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Cost per thousand impressions (CPM) is a commonly used metric in the world of online advertising. It refers to the cost an advertiser pays for every one thousand impressions of their ad. An impression occurs when an ad is displayed on a user’s screen, whether or not it is clicked on. CPM is an essential […]
Online advertising has become an integral part of the digital landscape, with companies increasingly relying on it to reach their target audience and promote their products or services. One key metric used in online advertising is CPM, which stands for cost per thousand impressions. CPM refers to the price that advertisers pay for every one […]