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Did you know that by 2022, it is estimated that global digital advertising spending will reach over 455 billion U.S. dollars? With the rise of the internet and the increasing reliance on online platforms, businesses have recognized the need to establish a strong online presence in order to remain competitive. This is where online advertising […]
Social media has revolutionized the advertising industry, providing businesses with a powerful platform to reach their target audience. Among the various social media sites available, one stands out as the most effective for advertising: Facebook. With over 2.8 billion monthly active users, Facebook holds a dominant position in the social media landscape, making it an […]
Click-through rate (CTR) is a widely used metric in online advertising, as it measures the effectiveness of an ad in driving users to click on it. However, the true measure of success for advertisers lies beyond just attracting clicks. This is where conversion rate (CVR) comes into play. CVR, an abbreviation for conversion rate, is […]
Pay Per click (PPC) advertising is a popular method used in online marketing to drive traffic to websites. This advertising model allows advertisers to bid on specific keywords and phrases that are relevant to their target audience. Once a user types in a keyword or phrase in a search engine, the advertiser’s ad will be […]
A marketing manager plays a crucial role in the success of any business. From crafting compelling advertising campaigns to managing social media strategies, the responsibilities of a marketing manager are diverse and ever-evolving. Understanding what a marketing manager does on a daily basis is essential for any aspiring professional in this field. Marketing managers are […]
A market manager is a crucial role within the realm of online advertising services and advertising networks. To truly grasp the significance of this position, it is important to delve into the history and its modern-day implications. Dating back to the early 20th century, market managers were born out of the need for effective management […]
The world of marketing is constantly evolving, adapting to new technological advancements and consumer behaviors. It is a dynamic field that plays a crucial role in the success and growth of businesses across industries. But what does marketing mean to you? Let’s explore the concept’s history, significance, and its relevance in today’s online advertising service. […]
Marketing management orientations are the different approaches that companies adopt to determine their marketing strategies and objectives. These orientations help businesses identify and understand their target markets and develop effective marketing plans. There are five primary marketing management orientations that companies can choose from, each with its own focus and priorities. One of the marketing […]
A campaign refers to a series of activities or efforts aimed at promoting a particular cause, candidate, product, or service. It is a strategic approach that combines various communication channels and tactics to achieve specific goals. In the realm of online advertising services and advertising networks, understanding what it means to campaign is of utmost […]
Google Display Network (GDN) is an advertising platform that enables businesses to reach a wide array of potential customers across various websites. With millions of partner sites and mobile apps, GDN has become a powerhouse in the online advertising industry. It not only allows businesses to showcase their products or services to a massive audience […]