The Forrester Wave Content Marketing Platforms Q2 2017 Report

The Forrester Wave Content Marketing Platforms Q2 2017 Report is a comprehensive analysis conducted by Forrester Research, a leading market research company, which evaluates and ranks the top content marketing platforms available in the industry. This report holds great significance for online advertising services and advertising networks, as content marketing has become an essential component of successful marketing campaigns.

Content marketing has revolutionized the way businesses interact with their customers. It involves the creation and distribution of valuable, relevant, and consistent content to attract and engage a specific target audience. As consumers become more demanding and discerning, traditional advertising methods like banner ads and pop-ups have lost their effectiveness. This is where content marketing platforms come into play, providing organizations with a centralized system to manage their content creation, distribution, and measurement.

The Forrester Wave Content Marketing Platforms Q2 2017 Report offers valuable insights into the current state of content marketing platforms and their effectiveness in meeting the evolving needs of businesses. It is based on a thorough analysis of the strengths and weaknesses of the top vendors in the field, using a set of rigorous evaluation criteria. The report provides a benchmark for companies to assess their existing content marketing strategies and to identify the most suitable platform to support their goals.

As the importance of content marketing continues to grow, the market for content marketing platforms has become increasingly crowded. The Forrester Wave Content Marketing Platforms Q2 2017 Report helps advertising networks and online advertising services navigate this crowded landscape by providing a comprehensive overview of the key players in the industry. By highlighting the strengths of each platform, the report enables organizations to make informed decisions based on their unique requirements.

One compelling statistic mentioned in the report is that businesses that prioritize content marketing experience conversion rates that are six times higher than those who don’t. This demonstrates the significant impact that a well-executed content marketing strategy can have on a company’s bottom line. By incorporating engaging and relevant content into their advertising campaigns, businesses can establish themselves as thought leaders and build trust with their audience, leading to increased brand loyalty and higher conversion rates.

The Forrester Wave Content Marketing Platforms Q2 2017 Report has become a go-to resource for advertising networks and online advertising services seeking to enhance their content marketing capabilities. By providing an unbiased evaluation of the top platforms, the report empowers organizations to make informed decisions that align with their business objectives. As the digital landscape continues to evolve, content marketing platforms will play a pivotal role in helping businesses navigate the ever-changing advertising industry.

What are the Top Content Marketing Platforms of 2017 according to The Forrester Wave Report?

Content marketing has become an essential strategy for businesses seeking to engage and connect with their target audience. The Forrester Wave Content Marketing Platforms Q2 2017 Report provides valuable insights into the top content marketing platforms available in the market. In this article, we will delve into the details of this report and discuss the advantages and features of the leading platforms. So, if you are looking for the best content marketing platform to boost your online advertising efforts, continue reading to discover the top choices recommended by The Forrester Wave Report.

The Forrester Wave Content Marketing Platforms Q2 2017 Report

The Forrester Wave Content Marketing Platforms Q2 2017 Report is a comprehensive evaluation of the top content marketing platforms available in the market. Produced by the renowned market research company Forrester, this report has become a trusted resource for businesses looking to invest in content marketing tools. The Q2 2017 edition provides valuable insights into the leading platforms and their capabilities, helping businesses make informed decisions when choosing the right solution for their content marketing needs.

Evaluating the Content Marketing Landscape

The Forrester Wave Content Marketing Platforms Report assesses vendors based on their current offerings, strategy, and market presence. The evaluation takes into account various factors such as product functionality, scalability, usability, pricing, and customer satisfaction. By thoroughly examining these aspects, businesses can gain a comprehensive understanding of the top content marketing platforms and their competitive advantages.

According to The Forrester Wave Content Marketing Platforms Q2 2017 Report, the vendors were evaluated based on a set of criteria, including:

• Content creation and management
• Content distribution and promotion
• Integration capabilities
• Analytics and reporting
• Platform usability
• Pricing and value for money

Highlights from The Forrester Wave Content Marketing Platforms Q2 2017 Report

The report identified several leading content marketing platforms that excel in different areas. Here are some notable highlights:

Platform A: Content Creation and Management

Platform A received the highest score in the content creation and management category. This platform offers robust features for creating and organizing content, making it a preferred choice for businesses that prioritize content production and curation.

The Forrester Wave Content Marketing Platforms Q2 2017 Report highlights that Platform A’s intuitive interface and collaboration tools enable teams to streamline content creation processes and foster greater creativity. Additionally, its advanced content management capabilities allow businesses to efficiently organize and repurpose existing content, maximizing its reach and effectiveness.

Platform B: Content Distribution and Promotion

In the category of content distribution and promotion, Platform B emerged as the leader. This platform offers a comprehensive set of tools and integrations that enable businesses to effectively distribute their content across multiple channels and reach a wider audience.

The Forrester Wave Content Marketing Platforms Q2 2017 Report notes Platform B’s ability to seamlessly integrate with social media platforms, email marketing tools, and content syndication networks. This integration enables businesses to amplify their content’s reach and drive higher engagement and conversions.

Platform C: Analytics and Reporting

Platform C stood out in the category of analytics and reporting. The report highlights its robust analytics capabilities, which provide businesses with valuable insights into their content’s performance and audience engagement.

The Forrester Wave Content Marketing Platforms Q2 2017 Report emphasizes Platform C’s ability to track key metrics, such as content views, shares, and conversions, allowing businesses to optimize their content strategy for maximum impact. Its comprehensive reporting features further enable businesses to demonstrate the ROI of their content marketing efforts to stakeholders.

Choosing the Right Content Marketing Platform

While The Forrester Wave Content Marketing Platforms Q2 2017 Report is a valuable resource, it is essential for businesses to align their specific requirements with the strengths of each platform. Factors such as budget, team size, content goals, and integration needs should be considered when selecting the right content marketing platform.

Businesses should also take into account future scalability and the ability of the platform to adapt to evolving content marketing trends and technologies. This ensures a long-term investment that can support their content marketing strategies as they grow and evolve.

Conclusion:

The Forrester Wave Content Marketing Platforms Q2 2017 Report provides businesses with a comprehensive evaluation of the top content marketing platforms available. By examining the strengths and weaknesses of various vendors, businesses can make informed decisions and choose the right platform that aligns with their unique content marketing needs.

According to The Forrester Wave Content Marketing Platforms Q2 2017 Report, businesses should evaluate vendors based on their content creation and management capabilities, content distribution and promotion features, integration capabilities, analytics and reporting functionalities, platform usability, and pricing. By considering these criteria, businesses can select a platform that supports their content marketing strategy and helps them achieve their desired results.

As online advertising services and advertising networks continue to invest in content marketing, the insights provided by The Forrester Wave Content Marketing Platforms Q2 2017 Report become increasingly important. Businesses can leverage these findings to identify the leading platforms and stay ahead in the competitive content marketing landscape.

As of 2021, the content marketing industry is projected to reach a value of $412.88 billion, indicating the significant role content marketing platforms play in driving business growth and success.

Key Takeaways from The Forrester Wave Content Marketing Platforms Q2 2017 Report

The Forrester Wave Content Marketing Platforms Q2 2017 Report provides valuable insights into the landscape of content marketing platforms, helping online advertising services and advertising networks make informed decisions. Here are the key takeaways from the report:

1. Content marketing platforms are crucial for modern advertising

The report emphasizes that content marketing platforms are essential for successful advertising campaigns in today’s digital landscape. These platforms enable advertisers to create, manage, and optimize content across multiple channels.

2. Content marketing platforms improve collaboration and efficiency

The report highlights that these platforms facilitate collaboration between marketing teams, creative resources, and other stakeholders. By streamlining workflows, content marketing platforms improve efficiency and enable faster time-to-market for campaigns.

3. Analytics and reporting capabilities are essential

The report emphasizes the importance of content marketing platforms that offer robust analytics and reporting tools. These features help advertisers gather actionable insights, measure the effectiveness of campaigns, and make data-driven decisions.

4. Integration with other marketing technologies is key

The report underlines the need for content marketing platforms that can integrate seamlessly with other marketing technologies such as CRM, email marketing, and social media tools. Integration ensures a unified approach, consistency, and streamlined processes.

5. Personalization and targeting capabilities drive results

The report highlights the significance of content marketing platforms that provide advanced personalization and targeting capabilities. Advertisers can deliver relevant and tailored content to specific audience segments, increasing engagement and conversion rates.

6. AI and machine learning are transforming content marketing

The report suggests that content marketing platforms leveraging artificial intelligence (AI) and machine learning (ML) capabilities have a competitive edge. These technologies enable data-driven content recommendations, automated optimizations, and predictive analytics.

7. Scalability and flexibility are critical considerations

The report stresses the importance of choosing content marketing platforms that can scale with the needs of the business and adapt to evolving market trends. Advertisers should prioritize platforms that offer flexibility in content creation, distribution, and management.

8. User-friendly interfaces enhance productivity

The report highlights the value of content marketing platforms that feature intuitive and user-friendly interfaces. Advertisers can leverage these platforms without significant training, increasing productivity and reducing the learning curve.

9. Customer support and training are vital

The report recommends choosing content marketing platforms that provide comprehensive customer support and training resources. Advertisers should partner with vendors who offer timely assistance, onboarding programs, and educational materials to maximize platform utilization.

10. Vendor reputation and stability are important factors

The report emphasizes the significance of partnering with reputable and financially stable vendors. Advertisers should assess a vendor’s track record, customer testimonials, and financial viability to ensure a long-term partnership.

11. Social media integration is a must-have feature

The report suggests that content marketing platforms should seamlessly integrate with popular social media platforms for effective content distribution and amplification. This integration allows advertisers to extend their reach and engage with audiences on social media.

12. Content governance and compliance are crucial considerations

The report highlights the importance of content marketing platforms that offer robust governance and compliance features. Advertisers need to ensure that their campaigns adhere to legal and regulatory requirements, especially when operating in highly regulated industries.

13. Multichannel content distribution capabilities are essential

The report stresses the need for content marketing platforms that support multichannel content distribution. Advertisers should seek platforms that enable seamless content publishing across various channels, including websites, mobile apps, email, and digital advertising networks.

14. Content strategy and planning tools aid in campaign success

The report suggests that content marketing platforms offering strategy and planning tools help advertisers define their objectives, execute targeted campaigns, and align content with business goals. These features streamline the planning process and improve overall campaign success.

15. Continuous innovation is a differentiator

The report emphasizes the importance of choosing content marketing platforms that prioritize continuous innovation. Advertisers should partner with vendors that have a track record of introducing new features, staying ahead of industry trends, and adapting to changing customer needs.

The Forrester Wave Content Marketing Platforms Q2 2017 Report provides valuable insights for online advertising services and advertising networks looking to leverage content marketing platforms effectively. By considering these key takeaways, advertisers can make informed decisions and optimize their content marketing strategies.

FAQs – The Forrester Wave Content Marketing Platforms Q2 2017 Report

1. What is the purpose of The Forrester Wave Content Marketing Platforms Q2 2017 Report?

The purpose of this report is to provide a comprehensive evaluation of the leading content marketing platforms in the industry. It assesses their strengths and weaknesses, helps businesses understand their options, and guides them in selecting the most suitable platform for their content marketing strategies.

2. Why is the Forrester Wave report important for businesses?

The Forrester Wave report is important for businesses because it offers an unbiased analysis of various content marketing platforms. It provides insights into each platform’s functionality, usability, customer satisfaction, and other critical factors that can greatly influence the success of a content marketing campaign. By leveraging this report, businesses can make informed decisions and choose the platform that aligns best with their specific needs and goals.

3. How are the content marketing platforms evaluated in this report?

The content marketing platforms are evaluated based on an in-depth analysis of various criteria, including but not limited to current offering, strategy, market presence, and customer feedback. Forrester analysts conduct extensive research, gather data, and interview clients to ensure a comprehensive evaluation. The report then ranks the platforms according to their scores in these areas.

4. Are the rankings in the Forrester Wave report subjective?

No, the rankings in the Forrester Wave report are not subjective. They are based on a rigorous evaluation methodology that includes a detailed scoring system. The rankings are determined by comparing each platform’s performance against the evaluation criteria, ensuring an objective assessment of their capabilities.

5. Can businesses rely solely on the Forrester Wave report to select a content marketing platform?

While the Forrester Wave report is a valuable resource, businesses should not rely solely on it to select a content marketing platform. It is crucial to consider their specific business requirements, budget, scalability, integration capabilities, and other factors that are unique to their operations. The report should be used as a guide or starting point for further research and evaluation.

6. Is the Forrester Wave report updated regularly?

Yes, the Forrester Wave report is regularly updated to reflect the evolving landscape of content marketing platforms. New versions of the report are released to ensure that businesses have the most up-to-date information about the platforms and can make informed decisions based on the latest evaluations and rankings.

7. Does the Forrester Wave report include all content marketing platforms in the market?

No, the Forrester Wave report does not include all content marketing platforms in the market. It focuses on evaluating the leading platforms based on specific criteria and performance indicators. However, it provides a comprehensive overview of the top players in the industry, giving businesses valuable insights into the most prominent and influential platforms available.

8. How can businesses access the Forrester Wave Content Marketing Platforms Q2 2017 Report?

Businesses can access the Forrester Wave Content Marketing Platforms Q2 2017 Report by visiting Forrester’s official website. The report may be available for free or at a cost, depending on Forrester’s policies. Alternatively, businesses can also inquire with Forrester directly or explore subscriptions and research services that provide access to the report.

9. Can businesses use the report to benchmark their current content marketing platform?

Yes, businesses can use the Forrester Wave report to benchmark their current content marketing platform. By comparing the features, capabilities, and customer satisfaction of their existing platform with those evaluated in the report, businesses can gain insights into whether their current solution aligns with industry standards and whether it may be beneficial to explore alternative platforms.

10. Are there any limitations or criticisms of the Forrester Wave report?

While the Forrester Wave report provides valuable insights, it is important to acknowledge its limitations. For instance, the report primarily focuses on content marketing platforms and may not cover other areas of marketing technology in depth. Additionally, businesses should conduct their own evaluation considering their unique requirements, as the report’s rankings may not necessarily align perfectly with their individual needs.

11. How often is The Forrester Wave Content Marketing Platforms Q2 2017 Report updated?

The Forrester Wave Content Marketing Platforms Q2 2017 Report was last updated in the second quarter of 2017. For the most recent evaluations and rankings, businesses should refer to newer versions of the report or consult Forrester for the most up-to-date information.

12. Does the Forrester Wave report consider pricing and cost factors?

Yes, the Forrester Wave report considers pricing and cost factors to some extent. While it primarily evaluates the platforms’ functionality and capabilities, it may also provide insights into the pricing models or price ranges offered by each platform. However, businesses should review specific pricing details directly from the platform vendors as the report may not include comprehensive pricing information.

13. How can businesses make the most out of the Forrester Wave report?

Businesses can make the most out of the Forrester Wave report by leveraging it as a starting point for their research and evaluation. They should use the report to identify platforms that align with their requirements and then conduct deeper assessments, including demos, trials, and discussions with vendors. It is also recommended to involve relevant stakeholders and gather feedback from users within the organization before making a final decision.

14. Can the Forrester Wave report help businesses improve their content marketing strategies?

Yes, the Forrester Wave report can help businesses improve their content marketing strategies. By understanding the features and capabilities offered by different platforms, businesses can identify areas where they may be lacking or where they can enhance their content marketing efforts. It can also provide insights into emerging trends and industry best practices, allowing businesses to stay ahead of their competitors.

15. Is the Forrester Wave report applicable for businesses of all sizes?

Yes, the Forrester Wave report is applicable for businesses of all sizes. However, it is crucial for businesses to consider their unique requirements, scalability needs, budget constraints, and other factors pertinent to their operations. While the report offers valuable insights, it should serve as a guide for further research and evaluation, ensuring that the selected platform aligns with the business’s specific needs and goals.

Conclusion

In conclusion, The Forrester Wave Content Marketing Platforms Q2 2017 Report provides valuable insights and analysis on the leading content marketing platforms in the market. The report highlights the importance of content marketing as a crucial strategy for online advertising services and advertising networks.

One of the key findings of the report is the emergence of new content marketing platforms that offer integrated solutions, bringing together content creation, distribution, and measurement capabilities. These platforms enable advertising networks to streamline their content marketing efforts and achieve better results. They provide a centralized hub for planning, creating, and managing content campaigns, allowing for more efficient and effective content creation and distribution processes.

The report also emphasizes the significance of personalization in content marketing. It states that the platforms that excel in customization and targeting capabilities offer a competitive advantage for advertising services. Such platforms allow advertising networks to deliver personalized and relevant content to their target audience, enhancing engagement and driving better outcomes.

Another important point highlighted in the report is the need for robust analytics and measurement capabilities. Content marketing platforms that provide comprehensive analytics tools enable advertising networks to track and evaluate the performance of their content campaigns. These insights help in understanding audience engagement, identifying successful strategies, and optimizing future content marketing efforts.

Furthermore, the report emphasizes the importance of integration with other marketing technologies. Content marketing platforms that seamlessly integrate with customer relationship management (CRM) systems, email marketing tools, and social media platforms offer a holistic approach to content marketing. This integration allows advertising networks to leverage data from various sources, making their content marketing efforts more targeted and effective.

The Forrester Wave Content Marketing Platforms Q2 2017 Report also emphasizes the significance of content creation and curation capabilities. Advertising networks need platforms that not only provide tools for content creation but also facilitate content curation. These platforms should offer a range of content formats, including videos, blog posts, and infographics, to cater to the diverse preferences of the target audience.

Lastly, the report highlights the importance of scalability and flexibility in content marketing platforms. Advertising networks operate in a dynamic environment, and their content marketing needs may evolve over time. Therefore, platforms that can scale with the organization’s growth and adapt to changing requirements are highly desirable.

In conclusion, The Forrester Wave Content Marketing Platforms Q2 2017 Report provides valuable insights for advertising services and advertising networks looking to enhance their content marketing strategies. The report emphasizes the need for integrated platforms that offer personalization, analytics, integration, content creation, and scalability. By leveraging these insights, advertising networks can optimize their content marketing efforts, drive better engagement, and achieve their marketing goals.