasing use of smartphones and tablets, consumers were accessing the internet more on their mobile devices than ever before. According to a survey conducted by comScore, mobile digital media time in the US was significantly higher (51%) compared to desktop usage (42%) in 2017. This shift towards mobile usage prompted businesses to optimize their websites and campaigns for mobile platforms to ensure a seamless user experience.

Additionally, 2017 saw a surge in influencer marketing. Social media influencers, individuals with a large following on platforms like Instagram and YouTube, became powerful brand advocates for businesses. Influencer marketing not only allowed businesses to reach a wider audience but also build trust and credibility with their target market. According to a study conducted by Linqia, 86% of marketers used influencer marketing in 2017, with 92% finding it to be effective.

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Another significant trend in 2017 was the increasing emphasis on personalized marketing. With advancements in data analytics and consumer behavior tracking, businesses were able to better understand their target audience and deliver personalized content and experiences. According to a study by Epsilon, 80% of consumers said they were more likely to do business with a company if it offered personalized experiences. This trend led to the rise of targeted advertising, where businesses used consumer data to create relevant and personalized ads that resonated with their audience.

In terms of advertising formats, video marketing continued to gain momentum in 2017. According to a study conducted by Cisco, video accounted for 69% of all internet traffic in 2017. The rise of video-sharing platforms like YouTube and the increased consumption of video content on social media made it an effective tool for businesses to engage their audience. Furthermore, video ads also allowed for better storytelling and conveying complex messages in a visually appealing and memorable way.

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One of the biggest challenges that emerged in 2017 was ad fraud. As online advertising budgets continued to grow, so did the prevalence of fraudulent activities such as click fraud, impression fraud, and ad stacking. According to a report by AdWeek, ad fraud cost businesses an estimated $16.4 billion globally in 2017. Advertisers and ad networks had to implement stricter measures to combat ad fraud, such as using advanced fraud detection software and partnering with trusted publishers.

The trends in online marketing in 2017 demonstrated the increasing importance of adapting to the evolving digital landscape. Mobile marketing, influencer marketing, personalized marketing, and video marketing all provided new avenues for businesses to connect with their target audience. However, the rise of ad fraud served as a reminder of the challenges that businesses face in maximizing the effectiveness of their online advertising campaigns. As technology continues to advance, it is crucial for businesses to stay informed and adapt their strategies accordingly to stay ahead in the competitive online marketing landscape.

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What are the top trends in online marketing for 2017 and how can they benefit your advertising campaign?

In today’s rapidly evolving digital landscape, staying ahead of the curve is crucial for businesses looking to succeed in online marketing. With new technologies and shifting consumer behaviors, it’s important to keep up with the latest trends in order to effectively engage with your target audience and drive conversions. In this article, we will delve into the top trends in online marketing for 2017 and discuss how these trends can benefit your advertising campaign.

One of the key trends in online marketing this year is the rise of mobile advertising. With the increasing use of smartphones and mobile devices, marketers are recognizing the importance of optimizing their ads for mobile platforms. Mobile advertising offers several advantages, including the ability to target users based on their location, behavior, and interests. By leveraging mobile advertising, businesses can reach their target audience precisely at the right time and place, increasing the chances of driving conversions and sales.

In addition to mobile advertising, another trend that has gained significant traction in 2017 is video marketing. Videos have become one of the most popular and effective forms of content online, with billions of views on platforms like YouTube and Facebook every day. Video marketing allows businesses to tell a story and engage their audience in a more dynamic and memorable way. By incorporating video into your advertising campaign, you can capture the attention of your target audience and deliver your message in a highly engaging and shareable format.

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Furthermore, personalized marketing has emerged as a powerful trend in 2017. With advancements in data analytics and customer segmentation, businesses can now personalize their marketing messages based on individual preferences and behaviors. Personalization allows you to tailor your ads to specific customer segments, increasing the relevance and impact of your marketing efforts. By delivering personalized messages to your target audience, you can effectively build brand loyalty and drive repeat business.

Another trend that cannot be ignored in 2017 is the rise of influencer marketing. Influencers are individuals or organizations who have a significant following and influence over a particular niche or industry. Collaborating with influencers can help you tap into their existing audience and leverage their credibility and trust to promote your products or services. By partnering with influencers, you can reach a highly targeted and engaged audience that is more likely to convert. Influencer marketing has proven to be highly effective in driving brand awareness and generating buzz, making it a trend worth exploring for your advertising campaign.

Moreover, social media continues to play a pivotal role in online marketing in 2017. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer businesses a vast audience to target and engage with. Social media marketing has the advantage of allowing businesses to directly interact with their customers, build brand loyalty, and generate valuable user-generated content. By incorporating social media into your advertising campaign, you can reach a wider audience and foster meaningful connections with your customers.

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Lastly, artificial intelligence (AI) has been a game-changer in online marketing this year. AI technologies, such as chatbots and voice recognition, have revolutionized customer interactions and engagement. Chatbots provide instant and personalized customer support, while voice recognition enables users to perform tasks using voice commands. By incorporating AI into your advertising campaign, you can enhance the user experience, streamline customer interactions, and drive conversions.

In conclusion, the top trends in online marketing for 2017 include mobile advertising, video marketing, personalized marketing, influencer marketing, social media marketing, and the use of AI. These trends offer businesses a wide range of opportunities to engage with their target audience and drive conversions. By incorporating these trends into your advertising campaign, you can stay ahead of the competition and effectively promote your products or services online.

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Trends In Online Marketing 2017

The field of online marketing is constantly evolving, with new strategies, technologies, and trends emerging every year. In 2017, several key trends have shaped the landscape of online marketing and continue to influence the way businesses advertise and engage with their target audience. From the rise of influencer marketing to the increased focus on mobile advertising, here are the top trends in online marketing for 2017.

1. Rise of Influencer Marketing

Influencer marketing has become a powerful tool for online advertising in 2017. Influencers, who are typically individuals with a large following on social media platforms, exert a significant influence on their audience’s purchasing decisions. Businesses have recognized the value of collaborating with influencers to promote their products and services.

By partnering with influencers, brands can leverage their credibility and reach to reach a highly targeted audience. Influencer marketing allows businesses to create authentic and engaging content that resonates with their target market. According to a study by Linqia, 86% of marketers used influencer marketing in 2017, and 92% found it to be effective.

2. Increased Focus on Mobile Advertising

With the rapid growth of smartphone usage, mobile advertising has become a dominant force in the online marketing landscape. In 2017, mobile advertising surpassed desktop advertising for the first time, accounting for the majority of digital ad spending. This shift has forced businesses to optimize their marketing strategies for mobile devices.

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Responsive web design and mobile-friendly advertisements have become crucial for businesses looking to reach their target audience effectively. The rise of mobile apps and location-based advertising has also provided new opportunities for businesses to engage with customers on the go. In fact, 60% of searches now occur on mobile devices, emphasizing the importance of mobile advertising.

3. Growth of Video Marketing

Video marketing has seen tremendous growth in 2017 and shows no signs of slowing down. According to Cisco, video content will account for 80% of all internet traffic by 2021. Businesses have embraced video marketing as a powerful tool to engage their audience and deliver their brand messages effectively.

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Platforms like YouTube, Facebook, and Instagram have introduced features to facilitate video advertising and streaming. Brands are investing heavily in creating high-quality and engaging video content to capture the attention of their target audience. The popularity of live video streaming and 360-degree videos has added new dimensions to video marketing in 2017, providing businesses with innovative ways to connect with their customers.

4. Adoption of Artificial Intelligence

Artificial intelligence (AI) has become increasingly prevalent in online marketing strategies. AI-powered tools and technologies help businesses automate tasks, analyze data, and personalize customer experiences at scale. In 2017, AI has been used to optimize ad targeting, improve customer segmentation, and enhance chatbot interactions.

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By leveraging AI, businesses can gain valuable insights into customer behavior and preferences, allowing them to deliver highly targeted and personalized advertisements. According to a survey by Salesforce, 51% of marketers are already using AI, and this number is expected to increase significantly in the coming years.

5. Emphasis on User-generated Content

User-generated content (UGC) has gained significant importance in online marketing strategies in 2017. Brands are recognizing the value of authentic content created by their customers and are leveraging it to build trust and credibility. UGC includes reviews, testimonials, social media posts, and customer-generated visuals.

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Businesses are encouraging their customers to create and share content related to their brand, thereby amplifying their reach and engagement. UGC not only provides social proof but also helps in creating a sense of community around the brand. According to a study by Offerpop, UGC is 35% more memorable than other media.

6. Integration of Augmented Reality (AR)

Augmented Reality (AR) has gained mainstream attention in 2017, thanks to the success of apps like Pokémon Go and Snapchat. Brands have started incorporating AR into their online marketing strategies to create unique and immersive experiences for their audience.

AR allows businesses to showcase their products in a virtual environment, enabling customers to visualize and interact with them before making a purchase. This technology has revolutionized the way customers engage with brands, providing them with a more interactive and personalized shopping experience. According to Deloitte, 88% of retailers plan to use AR to enhance the shopping experience in 2017.

7. Shift towards Personalized Marketing

Personalized marketing has become an essential aspect of online advertising in 2017. With access to vast amounts of customer data, businesses can now deliver highly targeted and relevant advertisements to their audience. Personalization helps create a more personalized experience for customers, increasing their engagement and likelihood of making a purchase.

By analyzing data from various sources such as browsing history, previous purchases, and demographics, businesses can tailor their marketing messages to meet the specific needs and preferences of individual customers. According to Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.

Conclusion

Online marketing in 2017 has witnessed several key trends that continue to shape the way businesses advertise and engage with their target audience. From the rise of influencer marketing to the increased focus on mobile advertising, these trends have opened up new opportunities for businesses to connect with customers and drive growth. By leveraging the power of video marketing, AI, user-generated content, augmented reality, and personalized marketing, businesses can stay ahead of the curve in the dynamic world of online marketing.

As online marketing continues to evolve, it is crucial for businesses to stay updated with the latest trends and strategies to remain competitive. By incorporating these trends into their marketing efforts, businesses can effectively reach and engage their target audience, driving success in the digital landscape.

Statistic: According to a study by Linqia, 86% of marketers used influencer marketing in 2017, and 92% found it to be effective.

Key Takeaways: Trends in Online Marketing 2017

Online marketing is a rapidly evolving field, and keeping up with the latest trends is crucial for success in the digital advertising industry. In this article, we will delve into the key takeaways from the latest trends in online marketing in 2017, providing valuable insights and actionable strategies for online advertisers. Whether you are an online advertising service or an advertising network, these key takeaways will help you stay ahead of the competition and optimize your marketing efforts.

1. Mobile is King

The first and foremost trend in online marketing is the rising dominance of mobile. With the increasing adoption of smartphones and tablets, mobile marketing has become essential for reaching target audiences effectively. Advertisers must prioritize mobile optimization, responsive designs, and mobile-first strategies to engage with users on the go.

2. Video Advertising is Thriving

The popularity of video content continues to grow, presenting immense opportunities for online advertisers. Video advertising allows businesses to deliver engaging and memorable brand messages to their target audience. To succeed, advertisers should invest in high-quality video creation, strive for personalized and relevant content, and leverage video across multiple platforms.

3. Programmatic Advertising is on the Rise

Programmatic advertising has revolutionized the way online ads are bought and sold. This automated method allows advertisers to target specific audiences and deliver personalized messages through real-time bidding. Harnessing the power of programmatic advertising can significantly improve campaign performance, effectiveness, and ROI.

4. Content Marketing Continues to Reign

Content marketing has proven its worth in building brand awareness, driving website traffic, and enhancing customer engagement. In 2017, creating high-quality and relevant content remains crucial. Advertisers should focus on storytelling, leveraging user-generated content, and providing meaningful experiences to their customers.

5. Influencer Marketing is Gaining Momentum

Influencer marketing has become a powerful strategy for reaching and engaging niche audiences. Collaborating with influencers in your industry can help increase brand visibility, credibility, and customer loyalty. It is essential to identify the right influencers, create authentic partnerships, and measure the impact of your influencer marketing campaigns.

6. AI and Chatbots Enhance Customer Experience

Artificial intelligence (AI) and chatbots have emerged as valuable tools for enhancing customer experience. AI-powered chatbots can automate customer interactions, provide instant support, and offer personalized recommendations. Advertisers should explore AI integration to improve customer satisfaction, drive conversions, and generate valuable insights.

7. Personalization for Targeted Marketing

Personalization has become an integral part of online marketing strategies. Using data-driven insights, advertisers can deliver personalized messages, recommendations, and offers to their target audience. By tailoring campaigns to individual preferences, marketers can significantly increase engagement, conversion rates, and customer loyalty.

8. Social Media Dominance

Social media platforms continue to dominate the online marketing landscape. Advertisers must utilize these platforms effectively to connect with their audience, build strong brand presence, and drive conversions. Understanding the algorithms, leveraging influencer partnerships, and monitoring social media trends are crucial for success.

9. Voice Search Optimization

Voice search has gained considerable popularity with the rise of virtual assistants like Siri and Alexa. Advertisers need to optimize their content and ad campaigns for voice search to capture this growing segment of users. Optimizing for long-tail keywords, focusing on conversational language, and providing concise answers will be essential to succeed in voice search marketing.

10. Data-driven Insights Drive Results

Data-driven marketing allows advertisers to make informed decisions and optimize their campaigns for better results. Leveraging analytics, predictive modeling, and customer segmentation enables advertisers to understand their target audience, identify trends, and tailor their marketing strategies accordingly.

11. Ad Blockers and Ad Transparency

Ad blockers pose a challenge for online advertisers, as they restrict the display of online ads. Advertisers must focus on delivering non-intrusive and valuable ads to combat the increasing use of ad blockers. Transparency in ad delivery, privacy protection, and implementing acceptable ads standards can help regain user trust and improve ad relevancy.

12. Augmented Reality and Interactive Experiences

Augmented reality (AR) has opened new possibilities for immersive and interactive advertising experiences. Advertisers should explore AR to engage customers in unique ways, provide virtual product demonstrations, and enhance brand experiences. Interactive ads, gamification, and experiential marketing can significantly increase user engagement and brand loyalty.

13. Omni-Channel Marketing Integration

Consumers now interact with brands through various platforms and devices. Advertisers must integrate their marketing efforts across channels to deliver consistent brand experiences. Utilizing cross-channel attribution, seamless customer journeys, and unified messaging can drive greater engagement and conversions.

14. Data Privacy and GDPR Compliance

The General Data Protection Regulation (GDPR) has significantly impacted data privacy regulations. Advertisers must ensure compliance with GDPR, respecting user consent and providing transparent data practices. Adopting stringent data security measures and managing user privacy preferences are vital for maintaining trust and avoiding penalties.

15. AI-powered Ad Optimization

AI-powered ad optimization solutions are becoming increasingly sophisticated, enabling advertisers to automate and refine their ad campaigns. Leveraging AI algorithms, dynamic creative optimization, and machine learning can help maximize campaign performance, increase relevance, and improve targeting precision.

In conclusion, understanding and incorporating these key takeaways from the trends in online marketing in 2017 are crucial for success in the ever-evolving digital advertising industry. Advertisers must adapt to the mobile-first era, leverage video and influencer marketing, embrace programmatic advertising and AI, focus on content quality and personalization, and ensure compliance with data privacy regulations. By staying ahead of these trends, online advertising services and advertising networks can achieve optimal results, engage their target audience, and drive impactful campaigns.

FAQs on Trends in Online Marketing 2017

1. What are some of the emerging trends in online marketing for 2017?

Some of the emerging trends in online marketing for 2017 include influencer marketing, personalized content, mobile optimization, video advertising, and artificial intelligence.

2. How can influencer marketing benefit my online advertising strategy?

Influencer marketing can benefit your online advertising strategy by helping to build trust with your target audience, reaching new and niche markets, and improving brand visibility and awareness.

3. What is personalized content and why is it important in online marketing?

Personalized content refers to delivering customized messages and experiences to individual users based on their preferences and behaviors. It is important in online marketing because it improves engagement with your audience, increases conversion rates, and enhances customer loyalty.

4. How can I optimize my website for mobile devices?

To optimize your website for mobile devices, you should ensure your site is responsive and mobile-friendly, use larger fonts and buttons for easy navigation on smaller screens, and minimize page loading times.

5. Is video advertising effective in reaching and engaging online audiences?

Yes, video advertising is highly effective in reaching and engaging online audiences. It has the potential to grab attention, convey messages in a more engaging way, and has proven to increase click-through rates and conversions.

6. How can artificial intelligence (AI) impact online marketing?

Artificial intelligence can impact online marketing by automating repetitive tasks, analyzing massive amounts of data to provide valuable insights, improving customer targeting and personalization, and enhancing user experiences through chatbots and virtual assistants.

7. What is programmatic advertising and how does it work?

Programmatic advertising is an automated process of buying and selling digital advertising space in real-time auctions. It uses algorithms and technology to target specific audiences and optimize ad placements across multiple platforms.

8. How can social media marketing help my online advertising efforts?

Social media marketing can help your online advertising efforts by allowing you to reach a wide audience, engage directly with your customers, build brand reputation and loyalty, and drive traffic to your website or landing pages.

9. What role does content marketing play in online advertising?

Content marketing plays a vital role in online advertising by creating valuable and relevant content that attracts and engages your target audience. It helps to build brand authority, drive organic traffic, and increase conversions.

10. Are there any ethical considerations to keep in mind while running online advertising campaigns?

Yes, ethical considerations are important in online advertising. It is crucial to be transparent and honest in your messaging, respect user privacy, comply with advertising regulations, and avoid deceptive or misleading practices.

11. How can I measure the success of my online marketing campaigns?

You can measure the success of your online marketing campaigns through key performance indicators (KPIs) such as click-through rates, conversion rates, engagement metrics, return on ad spend (ROAS), and customer lifetime value (CLTV).

12. What is remarketing and how can it benefit my online advertising strategy?

Remarketing is a strategy that targets users who have previously visited your website or engaged with your ads. It can benefit your online advertising strategy by increasing brand recall, nurturing leads, and improving conversion rates through targeted messaging.

13. How can I stay updated with the latest online marketing trends?

You can stay updated with the latest online marketing trends by following industry blogs and publications, attending webinars and conferences, networking with professionals in the field, and continuously learning through online courses and certifications.

14. Is it necessary to invest in paid online advertising, or can I rely solely on organic methods?

While organic methods are valuable, investing in paid online advertising can provide faster results and greater control over targeting and reach. A combination of both organic and paid methods can often yield the best results in online marketing.

15. What is the role of data analytics in online marketing?

Data analytics plays a crucial role in online marketing by providing insights into customer behavior, preferences, and trends. It helps optimize marketing campaigns, personalize messaging, and make data-driven decisions to maximize ROI and overall effectiveness.

Conclusion

In conclusion, the year 2017 has witnessed significant trends in online marketing that have shaped the advertising landscape. One of the key trends is the continued rise of mobile advertising. With the increasing use of smartphones and tablets, marketers have recognized the need to optimize their advertising strategies for mobile devices. This has led to the development of responsive websites and mobile applications that provide a seamless user experience across different devices. Additionally, the popularity of social media platforms has also contributed to the growth of mobile advertising, as these platforms are predominantly accessed via mobile devices. Online advertising services and advertising networks should focus on leveraging the potential of mobile advertising to reach their target audience effectively.

In addition to mobile advertising, another significant trend in online marketing in 2017 is the use of personalized marketing strategies. With the vast amount of data available, marketers have been able to gain insights into consumer behavior and preferences, allowing them to create personalized and targeted advertisements. By tailoring their advertising messages to individual users, advertisers can increase engagement and improve conversion rates. Implementing personalized marketing strategies requires the help of advanced analytics tools and artificial intelligence algorithms to process and analyze large data sets. Advertising networks should invest in these technologies to stay ahead of the competition and provide their clients with effective personalized marketing solutions.

Another trend that should not be overlooked in the online marketing landscape is the rise of influencer marketing. In 2017, brands recognized the power of influencers in shaping consumer opinions and driving purchase decisions. Advertising networks and online advertising services should enable brands to identify and collaborate with influencers who have a strong online presence and a large following. By partnering with influencers, brands can tap into their loyal fan bases and gain greater visibility. It is crucial for advertising networks to facilitate these partnerships and provide brands with the necessary tools to track the success of influencer campaigns.

Furthermore, video advertising has emerged as a dominant form of online advertising in 2017. With platforms like YouTube and Facebook heavily emphasizing video content, advertising networks should focus on providing video advertising solutions to their clients. Video ads allow brands to engage with audiences in a more immersive and captivating manner, helping them to stand out in a cluttered online space. Advertising networks can also leverage programmatic advertising to deliver personalized video ads to the right audience at the right time, maximizing the impact of video advertising campaigns.

Lastly, the importance of data privacy and security cannot be ignored in the online marketing landscape. With the increasing prevalence of data breaches and privacy concerns, users are becoming more cautious about sharing their personal information online. Advertisers should ensure that the data they collect is handled securely and ethically. Advertising networks should invest in robust data security measures to protect the privacy of their users and maintain their trust. By prioritizing data privacy, advertising networks can build long-term relationships with their clients and users.

In conclusion, 2017 has witnessed several prominent trends in online marketing that advertising networks and online advertising services should take into consideration. By embracing mobile advertising, personalized marketing, influencer partnerships, video advertising, and emphasizing data privacy and security, advertising networks can effectively navigate the evolving landscape and provide their clients with innovative and impactful online marketing strategies. Staying up-to-date with the latest trends and continuously adapting their services will ensure advertising networks remain competitive and relevant in the fast-paced world of online marketing.