Imagine a world where your weekly grocery shopping trip and your mobile phone contract could go hand in hand. A world where you could enjoy the convenience of a supermarket and the perks of a mobile plan all in one place.
Well, that world exists, and it’s brought to you by Tesco Mobile. Their ingenious “Spend Less With Us” campaign aims to shatter traditional perceptions and revolutionize the way we think about combining our shopping needs with our mobile communication.
Ready to discover the extraordinary offerings and unexpected benefits that Tesco Mobile has to offer? Let’s dive into the fascinating world of this groundbreaking supermarket in the mobile space.
tesco mobile ad
Tesco Mobile’s “Spend Less With Us” campaign aims to encourage customers to combine grocery shopping with a mobile contract. The campaign features a video that showcases a rogue trolley and a competitor bill, highlighting the perks of being a Tesco Mobile customer.
These perks include frozen contract prices, value on the latest mobile phones, tech and wearables, family perks, and savings on groceries with Clubcard Plus. The campaign showcases Tesco Mobile’s unique offerings by featuring a shopper exploring the aisles of the “Tesco Mobile Supermarket” where each network benefit is represented as a classic supermarket landmark.
At the checkout, the shopper receives a discount. Overall, the campaign aims to change perceptions and turn the supermarket in mobile space into a strength.
Key Points:
- Tesco Mobile’s “Spend Less With Us” campaign promotes combining grocery shopping with a mobile contract.
- The campaign highlights perks such as frozen contract prices, value on mobile phones and tech, family perks, and savings on groceries with Clubcard Plus.
- The campaign features a video showcasing a rogue trolley and a competitor bill to emphasize the benefits of being a Tesco Mobile customer.
- The video also showcases a “Tesco Mobile Supermarket” where each network benefit is represented as a classic supermarket landmark.
- At the checkout, the shopper receives a discount, reinforcing the campaign’s message of saving money.
- The campaign aims to change perceptions and position the intersection of a supermarket and mobile space as a strength for Tesco Mobile.
Sources
https://www.thedrum.com/news/2022/09/02/ad-the-day-runaway-tesco-trolley-shows-shoppers-getting-their-mobile-deals-down
https://www.theee.ai/2021/04/07/9216-tesco-network-celebrates-qualities-it-brings-to-mobile-with-campaign-launch/
https://www.tescomobile.com/
https://www.tvadvertmusic.com/tesco-mobile-advert-supermarket-song-video/
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💡 Pro Tips:
1. Offer exclusive discounts: In addition to the savings on groceries with Clubcard Plus, Tesco Mobile could consider offering exclusive discounts on mobile plans, devices, and accessories for their customers who shop at their supermarket.
2. Create a loyalty program: To further incentivize customers to combine grocery shopping with a mobile contract, Tesco Mobile could introduce a loyalty program that rewards customers with points or discounts based on their mobile usage and shopping habits.
3. Collaborate with popular brands: To attract more customers, Tesco Mobile could collaborate with popular brands and offer exclusive deals or bundles that combine their products with mobile plans. This could include partnerships with tech companies for discounted wearables or content providers for unique entertainment packages.
4. Personalize the offers: By analyzing customer data and shopping habits, Tesco Mobile can personalize their offers and promotions, tailoring them to each customer’s specific needs and preferences. This would not only increase customer satisfaction but also drive more customer engagement and loyalty.
5. Create engaging content: Beyond the initial ad campaign, Tesco Mobile can continue to create engaging content on their social media platforms and website that highlights the benefits of combining grocery shopping with a mobile contract. This could include customer testimonials, informative videos, or interactive quizzes to educate and entertain their audience.
Spend Less With Us
Campaign Launch
Tesco Mobile has recently launched an exciting new campaign called “Spend Less With Us.” The aim of this campaign is to encourage customers to combine their grocery shopping with their mobile contract, providing them with unique perks and benefits. By highlighting the advantages of being a Tesco Mobile customer and showcasing the savings they can make, this campaign hopes to attract new customers and retain existing ones.
Video Highlights Competitive Edge
As part of the “Spend Less With Us” campaign, Tesco Mobile has released a captivating video advertisement. The video features a rogue trolley and a competitor’s bill, symbolizing the high costs and frustrations that customers may face with other mobile providers.
By contrast, the video showcases the affordability and convenience of Tesco Mobile’s services. This clever marketing tactic aims to emphasize the competitive edge that Tesco Mobile offers in the mobile market.
Supermarket Mobile
Takes Over Media
To ensure widespread visibility and reach, Tesco Mobile has launched the “Supermarket Mobile” campaign across various media platforms. This includes television, out-of-home advertising (OOH), public relations (PR), and social media.
By targeting multiple channels, Tesco Mobile aims to maximize its exposure and engage with a wide audience. This comprehensive approach ensures that the message of affordability and convenience reaches potential customers wherever they are.
Showcasing The Perks Of Tesco Mobile
The “Spend Less With Us” campaign proudly showcases the range of perks offered to Tesco Mobile customers. These perks include frozen contract prices, providing customers with the assurance that their monthly fees will remain consistent.
Additionally, Tesco Mobile offers excellent value on the latest mobile phones, tech gadgets, and wearables. Apart from these technical benefits, customers can also enjoy family perks and savings on groceries with Clubcard Plus, making Tesco Mobile a truly unique mobile provider.
Frozen Contracts And Phone Value
One of the standout advantages of being a Tesco Mobile customer is the stability of frozen contract prices. Unlike other providers who may increase prices over time, Tesco Mobile ensures that customers receive the same affordable monthly rate throughout their contract period.
This feature provides customers with peace of mind and financial security, making Tesco Mobile an attractive option for those looking to save money.
Moreover, Tesco Mobile offers excellent value on the latest mobile phones, tech gadgets, and wearables. Customers can enjoy top-of-the-line devices without breaking the bank, as Tesco Mobile provides competitive pricing and special offers.
This presents an opportunity for customers to experience the latest technology without compromising their budget.
Family Perks And Grocery Savings
In addition to frozen contract prices and phone value, Tesco Mobile also offers valuable perks for families. The “Spend Less With Us” campaign highlights the family-friendly benefits that Tesco Mobile provides, including shared data plans and discounts on additional lines.
These features are particularly appealing to families who require multiple mobile contracts.
Furthermore, Tesco Mobile customers can enjoy savings on grocery shopping with Clubcard Plus. By combining their mobile contract with Tesco’s loyalty program, customers can access exclusive discounts on groceries and other products.
This unique offering further sets Tesco Mobile apart from competitors, as it provides a tangible advantage that enhances customers’ overall shopping experience.
Explore The Tesco Mobile Supermarket
The Tesco Mobile advertisement showcases a shopper exploring the aisles of the fictional “Tesco Mobile Supermarket.” In this unique supermarket setting, each network benefit is represented as a classic supermarket landmark. This creative approach adds an element of fun and intrigue to the campaign, while also clearly communicating the advantages of being a Tesco Mobile customer.
At the checkout, the shopper receives a discount as a reward for their choice to combine grocery shopping with their mobile contract. This visual representation reinforces the idea of financial savings and added value that Tesco Mobile offers its customers.
Changing Perceptions And Exploiting Strengths
Through the “Spend Less With Us” campaign, Tesco Mobile aims to challenge existing perceptions and turn the concept of a supermarket in the mobile space into a strength. By highlighting the unique combination of Tesco Mobile’s mobile services and Tesco’s renowned grocery shopping experience, this campaign demonstrates the convenience and savings that customers can enjoy.
Striving to change how mobile providers are perceived, Tesco Mobile drives the message that customers can have it all – excellent mobile services and great supermarket savings. This innovative campaign seeks to position Tesco Mobile as an industry leader, redefining the customer experience and solidifying its place as a provider of choice for those seeking connectivity and convenience.
In conclusion, the “Spend Less With Us” campaign by Tesco Mobile showcases its revolutionary approach to combining grocery shopping with a mobile contract. With its wide range of perks, frozen contracts, phone value, family benefits, and grocery savings, Tesco Mobile offers a unique and compelling proposition to customers.
By leveraging engaging advertisements, multiple media channels, and a creative supermarket concept, Tesco Mobile aims to shake up the mobile market and establish itself as the go-to provider for connectivity and savings.