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Programmatic Direct is a term that has been buzzing around the online advertising industry recently. It’s a method of buying and selling digital ad inventory, where advertisers and publishers connect directly in a programmatic way. This means that the transaction and delivery of ads are automated through software, eliminating the need for manual ad placements. […]
Did you know that in today’s globalized world, companies are increasingly expanding their reach into international markets? As a result, the role of an International Marketing Manager has become more vital than ever before. This position involves overseeing and executing marketing strategies on a global scale, with the aim of promoting a company’s products or […]
Real-time bidding (RTB) protocol has revolutionized the world of online advertising. It is a technology-driven process that enables advertisers to buy ad impressions on websites in real-time, reaching the right audience at the right time. RTB Protocol has become an essential component of programmatic advertising, and its significance continues to grow in today’s digital landscape. […]
A guerrilla, in the context of marketing and advertising, refers to a non-traditional and unconventional approach to promoting products or services. This strategy involves using low-cost and unconventional tactics to generate buzz and capture the attention of the target audience. Guerrilla marketing campaigns often rely on creativity, surprise, and novelty to achieve their objectives. While […]
Online direct marketing is a powerful tool used by businesses to directly reach their target audience through various online channels. This form of marketing has gained significant traction in recent years due to the increasing prominence of the internet and the growing number of people who are active online. According to a recent study, an […]
Pop-ups, those annoying little windows that appear suddenly while you browse the internet, have become a prevalent concern for computer users. It is estimated that around 50% of computer users encounter pop-ups regularly, causing frustration and potential harm to their devices. But what exactly do pop-ups do to your computer? Before diving into the effects […]
Multi-level marketing (MLM) advertising is a powerful and unique approach to promoting products or services. It is a marketing strategy that utilizes a network of independent distributors or salespersons to not only sell products but also recruit new distributors, creating multiple levels or layers of salespeople. This distinct marketing model has been around for decades […]
The near critical path is a term commonly used in project management to describe the activities that are close to becoming critical paths. In order to understand the value of the near critical path, it is important to first understand what a critical path is. A critical path refers to the sequence of activities in […]
The term “market” has become an integral part of our daily lives, especially in the era of online advertising. It refers to a space, physical or virtual, where buyers and sellers come together to engage in the exchange of goods and services. Today, the concept of a market extends beyond the traditional brick-and-mortar stores, thanks […]
Digital marketing technology refers to the tools, platforms, and applications that enable businesses and marketers to promote their products and services online. It encompasses a wide range of techniques such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and more. It has revolutionized the advertising industry, allowing companies to reach their […]