Mobile advertising has become an integral part of digital marketing strategies, attracting a substantial amount of investments globally. In 2017, top mobile ad networks played a crucial role by facilitating the delivery of targeted advertising campaigns across various mobile platforms. These ad networks acted as intermediaries between advertisers and publishers, offering an extensive range of ad formats, targeting options, and measurement tools. Their ability to reach a massive audience, coupled with advanced targeting capabilities, contributed to their growing significance in the advertising landscape.

Today, there are numerous top mobile ad networks that advertisers can leverage to reach their target audience effectively. One such network is Google AdMob, which dominates the mobile ad market and offers a variety of ad formats, including text, video, and interstitial ads. With its extensive reach, AdMob allows advertisers to target users across a wide range of mobile apps and websites, making it an attractive option for businesses looking to maximize their mobile ad presence.

Another significant player in the mobile advertising space is Facebook Audience Network. Leveraging Facebook’s vast user base and powerful targeting capabilities, this ad network enables advertisers to extend their campaigns beyond the Facebook platform and reach users on other mobile apps and websites. Facebook Audience Network boasts a compelling statistic, with an estimated reach of over 1 billion mobile users worldwide, giving advertisers access to a massive audience that is highly engaged with their mobile devices.

In addition to Google and Facebook, there are other top mobile ad networks worth considering. StartApp, for example, offers a unique solution for app developers, allowing them to monetize their apps through the integration of various ad formats. With StartApp’s user-friendly SDK (Software Development Kit), developers can easily implement ads into their apps and generate revenue through impressions and clicks.

Another top mobile ad network that stands out is InMobi. This network leverages advanced targeting technologies, such as location-based targeting and demographic targeting, to help advertisers reach their desired audience with precision. InMobi boasts an impressive statistic, with its network reaching over 1.5 billion mobile devices worldwide, offering advertisers a substantial reach and potential for high engagement.

The significance of top mobile ad networks in 2017 cannot be overstated. These networks enable advertisers to target their campaigns to the right audience, at the right time, resulting in higher engagement, increased conversions, and ultimately, a greater return on investment. As the mobile advertising landscape continues to evolve rapidly, it is crucial for advertisers to leverage the capabilities of these ad networks to stay ahead of the competition and effectively reach their target audience on mobile devices. Whether it’s the dominance of Google AdMob, the extensive reach of Facebook Audience Network, or the unique solutions offered by StartApp and InMobi, top mobile ad networks in 2017 played a pivotal role in shaping the future of mobile advertising.

What are the Best Mobile Ad Networks in 2017 and How Can They Boost Your Online Advertising Efforts?

Mobile advertising has become an essential aspect of online marketing campaigns, with billions of people around the world regularly using their smartphones and tablets for various activities. To effectively reach this vast audience, businesses and marketers need to leverage the power of mobile ad networks. In this article, we will explore the top mobile ad networks in 2017 and how they can significantly enhance your online advertising services. From driving high-quality traffic to increasing brand visibility, these ad networks offer a wide range of benefits for advertisers. Stay tuned as we dive deeper into each platform and provide you with actionable insights on how to maximize your advertising efforts.

What are the Top Mobile Ad Networks of 2017?

The world of mobile advertising has seen tremendous growth in recent years. As more and more people are using smartphones and tablets, advertisers are looking for effective ways to reach their target audience on these devices. This has led to the rise of mobile ad networks, which connect advertisers with publishers to display ads on mobile apps and websites.

In 2017, several mobile ad networks have emerged as leaders in the industry, offering advertisers innovative solutions and publishers substantial revenue opportunities. Here, we will explore some of the top mobile ad networks of 2017 and what sets them apart from their competitors.

1. Google AdMob

Google AdMob is undoubtedly one of the most popular mobile ad networks in 2017. It offers a wide range of ad formats, including banner ads, interstitial ads, native ads, and rewarded video ads, which can be easily integrated into mobile apps.

One of the key advantages of using AdMob is its integration with Google Analytics, allowing advertisers to track their ad performance and make data-driven decisions. AdMob also provides advanced targeting options, such as location targeting and demographic targeting, ensuring that advertisers can reach their desired audience effectively.

2. Facebook Audience Network

Facebook Audience Network has gained significant traction in 2017 due to its massive user base and extensive targeting capabilities. By leveraging Facebook’s vast amount of user data, advertisers can target their ads based on demographics, interests, and behaviors, reaching users who are most likely to be interested in their products or services.

The network supports a variety of ad formats, including native ads, interstitial ads, and rewarded video ads, ensuring that advertisers can deliver their messages seamlessly within the user experience. Moreover, Facebook Audience Network provides sophisticated analytics and optimization tools, allowing advertisers to refine their campaigns and maximize their return on investment.

3. Unity Ads

Unity Ads is a top mobile ad network for gaming apps. With the rise of mobile gaming, advertisers have recognized the potential of reaching gamers through in-app ads. Unity Ads enables advertisers to target gamers based on their gaming preferences, device types, and geo-locations, making it an ideal solution for game developers and advertisers in the gaming industry.

Additionally, Unity Ads offers a unique monetization model called “rewarded video ads,” where users have the option to watch a video ad in exchange for in-app rewards. This creates a win-win situation for both advertisers and users, as advertisers can reach engaged users while users can enjoy a more rewarding gaming experience.

4. Chartboost

Chartboost is another top mobile ad network primarily catering to the gaming industry. It offers various ad formats, including interstitial ads, rewarded video ads, and in-app video ads, enabling advertisers to engage with gamers at different touchpoints.

One of Chartboost’s key features is its Direct Deals marketplace, where advertisers can directly negotiate and form partnerships with publishers. This gives advertisers more control over their campaigns and the ability to secure exclusive inventory, ultimately driving higher performance and brand visibility.

5. InMobi

InMobi is a global mobile ad network that connects advertisers with publishers across different regions and verticals. The network offers a wide range of ad formats, including native ads, banner ads, interstitial ads, and video ads, allowing advertisers to deliver their messages across various mobile touchpoints.

What sets InMobi apart is its innovative targeting capabilities, such as “Appographic Targeting” and “Moment Targeting.” Appographic Targeting analyzes user behavior patterns to identify their interests and preferences, while Moment Targeting leverages contextual signals to deliver relevant ads at the right moment. These advanced targeting options enable advertisers to reach the right audience with the right message, maximizing their campaign effectiveness.

In Conclusion

These top mobile ad networks of 2017 have proven to be effective platforms for advertisers to reach their target audience on mobile devices. Whether it’s through advanced targeting options, innovative ad formats, or exclusive partnerships, these networks offer advertisers the tools they need to drive engagement and conversions.

As the mobile advertising industry continues to evolve, it is crucial for advertisers to stay updated on the latest trends and technologies to stay ahead of the competition. By leveraging the power of these top mobile ad networks, advertisers can effectively connect with their target audience and achieve their marketing goals.

Statistic:

According to eMarketer, total mobile ad spending in 2017 reached $143.5 billion, accounting for 63.3% of total digital ad spending.

Key Takeaways for Top Mobile Ad Networks 2017

1. Mobile advertising is a growing industry with numerous opportunities for advertisers to reach their target audience.

2. The top mobile ad networks for 2017 offer a range of advertising formats, including display ads, video ads, and native ads.

3. Advertisers should choose mobile ad networks based on their target audience, budget, and campaign goals.

4. The top mobile ad networks for 2017 are Google AdMob, Facebook Audience Network, and Apple Search Ads.

5. Google AdMob is known for its extensive reach and advanced targeting capabilities, making it a popular choice for advertisers.

6. Facebook Audience Network allows advertisers to extend their Facebook campaigns to mobile apps, enabling them to reach a wider audience.

7. Apple Search Ads provides a unique opportunity for advertisers to reach users searching for relevant apps in the App Store.

8. In addition to the top three networks, there are several other mobile ad networks that offer unique features and targeting options.

9. Advertisers should consider the cost per install (CPI) and return on investment (ROI) when choosing a mobile ad network.

10. It is important for advertisers to regularly monitor and optimize their campaigns to maximize their success with mobile ad networks.

FAQs for Top Mobile Ad Networks 2017

1. What is a mobile ad network?

A mobile ad network is a platform that connects advertisers looking to reach their target audience on mobile devices with app developers and publishers who want to monetize their mobile apps by displaying ads.

2. How do mobile ad networks work?

Mobile ad networks work by matching advertisers with app developers or publishers based on their target audience and ad inventory. When a user opens an app, the network delivers relevant ads to that user based on their demographics, interests, and behavior.

3. What are the benefits of using a mobile ad network?

• Increased app monetization opportunities
• Access to a wide range of advertisers
• Ability to reach a global audience
• Advanced targeting options
• Real-time tracking and analytics

4. What targeting options do mobile ad networks offer?

Mobile ad networks offer various targeting options such as demographic targeting, geographic targeting, behavioral targeting, contextual targeting, and device targeting. These options allow advertisers to reach their desired audience more effectively.

5. How do mobile ad networks ensure ad viewability?

Mobile ad networks employ various techniques to ensure ad viewability, such as using viewability tracking technologies, partnering with ad verification companies, and implementing ad placement guidelines to ensure ads are seen by users.

6. Can I choose specific apps or sites to display my ads on?

Yes, many mobile ad networks offer the option to target specific apps or sites where you want your ads to be displayed. This allows you to reach your target audience more precisely and ensures your ads are shown in relevant and brand-safe environments.

7. How do mobile ad networks measure ad performance?

Mobile ad networks use various metrics to measure ad performance, such as click-through rates (CTR), conversion rates, eCPM (effective cost per thousand impressions), and return on ad spend (ROAS). These metrics help advertisers evaluate the success of their campaigns.

8. What is the payment model for mobile ad networks?

Mobile ad networks typically use a variety of payment models, such as cost per click (CPC), cost per thousand impressions (CPM), cost per action (CPA), and revenue share. The specific payment model depends on the network and the chosen campaign parameters.

9. Can I set a budget for my mobile ad campaigns?

Yes, most mobile ad networks allow advertisers to set a budget for their campaigns. You can define daily or total budget limits to ensure you stay within your desired spending limits.

10. How do mobile ad networks prevent fraudulent activities?

Mobile ad networks implement various measures to prevent fraudulent activities, such as using ad fraud detection technologies, monitoring traffic quality, employing verification services, and maintaining strict quality standards for publishers and advertisers.

11. Do mobile ad networks support different ad formats?

Yes, mobile ad networks support a wide range of ad formats, including display ads, video ads, native ads, interstitial ads, rewarded ads, and more. Advertisers can choose the format that best suits their campaign goals and target audience.

12. Can I target specific mobile devices or operating systems?

Yes, many mobile ad networks allow you to target specific mobile devices or operating systems. This allows you to tailor your ads to specific devices or OS versions and reach users who are more likely to engage with your ads.

13. How can I track the performance of my mobile ad campaigns?

Mobile ad networks provide tracking and analytics tools that allow you to monitor the performance of your mobile ad campaigns. You can track metrics such as impressions, clicks, conversions, and revenue in real-time to optimize your campaigns for better results.

14. Can I run retargeting campaigns on mobile ad networks?

Yes, many mobile ad networks offer retargeting options, allowing you to target users who have previously interacted with your app or website. Retargeting campaigns can help increase conversions and engagement by re-engaging with your previous users.

15. How do I choose the right mobile ad network for my business?

Choosing the right mobile ad network depends on your specific business goals, target audience, budget, and desired ad formats. It’s important to research and compare different networks, review their features, targeting options, pricing models, and customer reviews to find the one that best meets your needs.

Conclusion

In conclusion, the top mobile ad networks of 2017 have proven to be instrumental in driving successful online advertising campaigns. As discussed in this article, these ad networks have demonstrated their capability to reach a vast audience of mobile users, effectively monetize mobile apps and websites, and provide advanced targeting options to advertisers.

One key insight from our analysis is that the top mobile ad networks of 2017 prioritize user engagement and experience. They offer formats such as native ads and video ads that seamlessly integrate into the user interface and provide a non-intrusive advertising experience. This not only ensures better user satisfaction but also increases the chances of click-throughs and conversions for advertisers.

Additionally, another important aspect is the ability of these ad networks to provide extensive targeting options. Advertisers can leverage demographic targeting, location targeting, and even behavioral targeting to reach their desired audience with precision. This level of targeting not only improves the effectiveness of campaigns but also ensures a higher return on investment for advertisers.

Furthermore, the prominence of mobile app advertising cannot be overlooked. Through app install campaigns and in-app ads, these ad networks have facilitated effective promotion of mobile applications, resulting in increased app downloads and user engagement. Advertisers can benefit from the targeting capabilities these ad networks provide to ensure their app reaches the most relevant users, ultimately boosting app monetization and user retention.

In conclusion, the top mobile ad networks of 2017 offer advertisers a comprehensive solution to reach their target audience and drive successful campaigns. With their focus on user experience, advanced targeting options, and effectiveness in mobile app promotion, these ad networks are essential for any online advertising service or network striving to maximize ad revenue and deliver impactful campaigns.