In the ever-evolving world of digital marketing, it’s crucial for businesses to stay ahead of the game with the right tools and strategies.
Whether you’re a seasoned marketer or just starting out, having the right advertising platform and technology company in your arsenal is essential.
Today, we present to you the top DSPs of 2016 – a comprehensive list that will unlock the secrets to digital marketing success.
So buckle up, and get ready to revolutionize your online advertising game!
Contents
- 1 top dsps 2016
- 2 Facebook Ads Manager (Formerly Atlas)
- 3 Rocket Fuel
- 4 Mediamath
- 5 Google Doubleclick Bid Manager
- 6 Adobe Media Optimizer
- 7 The Trade Desk
- 8 AppNexus
- 9 FAQ
- 9.1 1. What were the top DSPs that emerged in 2016 and how did they disrupt the digital advertising landscape?
- 9.2 2. Which specific features and functionalities made the top DSPs of 2016 stand out from their competitors?
- 9.3 3. How did the top DSPs of 2016 address challenges such as ad fraud and viewability to ensure better campaign performance?
- 9.4 4. What impact did the rise of programmatic advertising have on the ranking and adoption of the top DSPs in 2016?
top dsps 2016
The top DSPs in 2016 included Facebook Ads Manager (formerly Atlas), Rocket Fuel, MediaMath, Google DoubleClick Bid Manager, Adobe Media Optimizer, The Trade Desk, AppNexus, DataXu, Turn, TubeMogul, Amazon Advertising Platform (AAP), LiveRamp, Choozle, BrightRoll, AcuityAds, Adcash, AdColony, Adelphic, Beeswax, Bidease, BidMind, BidSwitch, Bidtellect, C1X, Adform, Admedo, Adobe Advertising Cloud DSP, AdRoll Growth Marketing Platform, Adthink, Amazon DSP, Amobee Marketing Platform, Appreciate, Avocet, Bucksense, Basis, FreakOut, Getintent, Groundhog Technologies, Headway Digital, Illuma, iperceptions, Knorex, LifeStreet, Liftoff, LoopMe, MediaMath, Microad, Hivestack, Mediarithmics, Nativo, Edge226, Platform161, Playdigo, PocketMath, RTB House, RTBiQ, S4M, Semasio, Silverbullet Data Services Group, SmartyAds, Simpli.fi, Splicky, StackAdapt, TabMo, Teads, Taptica, Targetoo, Travel audience, Verizon Media, Media Platform, WaardeX, Xandr Media, Xaxis, and Zemanta.
These DSPs offered advanced targeting and optimization capabilities for digital advertising campaigns in 2016.
Key Points:
- Top DSPs in 2016 include Facebook Ads Manager, Rocket Fuel, MediaMath, Google DoubleClick Bid Manager, Adobe Media Optimizer, The Trade Desk, AppNexus, DataXu, Turn, TubeMogul, Amazon Advertising Platform, LiveRamp, Choozle, BrightRoll, AcuityAds, Adcash, AdColony, and more.
- These DSPs provided advanced targeting and optimization features for digital advertising campaigns.
- The list also includes Adobe Advertising Cloud DSP, AdRoll Growth Marketing Platform, Amazon DSP, Amobee Marketing Platform, Basis, FreakOut, and more.
- DSPs such as Groundhog Technologies, Hivestack, and Mediarithmics were also among the top choices in 2016.
- Other notable DSPs in 2016 were Nativo, Platform161, PocketMath, RTB House, S4M, and Xaxis.
- The top DSPs in 2016 covered a wide range of capabilities and options for advertisers seeking effective digital advertising campaigns.
Check this out:
💡 Did You Know?
1. Top DSps 2016 Trivia: As of 2016, Google’s demand-side platform (DSP) was the most widely used platform among advertisers, with over 2 million websites within its network.
2. Did you know that the most effective day of the week for advertising campaigns on top DSps in 2016 was Wednesday? Studies found that engagement rates and conversion rates were highest on this day.
3. One interesting piece of trivia about top DSps in 2016 is that programmatic advertising spending reached an all-time high of $22.10 billion that year, with DSPs being a significant driver of this growth.
4. In 2016, a survey conducted among advertisers revealed that the most popular targeting method among DSps was retargeting. This method allows advertisers to reach out to users who have previously interacted with their brand or website, leading to higher conversion rates.
5. While Google’s DSP dominated the market in 2016, a little-known trivia is that another major DSP, AppNexus, was acquired by AT&T that year for a whopping $1.6 billion. This acquisition solidified AT&T’s position in the programmatic advertising industry and expanded their capabilities as a top DSP provider.
Facebook Ads Manager (Formerly Atlas)
Facebook Ads Manager (formerly known as Atlas) is one of the top Demand-Side Platforms (DSPs) in the programmatic advertising landscape. With access to the vast user base of Facebook and Instagram, it offers advertisers powerful targeting options and robust measurement capabilities.
The platform allows advertisers to reach their target audience with precision, delivering personalized ads based on users’ demographics, interests, and online behavior.
Furthermore, Facebook Ads Manager provides advertisers with the ability to optimize campaigns in real-time. Through its advanced algorithms, advertisers can automatically adjust their bids and ad placements to maximize their return on investment. This level of automation and optimization makes it an attractive choice for advertisers looking to efficiently manage their programmatic advertising campaigns.
However, it’s worth noting that despite its strengths, Facebook Ads Manager does have limitations. Advertisers may face challenges with ad viewability and ad fraud, as is the case with any programmatic advertising platform. Additionally, as with any social media platform, there is an inherent risk of ad fatigue if advertisers do not carefully manage their creative assets and targeting strategies.
Overall, Facebook Ads Manager offers advertisers a robust set of tools for executing programmatic advertising campaigns on the Facebook and Instagram platforms.
- Key features of Facebook Ads Manager:
- Powerful targeting options
- Robust measurement capabilities
- Personalized ad delivery based on demographics, interests, and online behavior
- Real-time campaign optimization
“Facebook Ads Manager offers advertisers a robust set of tools for executing programmatic advertising campaigns on the Facebook and Instagram platforms.”
Rocket Fuel
Rocket Fuel is a leading DSP in the programmatic advertising industry. The platform effectively utilizes artificial intelligence and machine learning algorithms to optimize ad delivery and targeting. With its AI-powered engine, Rocket Fuel can analyze vast amounts of data to identify patterns and trends in consumer behavior. This data-driven approach helps advertisers reach the right audience at the right time with the right message.
One of Rocket Fuel’s main strengths is its ability to personalize ads at scale. By analyzing each user’s behavior and preferences, the platform dynamically adjusts the creative elements of an ad to make it more relevant and engaging. This personalized approach not only increases brand awareness but also drives conversions, helping advertisers achieve their goals.
Additionally, Rocket Fuel provides advertisers with a comprehensive suite of campaign management tools. From audience targeting to ad delivery optimization, the platform offers the flexibility and control necessary for making informed, data-driven decisions. Moreover, Rocket Fuel’s reporting and analytics capabilities empower advertisers to measure the impact of their campaigns and make informed optimizations.
Mediamath
Mediamath is a leading DSP that offers advertisers a wide range of features and capabilities to execute programmatic advertising campaigns. The platform prides itself on its advanced audience segmentation and targeting capabilities.
- Mediamath’s audience management tools allow advertisers to create highly granular target audience segments based on a combination of factors, including demographics, interests, and online behaviors.
In addition to robust audience targeting, Mediamath provides advertisers with access to a vast inventory of digital advertising opportunities. The platform integrates with multiple ad exchanges, allowing advertisers to reach their target audience across various websites and apps.
- Mediamath’s real-time bidding capabilities enable advertisers to participate in auction-based digital advertising, ensuring that their ads are displayed to the right users at the right time.
Furthermore, Mediamath offers a suite of campaign optimization and measurement tools.
- Advertisers can leverage Mediamath’s machine learning algorithms to automatically adjust their campaign settings and optimize their ad delivery.
- The platform’s reporting and analytics capabilities provide advertisers with insights into their campaign performance, allowing them to make data-driven decisions and achieve their advertising objectives.
Improved passage:
Mediamath is a leading DSP that offers advertisers a wide range of features and capabilities to execute programmatic advertising campaigns. The platform prides itself on its advanced audience segmentation and targeting capabilities.
- Mediamath’s audience management tools allow advertisers to create highly granular target audience segments based on a combination of factors, including demographics, interests, and online behaviors.
In addition, Mediamath provides advertisers with access to a vast inventory of digital advertising opportunities. The platform integrates with multiple ad exchanges, allowing advertisers to reach their target audience across various websites and apps.
- Mediamath’s real-time bidding capabilities enable advertisers to participate in auction-based digital advertising, ensuring that their ads are displayed to the right users at the right time.
Furthermore, Mediamath offers a suite of campaign optimization and measurement tools.
- Advertisers can leverage Mediamath’s machine learning algorithms to automatically adjust their campaign settings and optimize their ad delivery.
- The platform’s reporting and analytics capabilities provide advertisers with insights into their campaign performance, allowing them to make data-driven decisions and achieve their advertising objectives.
Google Doubleclick Bid Manager
Google DoubleClick Bid Manager, now known as Display & Video 360, is a powerful Demand-Side Platform (DSP) that enables advertisers to access a wide range of ad inventory across the Google ecosystem. With integration across Google Display Network, YouTube, and other Google properties, DoubleClick Bid Manager offers advertisers unparalleled reach and access to a diverse audience.
One of the key advantages of using Google DoubleClick Bid Manager is its granular targeting capabilities. Advertisers can define their target audience based on various factors, including demographics, interests, and specific keywords. This precision targeting ensures that ads are shown to the most relevant users, increasing the likelihood of engagement and conversions.
Moreover, Google DoubleClick Bid Manager provides advertisers with advanced bidding strategies and optimization options. Advertisers can set specific bid limits and bidding rules, enabling them to control campaign costs and maximize return on investment. The platform also offers real-time performance insights, allowing advertisers to monitor campaign progress and make timely optimizations.
In conclusion, Google DoubleClick Bid Manager is an excellent choice for advertisers looking to reach large and diverse audiences across the Google ecosystem. Its advanced targeting capabilities, extensive ad inventory, and robust optimization features make it a powerful tool for executing programmatic advertising campaigns.
Adobe Media Optimizer
Adobe Media Optimizer is a DSP that provides advertisers with a suite of tools to plan, execute, and optimize programmatic advertising campaigns. One of the key strengths of Adobe Media Optimizer is its sophisticated audience segmentation capabilities. The platform allows advertisers to create highly targeted segments based on a combination of first-party and third-party data, enabling them to reach their desired audience with precision.
Additionally, Adobe Media Optimizer integrates with multiple ad exchanges and data providers, giving advertisers access to a vast inventory of ad placements. The platform’s real-time bidding capabilities enable advertisers to bid on available impressions and secure ad placements that align with their campaign objectives.
Moreover, Adobe Media Optimizer offers comprehensive campaign management and optimization features. Advertisers can set specific goals and KPIs for their campaigns, and the platform automatically optimizes ad delivery to achieve those objectives. Furthermore, the platform’s built-in analytics and reporting tools provide advertisers with insights into their campaign performance, allowing them to make data-driven decisions and drive better results.
Overall, Adobe Media Optimizer is a robust DSP that offers advertisers a comprehensive set of tools to effectively execute programmatic advertising campaigns. Its advanced audience segmentation capabilities, vast ad inventory, and optimization features make it a valuable platform for advertisers seeking to reach their target audience with precision.
- Sophisticated audience segmentation capabilities
- Integration with multiple ad exchanges and data providers
- Real-time bidding capabilities
- Comprehensive campaign management and optimization features
- Built-in analytics and reporting tools
The Trade Desk
The Trade Desk is a renowned DSP that allows advertisers to manage programmatic advertising campaigns across various channels and devices. With a user-friendly interface and a wide range of features, The Trade Desk offers advertisers the flexibility and control they need to optimize their advertising efforts.
One of the key strengths of The Trade Desk is its rich targeting capabilities. The platform allows advertisers to create custom audience segments based on a combination of first-party and third-party data. This enables advertisers to target specific demographics, interests, and behaviors, ensuring their ads reach relevant users.
Furthermore, The Trade Desk provides advertisers with access to a vast inventory of ad placements. The platform integrates with multiple ad exchanges and publishers, giving advertisers the ability to reach their target audience across various websites and apps. The Trade Desk’s real-time bidding capabilities enable advertisers to bid on available impressions and secure ad placements that align with their campaign objectives.
Additionally, The Trade Desk offers valuable reporting and analytics features. Advertisers can access real-time insights into their campaign performance, allowing them to make data-driven decisions and identify areas for optimization. The platform’s reporting capabilities provide advertisers with detailed information on metrics such as impressions, clicks, conversions, and more.
In conclusion, The Trade Desk is a robust and versatile DSP that offers advertisers a comprehensive set of tools for executing programmatic advertising campaigns. Its advanced targeting capabilities, extensive ad inventory, and reporting features make it a valuable platform for advertisers aiming to achieve their advertising goals.
- The Trade Desk is a renowned DSP with a user-friendly interface and a wide range of features.
- Its targeting capabilities allow advertisers to create custom audience segments based on first-party and third-party data.
- The platform provides access to a vast inventory of ad placements, allowing advertisers to reach their target audience across various websites and apps.
- The real-time bidding capabilities enable advertisers to secure ad placements aligned with their campaign objectives.
- Valuable reporting and analytics features provide real-time insights into campaign performance, allowing advertisers to make data-driven decisions.
- Metrics such as impressions, clicks, and conversions are available to help optimize advertising efforts.
AppNexus
AppNexus is a prominent DSP that offers advertisers access to a vast ecosystem of ad inventory and advanced targeting capabilities. The platform provides advertisers with the tools to reach their target audience across various channels and devices, enabling them to effectively execute programmatic advertising campaigns.
One of the key strengths of AppNexus is its extensive ad inventory. The platform integrates with numerous ad exchanges and publishers, giving advertisers access to a wide range of ad placements. This allows advertisers to reach their desired audience across websites, mobile apps, and video platforms, increasing the visibility and reach of their ads.
Additionally, AppNexus offers advertisers sophisticated targeting options. The platform allows advertisers to target specific demographics, interests, and behaviors. Advertisers can leverage first-party and third-party data to create custom audience segments, ensuring their ads are shown to the most relevant users.
Furthermore, AppNexus provides advertisers with real-time bidding capabilities. This allows advertisers to participate in auction-based digital advertising, securing ad placements at the most competitive prices. The platform’s optimization features enable advertisers to automatically adjust their bids and ad placements in real-time, maximizing their return on investment.
Overall, AppNexus is a comprehensive DSP that offers advertisers a range of features and capabilities to execute programmatic advertising campaigns. Its extensive ad inventory and advanced targeting options make it a valuable platform for advertisers seeking to reach their target audience across various channels and devices.
- AppNexus offers access to a vast ecosystem of ad inventory.
- The platform integrates with numerous ad exchanges and publishers.
- Advertisers can target specific demographics, interests, and behaviors.
- Real-time bidding capabilities allow advertisers to secure ad placements at competitive prices.
- The platform’s optimization features maximize return on investment.
FAQ
1. What were the top DSPs that emerged in 2016 and how did they disrupt the digital advertising landscape?
In 2016, some of the top DSPs that emerged and disrupted the digital advertising landscape were The Trade Desk, AppNexus, and MediaMath. These DSPs provided advanced targeting and buying capabilities, allowing advertisers to reach their desired audience more effectively and efficiently.
The Trade Desk, for example, offered a self-serve platform that gave advertisers direct access to premium inventory across various channels. This gave advertisers greater control and transparency over their campaigns, leading to more precise targeting and higher return on investment.
AppNexus also made significant waves by introducing programmatic buying to the digital advertising ecosystem. Their platform enabled advertisers to automate the buying and selling of ad space in real-time auctions, streamlining the process and making it more cost-effective.
Lastly, MediaMath disrupted the industry with its platform that integrated data management, audience segmentation, and real-time bidding. This provided advertisers with a comprehensive solution to optimize and personalize their campaigns, resulting in improved ad performance.
Overall, these top DSPs in 2016 brought greater efficiency, control, and precision to the digital advertising landscape, empowering advertisers to make data-driven decisions and deliver more targeted and relevant ads to their audience.
2. Which specific features and functionalities made the top DSPs of 2016 stand out from their competitors?
The top DSPs (Demand Side Platforms) of 2016 stood out from their competitors by offering unique features and functionalities that drove success for advertisers. Some of these standout features included advanced targeting capabilities, real-time bidding, and integrated data management platforms. These DSPs allowed advertisers to reach their target audience more effectively by leveraging advanced targeting technologies, such as demographic, behavioral, and contextual targeting. Real-time bidding capabilities enabled advertisers to bid on individual ad impressions in real-time, optimizing campaign performance and maximizing ROI. The integration of data management platforms allowed advertisers to effectively manage and leverage their own first-party data, as well as access third-party data for enhanced targeting and optimization. Overall, these top DSPs provided powerful and efficient tools to enhance advertisers’ campaign performance and achieve their marketing objectives.
3. How did the top DSPs of 2016 address challenges such as ad fraud and viewability to ensure better campaign performance?
In 2016, the top DSPs (Demand Side Platforms) faced challenges such as ad fraud and viewability head-on to improve campaign performance. They implemented several strategies to combat ad fraud, including using sophisticated algorithms and machine learning techniques to identify and block fraudulent traffic. These DSPs also partnered with third-party verification companies to ensure that the ads were being shown in viewable positions and that they were being viewed by actual human users.
To address viewability concerns, the top DSPs implemented measures such as pre-bid filtering, where bids are only placed on advertising opportunities that meet specific viewability standards. They also provided buyers with tools and dashboards that allowed them to monitor viewability and performance metrics in real-time. Additionally, these DSPs worked closely with publishers to encourage transparency and increase their efforts to provide viewable ad inventory.
Overall, the top DSPs of 2016 recognized the importance of addressing ad fraud and viewability issues to ensure better campaign performance. They invested in advanced technologies and collaborated with industry partners to combat fraud and provide advertisers with more transparent and viewable ad inventory.
4. What impact did the rise of programmatic advertising have on the ranking and adoption of the top DSPs in 2016?
The rise of programmatic advertising had a significant impact on the ranking and adoption of the top DSPs in 2016. Programmatic advertising revolutionized the way online ad campaigns were managed and executed by utilizing software algorithms to automate the buying and selling of ad inventory. As a result, DSPs (Demand Side Platforms) became essential tools for advertisers to reach their target audiences effectively and efficiently.
With programmatic advertising, advertisers could now have greater control and transparency over their ad campaigns while having access to real-time data and analytics. This led to increased demand for DSPs that could offer robust targeting capabilities, accurate audience segmentation, and advanced optimization features. Consequently, the ranking and adoption of DSPs in 2016 were heavily influenced by their ability to leverage programmatic advertising and provide advertisers with the best tools and technologies to maximize their ad spend and achieve their marketing objectives.