In the ever-evolving world of digital advertising, one thing remains constant – the need for ad mediation platforms.
These powerful tools allow app developers and publishers to maximize their revenue by efficiently managing and optimizing their ad inventory.
But with so many options available, how do you know which ones are worth your time and investment?
In this article, we will explore the top ad mediation platforms that are taking the industry by storm.
From industry giants like Google’s AdMob to innovative newcomers like Tapdaq, get ready to discover a world of possibilities that will revolutionize your ad monetization strategies.
Contents
top ad mediation platforms
The top ad mediation platforms include AdMob by Google, IronSource, Unity, Tapjoy, AdColony, Fyber, Amazon Mobile Ads Network (now rerouted to Amazon Publishers Services platform), Admost, Appodeal, MoPub, AppLovin Max, Aerserv, AdTapsy, AppMediation, Chocolate Platform, Max, and Tapdaq.
These platforms are highly regarded in the industry for their ability to efficiently mediate ads from multiple ad networks, optimize revenue, and provide comprehensive analytics and reporting.
Each platform offers its own unique set of features and benefits, catering to the diverse needs of app publishers and developers.
Key Points:
- AdMob by Google
- IronSource
- Unity
- Tapjoy
- AdColony
- Fyber
- Amazon Mobile Ads Network (now rerouted to Amazon Publishers Services platform)
- Admost
- Appodeal
- MoPub
- AppLovin Max
- Aerserv
- AdTapsy
- AppMediation
- Chocolate Platform
- Max
- Tapdaq
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? Did You Know?
1. Did you know that the term “ad mediation” was coined in 2010 and popularized by companies like Google AdMob and MoPub? These platforms revolutionized the way in which ads are displayed and managed across multiple ad networks.
2. One of the top ad mediation platforms, IronSource, initially started as a download management software for mobile apps before transitioning into an ad monetization powerhouse.
3. In 2015, the Facebook Audience Network launched as a top ad mediation platform, offering developers an alternative to traditional ad networks by leveraging Facebook’s massive user base for targeted advertising.
4. In the world of ad mediation platforms, Fyber stands out for its unique feature called “Offer Wall,” which allows users to earn virtual currency or in-app rewards by completing specific actions within an app, such as watching video ads or participating in surveys.
5. While ad mediation platforms primarily focus on mobile advertising, some also offer solutions for other platforms. For example, MoPub expanded its services to include programmatic advertising for connected TV (CTV) apps, providing a seamless and monetized experience for content providers.
1. AdMob by Google
AdMob by Google is one of the leading ad mediation platforms in the industry. With its advanced technology and vast network of advertisers and publishers, AdMob offers a seamless and efficient ad mediation experience.
Publishers can easily integrate AdMob into their apps and maximize their revenue by serving ads from multiple ad networks. The platform provides a range of ad formats, including:
- Banner ads
- Interstitial ads
- Native ads
- Rewarded video ads
This ensures flexibility and variety for publishers. AdMob’s powerful analytics and reporting tools allow publishers to track their ad performance and make data-driven decisions to optimize their ads and enhance their revenue.
Despite the fierce competition in the ad mediation landscape, AdMob remains a top choice for publishers due to its reliability, global reach, and strong reputation backed by Google. Additionally, AdMob’s integration with Google Analytics and Google Ad Manager further enhances its capabilities and provides publishers with a holistic view of their app monetization strategy.
With its extensive ad network and robust features, AdMob by Google is a go-to platform for publishers looking to maximize their revenue and streamline their ad operations.
2. IronSource
IronSource is a comprehensive ad mediation platform that offers publishers a wide range of features to maximize their ad revenue. With its mediation capabilities, IronSource allows publishers to access multiple ad networks, demand sources, and ad formats, ensuring optimal revenue generation. The platform offers a user-friendly interface and easy integration process, making it accessible for publishers of all sizes.
One of the key strengths of IronSource is its advanced user segmentation and targeting capabilities. With robust user segmentation tools, publishers can deliver personalized ads to specific audiences, maximizing engagement and conversion rates. IronSource’s mediation platform also provides real-time performance tracking and analytics, enabling publishers to monitor their ad performance, identify trends, and make data-driven decisions to optimize their revenue streams.
3. Unity
Unity Ads, part of the larger Unity platform, is a popular ad mediation solution for app developers and game publishers. With its extensive network of advertisers and seamless integration, Unity Ads offers publishers a simple yet effective way to monetize their apps and games.
- The platform supports various ad formats, including interstitial ads, video ads, and rewarded video ads, allowing publishers to integrate ads seamlessly into their app’s user experience.
In addition to mediation capabilities, Unity Ads offers advanced targeting options and smart segmentation tools to help publishers deliver personalized and relevant ads to their users. The platform’s robust reporting and analytics features enable publishers to gain insights into their ad performance and user behavior, empowering them to optimize their monetization strategy and maximize revenue.
4. Tapjoy
Tapjoy is a leading ad mediation platform that specializes in mobile advertising and user engagement. By connecting app developers with various ad networks, Tapjoy enables publishers to diversify their revenue streams and optimize user engagement.
One of Tapjoy’s standout features is its personalized ad experience. The platform uses machine learning algorithms to deliver highly targeted and relevant ads to individual users, maximizing user engagement and conversion rates.
Tapjoy also offers advanced analytics and reporting tools, allowing publishers to track their ad performance, measure user engagement, and optimize their monetization strategies.
Key Points:
- Tapjoy is a leading ad mediation platform specializing in mobile advertising and user engagement
- Tapjoy connects app developers with ad networks to diversify revenue streams
- Tapjoy offers a range of ad formats including rewarded video ads, offerwalls, and interstitial ads
- Tapjoy provides a personalized ad experience using machine learning algorithms
- Tapjoy offers advanced analytics and reporting tools for tracking ad performance and optimizing monetization strategies
5. AdColony
AdColony is a renowned ad mediation platform that focuses on delivering high-quality video ads to mobile users. With its extensive network of premium advertisers and publishers, AdColony offers publishers a reliable and lucrative solution for monetizing their apps and games. The platform’s innovative Aurora™ HD Video technology ensures that users receive visually stunning and immersive video ads, enhancing user experience and engagement.
AdColony’s mediation platform provides publishers with a range of customizable ad formats, including:
- Rewarded video ads
- Interstitial ads
- Display ads
The platform also offers advanced targeting options and optimization tools, enabling publishers to deliver personalized ads to specific user segments. Additionally, AdColony’s robust reporting and analytics features empower publishers to track their ad performance, analyze user behavior, and make data-driven decisions to maximize revenue.
“AdColony: Delivering high-quality video ads to mobile users.”
6. Fyber
Fyber is an all-in-one ad mediation platform that enables publishers to monetize their apps and games through a variety of ad formats, including rewarded video ads, native ads, and offerwalls. With its comprehensive mediation capabilities, Fyber connects publishers with multiple ad networks and demand sources, ensuring maximum revenue potential.
A key feature of Fyber is its advanced user segmentation and targeting capabilities. The platform’s Audience Segmentation tool allows publishers to create custom user segments based on demographics, behavior, and other user attributes, enabling personalized ad delivery. Fyber’s robust reporting and analytics features provide publishers with valuable insights into ad performance, user engagement, and revenue generation, allowing them to effectively optimize their monetization strategy.
7. Amazon Mobile Ads Network
Note: The Amazon Mobile Ads Network has been deprecated as of September 2021 and has been rerouted to the Amazon Publishers Services platform. The following information is based on its previous functionality.
The Amazon Mobile Ads Network was a popular ad mediation platform that allowed publishers to monetize their apps and games through various ad formats, including banner ads, interstitial ads, and native ads. It had a vast network of advertisers and publishers, making it a reliable source of revenue for publishers.
With its robust reporting and analytics features, publishers were able to track their ad performance and optimize their revenue streams. However, now that it has been deprecated and rerouted to the Amazon Publishers Services platform, publishers have access to even more features and capabilities, further enhancing their revenue potential.
Some key points about the Amazon Mobile Ads Network:
- Deprecated as of September 2021
- Rerouted to the Amazon Publishers Services platform
- Supported multiple ad formats, including banner ads, interstitial ads, and native ads
- Had a large network of advertisers and publishers
- Provided robust reporting and analytics features
- Offered publishers a reliable source of revenue
“The Amazon Mobile Ads Network provided publishers with a reliable source of revenue and robust reporting capabilities. However, with its deprecation and rerouting to the Amazon Publishers Services platform, publishers now have access to even more features and capabilities, enhancing their revenue potential.”
8. Admost
Admost is a comprehensive ad mediation platform that offers publishers a range of features to optimize their ad revenue. With its mediation capabilities, Admost connects publishers with multiple ad networks, demand sources, and ad formats, ensuring optimal revenue generation.
One of Admost’s key strengths is its intelligent algorithm, which optimizes the ad waterfall for each user to maximize revenue. The platform also offers advanced ad targeting options, allowing publishers to deliver personalized ads to specific user segments.
Admost’s real-time reporting and analytics features provide publishers with essential insights into their ad performance and enable data-driven decision-making to optimize revenue streams.
- Admost is a comprehensive ad mediation platform
- Admost connects publishers with multiple ad networks, demand sources, and ad formats
- Admost’s intelligent algorithm optimizes the ad waterfall to maximize revenue
- Admost offers advanced ad targeting options for personalized ads
- Admost’s real-time reporting and analytics features provide essential insights into ad performance.
Admost: Maximizing ad revenue through intelligent ad mediation.
9. Appodeal
Appodeal is a popular ad mediation platform that allows publishers to access multiple ad networks and demand sources through a single integration. The platform offers a range of ad formats, including interstitial ads, rewarded video ads, and native ads, ensuring publishers have flexibility and variety in their monetization strategy.
Appodeal’s key differentiator is its emphasis on programmatic ad mediation. By leveraging programmatic technology, the platform provides publishers with real-time bidding capabilities, allowing them to access the highest-paying ad sources. Appodeal’s comprehensive reporting and analytics tools enable publishers to monitor their ad performance, identify trends, and optimize their revenue streams effectively.
Key features of Appodeal:
- Ad mediation platform that brings together multiple ad networks and demand sources.
- Offers various ad formats, including interstitial ads, rewarded video ads, and native ads.
- Emphasizes programmatic ad mediation, with real-time bidding capabilities.
- Provides comprehensive reporting and analytics tools for monitoring ad performance.
10. MoPub
MoPub, owned by Twitter, is a leading ad mediation platform that enables publishers to maximize their ad revenue through multiple ad networks and demand sources. With its easy integration process and intuitive user interface, MoPub offers publishers a seamless experience in managing their ad inventory.
MoPub supports a wide range of ad formats, including banner ads, interstitial ads, native ads, and rewarded video ads. The platform’s advanced targeting options and optimization tools help publishers deliver personalized and relevant ads to their users, enhancing engagement and conversion rates. MoPub’s robust reporting and analytics features provide publishers with valuable insights into their ad performance, allowing them to make data-driven decisions and optimize their monetization strategy.
FAQ
What is an ad mediation platform?
An ad mediation platform serves as a central hub for app publishers and developers to efficiently manage multiple ad networks. By consolidating various ad networks into one platform, it simplifies the process of monitoring and optimizing ad performance. Ad mediation platforms facilitate the coordination between ad networks, allowing them to compete against each other in bidding for ad space within the app. This competition for ad placement not only enhances the fill rates but also drives up the cost per impression (CPM), thereby maximizing revenue potential for publishers and developers. Overall, an ad mediation platform provides a streamlined and effective solution for managing and monetizing ad inventory.
Is ad mediation worth it?
Yes, ad mediation is definitely worth it for developers. By using ad mediation, developers can access demand from major global partners, saving them valuable time and effort. This means that developers can concentrate on improving the gameplay experience instead of dealing with the complexities of integrating multiple SDKs. Additionally, ad mediation offers a range of benefits that developers can enjoy, such as increased revenue through competition between different ad networks and access to a wider pool of advertisers. Overall, ad mediation provides developers with convenience, efficiency, and financial advantages, making it a worthwhile choice.
What are mediated platforms?
Mediated platforms are innovative tools that facilitate the integration of multiple ad networks into a single software development kit (SDK). By streamlining the process, these platforms enable app developers to efficiently access various advertising networks through a centralized system. Leveraging intelligent optimization algorithms, mediated platforms determine the most suitable ad network that can generate the highest cost per thousand impressions (CPM) for the app developer’s inventory. In essence, these platforms act as intermediaries, ensuring app developers maximize their revenue potential by selecting the most lucrative ad network for their specific needs.
What is the difference between AdMob mediation and ironSource mediation?
One key difference between AdMob mediation and ironSource mediation lies in their market shares. With a market share of 0.76%, ironSource Mobile outranks Google AdMob, which holds a market share of 0.68%. This margin allows ironSource Mobile to secure a higher position in 6sense’s Market Share Ranking Index, ranked 4th in the Mobile App Marketing category, while Google AdMob ranks 6th.
Furthermore, AdMob and ironSource mediation may have different strategies and approaches to mobile app marketing. While both platforms offer mediation services, the specific features and capabilities they provide may vary. Understanding these distinctions and evaluating which platform aligns better with the specific needs and goals of an app developer or marketer is crucial in making an informed decision between AdMob and ironSource mediation.