The Forrester Wave Content Marketing Platforms Q2 2017

The Forrester WaveContentMarketingPlatforms Q2 2017 is an essential resource for online advertising services and advertising networks looking to stay on top of the latest trends and technologies in contentmarketing. This comprehensive report provides a detailed analysis of the top contentmarketingplatforms in the industry, helping businesses make informed decisions about which platform is best suited for their needs.

Content marketing has become increasingly important in the digital marketing landscape. According to a recent statistic, 84% of marketers now have a content marketing strategy in place, highlighting the growing importance of this discipline. With so many businesses investing in content marketing, it’s crucial to have access to reliable information and insights to make educated decisions about the platforms and technologies that will drive success.

The Forrester Wave Content Marketing Platforms Q2 2017 offers just that. The report evaluates and scores the top content marketing platforms based on various criteria, including strategy, current offering, and market presence. It provides a comprehensive view of the strengths and weaknesses of each platform, giving online advertising services and advertising networks the necessary information to make strategic choices.

One key aspect of The Forrester Wave Content Marketing Platforms Q2 2017 is its focus on the current significance of these platforms. The report acknowledges the evolving nature of content marketing and how platforms are adapting to this change. For example, it highlights the importance of platforms that offer predictive intelligence capabilities, enabling businesses to better understand their audience and deliver tailored content that drives engagement and conversions.

Furthermore, The Forrester Wave Content Marketing Platforms Q2 2017 emphasizes the need for integration with other marketing technologies. As businesses increasingly adopt a holistic approach to their marketing efforts, content marketing platforms that seamlessly integrate with other tools and systems are gaining popularity. This integration allows for better data management, more personalized campaigns, and improved overall marketing performance.

In addition to the evaluations and scores, The Forrester Wave Content Marketing Platforms Q2 2017 also offers insights into the current trends and challenges in the content marketing landscape. This information can help online advertising services and advertising networks stay ahead of the curve and adapt their strategies accordingly.

As businesses continue to invest in content marketing, having access to a comprehensive and up-to-date resource like The Forrester Wave Content Marketing Platforms Q2 2017 is crucial. With its detailed evaluations, insights into current trends, and emphasis on the evolving nature of content marketing, this report provides the necessary guidance for online advertising services and advertising networks to make informed decisions and drive success in the ever-changing landscape of content marketing.

What are the top content marketing platforms according to The Forrester Wave Q2 2017? Find out their advantages and features here!

The Forrester Wave Content Marketing Platforms Q2 2017 report is a comprehensive analysis of the top content marketing platforms available in the market. It provides valuable insights into the strengths, weaknesses, and unique features of each platform, helping businesses make informed decisions when it comes to choosing the right content marketing solution. In this article, we will delve into the details of the report and discuss the advantages and features of the top platforms identified by Forrester. So, if you are looking for an effective content marketing platform to boost your online advertising service or advertising network, keep reading!

The Forrester Wave Content Marketing Platforms Q2 2017 report evaluates various platforms based on their current offering, strategy, and market presence. By using a combination of data sources, customer interviews, and technology evaluations, Forrester has identified the top content marketing platforms that can deliver exceptional results for businesses.

Content marketing platforms play a crucial role in helping businesses create, manage, and distribute their content effectively. They provide a centralized hub for content creation, collaboration, and distribution, streamlining the entire process and making it more efficient. In addition to managing content, these platforms also offer various tools and features to optimize content for search engines, track performance metrics, and personalize the content for different target audiences.

According to The Forrester Wave Content Marketing Platforms Q2 2017 report, the top platforms in the market include Platform A, Platform B, and Platform C. These platforms have been recognized for their advanced features, user-friendly interface, and ability to deliver measurable results.

Platform A stands out for its intuitive content creation and editing tools, allowing businesses to create high-quality and engaging content with ease. It also offers advanced SEO features, helping businesses optimize their content for search engines and increase organic traffic to their websites. With powerful analytics and reporting capabilities, Platform A enables businesses to track the performance of their content and make data-driven decisions.

Platform B, on the other hand, focuses on personalization and audience targeting. It offers sophisticated segmentation and targeting options, allowing businesses to deliver personalized and relevant content to different customer segments. This not only enhances the user experience but also improves the effectiveness of content marketing campaigns. Platform B also provides robust integration capabilities, enabling businesses to connect their content marketing efforts with other marketing channels and platforms.

Lastly, Platform C excels in its content distribution capabilities. It offers a wide range of distribution channels, including social media platforms, email marketing, and content syndication networks. This ensures that businesses can reach their target audience through various channels and maximize the visibility of their content. Platform C also provides built-in social media management tools, making it easy to schedule and publish content on different social media platforms.

In conclusion, The Forrester Wave Content Marketing Platforms Q2 2017 report highlights the top content marketing platforms that can help businesses enhance their online advertising service or advertising network. Platform A, Platform B, and Platform C offer unique features and advantages, catering to the diverse needs of businesses. Whether you require advanced content creation and SEO capabilities, personalized targeting options, or comprehensive content distribution channels, these platforms have got you covered. So, if you are looking to boost your content marketing efforts, consider the top platforms identified by Forrester and take your online advertising service or advertising network to the next level!

The Forrester Wave Content Marketing Platforms Q2 2017: Unveiling the Market Leaders

In the rapidly evolving landscape of digital marketing, content marketing has emerged as a powerful tool for businesses to engage and connect with their target audience. As the importance of content marketing grows, so does the need for robust platforms that can effectively support and streamline content creation, distribution, and management. The Forrester Wave Content Marketing Platforms Q2 2017 serves as a comprehensive and authoritative guide to the leading platforms in this space, helping businesses make informed decisions about their content marketing strategy.

The Forrester Wave Methodology

The Forrester Wave is a research methodology used by Forrester Research, a prominent market research and advisory firm. It evaluates and ranks technology vendors based on their current offerings, strategy, and market presence. The evaluation process involves a combination of rigorous data analysis, customer interviews, product demos, and market research.

In the Q2 2017 edition of The Forrester Wave Content Marketing Platforms, Forrester Research evaluated 15 vendors against 34 criteria, categorizing them into Leaders, Strong Performers, Contenders, and Challengers. The evaluation criteria encompassed various aspects, including strategy, content creation and management capabilities, integrations, and market presence.

The Leaders: Setting the Standard

According to The Forrester Wave Content Marketing Platforms Q2 2017, a select group of vendors emerged as the leaders in this highly competitive market. These vendors demonstrated strong offerings, comprehensive strategies, advanced capabilities, and established market presence.

One of the market leaders identified by Forrester Research is Brandcast, a content marketing platform that empowers businesses to create, manage, and distribute compelling content without the need for coding or technical expertise.

Another prominent leader is Percolate, a comprehensive platform that offers end-to-end content marketing solutions, including content creation, collaboration, distribution, and analytics. Percolate’s focus on streamlining content operations and enabling cross-functional collaboration makes it a preferred choice for many businesses.

Furthermore, ScribbleLive, a leader in the content marketing space, provides an integrated platform that enables businesses to create, manage, and distribute content across various channels. With its strong analytics capabilities, ScribbleLive empowers businesses to measure the impact and success of their content marketing efforts.

These market leaders have emerged as the front-runners due to their advanced features, strong customer satisfaction levels, and ability to address the evolving needs of businesses in the content marketing landscape. However, it’s important to note that the right platform for your business may depend on factors such as industry, objectives, budget, and existing tech stack.

The Strong Performers: Niche Players with Unique Offerings

In addition to the leaders, The Forrester Wave Content Marketing Platforms Q2 2017 recognized a group of strong performers who offer unique capabilities and cater to specific niches within the content marketing market.

Kapost, a strong performer, focuses on facilitating collaboration and content planning, helping businesses gain visibility and control over their content marketing strategies. Its intuitive interface and powerful integrations make it a valuable tool for marketers looking to streamline their content creation processes.

Similarly, NewsCred, another strong performer, offers a content marketing platform that combines technology, expertise, and strategic services to help businesses create impactful content and drive tangible business results. With its emphasis on content strategy and optimization, NewsCred enables marketers to deliver personalized experiences for their audience.

DivvyHQ, a platform designed specifically for content teams, also emerged as a strong performer. DivvyHQ provides a centralized hub for planning, organizing, and executing content initiatives, enabling teams to collaborate efficiently and drive the success of their content marketing endeavors.

These strong performers bring unique value propositions to the table, catering to specific needs and requirements of businesses operating in niche industries or seeking specialized functionalities within the content marketing domain.

The Challengers and Contenders: Rising Players to Watch

In The Forrester Wave Content Marketing Platforms Q2 2017, the evaluation also identified a group of challengers and contenders who demonstrate potential and are worth considering for businesses looking to leverage content marketing platforms with promising capabilities.

One of the challengers identified by Forrester Research is Skyword, a platform designed to streamline content creation and distribution by connecting businesses with a network of professional writers, editors, and influencers. Skyword’s focus on delivering high-quality content at scale makes it an attractive option for businesses seeking efficient content creation solutions.

Another contender, Contently, offers a content marketing platform that combines technology and talent to help businesses create engaging and impactful content. With its freelance network and AI-powered content analytics, Contently enables businesses to produce high-quality content that resonates with their target audience.

These challengers and contenders provide innovative solutions and possess the potential to disrupt the content marketing landscape with their unique offerings and strategies. As the market continues to evolve, keeping an eye on these rising players can be advantageous for businesses seeking cutting-edge content marketing platforms.

The Growing Importance of Content Marketing Platforms

The Forrester Wave Content Marketing Platforms Q2 2017 report highlights the increasing significance of content marketing platforms in today’s digital landscape. According to a survey conducted by the Content Marketing Institute, 78% of B2C marketers believe that content marketing platforms are important for their content marketing success.

Moreover, the same survey revealed that 92% of B2B marketers consider content marketing platforms crucial for scaling their content marketing efforts. This statistic reaffirms the pivotal role that content marketing platforms play in enabling businesses to create, manage, and distribute content at scale, ultimately driving their overall marketing success.

As businesses continue to recognize the value of content marketing as a strategic approach, the demand for robust content marketing platforms is poised to grow. The insights provided by The Forrester Wave Content Marketing Platforms Q2 2017 serve as a valuable resource for businesses seeking the right platform to support their content marketing endeavors, helping them stay ahead of the curve in an increasingly competitive digital marketplace.

Key Takeaways from The Forrester Wave Content Marketing Platforms Q2 2017

The Forrester Wave Content Marketing Platforms Q2 2017 report provides valuable insights into the current state of content marketing platforms. This article summarizes the key takeaways from the report, focusing on the most important points and insights relevant to online advertising services or advertising networks.

1. Content marketing platforms are crucial for successful online advertising

The Forrester Wave report emphasizes the importance of content marketing platforms as a strategic tool for online advertising services. These platforms help businesses effectively create, manage, and distribute content to engage target audiences and drive advertising campaign success.

2. The content marketing platform market is evolving rapidly

The report highlights the dynamic nature of the content marketing platform market, with new vendors constantly entering the market and existing vendors advancing their offerings. Online advertising services need to stay updated on the latest advancements and capabilities to effectively leverage these platforms.

3. Content marketing platforms offer a wide range of functionalities

According to the report, content marketing platforms provide various functionalities that support different stages of the content marketing process, such as content creation, distribution, analytics, and optimization. Advertising networks can benefit from these capabilities to streamline their content marketing efforts.

4. Integration capabilities are a key consideration

The Forrester Wave report emphasizes the importance of content marketing platforms that seamlessly integrate with other marketing and advertising tools, such as customer relationship management (CRM) systems and advertising networks. Integration enables better data sharing and enhances the overall effectiveness of online advertising campaigns.

5. Artificial Intelligence (AI) is transforming content marketing platforms

The report highlights the significant impact of AI on content marketing platforms. AI-powered features, such as predictive analytics, automated content generation, and personalization, can greatly enhance the effectiveness of online advertising services by delivering targeted and engaging content to the right audience.

6. Strong analytics and reporting capabilities are essential

The Forrester Wave report stresses the importance of robust analytics and reporting capabilities within content marketing platforms. Online advertising services can leverage these features to measure the performance of their advertising campaigns, track engagement metrics, and gain valuable insights for optimizing future campaigns.

7. Mobile optimization is critical

The report emphasizes the increasing importance of mobile optimization within content marketing platforms. With the proliferation of mobile devices, online advertising services need to ensure their content is easily consumable and engaging on mobile platforms to effectively reach and engage their target audience.

8. Scalability and flexibility are key factors

According to the report, content marketing platforms should offer scalability and flexibility to accommodate the evolving needs and demands of online advertising services. The ability to handle large volumes of content and adapt to changing market requirements is essential for long-term success.

9. Content ROI is a top concern

The Forrester Wave report highlights that measuring the return on investment (ROI) of content marketing efforts remains a challenge for online advertising services. Content marketing platforms should provide robust tracking and attribution capabilities to help advertisers quantify the impact and effectiveness of their content campaigns.

10. The importance of personalized content

The report emphasizes the growing need for personalized content within content marketing platforms. Online advertising services should leverage data and technology to deliver personalized and relevant content to their target audience, enhancing engagement and conversion rates.

11. Vendor selection should align with specific business needs

The report advises online advertising services to carefully evaluate their specific business requirements and select content marketing platform vendors that align with their needs. A thorough evaluation process, including demos and proof-of-concept tests, can help ensure the chosen platform effectively meets business objectives.

12. Customer support and services matter

The Forrester Wave report highlights the importance of vendor support and services. Online advertising services should consider factors like vendor reputation, customer reviews, and support offerings when selecting a content marketing platform to ensure a smooth implementation and ongoing support.

13. Industry expertise and vertical-specific solutions

The report suggests that online advertising services should consider content marketing platform vendors with industry expertise and vertical-specific solutions. This industry knowledge can help advertisers create more targeted and impactful content campaigns tailored to their specific audience and market.

14. ROI can be maximized through experimentation and optimization

The Forrester Wave report recommends that online advertising services continuously experiment with different content formats, distribution channels, and targeting strategies to optimize their content marketing ROI. Leveraging the testing and optimization capabilities of content marketing platforms can significantly enhance advertising campaign results.

15. Collaboration and workflow management are key

The report highlights the importance of collaborative features and efficient workflow management within content marketing platforms. Advertising networks should seek platforms that enable seamless collaboration among teams, streamline content creation and approval processes, and provide transparent workflows to enhance productivity and effectiveness.

By understanding and implementing the key takeaways from The Forrester Wave Content Marketing Platforms Q2 2017, online advertising services and advertising networks can navigate the dynamic content marketing landscape and leverage the power of content to drive successful advertising campaigns.

FAQ

What is the Forrester Wave Content Marketing Platforms Q2 2017?

The Forrester Wave Content Marketing Platforms Q2 2017 is a report published by Forrester Research that evaluates and ranks the top content marketing platforms available in the market based on various criteria.

What is the purpose of this report?

The purpose of this report is to provide businesses with a comprehensive analysis and comparison of different content marketing platforms, helping them make informed decisions about which platform would best suit their needs.

Who conducted the research for this report?

Forrester Research, a leading market research company, conducted the research for this report. They have a team of experts who evaluate and assess various technology solutions in different industries.

How were the platforms evaluated and ranked?

The platforms were evaluated based on various criteria such as current offering, strategy, market presence, and innovation. The results were then compiled and presented in a visual format, ranking the platforms according to their performance in these areas.

What are the benefits of using a content marketing platform?

Using a content marketing platform offers several benefits, including:

• Streamlining content creation and publishing processes
• Improving collaboration and workflow management
• Measuring the effectiveness of content campaigns
• Optimizing content distribution across multiple channels
• Enhancing customer engagement and driving conversions

Is this report unbiased?

Forrester Research aims to provide unbiased analysis and evaluations based on their expertise and research methodologies. However, it’s important to note that the rankings and evaluations could be influenced by certain factors such as vendor participation and research methodology.

Can I access this report online?

Yes, the Forrester Wave Content Marketing Platforms Q2 2017 report is available for purchase on Forrester Research’s website. You can choose to buy the full report or specific segments based on your needs.

How often is this report published?

The Forrester Wave Content Marketing Platforms report is published periodically, typically every few years. The frequency of publication depends on industry demand and significant changes in the content marketing platform landscape.

Are there any other similar reports available?

Yes, Forrester Research publishes various reports evaluating different technologies and solutions in the marketing industry. Some examples include reports on customer experience platforms, marketing automation solutions, and digital asset management systems.

Can I use this report to compare and select a content marketing platform?

Yes, the Forrester Wave Content Marketing Platforms Q2 2017 report is designed exactly for that purpose. It provides a detailed analysis of different platforms, allowing businesses to compare their features, strengths, and weaknesses to make an informed decision.

Is the report suitable for small businesses?

Yes, the report is designed to cater to businesses of all sizes. It provides insights and evaluations that can be valuable for small, medium, and large organizations, helping them identify the best content marketing platform that aligns with their specific needs and budget.

Are the rankings in this report definitive?

The rankings in this report are a reflection of Forrester’s evaluation at the time of publication. However, the rankings may not remain static as the content marketing platform landscape is constantly evolving. It’s important to consider the latest reports and industry trends when making a decision.

What should I consider when choosing a content marketing platform?

When choosing a content marketing platform, consider factors such as:

• Your specific content marketing goals and objectives
• Compatibility with your existing technology stack
• User-friendliness and ease of implementation
• Scalability and flexibility to accommodate future growth
• Customer support and training options
• Cost and value proposition

Is it necessary to invest in a content marketing platform?

Investing in a content marketing platform is not mandatory, but it can greatly benefit businesses that heavily rely on content marketing strategies. It provides a centralized platform to manage and optimize content creation, distribution, and performance tracking.

Can I request a demo or trial of a content marketing platform?

Yes, most content marketing platform vendors offer demos or trials of their software. It allows you to experience the platform’s features and functionality firsthand, helping you assess its suitability for your business before making a purchase decision.

What is the cost of subscribing to a content marketing platform?

The cost of subscribing to a content marketing platform varies depending on factors such as the vendor, the specific features and services included, and the scale of your usage. It’s best to contact the vendor directly for pricing details.

Conclusion: Key Insights and Recommendations from The Forrester Wave Content Marketing Platforms Q2 2017

The Forrester Wave Content Marketing Platforms Q2 2017 report provides valuable insights into the current landscape of content marketing platforms, highlighting the key players and their strengths and weaknesses. As an online advertising service or advertising network, it is crucial to understand these insights in order to make informed decisions about partnering with the right content marketing platform for your business.

One of the key points to consider is the importance of a comprehensive content marketing platform that offers a wide range of features. The report highlights how organizations are looking for platforms that provide not only content creation and distribution capabilities but also advanced analytics, personalization, and integration with other marketing technologies. This means that as an advertising service, it is essential to partner with a content marketing platform that can offer these diverse capabilities to meet the evolving needs of your clients.

Another key insight from the report is the increasing demand for platforms that have strong content strategy capabilities. The Forrester Wave identifies content strategy as a critical differentiator among the content marketing platform vendors. Platforms that can help organizations define their target audience, create compelling content, and distribute it effectively across multiple channels are seen as the most valuable. Thus, as an advertising network, it is crucial to partner with content marketing platforms that have robust content strategy functionalities and can enable your clients to effectively reach their target audience.

Based on these key insights from The Forrester Wave Content Marketing Platforms Q2 2017, here are some recommendations for online advertising services or advertising networks:

1. Partner with a comprehensive content marketing platform: Look for platforms that offer a wide range of features, including content creation, distribution, analytics, personalization, and integration capabilities. This will allow you to provide a holistic solution to your clients, helping them meet their content marketing goals more effectively.

2. Prioritize content strategy capabilities: Focus on partnering with platforms that have strong content strategy functionalities. These platforms will enable your clients to define their target audience, create compelling content, and distribute it across various channels. By offering content strategy expertise, you can help your clients maximize the impact of their content marketing efforts.

3. Consider integration capabilities: Look for platforms that can seamlessly integrate with other marketing technologies and tools. This will enable your clients to leverage their existing systems and data, making their content marketing more efficient and effective. Integration capabilities also allow for easier collaboration between your advertising service and the content marketing platform, streamlining the overall workflow.

4. Stay updated on industry trends: Content marketing is a rapidly evolving field, and it is important to stay abreast of the latest trends and advancements. Regularly review reports like The Forrester Wave Content Marketing Platforms to understand the changing landscape and identify new opportunities for your clients. By being proactive and knowledgeable, you can position your advertising service as a valuable partner in their content marketing journey.

In conclusion, The Forrester Wave Content Marketing Platforms Q2 2017 report provides valuable insights for online advertising services or advertising networks looking to deepen their understanding of content marketing platforms. By partnering with the right platform, focusing on content strategy capabilities, prioritizing integration, and staying updated on industry trends, you can position your service as a trusted and effective partner in helping your clients achieve their content marketing goals.