According to recent statistics, the global mobile advertising spending is expected to reach a staggering $195.55 billion in 2019. With such a significant growth, it is clear that mobile advertising has become an indispensable tool for businesses to promote their products and services. In light of this, finding the right mobile ad network has become a top priority for marketers and advertisers.

Today, we will delve into the top mobile ad networks of 2017, offering a glimpse into their history, significance, and unique features that have made them leaders in the industry.

One such mobile ad network that has gained substantial recognition is AdMob. Developed by Google, AdMob has become the go-to platform for many advertisers due to its integration with the wider Google ecosystem. Not only does it allow businesses to monetize their apps effectively, but it also boasts an extensive network of over 1 million advertisers and 1 billion smartphones, ensuring maximum reach.

Another top player in the mobile advertising world is Facebook Audience Network (FAN). Leveraging the vast user base of Facebook, FAN offers advertisers seamless integration with the social media giant’s ad platform. This means that businesses can leverage Facebook’s extensive targeting options, such as age, interests, and location, to reach the right audience. In fact, FAN has reported an average CPM (cost per thousand impressions) that is 3.2 times higher than the industry average, making it an attractive choice for advertisers.

Moving on, we come across Twitter’s Mobile App Promotion (MAP) platform. Designed specifically for mobile app install ads, MAP offers advertisers the ability to reach Twitter’s massive user base, which includes over 300 million monthly active users. With MAP, marketers can engage with their target audience through innovative ad formats, including video and interactive ads. Moreover, the platform’s advanced targeting capabilities allow advertisers to specifically target users who are likely to be interested in their apps, maximizing the chance of conversions.

While these are just a few examples, it is clear that the mobile ad network landscape is constantly evolving to meet the demands of advertisers and marketers. In order to effectively utilize these networks, it is crucial for businesses to incorporate mobile advertising into their marketing strategies. With the growing number of smartphone users worldwide, the potential for reaching a wider audience through mobile ads is unparalleled.

In conclusion, the top mobile ad networks of 2017 have revolutionized the advertising landscape, offering marketers and advertisers unique and effective ways to reach their target audience. As the mobile advertising industry continues to grow, it is essential for businesses to stay up-to-date with the latest trends and utilize these networks to their full potential. By doing so, they can tap into the vast opportunities that mobile advertising has to offer and achieve their marketing goals in an increasingly digital world.

What are the Top Mobile Ad Networks in 2017 and How Can They Boost Your Online Advertising Efforts?

In the fast-paced world of online advertising, staying on top of the latest trends and technologies is paramount. With the mobile advertising landscape constantly evolving, it is crucial for businesses to leverage the power of mobile ad networks to reach their target audience effectively. In this article, we will explore the top mobile ad networks in 2017 and illustrate how they can greatly enhance your online advertising efforts.

Before we delve into the specifics, let’s first define what a mobile ad network is. In simple terms, a mobile ad network is a platform that connects advertisers looking to promote their products or services with app developers and publishers who have ad spaces available within their mobile apps or websites. These networks act as intermediaries, facilitating the buying and selling of mobile ad inventory.

One of the main advantages of utilizing a mobile ad network is the extensive reach it provides. With mobile devices becoming increasingly ubiquitous, it is estimated that nearly 80% of internet users own a smartphone, making it a highly effective channel for advertising. By partnering with a top mobile ad network, you can tap into this vast pool of potential customers and maximize the visibility of your brand or offerings.

Furthermore, mobile ad networks offer targeting capabilities that enable advertisers to tailor their ads to specific demographics or user segments. Through advanced algorithms and data analysis, these networks can match ads with the most relevant users, increasing the likelihood of engagement and conversions. This level of precision allows businesses to allocate their advertising budgets more effectively, ensuring that their messages are seen by the right people at the right time.

Another key advantage of top mobile ad networks is the variety of ad formats they support. From traditional banner ads and interstitials to native ads and video ads, these networks provide a diverse range of options to suit different advertising goals and preferences. By utilizing the appropriate ad formats, businesses can capture the attention of their target audience and deliver compelling messages that resonate with them.

Now that we have established the importance and benefits of mobile ad networks, let’s dive into the top players in the industry for 2017. While there are numerous ad networks to choose from, we have narrowed down the list to the most reputable and effective platforms that have consistently delivered exceptional results for advertisers.

1. Google AdMob: As the largest mobile ad network, Google AdMob offers extensive reach and targeting options. With its integration into the Google ecosystem, AdMob allows advertisers to leverage rich user data and powerful analytics to optimize their campaigns. Furthermore, its seamless integration with Google AdWords makes it easy for advertisers to manage their mobile and desktop advertising efforts from a single platform.

2. Facebook Audience Network: If you are looking to tap into the enormous user base of Facebook, the Facebook Audience Network is the ideal choice. Leveraging the social network’s wealth of data and insights, this ad network enables advertisers to deliver highly targeted and personalized ads to Facebook users while they are using other mobile apps and websites. The Facebook Audience Network also offers a variety of ad formats, including native ads and rewarded videos, enhancing user engagement.

3. AppLovin: Known for its advanced targeting capabilities, AppLovin is a popular choice among mobile app advertisers. With its robust algorithms and machine learning capabilities, AppLovin can analyze user behavior and preferences to deliver highly relevant ads. This ad network also offers a range of ad formats, including video ads and playable ads, to captivate and engage users. Furthermore, its seamless integration with app stores allows advertisers to drive app installs and increase user acquisition.

4. Unity Ads: Particularly beneficial for gaming advertisers, Unity Ads provides a platform for interactive and engaging video ads. With access to over a billion gamers, this ad network allows advertisers to reach a highly engaged audience and drive app installs or in-app purchases. Unity Ads also offers sophisticated targeting options, including the ability to target specific game genres or player segments, enhancing the effectiveness of your advertising campaigns.

5. Chartboost: Another popular choice among mobile game advertisers, Chartboost specializes in native and interstitial ads designed to seamlessly blend into the gaming experience. With its extensive network of game developers and publishers, Chartboost offers advertisers access to a large and engaged audience. This ad network also provides advanced targeting options and analytics to optimize campaign performance and drive user acquisition.

While these are just a few of the top mobile ad networks in 2017, it is vital to conduct thorough research and consider your specific advertising goals and target audience before selecting a platform. By partnering with a reputable mobile ad network, you can take your online advertising efforts to new heights and drive significant results for your business.

In the next part of this article, we will delve into each of these top mobile ad networks in greater detail, exploring their features, targeting options, and success stories. Stay tuned for an in-depth analysis of how these networks can revolutionize your online advertising strategies and help your brand stand out in the competitive digital landscape.

Introduction to Top Mobile Ad Networks 2017

Mobile advertising has become an integral part of the digital marketing landscape. As smartphone usage continues to soar, advertisers are increasingly looking for effective ways to reach their target audience on mobile devices. This has led to the rise of mobile ad networks, which connect advertisers with app developers and publishers to distribute their ads.

What are Mobile Ad Networks?

Mobile ad networks are platforms that facilitate the buying and selling of mobile advertising inventory. They act as intermediaries between advertisers and publishers, helping advertisers find the most relevant audience for their ads and publishers to monetize their apps and websites through ad placements.

These networks provide advertisers with a wide range of ad formats to choose from, including banner ads, interstitial ads, native ads, video ads, and more. They also offer advanced targeting options, such as demographic targeting, location-based targeting, and behavioral targeting, allowing advertisers to deliver their ads to the right audience at the right time.

Top Mobile Ad Networks in 2017

Several mobile ad networks have emerged as leaders in the industry, offering advertisers and publishers innovative solutions and robust targeting capabilities. Here are some of the top mobile ad networks in 2017:

1. Google AdMob

Google AdMob is one of the most popular mobile ad networks, known for its extensive reach and targeting capabilities. It provides advertisers with access to a vast network of mobile apps and websites, reaching billions of users worldwide. AdMob offers a variety of ad formats and advanced targeting options, helping advertisers deliver highly relevant ads to their target audience.

2. Facebook Audience Network

Facebook Audience Network leverages the wealth of user data available on the Facebook platform to deliver highly targeted ads across mobile apps and websites. It allows advertisers to reach their target audience on Facebook and extends their reach to other apps and websites in the network. The Audience Network offers various ad formats and targeting options to help advertisers maximize their campaign performance.

3. Chartboost

Chartboost focuses on mobile game advertising, making it an ideal choice for advertisers looking to target gamers. It offers both interstitial and rewarded video ads, allowing advertisers to engage users with immersive ad experiences. Chartboost also provides advanced targeting and optimization features to help advertisers drive better results.

4. Unity Ads

Unity Ads is another leading mobile ad network in the gaming industry. It is integrated with the Unity game engine, which powers a significant portion of mobile games. This integration enables advertisers to seamlessly integrate ads into Unity-powered games, reaching millions of engaged players. Unity Ads provides various ad formats and targeting options to meet advertisers’ specific needs.

5. AppLovin

AppLovin is a comprehensive mobile ad network that offers a wide range of ad formats, including native ads, interstitial ads, and rewarded videos. It focuses on delivering personalized ad experiences and uses machine learning algorithms to optimize campaign performance. AppLovin also provides advertisers with advanced targeting options and in-depth analytics to track and measure their campaign results.

Mobile Ad Network Performance Statistics

As mobile ad networks continue to evolve, it is crucial for advertisers to stay updated with the latest performance statistics. According to a report by eMarketer, mobile ad spending is expected to reach $197.4 billion worldwide in 2019, accounting for more than two-thirds of total digital ad spending. This highlights the growing importance of mobile advertising and the significance of choosing the right mobile ad network.

Additionally, a study by Sensor Tower reveals that Facebook Audience Network and Google AdMob dominate the mobile ad network landscape, accounting for the majority of the market share. This showcases the popularity and effectiveness of these leading mobile ad networks.

Overall, the top mobile ad networks in 2017 offer advertisers a wide range of options to reach their target audience effectively. With advanced targeting capabilities and a variety of ad formats, these networks help advertisers maximize their campaign performance and drive better results. As mobile advertising continues to grow, it is essential for advertisers to leverage the power of mobile ad networks to stay ahead in the competitive digital advertising landscape.

Key Takeaways from the Top Mobile Ad Networks 2017 Article:

1. In the highly competitive world of online advertising, it is crucial for businesses to choose the right mobile ad network to reach potential customers effectively.

2. The top mobile ad networks for 2017 are determined based on several factors, including user reach, ad quality and performance, and advertiser satisfaction.

3. Mobile ad networks offer a variety of ad formats, including display ads, video ads, native ads, and interstitial ads, allowing advertisers to tailor their campaigns to their target audience.

4. The top mobile ad networks provide advanced targeting capabilities that help advertisers reach specific demographics, interests, locations, and behaviors, maximizing the effectiveness of their campaigns.

5. Mobile ad networks prioritize user experience by ensuring that ads are relevant, non-intrusive, and optimized for mobile devices, improving the chances of engagement and conversion.

6. The leading mobile ad networks utilize advanced analytics and tracking tools to provide advertisers with detailed insights and performance metrics, allowing them to optimize their campaigns and maximize ROI.

7. Transparency and trust are essential in the mobile ad industry, and the top mobile ad networks prioritize providing transparent reporting, fraud detection, and brand safety measures to protect advertisers.

8. The top mobile ad networks offer flexible pricing models, including cost-per-click (CPC), cost-per-install (CPI), and cost-per-action (CPA), allowing advertisers to choose the pricing strategy that aligns with their goals and budget.

9. Mobile ad networks are continuously evolving, integrating new technologies such as programmatic advertising, artificial intelligence, and machine learning to deliver more targeted and personalized ad experiences.

10. Choosing the right mobile ad network requires careful research and consideration of factors such as audience targeting capabilities, ad formats, pricing models, reporting transparency, and overall performance.

Top Mobile Ad Networks 2017 FAQ

Addressing common questions or concerns related to mobile advertising networks.

FAQs

1. What are mobile ad networks?

Mobile ad networks are platforms that connect advertisers with publishers to display ads on mobile devices.

2. How do mobile ad networks work?

Mobile ad networks work by utilizing technology that matches advertisers’ target audience with relevant mobile apps or websites where their ads can be displayed.

3. How can mobile ad networks benefit my business?

Mobile ad networks can help your business reach a wider audience, increase brand awareness, drive app installations, and generate leads or sales.

4. Are mobile ad networks cost-effective?

Yes, mobile ad networks can be cost-effective since they usually offer various pricing models such as cost per click (CPC), cost per mille (CPM), or cost per action (CPA).

5. Can I target specific demographics with mobile ad networks?

Yes, most mobile ad networks allow you to target specific demographics such as age, gender, location, interests, or device type to reach your desired audience.

6. How can I measure the effectiveness of mobile ad campaigns?

• You can track various key performance indicators (KPIs) such as click-through rates (CTR), conversions, impressions, or return on ad spend (ROAS).
• Mobile ad networks often provide comprehensive analytics and reporting tools to help you analyze the performance of your campaigns.

7. Can I use mobile ad networks to promote my mobile app?

Yes, mobile ad networks are commonly used to promote mobile apps by displaying ads within other apps or on mobile websites.

8. Are there any restrictions on the type of content I can advertise using mobile ad networks?

Yes, most mobile ad networks have guidelines and restrictions regarding the content you can advertise to maintain a positive user experience.

9. Can I choose where my ads are displayed?

Yes, many mobile ad networks offer targeting options that allow you to specify which mobile apps or websites should display your ads.

10. Can I run mobile ad campaigns internationally?

Yes, most mobile ad networks support international campaigns and provide options to target specific countries or regions.

11. What is the minimum budget required to run mobile ad campaigns?

The minimum budget requirement varies depending on the mobile ad network you choose. Some networks may have a minimum spend requirement while others may offer budget flexibility.

12. Can I integrate mobile ad networks with my existing advertising platform?

Yes, many mobile ad networks provide integrations with popular advertising platforms such as Google Ads or Facebook Ads, allowing you to manage and optimize your campaigns more efficiently.

13. Are there any ad formats supported by mobile ad networks?

• Mobile ad networks support various ad formats including display ads, video ads, native ads, interstitials, and rewarded ads.
• The availability of specific ad formats may vary depending on the mobile ad network.

14. Do mobile ad networks offer any targeting options other than demographics?

Yes, mobile ad networks often provide targeting options based on user behavior, app usage, device type, or even past purchase history to enhance the targeting capabilities.

15. How do I choose the right mobile ad network for my business?

• Consider your campaign goals and target audience.
• Research and compare different mobile ad networks based on their reach, targeting options, pricing, and additional services.
• Read reviews or seek recommendations from industry experts to make an informed decision.

Conclusion

In conclusion, the top mobile ad networks for 2017 offer a wide range of opportunities for advertisers to reach their target audience effectively. These networks provide advanced targeting options, innovative ad formats, and robust analytics tools to optimize ad campaigns and maximize returns on investment.

One of the key takeaways from this article is the importance of choosing ad networks that have a high reach and strong user engagement. Ad networks such as Google AdMob and Facebook Audience Network have proven to be highly effective in reaching a large number of mobile users and engaging them with relevant and personalized ads.

Additionally, the article highlights the significance of ad networks that offer advanced targeting capabilities. With the rise of programmatic advertising, advertisers can now leverage the power of data to target their ads to specific demographics, interests, and behaviors. Networks like Smaato and InMobi provide sophisticated targeting options that allow advertisers to reach the right audience at the right time, increasing the chances of conversions and driving revenue.

Furthermore, the article emphasizes the importance of ad networks that offer innovative ad formats to capture users’ attention. Ad formats such as native ads and video ads have shown higher engagement rates and better performance compared to traditional banner ads. Networks like AppLovin and Chartboost specialize in these formats, providing advertisers with creative and interactive ways to showcase their products or services.

In addition to reach, targeting, and ad formats, the article also emphasizes the significance of analytics tools provided by top mobile ad networks. Advertisers need to constantly monitor and optimize their campaigns to ensure they are delivering the desired results. Networks like MoPub and AdColony offer comprehensive analytics dashboards that provide valuable insights into ad performance, user behavior, and campaign effectiveness. This allows advertisers to make data-driven decisions and optimize their campaigns for better results.

Overall, the article showcases the top mobile ad networks for 2017 that can offer online advertising services or advertising networks a great opportunity to reach their target audience effectively. Advertisers should consider factors such as reach, targeting capabilities, ad formats, and analytics tools when selecting an ad network. By leveraging the power of these networks, advertisers can maximize their ad campaigns and achieve their business goals.